July 2018
a view of the roseville and rocklin communities
SPEND SUMMER
THIS ISSUE
IN THE YARD
GREEN PAL: AN APP FOR LAWN CARE SPICY GRILLED SALMON RECIPE HOST AN OUTDOOR MOVIE NIGHT
MEET THE SPAZMATICS A LOCAL SENSE OF ALOHA DUELING DOGS IS NOW OPEN WHERE TO FIND FRESH SOURDOUGH
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a view of the roseville and rocklin communities JULY 2018 VOLUME 04 ISSUE 07
General Info 916-774-7908 Publisher Tom Kirk, 530-852-0250, tomk@goldcountrymedia.com Associate publisher Bill Sullivan, 916-351-3750, bills@goldcountrymedia.com Content and design manager Julie Miller, 530-852-0256, juliem@goldcountrymedia.com Advertising Sales Staff
Theresa Arnold, 916-308-2400, theresaa@goldcountrymedia.com Renee Compton, 916-774-7920, reneec@goldcountrymedia.com Gayle Scott, 530-308-6342, gayles@goldcountrymedia.com JoAnn Stuck, 916-774-7934, joanns@goldcountrymedia.com
On the cover: Spend Summer in the Yard Courtesy Photo
Writers Jamie Hazelton, Tessa Marguerite, Julie Miller and Paige Smith
SERVICES
Graphic Designer Jamie Hazelton, 530-852-0205, jamieh@goldcountrymedia.com Publication Designed By
Gold Country Media Services. Small business? Ask us about our design services! Interested? Email juliem@goldcountrymedia.com
Copyright 2018. All rights reserved. No part of this publication may be reproduced without written permission of the publisher. The publisher shall not be responsible for any liabilities arising from the publication of copy provided by any advertiser for the Roseville View Magazine. Further, it shall not be liable for any act of omission on the part of the advertiser pertaining to their published advertisement in the Roseville View Magazine.
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technolog y
08 THERE’S AN APP FOR THAT
Green pal connects homeowners to lawn care professionals. -by Paige Smith
family
10 YOUR OWN OUTDOOR MOVIE NIGHT
Take your family movie night to another level by hosting in under the stars. -by Tessa Margueite
recipe
12 SPICY GRILLED SALMON
Grilled filets of marinated salmon is a delicious alternative to more traditional main dishes. -by Tessa Marguerite
Jeannie Noll, Owner
916.773.7768
jewelry
14 THE ESSENCE OF THE ISLAND LIFESTLYE Na Hoku, a Hawaiian jewelry store, likes to give customers a sense of aloha.
6624 Lonetree Blvd. Ste. 500, Rocklin
Located near RC Willey ❙ Mon-Sat, 9:30-5:30 • Closed Sunday
-by Jamie Hazelton
www.shutterspot.com Insured • Lic.#714170
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Why Beltone? Since 1940, Beltone has offered simply the best in hearing care. For the past 77 years, we have always prided ourselves on one thing:
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16 SIT. STAY. DRINK.
Dueling Dogs Brewing Company is Lincoln’s newest brewery, meadery, cidery and farm stand. -by Tessa Marguerite
business
18 HEART AND SOLE
Shon Manhart is A & C Shoe Repair’s third owner. It has been operating for 30 years. -by Julie Miller
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22 JUST CAN’T GET ENOUGH
The Spazmatics are a self-proclaimed world leader in the production of musical era tributes since 1992.
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dining
24 FRESH BAKED
Sourdough & Co. strives to bring the freshest and highest quality ingredents to their guests. -by Paige Smith
With over 77 years of experience and a 95% patient satisfaction rating, you know Beltone is the name you can trust. 4010 Foothills Blvd #104, Roseville, CA 95747
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technolog y
There’s an
app FOR THAT By Paige Smith
Green pal connects homeowners to lawn care professionals.
T
hese days, there is an app for everything — even lawn care. Whether you don’t have time to take care of your lawn or need a committed schedule, look no further than GreenPal. The app helps users get competitive pricing, book a lawn mowing by a pro in the Roseville area or order lawn mowing service immediately. “A homeowner picks who they want to work with, vendor does the work and takes one photo of the completed work, uploads that through GreenPal, the homeowner approves it and they pay,” Gene Caballero, co-founder of GreenPal said. The goal of the app is to take the hassle out of the business dealings when it comes to setting up a time, location and pricing between the homeowner and landscaper. Another perk of using the app is that the landscapers on it have been pre-approved to be knowledgable and reliable. Furthermore, the homeowner can ask for additional services directly to their lawn care professional through the app and the vendor can quote any additional services that they provide.
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“Every business you see on our website has been verified and tried to be a worthwhile option. That means that no matter how amazing and professional their Craigslist ad says they are, they will have to prove themselves to represent GreenPal.” yourgreenpal.com
“Every business you see on our website has been verified and tried to be a worthwhile option. That means that no matter how amazing and professional their Craigslist ad says they are, they will have to prove themselves to represent GreenPal,” the GreenPal website states. The reviews on the website and app show the previous work the lawn care professional has done and what services they provide. GreenPal wants to make it as convenient for not only the homeowner but also the vendor. “We handle their demand creation, their scheduling and we also handle those payment processes,” Caballero said. “GreenPal is the first true operating system for the landscaping professional.” Local lawn mowers have the potential
to work throughout all of Roseville and can go as far as Sacramento if they want. The company is currently not servicing other areas but would eventually like to get there. The GreenPal team has searched as far south as Citrus Heights, north as Blue Oaks and West Park to find the landscapers who are comfy working around their neighborhood. For more information, visit their website or download the app at yourgreenpal.com.
NO HASSLE: A perk of using the app is that the landscapers on it have been pre-approved to be knowledgable and reliable.
courtesy photos
Roseville View Magazine
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family
How to: YOUR OWN OUTDOOR
by Tessa Marguerite
S
chool’s out, the sun is staying up later and that summer weather is settling in. While there are many events happening this month around Roseville, some nights are just made for staying in and watching a movie with family or friends. To take that movie night to another level, consider creating your own outdoor movie theater right in your backyard. With the following helpful tips, you could be enjoying a relaxing night in at your own personal outdoor theater.
PROJECTOR
When searching for the right projector, there are a few things to keep in mind: Brightness, resolution, projector audio and connectivity. For brightness, find a projector that has 2,000 lumens or better. In most backyards, the light pollution coming in from street lights, neighbors’ homes or your own home will disrupt the visibility of a film projected onto a screen. A projector with more lumens will produce a brighter image, making it much easier to see.
The resolution of a video or film is crucial to most viewers. For many, a crisp, clear image makes the experience more enjoyable by allowing the viewer to see the details of each scene. For a highquality of resolution, choose a projector in HD with 720p or 1080p. Here’s a big time: find a projector with built-in speakers. A projector with built-in speakers will play the sound from whatever device it is plugged into — when both devices are connected to an HDMI cable.
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The most traditional backdrop to project a movie onto outdoors is an outdoor movie screen. These can be found at a store like Best Buy or on Amazon. If you have a flat, white surface such as the wall of the house or garage, it’s possible that could be used as a screen. The most simple DIY movie screen is a plain white sheet hung with rope or a built frame. If you choose this option, sew together two queen sheets and hang them with clothespins and rope. To keep it from rippling in the wind, wrap or sew the bottom of the sheet around a PVC pipe. SEATING
This is where you can get really creative with the layout of your backyard movie theater. The simplest approach is throwing a heap of blankets on the lawn and tossing out a few lumpy pillows. Let guests choose their own area
to recline and enjoy the show. Another option is to ask invitees to bring a lowback lawn chair or their own blanket to sit on. Hay bales are a fun alternative to ordinary chairs and can be bought at any feed and supply store. Whatever you decide, make sure the priority is comfort. Not everyone enjoys sitting on the ground, but if there are blankets and pillows, not many can resist. SNACKS
It’s not a movie without popcorn, right? Be sure to have plenty of popcorn in small bowls or paper bags for guests to munch on while watching the show. A simple sundae bar or make-your-own trail mix station are fun options to provide as well. Depending on your audience, a slushy-lemonade or fruit punch may do the trick — or a movie-themed cocktail or wine cooler.
That brings us to the final important component of a projector: Connectivity. The most common and easiest to use is HDMI. For those who are unsure what that is, just ask anyone in the electronics department of a store like Target or Walmart. SCREEN
There are many options when it comes to screens; it all depends on how much you’re willing to pay, the quality you want and the space of your backyard.
Roseville View Magazine
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recipe
spicy
Grilled SALMON
for summer nights S Tessa Marguerite food columnist
ummer barbecues can be more than just burgers and dogs. Throwing a few filets of marinated salmon on the grill is a delicious alternative to more traditional main dishes. And this spicy, tangy marinade really brings out the rich flavor of the fish. Grilled fish is one of the healthiest ways to cook fish. The healthy fats in salmon hold up well on the grill without the added butter when cooked in a frying pan. Some types of fish that handle a grill better than others. The best fish to grill are swordfish, halibut, tuna and salmon. When the fish is on the barbecue, be sure to let it cook several minutes before trying to lift it off the grill or it will stick. Once the fish starts to release some of its juices, check for color and flip the fish when grill marks begin forming. If the fillets are thin and even in the cut, they may not require flipping. This will also depend on your desired level of doneness. It’s easy to overcook fish because it cooks so quickly, so be sure
to watch it carefully. When fully cooked, the fillet will begin to flake and break open easily, changing in color from translucent to opaque. Finding fresh, quality fish is the best place to start. Fresh fish should be stored on ice in the display
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Dining
2030 Douglas Blvd #28, Roseville (916) 749-3394 buckandsadies.com
Spicy grilled salmon
INGREDIENTS 6 6-oz salmon filets ½ cup oil ¼ soy sauce ¼ balsamic vinegar 1 tablespoon brown sugar 2 teaspoon crushed garlic 2 teaspoon crushed red pepper flakes 1 teaspoon cayenne pepper 2 teaspoon ground ginger 3 oz pineapple juice Pinch of salt
DIRECTIONS 1. Heat grill to 400 degrees. 2. Marinade for 30 minutes using ¾ of the mixture. 3. Grill for 4-5 minutes without lid, basting with remaining sauce. 4. Remove and discard skin. 5. Serve with pasta or rice and a vegetable.
KOJA KITCHEN ROCKLIN
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4210 Rocklin Road, Rocklin, CA 95677 916-259-1513 | www.KojaKitchen.com counter and well drained so that water doesn’t pool around it. I picked up a few filets of salmon at a local fish market for this recipe, and it made a big difference from the store-bought or frozen salmon. If you do buy frozen salmon, allow 24 hours to thaw a 1-pound package in the refrigerator. Thawing at room temperature or running under hot water tends to drain the moisture and break down the texture of the fish. If you fish in the ocean or river, or know someone who does, that’s even better. This marinade is flavorful, but not overpowering, so the taste of that meltin-your-mouth salmon still comes through just perfectly. The recipe can easily be
modified for desired spice level, too, depending on your heat tolerance. The current spice level is about a two out of five, so if you want to kick it up a few notches, go right ahead. Although it only calls for a 30-minute marinade, it can be left to soak up all those flavors for much longer — even overnight. But at minimum, it should be marinated for the required 30 minutes. This full-flavored recipe pairs well with a vegetable like broccoli and a hearty side of wild rice or pasta. A chilled pinot noir or viognier pair nicely with the grilled salmon, and if possible, I’d recommend eating it on the back porch in the cool of the evening.
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To feature your restaurant, email bills@goldcountrymedia.com Roseville View Magazine
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jewelry
the essence OF THE ISLAND
lifestyle
UNIQUE TREASURES: Kortnie Del Ostrico wears the 18K gold and platinum plumeria necklace, earrings and bracelet with diamonds.
By Jamie Hazelton
“A
UNDERWATER FINDS: Pink freshwater, Tahitian and saltwater pearls. photos by Jamie Hazelton
loha,” Manger Sarah Bookatz says as she greets each customer at Na Hoku in the Galleria. The Hawaiian jewelry store likes to give customers a sense of aloha and the Hawaiian culture. “It’s like the spirt of aloha, a positive family like atmosphere,” Bookatz said. Na Hoku is Hawaiian for stars. The Polynesians once used the stars as guides while voyaging throughout the Pacific. The Na Hoku stores are a guide to the essence of the island lifestyle captured in their unique treasures. The location in the Galeria has been open since May 2017 and Na Hoku is Hawaii’s oldest and largest jeweler and has been family owned and operated since 1924. All pieces are designed and created on Oahu. NaHoku offers both specially and rare peals. The jewelry store carries Tahitian black pearls, white and golden south sea pearls as well as the more common saltwater akoya pearls.
The Horizon Collection has won three awards from the Hawaiian Jewelers Association including top design. The piece is 14K gold with diamonds and a lapis lazuli inlay. It depicts the rising or setting sun over the sparking ocean. Many of the pieces come with story cards. Hawaiian culture is full of symbolism and story telling. Another popular collection is the Wave Collection, its story card reads, “It is said that to dream of waves is to expect change to occur in life and in emotions. A wave can flow around obstacles in its path, and yet it posses the strength and ability to change and affect all that in touches. Its power to adapt is alluring and embodies the ebb and flow of life.” The price point for pieces in the store begin at $15. “Everything we do is uniquely designed and created ourselves. We keep the Hawaiian aesthetic while offering something for everyone,” Bookatz said.
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OHANA: Above, sales associates Kortnie Del Ostrico, Jessica Baptista, Jill Apodaca and manager Sarah Bookatz. Below, the 14K gold Horizon Pendant with lapis inlay and pavé diamonds.
CHANGE: The Wave collection; including the 14K yellow gold Ultimate Wave Pendant with diamonds, opal inlay, and a shimmer diamond, Wave Hinged Bangle Bracelet with diamonds, and the Wave Earrings with diamonds, opal inlay and shimmer diamonds.
Na Hoku WHERE: Westfield Galleria at Roseville, 1151 Galleria Blvd., Roseville WHEN: 10 a.m. – 9 p.m. Monday-Saturday and 11 a.m. – 7 p.m. Sunday INFO: 916-771-4110 or nahoku.com
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beer
Sit. Stay. Drink.
AT DUELING DOGS BREWING CO.
A
fter years of preparation and groundwork, the dogs are finally ready to duel. Dueling Dogs Brewing Company is Lincoln’s newest brewery, meadery, cidery and farm stand, owned and operated by longtime Lincoln residents Earl and Adriana Stephens. Earl grew up in Placer County and attended Glen Edwards Middle School, Lincoln High and Sierra College before continuing his education in Southern California. He returned to Lincoln as an engineer. Earl’s wife, Adriana, grew up in San Jose and moved to Placer County several years ago. Before their son Matteo was born, the couple decided they wanted to raise
him in an agricultural environment. “I realized that you cannot make enough money off most 10-acre plots to do anything with and I had to figure out how to do it,” said Earl. The solution came in the form of mandarins and hops. So in addition to being an engineer, farmer and father, Earl added the title “brew master” to his name when he decided to build his own brewery from the ground up. Adriana became head of business operations and mead maiden with a baby on her hip. Matteo is now 4 years old and already boasting to his friends about “his” brewery. “It’s been a true family adventure,”
By tessa marguerite
said Earl, who designed, engineered and built almost everything on the property. Adriana’s brother-in-law does all of the graphic design, and Earl’s daughter does the web development for their website. The “dungeon,” where all the beer and mead is made and stored, was built partially underground to keep it cooler inside which will reduce energy cost and use. Earl uses a seven-barrel system to brew the beer and keeps batches of mead and braggots in small, 30-gallon barrels. Each brew calls for approximately 700 to 1,200 pounds of grain to create the unique, locally sourced libations. With its grand opening at the end of May, Dueling Dogs introduced three
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courtesy
Why Dueling Dogs?
PET FRIENDLY: Left, the dogs of Dueling Dogs Brewing Co. smile for the camera with owners Earl and Adriana. Above, all the beers, ciders, meads and braggots at Dueling Dogs are made on site and incorporate unique infusions and flavors. photos by Tessa Marguerite
I realized that you cannot make enough money off most 10-acre plots to do anything with and I had to figure out how to do it.” Earl Stephens, Dueling dogs brewing co. co-owner
beers, one mead, one spiced apple cider and two braggots (A braggot is a type of sweet mead made with honey and barley malt). Paw Pills is a classic pilsner and Hoppy Tails is an earthy IPA. Mandarin Madness is a light, citrus beer similar to a Blue Moon, and the Mandarin Session Mead is sweet and lightly carbonated. The two braggots offered are a honey pilsner called Diggin’ the Braggot and a honey IPA called Braggot On. The Stephens also hinted at seasonal flavors like a mandarin chocolate porter around Christmastime. Earl and Adriana both said the experience of creating this rustic and relaxing place has been enjoyable, but acquiring all the appropriate permits and meeting regulations took longer than expected. “We went from growing mandarins to making an all encompassing operation,” said Adriana.
In addition to traversing through the bureaucratic jungle, one year into the project Earl was diagnosed with cancer. Undaunted, the Stephens’ continued working on the brewery while treating the cancer with homeopathic medicine and a ketogenic diet. Earl has now been in remission for almost four years and has maintained a healthy diet and optimistic attitude. Perhaps all the difficulties that arose during the beginning stages of this venture have made the culmination of this “craft” project even “hoppier.” The laid-back atmosphere and rural country setting surrounding Dueling Dogs is family-, kid- and pet-friendly. Visitors can throw rocks in the pond or buy their dog a beer (yes, this brewery serves a specialty, bottled beer for dogs). Earl’s thoughtful designs even include outlets below the redwood bar top for phone batteries that have been drained after taking too many photos of the lush green grasses and mandarin trees surrounding the property. There is indoor and outdoor seating, and picnickers are welcome to bring their own spread or buy some Placer-grown produce from the farm stand inside the tasting room. All
The Dueling Dogs Brewing Company is named after the Stephens’ two dogs, Newton and Rocco. Newton, a yellow lab, was named after Isaac Newton because his large ears often caused him to trip and gravity would pull him to the ground. Rocco, a black lab, was named by Adriana who is of Italian descent. After Newton died two years ago, the Stephens’ got another yellow lab puppy and named him Newton II, or N2, or Nitro.
Dueling Dogs Brewing Co. WHEN: 2-6 p.m., Thursday and Friday; 11 a.m. – 5 p.m. Saturday and Sunday WHERE: 3030 Barrett Park Lane, Lincoln INFO: Duelingdogsbrewing.com
the mandarins, pistachios, pumpkins and herbs are grown on farms within a fivemile radius. Adriana said she hopes this will be a fitting space for local growers to sell their ripened fruits and veggies. For those looking for an innovative craft brewery off the mainstream beer path, take an afternoon escape into the countryside and let the scent of mandarins carry you to Dueling Dogs Brewery.
Roseville View Magazine
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business
heart and sole COBBLER PUTS
IN SHOE REPAIR BUSINESS By Julie Miller
REJUVINATION: Above, an old pair of Birkenstocks get sanded in the rebuilding process. Manhart charges about $45 to rebuild a pair of Birkenstocks, he said, which is much less than a new pair. photos by Julie Miller
A
n Italian man by the name of Tony used to stop in at a bar where Shon Manhart worked as a bartender in Southern California. Tony was a cobbler. He made shoes and he fixed them. Tony would come into Manhart’s bar most days and order a whiskey sour. Over time, he got to know Manhart and taught him the shoe repair trade. “He would come in and say, ‘Come get a shoe shine,’” Manhart said. “Before long, he taught me how to do odd ball things.” Fast forward a few years and in Roseville, Manhart’s family owned a commercial building off Douglas Boulevard. At one of the rented spaces, the owner of A & C Shoe Repair gave his notice to the Manhart family. He was leaving and not sure what he was going to do with the business. “If you’re going to sell it, I want to buy it,” Manhart said. The timing was right. Manhart was
looking for a change in his life and career. So he trained with the shoe repairman for under a year “to get to know his style” that way current customers wouldn’t notice too much of a difference. Then Manhart ran the shop himself and has been for the past four years. He is the business’ third owner. A & C Shoe Repair has been operating for 30 years in the same location. And business is good. Manhart said each day the business is open, he takes in 50 to 100 pairs of shoes. “I fill these big bins up and can’t even think of getting started on them until next week,” he said. Turn around time is about two to three weeks for resoling, he said. Even during the recession, Manhart said the business was booming. “Back in ’08, we’d look out the window and were biting nails. The slower (other businesses) got, the busier
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(the shoe repair business) got,” he recalled. The shop takes shoes of all kinds for fixing. Manhart said he can fix just about any shoe, even “throw away” shoes, he said. Sneakers with a back worn out or holes in the mesh can be fixed. And he can rebuild a pair of Birkenstocks. Purses can have their handles fixed, be restitched and the worn leather re-dyed. He also can repair baseball gloves and saddles. “There’s not too many things that we can’t repair,” he said. Manhart said his prices are reasonable and he shows good customer service. “I try to be on a personal level instead of taking their shoes and throwing them in the bucket,” he said. Customers come from as far as the Bay Area to have him repair their shoes. He said one customer had three hampers of shoes sent to him to refurbish so she could resell them. “These were high-end shoes, Jimmy Choo and stuff like that,” he said. After Manhart was done with them, they turned out so nice she decided to keep all the shoes because she loved them all over again. For special circumstances, Manhart has made shoes for those with severe foot problems. He said one time a father came to the shop with his son. The kid had had an
SECOND LIFE: Above, Shon Manhart, owner of A & C Shoe Repair works on a 70-year-old sewing machine to fix stitching on shoe.Below, shoes are polished up before they are given back to the owner.
photos by Julie Miller
ailment and lost his toes. He wanted to play football but couldn’t wear cleats that would fit properly. Manhart was able to fabricate a cleat boot for the child. “He was able to run and dig into the ground (with his cleats) like the other boys,” Manhart said. He also didn’t charge the father and son for the job. On another occasion, he said a woman came in who had a deformed foot and always wore slippers. He took one of her slippers and tore it a part and built a shoe that she could get her foot into. “It’s a great job I love,” he said. Manhart runs the business with his
A & C Shoe Repair WHERE: 924 Douglas Blvd B, Roseville WHEN: 8 a.m. – 6 p.m. Tuesday-Friday \INFO: 916-782-2639
wife and they have two children and another on the way. Next year, Manhart said he’ll have the business paid off and he plans to expand the ever-busy shop. “I may do seven days of work a week,” he said. “It’s a good problem to have.”
Roseville View Magazine
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2018_07 Roseville View Magazine.indd 20
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entertainment
just can’t
get enough OF THE SPAZMATICS By Tessa Marguerite
F
or those who have never attended a Spazmatics concert, something just might be missing in your life. And that something is a nerdy, new wave dance party featuring an intense set of ‘80s pop music. The band members of the Spazmatics wear bowties, plaid pants, taped glasses and suspenders as homage to the 1980s film “Revenge of the Nerds.” As they bounce around the stage in synchronized choreography, the pocket protectors and short shorts add a wonderfully hilarious theatrical element to the overall vibe as the band plays hits like “Safety Dance,” “Video Killed the Radio Star,” “Just What I Needed” and “White Wedding.” Musical covers range from a slough of bands and artists such as Men at Work, Madonna, Rick Springfield, Cindy
Lauper, The Cure, Flock of Seagulls, Oingo Boingo, Tears for Fears and many others. The undeniably catchy songs and energetic dance moves make the Spazmatics a thoroughly enjoyable show for all ages. The Spazmatics are a creation of Perfect World Entertainment, the self-proclaimed world leader in the production of musical era tributes since 1992. The chain band has groups in cities such as Los Angeles, Chicago, New York, Nashville and more. The group that performs in Placer and Sacramento counties is the San Francisco Spazmatics, consisting of Leonard Feingold, guitar and vocals; Wayne Famous, drums, vocals and whistle; Stanford Rockwell, lead vocals; and Wilson Schlepnick, bass.
Upcoming shows PLACERVILLE: 9:30 p.m., July 20 at Red Hawk Casino FOLSOM: 7 p.m., Aug. 22 at Palladio Summer Concert Series at Broadstone AUBURN: 9:15 p.m., Sept. 7 at Gold Country Fair FOLSOM: 10 p.m., Sept. 29 and Oct. 27 at Powerhouse Pub INFO: facebook.com/spazmaticsrock or spazmaticslive.com
NERDS: From left, Leonard Feingold. Guitar and vocals; Wayne Famous, drums, vocals and whistle; Stanford Rockwell, lead vocals; Wilson Schlepnick, bass. courtesy photos
22 July 2018
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The Spazmatics have performed in Placer and surrounding counties for several years at county fairs, bars and festivals. Foothill Magazine recently asked the wacky band members of the Spazmatics some questions about the band. The following are their answers:
How did the Spazmatics get started?
Do you have a favorite song to perform?
WAYNE FAMOUS: “The Spazmatics were
LEONARD FEINGOLD: “’Rebel Yell.’”
created around 2005 by Perfect World Entertainment, a world leader in era tribute shows for the last twenty years. I was the company leader of they’re other successful show band The Afrodisiacs and was asked to find members to launch The Spazmatics in the San Francisco Bay Area.”
Your shows are so high energy. How do you do it? WAYNE FAMOUS: “We have specifically
designed this high energy show to appeal to an audience that is right in front of us or completely in the back of an arena. There is constant choreography that correlates with every song. I specifically go after cast members who have the right mentality and physical ability to handle the show, it’ a workout. We generally leave each set drenched and pride ourselves on every set being executed at the highest level of stamina and spirit.”
What’s your background in music? WAYNE FAMOUS: My music career began
in the third grade on clarinet/sax which led to drums due to my band instructor being so inspiring. My first band, “castle BLAK” got signed to EMI America and we released an album that did well in Europe. Outside of Spazmatics, I currently record with Night Ranger’s Brad Gillis and various other high profile artists around the world. We have many cast members who also tour with various big name artists such as Alanis Morissette, Korn and Patty Smyth.”
Tell us something about yourself not many people know: LEONARD FEINGOLD: “I was voted ‘Most Mysterious’ in my senior year of High School.”
If you could meet one rock star or band from the ‘80s, who would it be? WAYNE FAMOUS: “Prince … is there
anyone else?”
Roseville View Magazine
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dining
fresh
baked By Paige Smith
Sourdough & co. focuses on quality ingredients.
G
SATISFY CRAVINGS: Turkey Pepperoni is simple but delicious. Customers can also try it heated. courtesy photo
ranite Drive in Rocklin offers a variety of eateries including the new, Sourdough & Co. The local casual dining establishment strives to bring the freshest and highest quality deli sandwiches, soups and salads to their guests. Established in El Dorado Hills in 2014, Sourdough & Co. is renowned for their freshly baked sourdough bread, fresh soups and gourmet salads. “There is a growing trend in the fastcasual food industry for higher quality ingredients, and this is driven by the consumer,” manager Kay Uppal said. “Rocklin consumers are no exception, hence our opening a Sourdough & Co here. Sandwich, soup, and salad enthusiasts will appreciate our quality.”
QUALITY: According to manager Kay Uppal there is a growing trend for high quality ingredients.
photo by Paige Smith
The produce for the eatery is sourced locally and the bread is sourced from a San Francisco bakery. Their sandwiches offer the classic taste including freshly baked sourdough bread, served warm, our deli-style sandwiches feature an array of top quality meats, cheeses and produce topped with a house spread. Soup, salad and sandwiches are offered year round. The restaurant offers a variety of options for sandwiches to satisfy cravings, whether it’s Cracked Pepper Turkey, Garlic Pesto or Pastrami. “Always suggested is to include our
24 July 2018
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exclusive house spread that complements all of our sandwiches,” Uppal said. Their gourmet salad options have expanded and now include Grilled Chicken Caesar Salad, Southwest Chicken Salad as well as a Cobb Salad in addition to the previous Greek and Italian Salads. Uppal explained that until recently, the Greek was the favorite, but with the introduction of the three new salads, they are watching to see which salad will become the new favorite. Uppal adds that when it comes to the fresh soup, the Clam Chowder is easily
the most favorite, especially in their freshly baked bread bowl. For the sweet tooth, Uppal recommends the daily baked cookies. Sourdough & Co offers samplings to help guests select the right sandwich for them. “We are grateful to the locals of Rocklin for trying Sourdough & Co, and especially appreciative of our regulars,” Uppal said. “Whether we are your lunch escape from work or your family meal at 6 p.m., we are happy to be here and thankful for being welcomed into the local community!”
Sourdough & Co WHERE: 4875 Granite Drive, Rocklin WHEN: 10 a.m. – 7 p.m. Monday – Friday, 11 a.m. – 6 p.m. Saturday and 11 a.m. – 5 p.m. Sunday INFO: 916-710-8300
Roseville View Magazine
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adopt a pet
A friend for Life Abbi
Pet adoption saves lives. Here are a few adoptable pets in the Roseville area. For more information on these featured pets call 916-782-7722 or visit placerspca.org
Abra
Adonis
Bella
Big coco
Bodie
Buffy
coco
Corbin
INky
Jack
Mister Mister
American Rabbit male
Shorthair mix male
Misty
Poni
Princess
Sonic
Wendy
Zuzu
Shorthair mix female
Shorthair mix female
Chihuahua mix female
New Zealand female
Jack Russell mix female
Medium hair mix female
Mediumhair mix male
Longhair mix male
Medium hair mix female
Shorthair mix female
Chihuahua mix male
Shorthair mix male
Labrador mix female
Shorthair mix female
Terrier mix male
Poodle mix male
This month’s pet page is sponsored by:
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2018_07 Roseville View Magazine.indd 26
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2018_07 Roseville View Magazine.indd 27
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calendar
July 2018
To submit an event to Roseville View Magazine’s calendar of events email jamieh@goldcountrymedia.com
tuesdays
tuesdays
Foothill FARMERS’ MARKET – FOUNTAINS AT ROSEVILLE
Roseville Downtown Tuesday Nights
Enjoy fresh local produce, meats, music and fun. Open year round. When: 8:30 a.m. – 1 p.m. Tuesdays Where: Parking lot near Whole Foods and Peet’s Coffee at the Fountains. 1198 Roseville Parkway, Roseville Info: foothillfarmersmarket.com
Free event, open to everyone, features live music with Madison Hudson and Dylan Scott, wine, ale, food, shopping, entertainment, kids zone, arts and crafts and vendors. When: 5-9 p.m. Tuesdays Where: Vernon Street Square, 311 Vernon St. in Downtown Roseville Info: downtownrosevilleevents.com
saturdays
saturdays
Heritage Trail
MAIDU MUSEUM PUBLIC Tours
When: To make it easier to see all the history, small geographic clusters will have their day on a given Saturday through the summer. Where: Museums throughout Placer County Info: theheritagetrail.blogspot.com
When: 10-11 a.m. Saturdays Where: Maidu Museum, 1960 Johnson Ranch Drive, Roseville Info: 916-774-5934 or roseville.ca.us
saturdays
july 8
Gather: Movie in the Park
Music in the Park
A summer long road trip through history where 22 museums throughout Placer County open their doors admission free for one special day.
Outdoor dining, interactive art, an artisan alley, local food trucks, an activity station for the kids, and a movie to finish off the night in community atmosphere. When: 5-9 p.m. various Saturdays Where: Rocklin neighborhoods, check online for each week’s location. Info: rocklin.ca.us
Drop by any Saturday for a Public Tour, free with price of admission. A guide will lead visitors through the museum and historic site, focusing on the outside trail.
A tradition for the past 25 years. Free family friendly shows. When: 6-8 p.m. every second Sunday through September Where: Royer Park, 190 Park Drive, Roseville Info: rosevillemusicinthepark.com
july 12
july 14
Food Truck Mania!
Untying the Knot
Enjoy live music, food trucks including Bacon Mania, Celestino’s, Cowtown Creamery, Dog Town, Gameday Grill, India Jones and La Mex Taqueria. A year round event. When: 5-9 p.m. Thursday July 12 Where: Vernon Street Town Square, 311 Vernon St., Roseville Info: sactomofo.com
The main topics of the workshop are the divorce process, child custody and support, dividing property, protecting yourself legally and financially, helping your family cope and avoiding divorce courts. When: 9-11 a.m. Saturday, July 14 Where: Second Saturday Roseville, 1478 Stone Point Drive, Roseville Info: secondsaturdayroseville.org
28 July 2018
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july 14
july 14
Board at the Library
Do-it-Yourself Irrigation 101
When: 10 a.m. to 5 p.m. every second Saturday Where: Downtown Library, 225 Taylor St., Roseville Info: 916-774-5221 or roseville.ca.us
When: 10 a.m. - noon Saturday, July 14 Where: Roseville Utility Exploration Center Cost: $6-$8 registration is required Info: roseville.ca.us
Bring your tabletop games, card games or classic board games. Enjoy the meeting space to play your favorite games with your friends or learn how to play a new game.
A hands-on workshop by the City of Roseville designed to provide you with basic information, system component descriptions and the tools needed to conduct an at-home site evaluation.
july 20
july 21
Campfire
Food truck Cinema
Where: Maidu Museum, 1970 Johnson Ranch Drive, Roseville When: 7:30-8:30 p.m. Friday, July 20 Cost: $5 per a person. $16 for a family of 4. Children under 2 are free. Info: 916-774-5934 or roseville.ca.us
Where: Woodcreek Golf Club, 5880 Woodcreek Oaks Blvd., Roseville When: 6-11 p.m. Saturday, July 21 Info: 916-750-0035 or foodtruckcinemas.com
Sit under the stars at the outdoor amphitheater and enjoy native stories around the campfire. Sticks and marshmallows provided
Drive-in meets a picnic on the green. Event features food trucks, a craft beer garden, wine bar, live music, and a movie on a 35-foot outdoor screen on the driving range.
july 21
july 21
Friends of the Library Used Book Sale
Concerts on the Square
Find used books at great prices and support the Roseville Public Library. When: 10 a.m. - 3 p.m. Saturday, July 21 Where: Downtown Library, 225 Taylor St., Roseville Info: roseville.ca.us
Jessie Leigh infuses her rock and roll attitude into her country style with a fresh and unique sound. Enjoy tasty food truck grub, visit the beer garden. No coolers, outside alcohol, glass or animals permitted. When: 6:30-9 p.m. Saturday, July 21 Where: Vernon Street Town Square, 311 Vernon St., Roseville Info: roseville.ca.us
august 3
august 11
Fountain’s First Friday
Foghat Live in Rocklin
The event features various artisans, crafters, a car show, kids zone and more. When:6-9 p.m. the first Friday of the month through October Where: The Fountains, 1013 Galleria Blvd., Roseville Info: fountainsatroseville.com
Foghat’s live performances show why the band is still around today and why they will be able to keep on rockin’ as long as they want. When: 6-10 p.,. Saturday, Aug. 11 Where: Quarry Park, 4000 Rocklin Road, Rocklin Cost: $30-$110 Info: rocklin.ca.us
Roseville View Magazine
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real estate
Recent
Real Estate Transactions The following are all of the recent real estate transactions that took place with all real estate agents in Roseville between May 1-31, 2018. Data provided by CoreLogic.
1.
408 Halliford Court
$68,182
35.
1315 Hidalgo Circle
$355,000
69.
5312 Campcreek Loop
$410,000
2.
207 Vallejo Avenue
$112,000
36.
640 Lunardi Way
$355,000
70.
2114 Cargill Way
$410,000
3.
1450 W Colonial Parkway
$150,000
37.
201 Coronado Avenue
$357,000
71.
405 Ruby Court
$410,000
4.
241 Macario Court #2
$170,000
38.
213 Silver Strike Court
$359,000
72.
4107 Sylvan Glen Lane
$410,000
5.
434 Cameron Way
$185,000
39.
3101 Acton Way
$365,000
73.
1219 Zinfandel Drive
$410,000
6.
121 Alta Avenue
$193,000
40.
1311 Gerry Way
$365,000
74.
1600 Atwell Street
$410,100
7.
10001 Woodcreek Oaks Boulevard #1523 $226,000
41.
319 Union Street
$365,000
75.
2274 Americana Drive
$412,000
8.
1501 Secret Ravine Parkway #325
$235,000
42.
901 Tina Way
$370,000
76.
313 Whisperlodge Court
$412,000
9.
235 La Rue Aly
$254,000
43.
38 Villa Gardens Court #38
$370,000
77.
5264 Dreamgarden Loop
$413,000
10.
604 Manzanita Avenue
$265,000
44.
7548 Paiute Point Road
$372,000
78.
1218 Bunker Hill Drive
$415,000
11.
10001 Woodcreek Oaks Boulevard #41
$265,000
45.
1749 Blue Beaver Way
$375,000
79.
307 Culligan Court
$415,000
12.
10001 Woodcreek Oaks Boulevard #712
$265,100
46.
325 Whiterose Court
$375,000
80.
997 Madden Lane
$415,000
13.
1675 Vernon Street #61
$275,000
47.
1404 Oakmont Drive
$376,000
81.
1584 Snapdragon Lane
$415,000
14.
1953 Inglis Way
$280,000
48.
8097 Ryan Taylor Way
$380,000
82.
301 Avila Drive
$416,000
15.
1118 Circuit Drive
$285,000
49.
621 Shelby Ranch Lane
$380,000
83.
404 Harlow Court
$417,000
16.
1148 Ravine View Drive
$285,000
50.
150 Talmont Circle #150
$382,500
84.
2056 Honey Church Place
$417,000
17.
208 Sierra Boulevard
$285,000
51.
51 Villa Gardens Court #51
$382,500
85.
1719 Cadfael Street
$417,500
18.
1675 Vernon Street #36
$285,000
52.
1026 Betsy Ross Drive
$383,000
86.
1948 Terracina Circle
$418,000
19.
501 Gibson Drive #1221
$300,000
53.
5081 Whiteclover Lane
$390,000
87.
6049 Buckskin Lane
$420,000
20.
811 Shearer Street
$300,000
54.
1309 Daisy Court
$395,000
88.
1512 Morning Glory Lane
$420,000
21.
1733 Atwell Street
$312,000
55.
4885 Mount Rose Way
$395,100
89.
4418 Wanderlust Loop
$420,000
22.
620 Elefa Street
$314,000
56.
2072 Honey Church Place
$397,000
90.
1341 Muscat Circle
$422,500
23.
1350 Whitstable Drive
$315,000
57.
1320 Emerald Oak Road
$398,000
91.
556 Alden Way
$425,000
24.
411 Loretto Drive
$320,000
58.
820 Pleasant Street
$399,000
92.
1509 Michener Drive
$425,000
25.
919 Darling Way
$325,000
59.
101 Ben Ezra Avenue
$400,000
93.
3080 Ardley Drive
$427,500
26.
606 Oak Ridge Drive
$325,000
60.
1724 Braithwaite Street
$400,000
94.
6681 Silver Mill Way
$429,000
27.
356 Hemphill Way
$332,000
61.
409 Elefa Street
$400,000
95.
240 Doulton Court
$430,000
28.
7280 Stagecoach Circle
$332,500
62.
209 Needle Court
$400,000
96.
4145 Enchanted Circle
$430,000
29.
1466 Lions Den Street
$338,000
63.
1500 Verbena Way
$400,000
97.
364 Hatton Court
$430,000
30.
129 E Street
$340,000
64.
1491 Zinnia Way
$400,000
98.
1702 Pinion Drive
$430,000
31.
1341 Piper Place
$342,000
65.
706 Juanita Way
$408,000
99.
8144 Sienna Loop
$431,000
32.
235 Tahoe Avenue
$342,000
66.
525 Dijon Place
$408,500
100. 7656 Rosestone Lane
$431,500
33.
306 Castle Court
$350,000
67.
402 Main Street
$409,000
101. 1916 Vignolia Loop
$434,000
34.
1622 Quail Circle
$350,000
68.
2068 Camino Real Way
$410,000
102. 664 Arabesque Circle
$435,000
This month’s Recent Real Estate Transactions pages are sponsored by:
Reach more than 25,000 readers Sponsor Roseville View Magazine’s Recent Transactions Pages. Advertising Representative Gayle Scott,
916-774-7932 or gayles@goldcountrymedia.com
2018_07 Roseville View Magazine.indd 30
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103. 105 Rider Court
$435,000
150. 1496 Grovewood Lane
$492,500
197. 125 Shadow Glen Court
$575,000
104. 432 Talon Reach Court
$437,000
151. 1793 Vista Creek Drive
$495,000
198. 1920 San Esteban Circle
$578,000
105. 6232 Buckskin Lane
$438,000
152. 1869 Santa Ines Street
$496,000
199. 7960 Halesworth Drive
$580,000
106. 7048 Greenford Way
$439,000
153. 2524 Summerland Way
$498,100
200. 1130 Newport Way
$580,000
107. 7056 Stagecoach Circle
$439,100
154. 3137 Welton Circle
$499,000
201. 6232 Crater Lake Drive
$581,000
108. 678 Grider Drive
$440,000
155. 4824 Pinecone Lane
$500,000
202. 216 Blue Pine Court
$589,000
109. 7123 Lost Lake Lane
$440,000
156. 1709 Varick Drive
$500,000
203. 2740 Courtside Drive
$590,000
110. 811 Machado Lane
$440,000
157. 4244 Shorthorn Way
$504,000
204. 500 Danielle Court
$590,000
111. 3545 Trentino Street
$440,000
158. 2265 Raindance Drive
$509,000
205. 1884 Avenida Martina
$592,000
112. 1209 Zinfandel Drive
$440,000
159. 209 Skeena Court
$510,000
206. 38 Townsend Court
$595,000
113. 1550 Blue Lane
$445,000
160. 1823 Via Invierno
$511,500
207. 4676 Cattalo Way
$600,000
114. 814 Lanett Court
$445,000
161. 633 Spaulding Drive
$512,000
208. 384 Crescent Drive
$612,500
115. 201 Crane Court
$446,000
162. 3025 Oak Trail Way
$515,000
209. 2385 Corin Drive
$625,000
116. 1773 Canyon Creek Drive
$449,000
163. 2532 Woodfield Way
$517,100
210. 1521 Diamond Park Lane
$627,000
117. 1505 Dickinson Drive
$450,000
164. 1957 Saint Patrick Way
$518,100
211. 1725 Fergus Drive
$630,000
118. 629 Hanisch Drive
$450,000
165. 124 Vignolia Court
$519,000
212. 117 Emma Court
$636,000
119. 3613 Trentino Street
$450,000
166. 1012 Mayflower Court
$520,000
213. 2311 Thistle Down Drive
$636,000
120. 2249 Trimstone Way
$450,000
167. 516 Pitcher Court
$522,000
214. 7244 Secret Garden Loop
$655,000
121. 402 Tyrolean Court
$450,000
168. 2345 Wighill Circle
$523,000
215. 1208 Wood Oak Court
$655,000
122. 240 Warm Springs Drive
$450,000
169. 232 Berkswell Court
$525,000
216. 2245 Bel Air Lane
$670,000
123. 6257 Burnt Cedar Way
$452,000
170. 216 Brookhaven Drive
$525,000
217. 9695 Pinehurst Drive
$670,000
124. 809 Castaic Drive
$452,000
171. 1404 Mallard Creek Drive
$525,000
218. 3115 Bulrush Street
$671,000
125. 1828 Terracina Circle
$455,000
172. 6057 Parkminster Way
$525,000
219. 8534 Santiago Circle
$679,000
126. 1418 Orwell Drive
$460,000
173. 5041 Prairie Grass Way
$526,000
220. 4332 Majestic Prince Way
$680,000
127. 132 Adrienne Court
$463,000
174. 6616 Silver Mill Way
$530,000
221. 9853 Sword Dancer Drive
$685,000
128. 2048 Devonport Loop
$465,000
175. 30 Somer Ridge Drive
$530,000
222. 9411 Eagle Springs Court
$689,000
129. 2248 Mist Hill Way
$465,000
176. 7145 Stagecoach Circle
$530,000
223. 416 Venezian Court
$689,000
130. 2048 Penstone Loop
$469,100
177. 1852 Hiawatha Drive
$532,000
224. 3533 Nathalie Court
$695,000
131. 1418 Southwood Way
$470,000
178. 217 Cantamar Court
$535,000
225. 1656 Baroness Way
$697,500
132. 1500 East Colonial Parkway
$472,000
179. 103 Poquito Court
$535,000
226. 600 Barcelona Court
$699,000
133. 2404 Kinsella Way
$475,000
180. 1013 Callawassie Way
$537,000
227. 8052 Stagecoach Circle
$707,500
134. 1713 Monte Bell Court
$475,000
181. 2201 Broadstone Drive
$539,000
228. 2893 Carradale Drive
$710,000
135. 7245 Roycroft Drive
$475,000
182. 6185 Buckskin Lane
$540,000
229. 309 Cordero Court
$719,000
136. 100 Montgomery Street
$477,000
183. 2509 Kinsella Way
$540,000
230. 8634 Tapaderas Loop
$725,000
137. 3112 Big Bear Drive
$480,000
184. 6589 Alder Park Circle
$550,000
231. 216 Crescent Drive
$735,000
138. 2009 Brixham Drive
$480,000
185. 216 Jennifer Circle
$550,000
232. 1648 Grey Owl Circle
$740,000
139. 1056 Caswell Drive
$480,000
186. 103 Brookhaven Drive
$555,000
233. 1689 Krpan Drive
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140. 1616 Debenham Street
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187. 8953 Water Song Circle
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234. 8550 Carlisle Court
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141. 541 Tarrant Court
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188. 1412 Valley Glen Drive
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235. 1805 Park Oak Drive
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142. 140 Brookwater Court
$485,000
189. 301 Chandler Court
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236. 309 Benet Court
$820,000
143. 1514 Fitzgerald Way
$485,000
190. 1564 Woodhaven Circle
$560,000
237. 520 Carthage Court
$890,000
144. 1006 Oriole Court
$485,000
191. 7605 Belle Rose Circle
$565,000
238. 1532 Ridge Creek Way
$899,500
145. 7048 Roma Way
$485,000
192. 3280 Rock Creek Way
$565,000
239. 4140 Eagle Point Court
$1,000,000
146. 4048 Wheelright Way
$487,500
193. 1541 Elk Ravine Way
$570,000
240. 208 Royal Oak Court
$1,080,000
147. 124 Clydesdale Way
$489,000
194. 1410 Aberdeen Circle
$575,000
241. 1808 Stone Canyon Drive
$1,171,000
148. 1809 Marinette Lane
$490,000
195. 1812 Heather Garden Lane
$575,000
149. 133 Privett Court
$490,000
196. 8665 Palaver Court
$575,000
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Roseville View Magazine
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Innovation in the smile business Granite Bay dentist employs latest tech with old-fashioned service Before he owned a pair of dentist offices, Daniel Parish ran a trio of paintball stores. They were called Ace Paintball, a first foray into entrepreneurship by an Orangevale native with a bachelor’s in economics and a mind to start his own business. As a practice run for what would transpire in his 30s, Ace Paintball was a success for Parish: he acquired property, partnerships, customers and a team. He learned to manage multiple locations, one each in Folsom, Rocklin and Elk Grove, and made a connection with his future father-in-law that would come in handy years later. And he learned the game of working with people. “From my paintball experience, I learned how to market, I learned how to have fun, I learned how to lead a team,” he says. Now 38 and managing his own dental practice — Parish Family Dental, in both Granite Bay and Carmichael — Parish has also acquired the professional expertise and capital to stake out a career wherever he wants, and that means Granite Bay. Parish settled on dentistry for a few reasons: advice from his best friend, a pediatric dentist; his uncle is a high-end dentist in Benicia, in the Bay Area; and his wife was on board with moving there so Parish could go back to school at the University of San Francisco, at age 30. With business experience already behind him, Parish says, he wasted no time in learning the trade and developing a vision of his own by working at Marin County Dental Clinic in between studies. He brought his family back to Granite Bay in 2013, and jumped at the chance to buy the practice in Carmichael that belonged to his father-in-law’s dentist. “Coming out of dental school, new grads typically don’t buy a practice … But I knew what I wanted to do the whole time in dental school,” he said. “I wanted to take care of families. I didn’t really see myself dealing with a bunch of high-end, executive, single people … I’ve always envisioned taking care of mom, dad and siblings, and seeing that family grow up.” Through marketing, technological upgrades and a focus on customer service, Parish Family Dental nearly tripled the business of its predecessor in nine months. Parish also became engrained in the community, coaching little league in Granite Bay and sending his sons to school at Excelsior Elementary and Granite Bay Montessori. When a new shopping center outlet came open at the corner of Douglas and Sierra College boulevards, he didn’t hesitate.
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PARISH FAMILY DENTAL 4060 Douglas Blvd., #110, Granite Bay 8 a.m. to 5 p.m. Monday through Thursday and Friday by appointment only 916-484-7481 or parishfamilydental.com
“In Carmichael, I would sponsor things all day long (for Granite Bay kids). Friends, family would ask where my practice was. I would tell them, ‘It’s in Carmichael. Find a dentist closer, you don’t want to drive 30 minutes to come see me in Carmichael, I totally understand,’” he says. “So once this opportunity came up, it was like, ‘Now I can be in the community. I can be a guy that’s going to be around, and help build things.’” Parish Family Dental opened at 4060 Douglas Boulevard in October 2016, with half the space and twice the rent of the Carmichael office. He quickly turned it into a hightech operation to compete with other dentists in Granite Bay, without elite prices or losing the “neighborhood business” feel. “We can do 12 crowns on a guy, full-smile makeover. He comes in at 8 o’clock, he’s out of there by 1 or 2, his life is completely changed, all for under $12,000. Down the road, guys are doing big procedures like that for $25,000 or $30,000? I don’t think you need to charge that,” he says. “I’m realistic that if I can see multiple patients and utilize my assistants correctly, we can all make a good living and take care of a lot of patients.” CONTINUED ON NEXT PAGE
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“
He cares about the patient a lot. He treats them like family and makes sure they’re comfortable, especially with patients who are very nervous.” May Price, Parrish Family Dental assistant
CONTINUED FROM PREVIOUS PAGE
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A big part of being competitive, he says, is customer comfort: patients who want them can get coffee or water, their own headphones, an electronic massage while they sit in the hygienist chair and a warm cloth when they leave. Cutting-edge technology is also key, as long as it either helps Parish do his job or makes the customer more comfortable. Each of the five patient rooms in the Granite Bay office have two ROKU TVs, one in front of the chair and another above it, so patients can watch shows or play games while they have work done. The office has a mobile, handheld x-ray device that emits less radiation than stationary machines, is faster to use and cheaper, because its mobility means the office doesn’t need more than one machine. There are air-abrasion units that can painlessly remove certain cavities in minutes. There’s a CEREC machine to manufacture as many same-day crowns as a patient could need. And his assistants have special licenses that allow them to do things regular registered dental assistants can’t, so he can see more patients per day. One of these assistants, May Price, corroborates Parish’s description of the practice. “He cares about the patient a lot. He treats them like family and makes sure they’re comfortable, especially with patients who are very nervous,” she says. Looking ahead, Parish thinks his next big development will come from the state pushing for remote services, or teledentistry, to export dental care to neighborhoods where a dentist wouldn’t make it but a hygienist could. Parish sees himself eventually putting small, salon-style outlets in other neighborhoods for patients to get checked and have their teeth cleaned, and if they need bigger work done, they could be referred to one of his main offices. “They’ve made some rules that allow the hygienist to see patients remotely, as long as the dentist, in real time or afterward, can look at the records afterward,” Parish says, which is especially helpful for patients who are afraid of dentists but sorely need a cleaning or checkup. “A patient can leave here with a kind of roadmap of what they need done, and they don’t ever have to physically shake my hand. That’s kind of amazing for the fearful patient that has white-coat syndrome.” In any case, having already opened two offices in three years in a competitive market, Parish is in it to win it. “To come to a Granite Bay market that’s saturated with multiple dentists on every corner, and try and establish a beachhead, is not easy,” he says. “I got a 10-year lease, my kids are here, we have a 13-month-old, we bought a house in February in Ashley Woods. We’re not going anywhere.”
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