Should you choose a static or dynamic QR Code?

Should you choose a static or dynamic QR Code?

What is the difference between a static and dynamic QR Code?

Static QR Codes cannot be edited once created, are not trackable, and cannot be used for online retargeting. Whereas dynamic QR Codes offer you the flexibility to edit QR Code content as many times as required, are trackable, and can let you retarget people online on Facebook and Google. Moreover, static QR Codes take longer to scan as compared to dynamic QR Codes.

What is a static QR Code?

A static QR Code is a QR Code that, once generated, cannot be overwritten. It can store information that is uneditable. Static QR Codes find a lot of use in instances where either the information need not be updated or for a one-off campaign. You can create different types of static QR Codes ● ● ● ● ● ●

Website QR Code Email QR Code SMS QR Code Text QR Code vCard QR Code Wifi QR Code

When to use static QR Codes? ●

Personal use You can use static QR Codes for personal use if you don’t need to edit the QR Code content and track campaign metrics.

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One-off marketing campaigns They are ideal for providing detailed information at one-time events and one-off marketing campaigns. The stored data cannot be changed, and you have to recreate a new QR Code to change the information.

What is a dynamic QR Code?

A dynamic QR Code is a QR Code that can be edited as many times as needed without having to reprint and redeploy the code. You can update small details or change the entire URL, and avoid pesky 404 errors.

Beaconstac’s QR Code solution allows you to track information, such as the number of scans, locations, and operating systems used. The solution also allows you to convert potential leads who have scanned the QR Code but have not taken any action yet with online retargeting on Google and Facebook.

3 key use-cases of dynamic QR Codes ● ● ●

Share your updated contact details every time Boost app downloads using one QR Code for all app stores Deploy a contactless restaurant menu

Final thoughts: Should you choose a static or dynamic QR Code?

Static vs Dynamic QR Codes are recommended only for personal or one-time campaigns that don’t need to be edited or tracked. Moreover, there’s no online retargeting available for static QR Codes.

Dynamic QR Codes are highly recommended for all sorts of marketing campaigns as they offer the flexibility to change QR Code destination or content, even after their creation. This eliminates the need for reproducing and reprinting QR Codes.

Additionally, dynamic QR Codes offer comprehensive QR scan tracking to help you fine-tune and optimize your marketing campaigns. You can also retarget (on Google and Facebook) people who have scanned your QR Code but haven’t converted yet.

Wondering what to do next? Check out our dynamic QR Code pricing plans suitable for individuals and businesses of all sizes.