BDC Annual Report 2012

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LETTER FROM THE PRESIDENT

LETTER FROM THE PRESIDENT

The theme for the 2012 Berwyn Development Corporation (BDC) annual report is Project: Impossible. These pages will demonstrate how Berwyn has continued to be a regional leader in economic development despite a difficult economy. You will see how Berwyn has utilized a unique partnership between the business community and the City of Berwyn to make great strides in growing the well-being of Berwyn. You will also see a glimpse into Berwyn's future as long-term development and revitalization projects take hold.

Since 2008, all of us have been aware of and affected by the tough economic times in the United States and across the globe. Our region has been deeply challenged to find ways to move forward with commercial and retail development plans and business retention programs. But, it has been different in Berwyn. Despite significant budget reductions in the last year, we made bold moves, strengthened our partnerships and came together as business people with the City of Berwyn to create a vibrant business climate that has seen significant positive change.

This year we have seen a record number of new businesses – large and small – celebrating grand openings. We have seen the completion of major projects in Cermak Plaza, at the new Berwyn Gateway Plaza, and at the former Anderson Brothers Ford site. And the BDC has

coordinated a record number of educational and networking opportunities that have not only strengthened our member businesses but also raised our total membership to an all-time high.

The BDC is a private not-for-profit corporation whose mission is to promote the economic vitality of all of Berwyn. Our membership is comprised mainly of businesses and businessminded residents who are passionate about the future of Berwyn. Our Executive Director Tony Griffin and his excellent staff, under the direction of the Board of Directors, have created a whirlwind of positive economic and cultural activity. And if you are one of our members, thank you for your participation. If you are not, I encourage you to join us as even better times lie ahead and we can change Project: Impossible to Mission: Incredible.

Sincerely, Jon Fey President, BDC Board of Directors

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BOARD & STAFF

BOARD OF DIRECTORS & COMMISSIONS

COMPLETED PROJECTS

PROJECTS COMING SOON

GRAND OPENINGS

BERWYN AFTER HOURS

BUSINESS EVENTS & RECOGNITION

BDC ANNUAL REPORT 2012

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YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT:

MISSION

Through a shared vision with the community, the Berwyn Development Corporation will be committed to those activities that support and contribute to the economic growth and vitality of our proud City.

The Berwyn Development Corporation (BDC) is a public-private partnership with the City of Berwyn that provides economic development and Chamber Services to all segments of the Berwyn community.

The BDC is a not-for-profit membership organization that serves business and individual members. The BDC focuses its efforts on those activities that will improve the overall climate for local businesses and residents, in addition to encouraging the development of new commercial venues and employment opportunities. The BDC continually strives to develop new programs, services and events that promote Berwyn businesses and the community.

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SPECIAL EVENTS

MARKETING PROGRAMS

EDUCATION

BDC AWARDS

INTEGRATED MARKETING CAMPAIGN

BERWYN IN THE NEWS

ANNUAL REVIEW

BDC ANNUAL REPORT 2012

04 BOARD & STAFF

STAFF

BOARD OF DIRECTORS

Pictured back row (left to right) are: Peggy Harrington, Accountant; Sande Brennan, Office Manager; Amy M. Crowther, Director of Chamber Services; Gerardo Zavala, Business Outreach Coordinator; Anthony Griffin, Executive Director; and Kurtis Pozsgay, Urban Planner.

Pictured back row (left to right) are Tony Griffin, Peggy Rose Kwiatek, Marty Mendicino, Jeff Janda, Jousef Mondragon, Tom Benson, Bill Hlavacek, Beverly Pastorek, Doug Walega, Esther Corpuz and Guy Hollis.

Front row (left to right) are: Judy Saraceno-Swenson, Administrative Assistant; Paula Svora, Project Manager, Graphic Design & Communications; Elisa Sledzinska, Project Manager, Economic Development; and Christina Ortega, Receptionist.

BDC ANNUAL REPORT 2012

Front row (left to right) are Alba Lovero, Scott Lennon, Augie Kalal, Jon Fey, John Aranza and Dorothy Chiero.

05 BOARD OF DIRECTORS & COMMISSIONS

Executive Committee Jon Fey, President SWF Products & Berwyn Route 66 Museum John Aranza, Vice President Horrorbles & Autre Monde Cafe & Spirits Jousef Mondragon, Vice President Berwyn Resident Dorothy Chiero, Secretary A.W.E.S.O.M.E. Pest Service Augie Kalal, Treasurer Berwyn Resident Anthony Griffin, Executive Director Berwyn Development Corp.

Board of Directors Tom Benson World's Largest Laundromat Esther Corpuz Vanguard MacNeal Hospital

William Hlavacek, Jr. James & Williams Jewelers Guy Hollis Culver's

2012 BDC Commissions Chamber Services Commission Met 2nd Tuesday of the month at 8:30 am

Jeff Janda Berwyn Park District

Latino Business Outreach Commission Met 3rd Tuesday of the month at 8:30 am

Peggy Rose Kwiatek Peggy Rose Academy of Dance & Acrobatics

Depot District Special Events Commission Met 1st Wednesday of the month at 6:15 pm

Scott Lennon Berwyn Resident Alba Lovero Berwyn Resident Martin Mendicino Martin-Aire Heating & Cooling & Olive or Twist Beverly Pastorek Classic Touch Hair Designers Doug Walega D. R. Walega, Architect, P.C.

Commercial Loan Commission Met 2nd Thursday of the month at 4:00 pm Harlem Avenue/Roosevelt Road TIF Commission Met 3rd Thursday of the month at 8:30 am Ogden Avenue/Depot District TIF Commission Met 3rd Thursday of the month at 4:30 pm Historic Rt. 66 Car Show Commission Met as needed Piper Award Commission Met as needed

BDC ANNUAL REPORT 2012

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MISSION: ROOSEVELT ROAD

COMPLETED PROJECTS

41째51'54"N, -87째48'00"W

big guys sausage /8.14 7021 wEST ROOSEVELT ROAD

Project funds were used to help purchase the building and renovate the interior to fill a vacancy with a new family-owned sausage stand. A ribbon cutting took place on August 14.

BDC ANNUAL REPORT 2012

41째51'55"N, -87째47'24"W

wing boss /6.6 6625 wEST ROOSEVELT ROAD

Project funds were used for a complete interior renovation of this new independent quick casual restaurant specializing in chicken wings. A ribbon cutting took place on June 6.

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PROJECTS: COMPLETED 41°51'55"N, -87°47'22"W

CAPRI RISTORANTE /2.23 6611 WEST ROOSEVELT ROAD

This project included a complete interior renovation of the vacant space to welcome Capri Ristorante, a fine Italian dining restaurant, back to Berwyn. A ribbon cutting took place on February 23.

COMPLETED PROJECTS

41°51'54"N, -87°47'51"W

AMERICAN LEGION commodore barry post #256 6919 WEST ROOSEVELT ROAD

The project scope of work included façade maintenance and a new awning to support this established veterans service organization.

BDC ANNUAL REPORT 2012

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MISSION: CERMAK ROAD

COMPLETED PROJECTS

41째51'1"N, -87째48'12"W

THE VITAMIN SHOPPE /2.6 7180 west cermak road

Part of the award-winning Berwyn Gateway Plaza redevelopment project, The Vitamin Shoppe, a specialty retailer of nutritional products, sits on the high-traffic corner of Cermak Rd & Harlem Ave. A ribbon cutting took place on February 6.

BDC ANNUAL REPORT 2012

41째51'2"N, -87째48'11"W

PLAY N TRADE /3.30 7170 west cermak road

Another tenant within the award-winning Berwyn Gateway Plaza redevelopment project, Play N Trade brought Berwyn the world's largest video game franchise. The ribbon cutting took place on March 30.

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PROJECTS: COMPLETED 41°51'2"N, -87°48'11"W

COMPLETED PROJECTS

41°51'2"N, -87°48'10"W

VERIZON WIRELESS /3.23

chipotle mexican grill /2.28

7160 west cermak road

7140 west cermak road

Verizon Wireless joined the list of national tenants located within Berwyn Gateway Plaza in 2012. Verizon is the operator of the nation’s largest 4G LTE network. A ribbon cutting took place on March 23.

By opening in the Berwyn Gateway Plaza redevelopment project, Chipotle Mexican Grill brought its "Food with Integrity" mission with its gourmet burritos and tacos.

A ribbon cutting took place on February 28.

BDC ANNUAL REPORT 2012

10 COMPLETED PROJECTS

41째51'1"N, -87째48'6"W

MISSION: CERMAK ROAD 41째51'3"N, -87째46'52"W

meijer marketplace /8.14

JELLY JAM RESTAURANT

7111 west cermak road

6300 west cermak road

The BDC recruited Meijer to fill the void of the long-term vacancy at Cermak Plaza. Through a negotiated public private partnership, Meijer and Plaza ownership brought online the City's only full service grocery store in 2012. A ribbon cutting took place on August 14.

Project funds were used to convert a vacant storefront into a new family restaurant on Cermak Road.

BDC ANNUAL REPORT 2012

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PROJECTS: COMPLETED 41°51'2"N, -87°47'33"W

COMPLETED PROJECTS

41°51'2"N, -87°48'10"W

41°51'2"N, -87°47'30"W

five guys BURGERS AND FRIES

lUIgi gattuso

6738 WEST CERMAK ROAD

7150 WEST Cermak road

6716-24 WEST CERMAK ROAD

The project scope of work included repairs related to water damage and other necessary building maintenance in order to retain this existing business.

The last tenant to open in the award-winning Berwyn Gateway Plaza redevelopment project was Five Guys Burgers and Fries. They brought a quick casual food option with its burgers, fries and hot dogs.

Project funds were used for exterior renovations, façade improvements and mechanical upgrades to assist with renovation to this commercial building on Cermak Road.

j. k. patel, md

BDC ANNUAL REPORT 2012

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MISSION: DEPOT DISTRICT

COMPLETED PROJECTS

41째49'57"N, -87째47'45"W

41째50'6"N, -87째47'34"W

riddles comedy club /11.1

off the traxx /11.13

6910 WEST windsor avenue

3144 south oak park avenue

Filling an entertainment void in Berwyn, project funding was used to convert a vacated funeral home into a comedy club within the Depot District.

A ribbon cutting took place on November 1.

Project funding was used to remodel a former tavern space into a new bar and nightlife option in the Depot District. A ribbon cutting took place on November 13.

BDC ANNUAL REPORT 2012

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PROJECTS: COMPLETED 41째50'3"N, -87째47'31"W

reel art COLLECTIBLES /6.20 6727 west stanley avenue

TIF was used for property acquisition along with interior and exterior renovations, converting the former construction office into a new retail storefront for the largest collectible dealer in Chicagoland. A ribbon cutting took place on June 20.

COMPLETED PROJECTS

41째49'55"N, -87째47'40"W

bounce sportsplex /11.8 3310 south grove avenue

The BDC assisted with the placement of a state-of-the-art indoor sports complex into the City's parking facility retail space. A ribbon cutting took place on November 8.

BDC ANNUAL REPORT 2012

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MISSION: OGDEN AVENUE

COMPLETED PROJECTS 41°49'42"N, -87°47'21"W

41°49'53"N, -87°46'51"W

j.d. byrider /8.29

collision centers OF AMERICA /8.9

6539 west ogden avenue

6305 west ogden avenue

The BDC assisted this car dealer with acquisition of a Berwyn property, which brought a new car dealership to Berwyn's Route 66 corridor. A ribbon cutting took place on August 29.

Continuing the long and rich history of Berwyn's Route 66, project funding enabled a complete interior renovation and preservation of the original façade for this new auto service business. A ribbon cutting took place on August 9.

BDC ANNUAL REPORT 2012

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PROJECTS: COMPLETED 41°49'48"N, -87°47'4"W

COMPLETED PROJECTS

MISSION: CAPITAL IMPROVEMENTS

41°49'36"N, -87°47'40"W

michael anthony's RESTAURANT AND BAR

PALETERIA LA REAL gourmet

6434 WEST OGDEN AVENUE

6836 west OGDEN AVENUE

Project funds were used to create new signage and a canopy for this established pizzeria on Route 66.

Project funds were used to build-out a retail space on Route 66 for an existing ice cream manufacturer.

Route 66 Kiosk

KARASEK PARK

A new information kiosk was installed on Ogden Avenue to serve as a gateway marker and a hub for Route 66 information in Berwyn.

This long vacant property in the Depot District became new green space dedicated to one of Berwyn’s longest serving public figures, Edward Karasek.

BDC ANNUAL REPORT 2012

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MISSION: NEW BUSINESSES

COMING SOON

41°51'54"N, -87°47'41"W

41°49'58"N, -87°47'40"W

41°51'53"N, -87°48'4"W

THE WIRE

WINDSOR LEGAL

SMILE FIXATION

6815 WEST ROOSEVELT ROAD

6810-18 west WINDSOR AVENUE

7039 WEST ROOSEVELT ROAD

This new music venue, school and sound studio will completely transform an office building into an entertainment destination.

A partially vacant space will have its façade and interior improved to enhance an existing office and lounge and to accommodate a new learning center and additional retail business.

This new dental business is purchasing and renovating a building on Roosevelt Road.

BDC ANNUAL REPORT 2012

41°49'42"N, -87°47'21"W

KARBAN PARK between east & Scoville at ogden avenue

The Berwyn Park District will create the City's first dog park.

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PROJECTS: IN PROGRESS 41°51'2"N, -87°47'36"W

COMING SOON

41°49'45"N, -87°47'12"W

41°49'39"N, -87°47'30"W

Commercial Loan Program

world of beer

safelite autoglass

6801 west cermak road

6530 West Ogden Avenue

The historic Berwyn National Bank is under a redevelopment agreement that will bring it back to life as an eatery and sports bar.

This auto glass specialist will open its newest location on Route 66 in early 2013.

davila's restaurant & bar

In partnership with the City of Berwyn, the BDC administers a Commercial Loan Program, which is used to stimulate business growth in Berwyn. In 2012, the BDC wrote one additional loan and added a seventh financial institution partner (Forest Park National Bank) to the program. The BDC currently manages a loan portfolio consisting of 14 loans totaling $4,952,507. Commercial loans are available to existing and start-up businesses located in the City of Berwyn.

Loans are structured like a standard bank loan and can be used for acquisition, buildout, equipment and working capital, subject to loan underwriting.

6739 West Ogden Avenue

The restaurant and lounge will make improvements to comply with current life safety codes and continued operations.

BDC ANNUAL REPORT 2012

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MISSION: BUSINESS DEVELOPMENT

GRAND OPENINGS

41°50'9"N, -87°47'34"W

41°51'2"N, -87°47'47"W

41°49'52"N, -87°46'55"W

41°51'1"N, -87°46'51"W

22 /2.24

LOU'S PIZZA & BEEF /4.24

DEL REAL TAX GROUP /7.25

3100 south Oak Park Avenue

6910 west Cermak Road

6333 west Ogden Avenue

2209 SOUTH Highland Avenue

The Math Spot was founded in Berwyn’s Depot District to bring tutoring and exam preparation services to Berwyn’s students as well as adults and educators. A ribbon cutting was held on January 23.

22 is a mixed-use creative space that is equal parts design studio, gallery and market. 22 offers a full range of design services and showcases the work of emerging designers and artists. A ribbon cutting took place on February 24.

Lou’s Pizza & Beef is a new quick casual restaurant that offers dine-in, carry-out, delivery and catering for their full menu, which features Italian beef, hamburgers, Italian sausage and thin crust pizza. A ribbon cutting took place on April 24.

Maribel Del Real is a qualified CPA, licensed in Illinois and Texas, and has over a decade of experience working with small, mid-size and large companies to provide year-round comprehensive tax and accounting services for small businesses and individuals. A ribbon cutting took place on July 25.

THE MATH SPOT /1.23

BDC ANNUAL REPORT 2012

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GRAND OPENINGS: COMPLETED

GRAND OPENINGS

41°51'54"N, -87°46'45"W

STREETSCAPE /8.23 ROOSEVELT ROAD

Governor Pat Quinn along with City of Berwyn Mayor Robert J. Lovero, Town of Cicero President Larry Dominick and Village of Oak Park President David Pope held a ribbon cutting ceremony to celebrate the completion of the Governor’s Home Town Award-winning Roosevelt Road Streetscape project.

41°49'54"N, -87°46'47"W

41°50'25"N, -87°48'12"W

START THE PARTY STORE /10.10

TINNIRELLO CHIROPRACTIC & FAMILY WELLNESS /12.13

6250 WEST Ogden AveNUE

2827 SOUTH Harlem AveNUE

Start the Party Store is an independent party store offering a large selection of high quality, hand-selected merchandise at discount prices.

A ribbon cutting was held on October 10.

Dr. Pietro Tinnirello offers a comprehensive mix of wellness services including chiropractic, acupuncture, massage, trigger point therapy and nutritional counseling. A ribbon cutting was held on December 13.

BDC ANNUAL REPORT 2012

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MISSION COMPLETED: BUSINESS NETWORKING

BERWYN AFTER HOURS 41°50'18"N, -87°47'35"W

41°51'54"N, -87°47'23"W

Pav YMCA & the Rotary Club of Cicero/Berwyn /3.22

FITZGERALD'S SIDEBAR /6.13

2947 South Oak Park Avenue

The BDC’s 2012 Membership Drive was launched at FitzGerald’s SideBar with networking, presentations from active BDC members and BDC Staff. The event was catered by Capri Ristorante.

The Pav YMCA and the Rotary Club of Cicero/Berwyn hosted an After Hours with networking, program demos, raffles, food and a free YMCA day pass for all attendees.

BDC ANNUAL REPORT 2012

6615 WEST ROOSEVELT ROAD

41°49'56"N, -87°47'44"W

41°49'55"N, -87°46'46"W

OLIVE OR TWIST restaurant & martini bar /10.10

BDC HOLIDAY AFTER HOURS /12.6

6906 WEST windsor avenue

6226 WEST OGDEN AVENUE

The BDC closed out the 2012 Membership Drive at Olive or Twist Restaurant & Martini Bar. The event included networking, presentations from City Officials as well as an “open mic” session for new members to introduce themselves.

The BDC’s holiday party was a time to jingle and a time to mingle at Paisans Pizzeria & Bar, both our gracious host and sponsor, for an evening filled with holiday cheer!

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MISSION COMPLETED: BUSINESS EVENTS & RECOGNITION

BUSINESS EVENTS & RECOGNITION 41°49'28"N, -87°48'3"W

41°49'28"N, -87°48'3"W

BDC Annual Membership Meeting /1.12

George W. Ashby Award for Business Excellence /1.12

BDC members and community leaders gather to review the city’s economic development successes over the past year as well as look ahead into the coming year. Awards and recognitions are presented to selected recipients from the business community, and newly elected board members are also installed.

Named after one of Berwyn’s early architects, the Ashby Award is presented at the Annual Meeting to a Berwyn business that presents a professional and favorable image to Berwyn.

The 2012 recipient was James & Williams Jewelers, a family-owned jewelry store celebrating its 50th anniversary.

41°49'28"N, -87°48'3"W

41°49'57"N, -87°48'10"W

President’s Award /1.12

Charles E. Piper Award /11.3

The President’s Award is presented at the Annual Meeting to an individual whose hard work and accomplishments exemplify the mission and spirit of the BDC. The 2012 award was given to two recipients, John Aranza and Christine Tully Aranza of Autre Monde Café & Spirits and Horrorbles, who have both been instrumental to the revitalization of Roosevelt Road.

The BDC annually presents the Charles E. Piper Award to an individual recognized by their peers for business achievement and who best exemplifies the spirit of Mr. Piper, one of Berwyn's first developers. The BDC honored Mayor Robert J. Lovero at a Psychedelic 60s themed event, Groovin' at the Berwyn a Go Go. BDC ANNUAL REPORT 2012

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MISSION: BERWYN MARKETING

SPECIAL EVENTS

monster MINI-GOLF pub crawl /4.21 The 8th Annual Pub Crawl brought together a spirited crowd looking to meet new friends while touring the Depot District’s repertoire of taverns and restaurants and their handmade mini-golf greens.

BDC ANNUAL REPORT 2012

bloom 'n zoom /5.12 Bloom n’ Zoom was the 8th Annual Mother’s Day flower, plant and gift sale in the Depot District with gift selections from Seguin Gardens & Gifts and other merchants.

CRUISE NITES /6.5, 6.19, 7.17, 7.31, 8.7 & 8.21

clean sweep GARAGE SALE /6.9

Visitors enjoyed summer evenings in Berwyn’s Depot District while taking in a stroll through a combination of car show and nightlife activity at the 8th Annual Cruise Nites.

One person’s junk is another’s treasure!

Residents wrapped up their Spring cleaning and took part in the 5th annual community garage sale with five floors of deals in the Depot District parking facility.

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SPECIAL EVENTS: COMPLETED

SPECIAL EVENTS

music, art & vintage IN THE STREET /7.22

Historic Route 66 Car Show /9.8

Local musicians were honored on stage for the festival’s third year. Local artists and vintage enthusiasts in an outdoor art and vintage market were new additions in 2012.

Car enthusiasts showcased their classic, muscle and specialty cars, motorcycles and trucks in this 22nd annual event, which highlights Berwyn’s historic Route 66 automotive heritage.

The show featured an array of vehicles on display, flamethrowing demonstrations, and live music along Ogden Avenue.

OKTOBERFEST /9.14 & 9.15 Now in its twelfth year, the Depot District hosted Berwyn’s biggest party of the year. The event boasted an international food court, live bands, carnival and amusements, family entertainment pavilion, crafters and vendors.

And let’s not forget the beer garden!

deck the depot festival of lights /12.8 The Depot District transformed into a winter wonderland and area businesses offered complimentary holiday refreshments and activities such as pictures with Santa, horse-drawn sleigh rides, heated trolley rides, live reindeer, a petting zoo and a Polar Express train ride.

BDC ANNUAL REPORT 2012

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MISSION: BUSINESS MARKETING

MARKETING PROGRAMS

Berwyn

BUY BERWYN

Magazine

November 2012 Issue 4

e-blast

Depot District welcomes Bounce Sports page 3

COMPRE EN BERWYN

Check out the new WhyBerwyn.com page 5

2012 Piper Award honoring Mayor Lovero page 6

Berwyn Brings Home the Gold

e-blast

hot deals

The BDC e-blast keeps members and residents up-to-date with community and business events and resources. The e-blast is distributed on a weekly basis to over 1,700 community-minded contacts, including BDC members, business professionals, civic officials, Berwyn-area residents and friends of the BDC.

The Hot Deals advertising program distributes promotional coupons through Berwyn Magazine and WhyBerwyn.com, a desktop and mobile friendly site. This is an excellent advertising vehicle for businesses providing special discounts and widely reaches over 24,000 Berwyn households and businesses.

BDC ANNUAL REPORT 2012

buy berwyn/ Compre en Berwyn Shop Local Campaign The Buy Berwyn/Compre en Berwyn shop local campaign was branded on numerous media including bilingual window signs, the BDC membership window decal and City of Berwyn’s vehicle stickers. Keep watch for signs at your favorite Berwyn store!

page 14

BERWYN MAGAZINE Berwyn Magazine is a quarterly publication that is mailed to all Berwyn households and businesses in English with an additional mailing of the Spanish edition to the city’s Spanishpreferred households. The magazine covers economic development and chamber initiatives, community news, special events, business tips and more.

A quarterly publication by the Berwyn Development Corporation 3322 S. Oak Park Ave. • Berwyn, IL 60402 708-788-8100 • www.berwyn.net

Estimado residente de Berwyn… nuestro boletín comunitario ya esta en Español Quédese en contacto con su comunidad. Si quisiera recibir este boletín (GRATIS) en su idioma, por favor de llamar al BDC y preguntar por Gerardo Zavala al 708-788-8100 o sobre e-mail a: info@berwyn.net

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PROGRAMS: COMPLETED

MARKETING PROGRAMS

BANNERS

BDC AMBASSADORS

IRON CHEF competition

SOCIAL MEDIA

The Unified Citywide Banner Program provides a great way for area businesses to market themselves while showing Berwyn pride. The banner program is designed to be consistent with Berwyn’s integrated marketing campaign, creating a sense of familiarity for visitors who may recognize the primary graphic already deployed throughout the Chicago area.

Ambassadors are BDC members that represent our mission and help spread the word about our work in the community. They are our go-to people that can answer questions or make referrals to support our businesses.

Ambassadors helped recruit 41 new members during our membership drive.

An Iron Chef-style competition was held in conjunction with National Eating Healthy Day on November 7. Three Berwyn chefs from La Z de Oro, La Notte Cafe and Bodhi Thai Bistro prepared healthy dishes for a panel of judges. Giovanni Mancini (center) from La Notte Cafe prevailed.

The BDC has continued to use social media and networking to spread the news about our business events and resources with outlets such as: Facebook, LinkedIn, Twitter and Instagram.

BDC ANNUAL REPORT 2012

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MISSION: BUSINESS EDUCATION

EDUCATION

beginner facebook for business /2.29

score mentoring SCORE Chicago provides free one-on-one business counseling on various topics from getting a business loan to writing a business plan. Counselors provide advice to start-ups, existing and expanding businesses.

BDC ANNUAL REPORT 2012

A basic, hands-on Facebook training for business was presented by BDC staff at the Berwyn Public Library. All attendees had the use of an individual computer to test their skills.

send me to the top /4.18

building your brand /3.14 Safeguard PerfectPartner Business Solutions presented a seminar on developing a business brand and company image.

Send Me to the Top covered internet techniques that help businesses attain maximum exposure from internet search engines like Google so that customers can find them online.

face-to-face networking/ BDC orientation /5.31 SCORE Chicago presented on the importance of developing a 30-second “elevator speech� that sets businesses apart from competitors and techniques for in-person networking.

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SEMINARS: COMPLETED

social media made simple /6.27 Shoestring Small Business Marketing presented on the various social media available and laid out a road map for determining which media to use based on marketing goals.

EDUCATION

yelp for business owners /7.24

2012 berwyn hispanic business expo /8.29

Representatives from Yelp explained the value of Yelp.com for all businesses, not just restaurants.

The seminar covered how to unlock business pages and use Yelp’s free business tools for promotions.

The Latino Business Outreach Commission partnered with Berwyn Main Street to present a full day of business education and networking along with an award ceremony.

introducing quickbooks /7.26 Del Real Tax Group partnered with the Berwyn Public Library to present an introductory seminar on how QuickBooks can help owners understand profit and loss and make better decisions for their businesses.

verizon presents small business empowerment series /11.13 Verizon Wireless, Microsoft and Google presented on their costeffective mobile tools that help improve business efficiency to impact the bottom line.

BDC ANNUAL REPORT 2012

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MISSION: BDC RECOGNITION

BDC AWARDS

CAR Good Neighbor Awards The Chicago Association of REALTORS® (CAR) Good Neighbor Awards are awarded annually to developments that enhance their communities’ economy and pride. Berwyn took seven awards for Autre Monde Café & Spirits, Culver’s, Jimmy John’s, Berwyn Kia, Olive or Twist Restaurant & Martini Bar, PCC South Family Health Center and Paisans Pizzeria & Bar. BDC ANNUAL REPORT 2012

Graphic Design USA

Graphic Design USA

The BDC was awarded the American Inhouse Design Award for Berwyn Magazine.

The BDC was awarded the American Graphic Design Award for the 2011 Annual Report.

IACCE Communications Awards The BDC was awarded two Communications Awards from the Illinois Association of Chamber of Commerce Executives (IACCE) for the 2011 Annual Report and the new Depot District Map.

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AWARDS: COMPLETED

BDC AWARDS

IEDC Excellence in Economic Development Awards

CDFA Excellence in Development Finance Awards

The International Economic Development Council (IEDC) awarded the City of Berwyn and the BDC with the 2012 IEDC Excellence in Economic Development Gold Award in Real Estate Redevelopment & Reuse for their work on the Berwyn Gateway Plaza.

The Council of Development Finance Agencies (CDFA) awarded the BDC with the 2012 CDFA Excellence in Tax Increment Finance Award for Berwyn Gateway Plaza.

BDC ANNUAL REPORT 2012

30 INTEGRATED MARKETING CAMPAIGN

MISSION: INTEGRATED MARKETING CAMPAIGN

The BDC executed the sixth annual Integrated Marketing Campaign on behalf of the City of Berwyn. The campaign brands Berwyn as a top-choice destination for move-up and firsttime homebuyers as well as an economic, social and cultural destination. The 2012 tagline Believe the Buzz - highlights Berwyn’s livability and its growing cultural scene.

The 2012 campaign ran from June through September and included billboards in select Chicago neighborhoods, posters on select CTA el platforms, outreach through special events such as the Pride Parade and Northalsted Market Days, and radio and online advertising. WhyBerwyn.com was relaunched into a desktop and mobile friendly blog with a comprehensive calendar of events and a full local business listing with GPS functionality and “hot deals” coupons. The site is also complemented by updates at Facebook (@WhyBerwyn) and Twitter (@WhyBerwyn).

believe the buzz The Hot Deals advertising program distributes promotional coupons through Berwyn Magazine and WhyBerwyn.com, a desktop and mobile friendly site. This is an excellent advertising vehicle for businesses providing special discounts and widely reaches over 24,000 Berwyn households and businesses.

BDC ANNUAL REPORT 2012

31

PUBLICITY: COMPLETED

BERWYN IN THE NEWS

01.13.12/ Berwyn Officials: Economic Development at 5-Year High 02.15.12/ Business Owners Hopeful for Revitalized Roosevelt Road

11.01.12/ Berwyn Takes Home International Gold Award for Excellence in Real Estate Development

08.21.12/ Doing the Deals: Meijer Marketplace

03.01.12/ Strengthening Economic Development During the PostRecession Environment

08.08.12/ Business Owners: Berwyn Becoming a 'Destination', Economic Growth Up Again in 2012

05.16.12/ Berwyn Embraces Bikes and Bungalows

08.31.12/ Inauguration of Remodeled Roosevelt Road

01.19.12/ Villages Explore Unconventional Marketing

BDC ANNUAL REPORT 2012

32 ANNUAL REVIEW

2012 TIF PROJECTS Through the BDC, twenty-one TIF projects resulted in the improvement of 191,462 SF of commercial space. Public investment totaling approximately $9,069,226 supported approximately $20,236,019 in total development.

1. Big Guys Sausage Stand

7021 West Roosevelt Road

2. Commodore Barry Post #256

6919 West Roosevelt Road

3. Wing Boss

6625 West Roosevelt Road

4. Capri Ristorante

6611 West Roosevelt Road

5. The Vitamin Shoppe

7180 West Cermak Road

6. Play N Trade

7170 West Cermak Road

7. Verizon Wireless

7160 West Cermak Road

8. Five Guys burgers & fries

7150 West Cermak Road

BDC ANNUAL REPORT 2012

9. Chipotle Mexican Grill

7140 West Cermak Road

10. Meijer Marketplace

7111 West Cermak Road

11. J. K. Patel, MD

6738 West Cermak Road

12. Luigi Gattuso

6716-24 West Cermak Road

13. Jelly Jam Restaurant

6300 West Cermak Road

14. Riddles Comedy Club

6910 West Windsor Avenue

15. Off the Traxx

3144 South Oak Park Avenue

16. Reel Art collectibles

6727 West Stanley Avenue

17. Bounce Sportsplex

3310 South Grove Avenue

18. Paleteria La Real Gourmet, Inc.

6836 West Ogden Avenue

19. J.D. Byrider

6539 West Ogden Avenue

20. Michael Anthony's Pizzeria & Bar

6434 West Ogden Avenue

21. Collision Centers of America

6305 West Ogden Avenue

33 At the 2012 Annual Meeting, the BDC membership passed a resolution to launch a membership drive in 2012. Ambassadors from the Chamber Services Commission and Latino Business Outreach Commission heightened their recruitment of new members from June 13 – October 12. Their efforts brought in 41 new members over the course of the drive.

ROOSEVELT $874,858 OGDEN $2,023,299

In 2012, 232 building permits were issued which resulted in over $4.9 million in total investment within the commercial corridors

$2.7

Total Investment ROOSEVELT $874,858

CERMAK $1,477,620 DEPOT $549,522

ANNUAL REVIEW

BDC Membership & Marketing Results Membership New members: 70 Members Total members: 325 Members Marketing Hot Deals: 108 Coupons Weekly e-blast: 1,610 Subscribers Facebook: 1,035 Fans LinkedIn: 224 Members Twitter: 449 Followers NetworkING Ribbon Cuttings: 23 Events Berwyn After Hours: 4 Events Average Attendance: 45 Attendees

Year

$3.4

Within Active TIF Districts OGDEN $2,023,299

CERMAK $1,477,620

*Data accurate as of November 30, 2012 DEPOT $549,522

Investment

$2.7 $3.4 BDC ANNUAL REPORT 2012

2012 MISSION COMPLETE

BDC ANNUAL REPORT 2012

3322 S. Oak Park Avenue Berwyn, IL 60402 708.788.8100 www.berwyn.net