Gift guide 2 2018

SUPPLEMENT TO THE AUBURN JOURNAL

GIFT GUIDE DECEMBER 6, 2018

Vintage edition: the Auburn Journal Christmas archives

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1025 GRASS VALLEY HWY. • AUBURN • 530-885-9333 • MON-FRI 8AM - 5PM • SAT 9AM-4PM 2 | Gift Guide TWO

A PRODUCT OF THE AUBURN JOURNAL

A SUPPLEMENT OF THE

CHRISTMAS PARTIES, PAGEANTS GALORE 1030 High St., Auburn, CA 95603 specialsections.goldcountrymedia.com SUBSCRIBE: 530-885-2471 CLASSIFIEDS: 800-927-7355 LEGALS: 916-774-7902

S

tarting in December, the Auburn Journal was publishing stories about Christmas parties, pageants, dramas, and, of course, gift-giving. Below are some highlights from 1928.

december 13, 1928

P.S.E.A. Christmas Party Satrurday PUBLISHER:

Bob Falk, (530) 852-0225, bobf@goldcountrymedia.com PUBLISHER:

Tom Kirk, (530) 852-0250, tomk@goldcountrymedia.com ASSOCIATE PUBLISHER:

Bill Sullivan, (916) 351-3750, bills@goldcountrymedia.com ADVERTISING DIRECTOR:

Beth O’Brien, (530) 852-0223, betho@goldcountrymedia.com

DESIGN AND CONTENT MANAGER:

Julie Miller, (530) 852-0256, juliem@goldcountrymedia.com

ADVERTISING REPRESENTATIVES:

Will Bradley, 530-852-0292 willb@goldcountrymedia.com Shoni Jones, 530-852-0215, shonij@goldcountrymedia.com Penny Martinez, 530-852-0258, pennym@goldcountrymedia.com Linda Shuman-Prins, 530-852-0278, lindas@goldcountrymedia.com GRAPHIC DESIGNER:

Mindy Schiller, 530-852-0205, mindys@goldcountrymedia.com

The Pacific Service Employees Association of the P.G. and E. Company will hold their annual Children's Christmas Party in the Masonic Hall on Saturday evening.

A turkey dinner will be served to be followed by a program and dancing.

Following is the program of the evening: Chorus — Xmas Tree Band Selection — "Secret," lead by Lucille McCray.

Piano Trio — Lillis McCray, Dorothy Federwitz, Virginia Shiroda.

Piano Duet — Dorothy Bristow, Marie Shiroda.

Chorus — Silent Night.

Band Selection — "National Emblem." Lead by Dorothy Federwitz.

Piano Trio — Frank Wilkinson, Virginia Shiroda, Dorothy Federwitz.

Vocal Duet — Dorothy Federwitz and Fanny Wilcoxon and Chorus.

Band Selection — "Secret." Lead by Virginia Shiroda.

Piano Solo — Frank Wilkinson.

Chorus — "Come all Ye Faithful."

Band Selection — "Pieroitte." Lead by Lillis McCray.

Chorus — "Jingle Bells."

Placer Students Christmas Program: yuletide festivities friday afternoon The student body of the Placer Union high school will present a Christma program at the school auditorium Friday afternoon, Dec. 21, at 2 p.m. Mrs. Blanche Hupe, head of the English department, is in charge of arrangments. William Marshall, student body president, has appointed committees to cooperate with Mrs. Hupe, and arrange for the annual Yuletide festivities.

Copyright 2018. All rights reserved. No part of this publication may be reproduced without written permission of the publisher. The publisher shall not be responsible for any liabilities arising from the publication of copy provided by any advertiser for Gift Guide Two. Further, it shall not be liable for any act of omission on the part of the advertiser pertaining to their published advertisement in Gift Guide Two.

december 20, 1928

christmas play at methodist church

Christmas 1928

GENERAL INFORMATION:

530-885-5656 8 a.m. – 5 p.m. Monday-Friday

The Auburn Dramatic Club will present a dramatic play entitled, "The Shepherd of Bethlehem," at the local Methodist church on Sunday evening. The play will start at 7:30 p.m.

Mrs. Harris Rollins is directing the play. Theer are sixteen members in the cast. It will require about 45 minutes to render it. The public is cordially invited to attend, there will be no admission charged.

The play is given as part of the usual Sunday services at the Methodist church.

right: An advertisement for Cohen's clothing store.

AUBURN JOURNAL ARCHIVE PHOTOS.

The Auburn Journal is published by Gold Country Media, Inc. daily except Mondays and Saturdays at 1030 High Street, Auburn, CA 95603-4707.

Periodical postage paid at Auburn, CA 95604.

Call for subscription, delivery, and mail rates.

A PRODUCT OF THE AUBURN JOURNAL

Gift Guide TWO | 3

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4 | Gift Guide TWO

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A PRODUCT OF THE AUBURN JOURNAL

Gift Guide TWO | 5

SHOPPING FRENZY BEGINS 'Merchants ready for 14 Xmas shopping days'

December. 8, 1938

Christmas 1938

On Dec. 8, 1938, The Auburn Journal published an article on the shopping in Auburn. The downtown stores were aggressively trying to entice shoppers with outdoor light decoration contests, street light displays, and appearances by Santa Claus. Below is a shortened version of that article.

Street lights and gift display in stores is colorful spectacle, santa claus will be on streets and in stores to greet the children With only fourteen shopping days remaining until Christmas, the Auburn merchants have increased sales forces and added to merchandise which has been depleted, in preparation to better serve the shoppers who will visit the local stores during the closing days of the 1938 season.

The widest selection of gift items in the history of the city can be found in the many Auburn stores at prices which are as low or under prices of the larger cities.

The Auburn merchants have adopted and are adhering to merchandising which can mean only: YOU CAN DO BETTER IN AUBURN! Everything in Auburn has taken on the Christmas spirit. With the lighting of the street lights last Friday evening and the Central Tree illumination on Saturday night, the spirit of the season seemed to grip everyone living in this area. The beautiful display of gift merchandise in the windows and counters of the several stores added much to the festivities of the season.

Santa Claus appeared in many of the stores on last Saturday and will be in Auburn again this coming Saturday. During the final Christmas week, Santa will be in stores and on the streets each afternoon.

Auburn stores have announced that they will remain open until 9 o'clock each night starting Saturday, December 17th and continuing until the folloing Saturday, December 24th.

The Big Free Christmas Party at the State Theatre on Friday afternoon, December 16 will again be a great attraction for children from all sections of the county.

6 | Gift Guide TWO

A PRODUCT OF THE AUBURN JOURNAL

above: an advertisement from the pacific telephone and telegraph company. left: An advertisement from the Auburb Journal selling

subscriptions to the paper as a potential Christmas gift.

AUBURN JOURNAL ARCHIVE PHOTOS.

prizes for best private outdoor light decorations Prizes of $15, $10 and $5 are being offered for the best outdoor Christmas Tree or Shrub decoration in the yards or private homes in Auburn this Christmas season.

Rules of the contest limits participation to private homes and application blanks must be on file with the Auburn Chamber of Commerce on or before December 20th. Entry blanks can be obtained from the office of the Chamber of Commerce in the City Hall or at either bank. An entry blank is also published in this week's Auburn Journal. Those wishing to participate in the prizes can fill out the blank published in the Journal and mail to the Chamber of Commerce.

The Auburn Garden Club will be in charge of judging which will be made between December 21 and 23 with awards to be announced December 24th.

It has been announced that beauty and originality will count as much as quantity in judging.

December 2, 1948

the Auburn Union Elementary School at 2 p.m. In the event of bad weather, On Dec. 2, the Auburn Journal anit will land at the high school football nounced that Santa would be flying in field. Santa will be greeted by a delegafrom the North Pole by helicopter to tion, headed by Mayor L. F. Morgan of visit the children of Auburn. On Dec. Auburn.

3, he arrived... and the children were After leaving the helicopter, Santa not the only ones who wanted their will take part in a parade up Lincoln photos taken with him.

Way to Central Square, which will be led by the Placer Band, directed by helicopter borne santa to drop in for Elmont Lane, and the Auburn Elauburn visit ementary School Band, directed by Santa Claus will arrive in Auburn Roger Blay. tomorrow (Friday) afternoon in a At Central Square the Placer Choir helicopter to pay his first visit of the will sing carols around the community Christmas season to youngsters of this Christmas tree. area.

Santa Claus is brining several hunEd Kreatz, president of the Chamdred pounds of candy, which he will ber of Commerce, announced that the distribute to all children twelve years merchants committee, headed by John of age and younger.

Bernards, has completed arrangements A large crowd of people from Aufor his visit. burn and vicinity are expected to be Santa's helicopter will circle over Au- on hand to greet Santa and inspect his burn and then land on the grounds of helicopter.

above: Mayor L. F. Morgan was the first to greet Santa Claus as he stepped from his helicopter at the Auburn Elementary School grounds last Friday afternoon.

Pilot A. Mitchell who brought Santa to Auburn is pictured in the background.

Landing of the helicopter was held up when a snow and hail storm visited this area at the appointed time. Before landing, Santa and his pilot had to land at the Auburn Airport and scrape the ice from the propellers to assure a safe landing at the school grounds.

Christmas 1948

SANTA'S COMING TO TOWN... BY HELICOPTER

Left: Rain, hail and snow failed to keep

children and adults away from the reception which gretted Santa Claus.

Boy Scouts aided in sacking the candy, passing it to the children and served as an auxiliary police force to control the crowd.

AUBURN JOURNAL ARCHIVE PHOTOS

A PRODUCT OF THE AUBURN JOURNAL

Gift Guide TWO | 7

The Front Porch

Holiday Gift Giving Made Easy

Home Decor

A Shop for All Seasons Open Daily 10-5 530-878-5115 180 Sacramento St. Old Town Auburn

530 823-0573

111 Sacramento St., Ste. B Old Town Auburn

Trim the Tree

Ornaments for Holiday & Everyday Fair-Trade, Hand-Made of Brass, Copper & Nickel.

Boxed & Bowed with Info Card Enclosed Open Daily 10-6 885-1252 • 135 Sacramento St. • Old Town Auburn

Holiday Gift Giving

FUN, ECLECTIC CLOTHING & ACCESSORIES

GIFT CERTIFICATES AVAILABLE

Please visit us at 351 Commercial Street Old Town Auburn

HOURS: 11-6 • SUN 11-5 closed on tuesday sunriverclothing.com • linda_robinson71@yahoo.com 530-888-1585 • 1585 Lincoln Way • OLD TOWN AUBURN

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• Holiday Decor 530-745-4102 1558 Lincoln Way • Ornaments Old Town Auburn • Gifts www.nottooshabbyshop.com

Clothing and accessories for your modern life, home and lifestyle.

8 | Gift Guide TWO

A PRODUCT OF THE AUBURN JOURNAL

A PRODUCT OF THE AUBURN JOURNAL

Gift Guide TWO | 9

The Front Porch

Holiday Gift Giving Made Easy

Home Decor

A Shop for All Seasons Open Daily 10-5 530-878-5115 180 Sacramento St. Old Town Auburn

530 823-0573

111 Sacramento St., Ste. B Old Town Auburn

Trim the Tree

Ornaments for Holiday & Everyday Fair-Trade, Hand-Made of Brass, Copper & Nickel.

Boxed & Bowed with Info Card Enclosed Open Daily 10-6 885-1252 • 135 Sacramento St. • Old Town Auburn

Holiday Gift Giving

FUN, ECLECTIC CLOTHING & ACCESSORIES

GIFT CERTIFICATES AVAILABLE

Please visit us at 351 Commercial Street Old Town Auburn

HOURS: 11-6 • SUN 11-5 closed on tuesday sunriverclothing.com • linda_robinson71@yahoo.com 530-888-1585 • 1585 Lincoln Way • OLD TOWN AUBURN

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• Holiday Decor 530-745-4102 1558 Lincoln Way • Ornaments Old Town Auburn • Gifts www.nottooshabbyshop.com

Clothing and accessories for your modern life, home and lifestyle.

8 | Gift Guide TWO

A PRODUCT OF THE AUBURN JOURNAL

A PRODUCT OF THE AUBURN JOURNAL

Gift Guide TWO | 9

DOYENS OF DECORATING COME OUT TO PLAY December 1958

Christmas 1958

In 1958, the Christmas theme seemed to be perfecting and showcasing holiday decorations — at fairs, study clubs, workshops, and tea parties. Not surprisingly, this seemed to be a gender-specific endeavor. left: Mrs. Harold Chastain demonstrated many lovely ideas for Chrsitmas decorations last week during a meeting of the Thursday Study Club at the home of Mrs. Harold Woodside. The group also made plans for their annual "Christmas Showcase," which will be held December 5th at the Auburn Hotel. Luncheon will be served. Among those present, left to right, are Mesdames Jack Gordon, Clarence Reeves, Harold Chastain, Lauren Bryan, Richard Reese, Conrad Briner, Earl Larsen, George Tomajan and John Couzens.

Below: A time out for tea was taken by members of the Auburn Garden Club at their annual Christmas decoration workshop. From left, Mrs. Joe Merz, Mrs. A. V. Schenck and Mrs. Sadie Hudiburg. Pouring is Mrs. Nita Burns.

AUBURN JOURNAL ARCHIVE.

Left: Decorations for the holiday season were prepared at an annual workshop conducted in Recreation Hall Tuesday by members of the Auburn Garden Club. Among the participants were, from left, Mrs. Jane Amundsen, Mrs. Frank Headley, club president; Mrs. Stanley Sills, shown completing a decoration, and Mrs. J. Paul Webb of Loomis, Garden Club district director.

AUBURN JOURNAL ARCHIVE.

10 | Gift Guide TWO

A PRODUCT OF THE AUBURN JOURNAL

left: The Auburn Journal proudly presents its 1958 Christmas Family for the Auburn area:

Mr. and Mrs. Jack Perry and five splendid children. Reading left to right: Danny aged 91/2; Cynthia aged 21/2; Nancy aged 31/2; K. T. Oliver aged 1 (birthday last Saturday) and Timmy aged 6. The staff of the Auburn Journal each year extends Christmas Greetings to its readers with a picture of some family in the community — we can think of no better way to express the true meaning of Christmas than with such a picture.

AUBURN JOURNAL ARCHIVE

Making holiday wishes come true at Roper’s

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Downtown Auburn, 818 Lincoln Way • 530-885-4852 North Auburn, 2288 Grass Valley Hwy • 530-885-8020 A PRODUCT OF THE AUBURN JOURNAL

Gift Guide TWO | 11

Christmas 1968

...

EE TR S A TM IS R CH O , EE TR S A TM IS CHR

12 | Gift Guide TWO

Christmas trees were the topic of choice for the Journal's December issues: finding a tree, choosing it, caring for it. Below are a few of those articles — some of them shortened.

December 5, 1968

nevada county fir becomes state yule tree A perfectly symmetrical 27-foot white fir tree, harvested from Pacific Gas and Electric Company property at Grouse Ridge, Nevada County, will become the state's official Christmas tree.

A smaller "silver tip" fir and a Jeffrey pine were cut to be placed in the two halls of the state legislature.

This is the fifth consecutive year that PG&E has presentede the official state Christmas tree to the people of California.

State Capitol workers cut the trees within a quarter of a mile of the state where the nation's Christmas tree was harvested for shipment to Washington, D.C. in 1966.

The stately 27-foot white fir will be located in the rotunda of the State Capitol and will become the focal point of Christmas events for legislators and state workers.

Johnson said he expects the tree to be lighted for the first time on December 16.

Governor Ronald Reagan will be present at noon on December 17 for the first in a series of noontime caroling events to last until Christmas eve.

the feeding and care of a christmas tree Millions of Christmas trees are sprouting familiar "forests" on lost scattered throughout California. They are cut and brought in, many from great distances, to be retailed for the holidays. These trees are cut weeks before Christmas and have a tendancy to be dry. They begin to lose moisture as soon as they are cut. Our

A PRODUCT OF THE AUBURN JOURNAL

sunny, dry climate also adds to the dryness problem.

Unless you choose and cut your own tree to bring home just in time for trimming, here are some pointers to keep in mind in making your selection. Select your tree early. Make it a fresh, green tree, and keep it fresh and safe. Store it in a cool, shady place with the trunk in water. Sprinkle the branches with water every day. Saw the butt diagonally about an inch above the original cut. An evergreen will absorb an astonishing amount of water through the cut.

Stand the tree in a container of water during its entire stay in your house. Refill the container as the tree absorbs the water.

December 19, 1968

xmas tree: cheer or catastrophe Somewhere in Auburn a screaming siren might well signal the end of a dream. Perhaps above: This was the scene in Nevada County little Mary's dream of a beautias a 27-foot white fir was cut from PG&E property near ful new doll... fulfilled int he Grouse Ridge to become the state's official Christmas tree. The giant conifer is to be lighted gaity of Christmas morning...

December 16 in the rotunda of the State Capitol in Sacramento. punctured and lost later in the rubble of the fire...because Dad AUBURN JOURNAL ARCHIVE. made the mistake of using defective lights on the Christmas tree.

Life's hazards are amplified prevented through the exercise of a few and even multiplied during the Christsimple precautions, the I.I.I. asserted. It mas holiday season, the Insurance Inoffered these suggestions: formation Institute warned today. The Keep your Christmas tree outside Institute pointed out that Christmas, until you are ready to use it. When you which many regard as the most joyous set it up, use a sturdy stand that can hold of holiday periods, can also be the most plenty of water and positiont he tree dangerous. away from sources of heat. Use flame"Let's keep the jingle bells ringing and proof decorations. Inspect lighting sets the sirens quiet this year," a spokesman for fraying and loose sockets. Don't use urged. "We can do it...by going on the electric lights on metal trees. Dispose of defensive against accidents." gift wrappings promptly after gifts have Yuletime accidents at home can be been opened.

COLOR TV: THE NEWEST THING 1968 was a big year for color TV. On Nov. 28, the Auburn Journal ran a four-page spread called "Chistmas Preview," in which they featured various Auburn stores posing with gift-ready merchandise. TVs were a running theme. Here are a couple of those snapshots.

left: Marilyn Chiaratti displays the "mod" look in the latest fashions while

turning her very modern looking RCA color TV set which she and her husband, Don, recently purchased from Fowler TV. This 295 sq inch set is a Mediterranean console with a distinctive Moorish styling influence. Fowler's features radios, stereos and many handsome TV sets by RCA. Choose yours today at 922 Lincoln Way, phone 885-6256, Auburn.

AUBURN JOURNAL ARCHIVE.

left: Cheryl Locks looks on approvingly as Merril Dryden of Auburn Lumber

Company explains the beauties of this General Electric color TV set with automatic fine tuning control, insta-color and many other oustanding features...a marvelous Christmas gift the entire family can enjoy. Auburn Lumber has a complete range of G.E. gifts from clocks to appliances. and check their ski department fior some excellent gift ideas. Phone 885-2442, 669 Lincoln Way.

AUBURN JOURNAL ARCHIVE.

A PRODUCT OF THE AUBURN JOURNAL

Gift Guide TWO | 13

FOR AULD LANG SYNE...

January 2, 1958 Old father time has no place in this picture where a spontaneous greeting attracts the very young. It's a timely welcome for the new year dawning, and the thoughts of the old gent with the scythe are not involved. The unrehearsed development occured at the annual party given for members of the Placer County Sheriff's Office, held in Memorial Hall. Mervin Doolittle, Journal photographer, just happened to have his Speed Graphic ready at the right time. Happily engulfed in the party activities are Lillie Vitas, 2 1/2 year old daughter of Mr. and Mrs. Fred Vitas of Ophir, and Tommy Scott, son of Mr. and Mrs. Jack Scott of Fair Oaks and nephew of Sheriff William A. Scott.

Perhaps it's just as well that the principals here celebrated early, because at the hour the young in heart greet the new year at midnight, December 31st, this couple probably will have logged three or four hours of sleep.

14 | Gift Guide TWO

A PRODUCT OF THE AUBURN JOURNAL

NICHOLSON BLOWN GLASS Join us! Holiday Open Studios

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December 1, 2, 8, 9, 15, 16 10am - 4pm nicholsonblownglass.com • north Auburn • 530-823-1631

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Strictnldyas Toy-O % LABOR 15 OFF

So that our employees may enjoy the Holidays with their families, we will be closed Christmas Day & New Year’s Day. COUPON

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Must present coupon at time of write-up.

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OPEN: Monday - Friday 7:30am ‘til 5:30pm

encore music center Over 200 guitars and ukuleles in stock!

We Hate Black Friday! Low prices all of the time!!

Largest Selection of

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in Northern OVER California! in Stock!

SHOP LOCAL AND SAVE!

To place an ad in the Journal, contact 530-852-0223 or email betho@ goldcountry media.com

725 High St. • Downtown Auburn 530-889-0514 • www.encoremusiccenter.com

Pet Toys and Treats %

15 Off With this Ad. Good thru 12-24-18.

Excludes close out and sale items.

Give the gift everyone wants!

Leslie Fields Owner

Dog Beds

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with this Ad

Using Science to Clean for Health

leslie's

3 Green Cleaning 3 Residential 3 Commercial 3 Move In/Out

3 Carpets 3 Windows 3 Post Construction 3 More!

lesliescleaningservices.com • (530) 885-5606

Rain Boots Get

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Horse Blankets

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Echo Valley Ranch, Inc. Hay, Feed, and Pet Supplies 205 Nevada St., Auburn • 530-823-1482 www.echoranch.com • OPEN 7 DAYS

Christmas Gift's for Pets & People!!

Gift Certificate's available too!

A PRODUCT OF THE AUBURN JOURNAL

Gift Guide TWO | 15

m ds fro ft Car ants i G g n i merch r. er giv Consid of our fine cking stuffe one rfect sto pe as the

GRASS VALLEY

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16 | Gift Guide TWO

Bank of America ~ Bev Mo ~ Check Into Cash ~ Chipotle ~ Culture Shock Yogurt ~ Cricket Wireless ~ Kmart ~ Magic Nails ~ Mc Donald’s ~ Michaels ~ Panera ~ Payless ShoeSource ~ Petco ~ Pizza Express ~ Rite Aid ~ Scoops ~ S & J Cigarettes ~ Sierra Smiles Dentistry ~ Starbucks ~ Strings Italian Café ~ Supercuts ~ The UPS Store ~ Ulta ~ Valet Cleaners ~ Wing Stop ~

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At the crossroads of Hwy 49 & Bell Road

Kmart u BevMo u Michaels u Ulta A PRODUCT OF THE AUBURN JOURNAL