The Power of Artificial Intelligence in Marketing

content that matches our interests. Google maps use AI to determine the best routes and travel times. Uber does, too, and uses it to determine fares. The facial recognition unlock on your iPhone is based on AI, as is pretty much every other app and function.

Artificial Intelligence (AI) can be an invaluable tool for streamlining your digital marketing efforts, helping you to better understand your customers, personalize your marketing messages, and save time and resources.

In this article, we’ll look at how you can use AI to improve the effectiveness of your digital marketing and take your business to the next level.

In customer service, sales, and operations there are many opportunities for businesses in every sector to leverage AI capabilities to connect with consumers. AI is present in our everyday lives whether or not we’re aware of it. Youtube, Netflix, and Amazon all use AI to determine the “best” information to serve those who are searching.

The aim is to maximize customer satisfaction and engagement and keep us on their sites and apps longer by serving up

AI is now making payper-click advertising (PPC) even more effective. PPC advertising is a digital marketing model in which advertisers pay each time a user clicks on one of their ads.

Effective Pay-Per-Click Advertising

AI is now making pay-per-click advertising (PPC) even more effective. PPC advertising is a digital marketing model in which advertisers pay each time a user clicks on one of their ads. Those ads typically appear in search engine results (Google, Bing, etc.), social media platforms, and other websites and are designed to promote a product or service. There are a number of reasons the AI behind PPC advertising is valuable.

• It helps you identify key words your target customers are searching for online, getting your ads in front of the right audience.

• You pay only when someone is interested enough to click on the ad, and you control the budget by setting a limit for your total advertising spend.

• Since you get a detailed analysis of how well each advertising campaign is performing, you can try out different options and see what is most effective.

Better Copywriting

AI has been in the news recently due to the proliferation of powerful automatic writing tools now on the market, heralding the end of authentic writing and comforting stressed-out students everywhere. It’s no joke and it is very interesting to see what AI can do to help improve content writing for the web. There are lots of tools available for that. I tried a free trial of Anyword. com for the purpose of this article. If you’ve read this far… go back to the first paragraph of the article. It was 100 per cent written by the Anyword content generator!

Improved Facebook and Instagram Targeted Ads

Facebook gathers data as people use it. Every action taken such as messaging, liking, and clicking provides important information that it then packages up for advertisers.

Facebook uses artificial intelligence to make sense of the information it gathers about our preferences, which becomes extremely valuable for marketers interested in delivering relevant, hyper-targeted ads. You can make use of that intel for your own ads very easily. Facebook and Instagram ads can easily be targeted by geography, age, wide ranges of interests, and more.

Streamlined Email Marketing

AI can help improve and streamline your email marketing efforts. Thanks to its powerful capabilities, AI can do a number of email marketing-related tasks, increasing the chances that your email reaches its intended target.

AI-powered email marketing tools such as Mailchimp and many others are constantly improving their automation and effectiveness, including the following.

• Writing email subject lines

• Drafting copy

• Sending personalized emails

• Optimizing send times to get better open rates

AI is Here to Stay

Artificial Intelligence has become a powerful tool for digital marketers.

AI technologies allow for the quick analysis and understanding of vast amounts of data, identification of patterns, and optimization of marketing strategies in real-time. It can help automate routine tasks, such as content creation and customer service—and enhance customer experiences by providing personalized recommendations and insights.

In addition, AI enables companies to make data-driven decisions and adapt their strategies in real-time. Overall, AI is becoming very useful in helping increase efficiency and effectiveness, and deliver better customer experiences. ▲

Mark Smiciklas, MBA, is the founding partner at Intersection Digital, a Vancouver-based agency that develops and manages digital marketing strategies to help organizations communicate and connect with their audiences.