2019 MEDIA KIT
2019 MEDIA KIT
About Us Desert Entertainer
The monthly Desert Entertainer is the desert’s most comprehensive, up to date, informative entertainment publication. The Desert Entertainer is proud to be entering it’s 15th year in the Coachella Valley. Our focus is to publish an exciting entertainment publication that offers a wide variety of entertainment options for locals and visitors to the Coachella Valley.
“The News” Desert Mobile Home News
Serving 110 Mobile Home and RV Park communities in the Coachella, Morongo and Yucca Valley for over 60 years. “The News” is a household tradition. Distributed weekly through racks in manufactured home parks, senior centers, CVS locations, libraries and many more.
Brehm Communications Inc.
The company has a long and continuous history in the newspaper industry, having been founded in November of 1919 with the purchase of the Fort Madison (Iowa) Evening Democrat. At present Brehm publishes daily, weekly, semi-weekly newspapers, shoppers and niche publications located in the states of California, Arizona, Nevada and Utah. This growth, in large part, has been due to the effort and loyalty of our employees who enjoy their work and believe in their products. It is also a reflection of the Brehm family’s philosophy that we are in a people industry-dedicated not only to those we serve but also those who perform the service. Office: 760-318-2882 777 East Tahquitz Canyon Way, Suite 200 #28 Palm Springs, CA 92262
Coachella Valley at a Glance The combination of strong convention business and leisure travel into the Coachella Valley has boosted hotel occupancy, room rates and activity at Palm Springs International Airport.
• Currently 10 airlines fly non-stop from Palm Springs International Airport to 18 destinations, connecting to more than 500 destinations around the world.
• 13.6 million visitors in 2017
• Canadians spent 236.6 million in 2017, nearly $500 more per trip than other visitors
• 5.5 billion in visitor spending in 2017 • Over 1 million inbound passengers came through Palm Springs Airport in 2017 • Average visitor stay is 3 days
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• 300,000 Canadians visited the Coachella Valley in 2017, many of them owning second homes
• Average Canadian stay is 8 days Stats from various sources include Greater Palm Springs Convention and Visitors Bureau.
2019 MEDIA KIT
Desert Entertainer Rates The Desert Entertainer is the first exclusive entertainment publication established in 2003 and published for locals and visitors to the desert communities in the Coachella Valley. Content in this monthly publication and online provides readers with information that helps them have an exciting desert experience from dining, gaming, events, art, attractions, nightlife and shopping. Strongly endorsed by local concierges and is delivered to over 200 high traffic locations including 80+ Hotels/Timeshares throughout the Coachella Valley.
Magazine Advertising Rates Monthly Issue
1X
6X
12X
Full Page
$1400
$1300
$1000
1/2 Page
$1250
$950
$700
1/4 Page
$700
$600
$400
1/8 Page
$400
$350
$250
Premiums
1X
6X
12X
Inside Front
$1800
$1600
$1300
Inside Back
$1800
$1600
$1300
Back Page
$3000
$2800
$2600
Full Page
Bleed: 9” x 11.5”
Trim: 8.37” x 10.87”
Live Area: 7.62” x 10.12”
1/2 Page
Vertical: 3.625” x 10
Horizontal: 7.5” x 4.875”
1/4 Page
3.625” x 4.875”
1/8 Page
3.625” x 2.3125”
All rates above are per ad, per month.
Advertising Sizes
Effective 2019. 3
2019 MEDIA KIT
Desert Entertainer Top 50 Locations Palm Springs
Cathedral City
Indian Wells
Tramway Visitors Center
Sunshine Café
MiraMonte Resort
Cathedral Canyon Drive
Indian Wells Lane
Welk Resorts
Renaissance Indian Wells Resort
Cathedral Canyon Drive
Indian Wells Lane
See’s Candy
South Palm Canyon Drive
Rancho Mirage
Vicky’s of Santa Fe
Las Casuelas Terraza
CVS Pharmacy
South Palm Canyon Drive
Bob Hope Drive
Bills Pizza
Koffi
South Indian Canyon Drive
Highway 111
Thai Smile
Elephant Car Wash
CVS Pharmacy
Chamber of Commerce
North Palm Canyon Drive
Billy Reeds Restaurant North Palm Canyon Drive
South Indian Canyon Drive
South Sunrise Way
Camelot Theaters Baristo Road
Desert Hot Springs Miracle Springs Resort & Spa
Highway 111
Highway 111
Rancho Mirage Library Highway 111
Omni Rancho Las Palmas Resort Bob Hope Drive
Club Drive
La Quinta CVS Pharmacy Jefferson Street
Trilogy Golf Club Trilogy Parkway
Shields Date Garden Highway 111
Vons Grocery Store Highway 111
La Quinta Library Calle Tampico
Palm Drive
Palm Desert
Desert Hot Springs Library
Pete Carlson’s Golf & Tennis
Bucatini Trattoria
Highway 111
Washington Street
Desert Hot Springs City Hall
Palm Desert Visitors Center
Old Town Coffee Company
West Drive
Pierson Boulevard
El Paseo
Main Street
Senior Center
Whole Foods Market Town Center Way
Indio
Chamber of Commerce
Palm Desert Public Library
Chamber of Commerce
Fred Waring
Indio Boulevard
Aqua Soleil Hotel
Jensen’s Food
CVS Pharmacy
Cathedral City
Starbucks
Spotlight 29 Casino
West Drive
Palm Drive
Palm Drive
Cathedral City Library
Cook Street
Monterey Ave
Date Palm Drive
Indian Wells
Outdoor RV Resort
CVS Pharmacy
Ramon Road
Highway 111
CVS Pharmacy
Hyatt Grand Champions
Vista Chino
Indian Wells Lane
Michael’s Café
Chamber of Commerce
Date Palm Drive
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Club Drive
Highway 111
Harrison Place
Maxcy’s Grill Monroe Street
Indio Senior Center Aladdin Street
2019 MEDIA KIT
“The News” Desert Mobile Home News Retail Display Rates For Over 60 years a family owned and operated Mobile Home and RV park community newspaper distributed throughout the Coachella Valley. This publication features content focused on the people, business and parks that are a vital part of the Coachella Valley. Distributed Thursdays to 110 park communities, CVS locations, restaurants, senior centers, libraries, retail locations, auto dealerships, car washes and more.
Publication Dates: Every Thursday Weekly Advertising Rates Ad Sizes
1-6 Weeks
7-13 Weeks
14-26 Weeks
27-52 Weeks
Full Page
B&W: $995 Color: $1055
B&W: $895 Color: $990
B&W: $820 Color: $910
B&W: $765 Color: $850
1/2 Page
B&W: $505 Color: $580
B&W: $475 Color: $550
B&W: $435 Color: $505
B&W: $410 Color: $470
1/4 Page
B&W: $270 Color: $335
B&W: $250 Color: $305
B&W: $235 Color: $290
B&W: $215 Color: $265
1/8 Page
B&W: $145 Color: $200
B&W: $135 Color: $185
B&W: $125 Color: $170
B&W: $120 Color: $160
1/16 Page
B&W: $95 Color: $145
B&W: $85 Color: $125
B&W: $75 Color: $110
B&W: $70 Color: $100
All rates and color above are per ad, per week. Effective 2019.
Advertising sizes Full Page
10” x 15”
1/2 Page
Vertical: 4.9” x 15”
1/4 Page
4.9” x 7.5”
1/8 Page
5” x 3.65”
1/16 Page
Vertical: 2.35” x 3.65”
Horizontal: 10” x 7.5”
Horizontal: 4.9” x 1.7”
Ask About Our Annual All Gloss Park Guide.
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2019 MEDIA KIT
“The News” Desert Mobile Home News Classified Display Rates
Weekly Advertising Rates Ad Sizes
1-6 Weeks
7-13 Weeks
14-26 Weeks
27-52 Weeks
Color
Dominance: 10.125” x 13.57”
$800
$700
$600
$450
+ $150
Double Super Quad: 10.125” x 7.45”
$600
$500
$400
$300
+ $75
Super Quad: 5” x 5.3”
$400
$300
$250
$200
+ $30
Quad: 5” x 3.5”
$325
$250
$200
$150
+ $20
Super Double: 2.5” x 5.3”
$275
$200
$175
$100
+ $15
Service Directory Rates Ad Sizes
Open
13 Weeks +
Color
Single: 2.5” x 1.7”
$50
$30
$5
Double: 2.5” x 3.5”
$100
$60
$10
Rates and Color above are per ad, per week. Classified Advertising Categories: Home Improvement, Auto Repair, Auto Dealers, Real Estate
Preprint Advertising
Church Directory
Rates based on Cost Per Thousand — Full Run Only Deadline: 2 Weeks Prior to Publication
Ad Sizes
Rate
Single
$30
Single 1/2 Sheet Flyer: Full Run ... $80.00/M 52 Week Contract (1/2 Sheet Flyer): Full Run ... $45.00/M
Double
$60
Private Party Advertising $10.00 per week, 15 Words or less. Add a photo for $5.00 / Add a border for $1.00.
Obituaries and In Memoriam Obituary: $30 per week. Add a photo for $5.00.
All rates above are per ad, per week. Effective 2019. 6
2019 MEDIA KIT
“The News” Desert Mobile Home News Park Locations Desert Hot Springs Sky Valley
Yucca Valley Morongo Valley
Whispering Sands Park West Palm Drive Mobile Estates Two Springs RV Resort Country Squire Park Desert Willow Vista Montana La Posada Mobile Home Park Casa Del Sol Mobile Home Park Desert Pools Skys Haven Sands Mobile Country Club Double D Park Magic Waters Mountain View Hidden Springs Country Club Desert Crest Country Club Oasis Hot Springs Desert Springs Spa Miracle Acres Desert Palms Community Desert Oasis Catalina Spa and RV Resort Corkill Mobile Home Park Corkill Palms Almar Acres Caliente Springs RV Resort Vista Grande Tamarisk Sam’s Family Spa Joshua Springs Sparkling Waters Rainbow Spa RV Park Healing Waters Sky Valley Resort Desert View Wagners Dillon Estates Quail Valley Park Palm View Estates
Morongo Mobile Manor Valley View Roadrunner Country Club Mobile Estates Fairway Mobile Estates Royal Crest Yucca Valley Trailer Park Apache Park Aztec Park Gates of Spain Yucca Valley RV Park
Cathedral City Desert Hills Park Sky Ridge Park Sungate RV Park Tramview Mobile Home Park Date Palm Country Club Caliente Sands The Canyon Desert Sands Outdoor Resorts RV Park Desert Shadows RV Park Palm Springs Oasis RV Park Royal Palms The Colony
Palm Springs El Dorado Palms Estate Palm Springs View Estates Santiago Sun Canyon Western Village Mobile Park Golden Sands MHP Ramon Park Sunrise Village Park Happy Traveler Park Parkview Mobile Estates Palm Canyon Mobile Park Horizon Village Safari Park Sahara Park
Rancho Mirage Rancho Mirage MHP Rancho Palms Blue Skies Village Rancho Mirage RV & MHP
Palm Desert Indian Springs Silver Spur Suncrest Country Club Palm Desert Greens Portola Country Club Portola Palms Palm Desert Mobile Estates
Thousand Palms Tri-Palms Estates Ivey Ranch Country Club
La Quinta / Indio La Quinta Ridge One Eleven Trailer Park Indian Wells Park Dune Palms Park Rancho Casitas Santa Rosa Mobile Park Elms Mobile Park Date Palm Mobile Estates Coronado Gardens Arabian Trailer Park Towne Mobile Park Bermuda Palms Pueblo Del Sol Shadow Hills RV Resort San Carlos Park Happy Wanderer RV Park Rancho Casa Blanca Desert Grove Desert Aire Indian Water RV Park Las Palmas de La Quinta
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2019 MEDIA KIT
“The News” Desert Mobile Home News Top 50 Locations Outside Parks Palm Springs
Rancho Mirage
Bermuda Dunes
Billy Reeds
Rancho Mirage Public Library
CVS Pharmacy
Highway 111
Washington Street
Elephant Car Wash
Executive Car Wash
Highway 111
Country Club Drive
Clark’s Nutrition
Coco’s
North Palm Canyon
CVS Pharmacy South Sunrise Way
Palm Springs Public Library South Sunrise Way
Mizell Senior Center South Sunrise Waay
Monterey Avenue
Varner Road
CVS Pharmacy
Thousand Palms
Bob Hope Drive
Aspen Mills South Sunrise Way
Sherman’s Deli
Palms Café Highway 111
Goodies Varner Road
Thousand Palms Public Library
East Tahquitz Canyon Way
Kobe Japanese Steakhouse
Robert Road
Ricks Restaurant
Highway 111
Indian Wells
North Palm Canyon Drive
Desert Hot Springs Desert Hot Springs Senior Center West Drive
Desert Hot Springs Library
Palm Desert Palm Desert Public Library Fred Waring Drive
Joslyn Senior Center
West Drive
Catalina Way
Golden Lantern Store
Whole Foods
Dillon Road
Town Center Way
Cabot’s Pueblo Museum Desert View Avenue
Cathedral City Cathedral City Library Date Palm Drive
CVS Pharmacy
East Palm Canyon Drive
Trilussa
Highway 111
Cathedral Canyon Drive
Don Diego’s Highway 111
Vicky’s of Santa Fe Club Drive
City Hall Chamber of Commerce Club Drive
Harvs Car Wash Sheryl Avenue
Indio
Jensens
Indio Branch Library
Highway 111
La Quinta CVS Pharmacy Jefferson Street
East Palm Canyon Drive
Sunshine Café
Highway 111
Eldorado Drive
Fresh Agave Mexican Bar & Grill
Date Palm Drive
Cathedral City Car Wash
CVS Pharmacy
Just Java Coffee Washington Street
Civic Center Mall
Shields Date Farm Highway 111
Senior Center Aladdin Street
CVS Pharmacy Jackson Street
The Broken Yoke
Indio Chamber
Date Palm Drive
Highway 111
Indio Blvd.
Michaels Café
La Quinta Library
Mario’s Italian Cafe
Date Palm Drive
Calle Tampico
Highway 111
Applebees
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2019 MEDIA KIT
Website Advertising Rates desertentertainer.com | desertmobilehomenews.com | canadasouthmagazine.com
Why online? • Guaranteed ad space position of your choice • All websites promoted by print advertising publication • 24 hours a day, 7 days a week, 365 days a year • Direct link to your website or web presence • Professional full color web ad design • First right of refusal on renewal • Multiple online ad discount • Monthly ad design changes • Monthly statistics
Size Position
Desert Entertainer
Desert Mobile Home News
Canada South
All Three Websites
Commitment
1X
12X
1X
12X
1X
12X
1X
12X
Right Position
$100
$75
$100
$50
$100
$75
$200
$125
300 x 250 pixels
Availability Bottom Position 728 x 90 pixels
Availability
3 Ads $100
$75
3 Ads
3 Ads $100
$50
3 Ads
3 Ads $100
$75
3 Ads
Ads Available $200
$125
Ads Available
All rates above are per ad, per month. Effective 2019. 9
2019 MEDIA KIT
Canada South Magazine Rates A high-end magazine targeting the 200,000+ Canadians who journey to the Coachella Valley each year. The magazine includes profiles on local Canadians, entertainment, attractions, travel, real estate and services that cater to Canadians. Distributed to grocery stores, CVS locations, restaurants, retail locations, park communities, libraries, coffee shops, resorts, senior centers, medical offices and more.
Publication Dates: February | October | December Advertising Rates Issue Full Page 1/2 Page 1/4 Page
1X $1275 $700 $400
*2X $900 $500 $300
**3X $800 $400 $250
Premiums Inside Front Inside Back Back Page
1X $2000 $2000 $3000
*2X $1500 $1500 $2000
**3X $1400 $1400 $1800
All rates above are per ad, per magazine
2x and 3x rate available when advertising in consecutive magazines. Rates are as follows: 1st Magazine = 1x rate, *2nd Consecutive Magazine = 2x rate, **3rd Consecutive Magazine = 3x rate. 3x rate available when advertising in 3 consecutive magazines. Effective 2019.
Prime Time Magazine Rates Provides local editorial content targeting active adults (50+) which educates and informs through lifestyle features and human interest profiles and has targeted distribution throughout the Coachella Valley and Morongo Basin. Quarterly magazine distributed to grocery stores, CVS locations, restaurants, retail locations, park communities, libraries and doctor offices throughout the Coachella Valley and Morongo Basin.
Publication Dates: January | April | July | October Advertising Rates Quarterly Issue
1X
*4X
Premiums
1X
*4X
Full Page
$850
$500
Inside Front
$1000
$800
1/2 Page
$500
$275
Inside Back
$1000
$800
1/4 Page
$300
$150
Back Page
$1200
$900
1/8 Page
$200
$100
All rates above are per ad, per magazine. *4x rate available when advertising in 4 consecutive magazines. Effective 2019.
Advertising Sizes for Canada South and Prime Time Magazines Full Page 1/2 Page 1/4 Page
10
Bleed: 9” x 11.5” Vertical: 3.625” x 10 3.625” x 4.875”
Trim: 8.37” x 10.87” Horizontal: 7.5” x 4.875”
Live Area: 7.62” x 10.12”
2019 MEDIA KIT
Before & After Magazine Rates Before & After Magazine features information on sustainable living, gardening, interior and exterior home improvements and more. Annual magazine distributed to grocery stores, CVS locations, restaurants, retail locations, park communities, libraries and and more throughout the Coachella Valley and Morongo Basin.
Publication Date: March Advertising Rates Annual Issue
1X
Premiums
1X
Full Page
$675
Inside Front
$950
1/2 Page
$400
Inside Back
$950
1/4 Page
$250
Back Page
$950
All rates are per ad, per magazine
Healthy Life Choices Magazine Rates Featuring articles on health related topics that help educate and inform our local community. Healthy Life choices magazine is distributed to grocery stores, CVS locations, restaurants, retail locations, park communities, libraries and 200 doctor offices throughout the Coachella Valley and Morongo Basin.
Publication Dates: May | November Advertising Rates Annual Issue
1X
2X
Premiums
1X
*2X
Full Page
$900
$675
Inside Front
$1200
$950
1/2 Page
$575
$400
Inside Back
$1200
$950
1/4 Page
$350
$250
Back Page
$1200
$950
All rates above are per ad, per magazine * 2x rate available when advertising in multiple consecutive magazines. Rates are as follows: 1st Magazine = 1x rate, *2nd Consecutive Magazine = 2x rate.
Advertising Sizes for Before & After and Healthy Life Choices Magazines Full Page
Bleed: 9” x 11.5”
Trim: 8.37” x 10.87”
1/2 Page
Vertical: 3.625” x 10
Horizontal: 7.5” x 4.875”
1/4 Page
3.625” x 4.875”
Live Area: 7.62” x 10.12”
Effective 2019. 11
2019 MEDIA KIT
Celebrating 100 years of the Desert This souvenir edition is filled with over 100 years of history. Let readers know your history in this edition. Each year from 1910 through current year features national and local history. Purchase your special year! Reserve your black and white half page ad today! Be a part of the histor Distributed to park communities, grocery stores, CVS locations, libraries, senior centers, retail locations and restaurants throughout the Coachella Valley. Published in December.
Celebrating 100 Years in the Desert Advertising Rate Yearly Issue 1/2 Page: 9.39” x 5.25”
$350
Visitors Guide This semi-annual all gloss product features information on local events, attractions, restaurants, shopping, hiking and more of what the Coachella Valley has to offer. Published in June and January. Digest Size.
Visitors Guide Advertising Rates Bi-Annual Issue
1X
*2X
Back Page
$500
$450
Full Page
$390
$350
Half Page
$225
$200
All rates above are per ad, per magazine. *2x rate available when advertising in 2 consecutive magazines. Effective 2019.
Advertising Sizes for Visitors Guide Full Page 1/2 Page
12
Bleed: 6” x 8.9” Vertical: 2.2” x 7.5”
Trim: 5.5” x 8.25” Horizontal: 4.7” x 3.7”
Live Area: 4.7” x 7.6”
2019 MEDIA KIT
Menu Magazine Get your menu out to the Coachella Valley and Morongo Basin residents and visitor in this all gloss magazine. This is a great magazine for readers to keep as it will be full of restaurants menus, specials and more. PLUS, you get an additional page across from your ad to run an article about your restaurant. Published twice a year, March and October. Distributed to park communities, grocery stores, CVS locations, libraries, senior centers, retail locations and more throughout the Coachella Valley and Morongo Basin.
Menu Magazine Advertising Rates Bi-Annual Issue
1X
*2X
Premium Back Page
$700
$600
Full Page
$499
$399
All rates above are per ad, per magazine. *2x rate available when advertising in 2 consecutive magazines. Effective 2019.
Advertising Sizes for Menu Magazines Full & Premium Back Page
Bleed: 9” x 11.5”
Trim: 8.37” x 10.87”
Live Area: 7.62” x 10.12”
Concierge Map Quarterly map features a map of the Coachella Valley on one side and advertising opportunities on the other side. Delivered to hotels, rental car locations, visitors centers, resorts and golf courses. Published in January, April, July and October.
Concierge Map Advertising Rates Size
Rate Per Publication
2.4” wide x 2.35” tall
$150
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2019 MEDIA KIT
Advertising Requirements • All photos should be sent at 300 dpi (dots per inch) without any jpeg encoding. Photos should be sent as PDF or TIF files, which can be sent via e-mail, disc, or file transfer site. • Black and white photos must be sent in grayscale format, color photos should be CMYK. Please note, RGB files will be accepted and will be converted to CMYK. Color will slightly change. • All PDF files must have embedded fonts. • Any black text in an ad should be registration black: C=0, M=0, Y=0, K=100 (RE: Newsprint products, no rich black, it will not print correctly.) • Ads need to be sent to DE/DMHN production department by e-mail, disc, or file transfer site. Please Note: Once a proof is given to you it is your responsibility to check for any errors that appear on the proof. Once you approve the proof, the Desert Entertainer/Desert Mobile Home News is no longer responsible for errors. If you would like our production team to create your ad, you must supply the production team with the logo and any artwork that will be used in creating your ad. All artwork should be at 300 dpi.
Policies • The Desert Entertainer/Desert Mobile Home News reserves the right to alter or reject any copy or advertisement, including but not limited to that which in its sole judgement determines is not in keeping with the best interests of its readers or the public. Refusal by the publisher to accept such copy will not constitute a breach of contract. • Orders containing a provision that advertising shall not appear in proximity to, or to the exclusion of, other advertising cannot be accepted. Advertising is open to all legitimate advertisers. • The submission of an order will be constructed as an acceptance of all rates and conditions under which advertising space is sold. • We will not be responsible for errors when incorrect copy accompanies insertion order, or when the insertion of incorrect material has been supplied by another publication. The advertiser agrees to assume sole responsibility for statements contained in his/her copy and to protect and indemnify the publisher against any and all liability, loss or expense out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights and proprietary rights, and all violations of the right of privacy resulting from the publication by the publisher of the advertiser’s copy. We reserve the right to insert the word “advertisement” above any copy. • Claims or errors on invoices must be made within 30 days on date of invoice/statement. Otherwise such claims will not be considered. • Payments on advertising published are due 30 days from the time of the invoice/statement. Advertisers authorize to be invoiced monthly. • An interest charge is applied to accounts over 30 days.
Advertising Deadlines For deadline inquires give us a call at 760-318-2882.
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2019 Special Section Calendar January
September
Concierge Map Two Sided Gloss
Park Community Guide All Gloss Digest Size
PrimeTime Magazine
October
Visitors Guide All Gloss Digest Size
Concierge Map Two Sided Gloss
February
PrimeTime Magazine
Canada South Magazine
Canada South Magazine
March
Fall Menu Magazine Magazine
Spring Menu Magazine Magazine Before & After Magazine
April Concierge Map Two Sided Gloss PrimeTime Magazine
November Healthy Life Choices Magazine
December Celebrating 100 Years of the Desert Tab Canada South Magazine
May Healthy Life Choices Magazine
June Visitors Guide All Gloss Digest Size
July Concierge Map Two Sided Gloss PrimeTime Magazine
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