MEDIA KIT 2018
VERY NAPA VALLEY TA S T E
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SEE
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FEEL
… a magazine that showcases Napa Valley’s acclaimed wineries, restaurants, luxury retail stores, the exquisite wine country way of life. Experience the splendor of our region. Savor the sights and sensations. Taste. See. Feel. Breathe deep. You’re in Napa Valley.
EDITORIAL OVERVIEW From the publishers of Wine Country This Week (the leading wine country magazine published for more than 36 years) comes VERY NAPA VALLEY. Whether you visit a few times a year, just for a day, or open your backdoor every morning to vineyards, VERY NAPA VALLEY magazine will allow you to live page by page the very Napa Valley way of life. Lifestyle | Culture | Cuisine | Wine | Experiences Architecture and Design | Outdoor Adventure | People
TRUST An upscale magazine dedicated to life in Napa Valley with a qualified circulation by the publishers of Wine Country This Week. You’ve trusted us for decades to deliver high-quality visitors to your business; now you can depend on us to showcase your brand in a beautifully designed magazine aimed at your desired target audience.
TARGET AND REACH The largest segment of repeat customers from the San Francisco Bay Area: The San Francisco Bay Area delivers the largest segment (37.7%) of visitors to Napa Valley. These people are also your repeat customers – visiting more than 3 times a year. Through our unique relationship with San Francisco Magazine, VERY NAPA VALLEY will be delivered to San Francisco Magazine’s paid subscribers in San Francisco, Alameda, Contra Costa, San Mateo, Santa Clara, Marin and Napa counties with the Fall/Winter 2018 issue. Leisure – the primary reason for visiting Napa Valley: With more than a third of visitors coming for the weekend, VERY NAPA VALLEY will showcase your resort, spa service or luxury shopping experience via its controlled circulation in San Francisco, Marin, Sonoma and Napa counties.
55%
(13,000+)
with San Francisco Magazine (22,000+ Subscribers)
And, of course, we reach the highest demographic residents of Napa County: VERY NAPA VALLEY will be direct mailed to elite Napa Valley residents. These home owners (average household income exceeds $250,000 and homes valued at over $1,000,000) are consumers of life’s finest luxury goods and services from designer clothing, jewelry, upscale furniture and antiques to elegant dining experiences.
SONOMA
32%
Controlled Distribution
13%
Napa Direct Mail (5,000+)
AUDIENCE/QUALIFIED CIRCULATION
NAPA
• 22,000+ copies direct mailed to San Francisco Magazine paid
subscribers throughout the Bay Area (San Francisco, San Mateo, Santa Clara, Alameda, Contra Costa, Marin and Napa counties)
MARIN SAN FRANCISCO
September issue of San Francisco Magazine
CONTRA COSTA
with an average household income of more than $250,000 annually.
ALAMEDA
SAN MATEO San Francisco Magazine Subscribers 22,000+ plus Controlled Distribution 13,000+ plus Napa Direct Mail 5,000+
• 5,000+ direct mailed (in mid-September) to homes in Napa County
SANTA CLARA
• 13,000+ distributed at luxury hotels and high-end destinations in
Marin, San Francisco. Sonoma and Napa Valley: … 30+ locations in San Francisco including The Ritz Carlton, Sheraton Palace, Four Seasons, The Fairmont and Intercontinental … 100+ locations in Napa Valley including Silverado Resort, Auberge du Soleil, The Harvest Inn and Mount View Hotel. (From September 2018 through February 2019 for the Fall/Winter edition)
FULL PAGE 7.38" wide x 9.88" high WITH BLEED 8 - 7/16 x 10 - 7/8 finished/trimmed 8 - 7/8 x 11- 1/4 image area plus bleed
HALF PAGE 3.5" wide x 9.88" high
AD SPECIFICATIONS PUBLICATION DATE/DEADLINE • Ads must be correct size FALL/WINTER 2018 • For best results supply ads in PDF format. Space Close: July 6, 2018 • All 4-color, CMYK process settings (no RGB or spot colors) • Acceptable software: Illustrator, QuarkXpress, InDesign or Photoshop – Illustrator files – Convert type to outlines, include all embedded art files, save art as EPS or PDF – Photoshop files – save as TIFF Photos must be saved at 300 dpi, line art at 1200 dpi • Custom colors named in Illustrator or QuarkXpress must have specific names (no RED or BLUE, etc.) Questions: Chandra Grant, chandra@winecountrythisweek.com, 707.938.1783
7.2" wide x 4.6" high
QUARTER PAGE (2 column) 3.5" wide
VERY NAPA VALLEY
x 4.6" high
669 Broadway, Suite B, Sonoma, CA 95476 www.VeryNapaValley.com Cathi Wastal 707.815.4070 cathiw@winecountrythisweek.com
HALF PAGE
RoseAnn Trzesniewski 707.334.1930 rmtrue@comcast.net
Jillian Baker 707.225.4615 jillian.felicity@gmail.com
BERINGER VINEY YARDS
ADVERTORIAL
History ry and Elegance Fuse with the Beauty ty of Wine Country ry The Beringer name may be something you’ve heard before. ften. It’s safe fe to say Beringer is a well-known brand Maybe oft associated with a heritage of innovative winemaking that produces quality wine. What’s less well known is the history of the Beringer fa family Valley as a world-class wine and how it helped establish Napa Va region. That said, a visit to Napa Va Valley would be incomplete without spending a few hours at the Beringer winery estate in St. Helena including the sprawling, manicured grounds, the Beringer fa family’s original dating back to the 1800s, a wine ft shops and exquisite gardens. cave, gift The winery has been off ffering tours of its fa facilities and grounds for 82 years; it was the first to off ffer public tours in Napa Va Valley. y Its walking tours off ffer visitors a peek into the contributions of the Beringer fa family … to winemaking and to y the local history. Visitors can choose between the half-hour Legacy Cave Tour, which travels through the Old Winery and historic wine To Taste of Beringer tour, which tunnels, and the hour-long Ta features a walk around the property, fe y, a barrel tasting and a sitdown tasting in the historic Rhine House.
Both tourss off ffer an intimate window into the rich history of the winery, y, itts founders and the buildings on n site. Beringer is the oldest continuously operating winery in Napa Va Valley; 2016 will mark its 140th harvest. In 1875, B Brothers Jacob and Frederick Beringer purchased 215 acres on the site, which already had a house and 23 acres planted with wine grapes. Jacob lived in the house and grew York. the winery w while Frederick attended to business in New Yo Prohibition by making wine for the The winery survived s urch during those years. Catholic Chu In 1971, tthe fa family sold the winery, y, which is now owned by Treasury Win Tr family continues to ne Estates. But the Beringer fa have a hand in its namesake winery. y Mark Beringer, the greatgreat-grandso great grandso on of Jacob Beringer, became chief winemaker last year. He follo ows a line of only eight winemakers in the winery’s history. y Though Beringer B has been around a long time, the winery continues to modernize and adapt. The Berin nger Culinary Series combines food education with great wines to create an unforgettable experience. Beringer Executive Ch hef Daryl Muromoto will lead a seminar on creating pasta fr from scratch and pairing with Beringer wine.
375-400 word story
DIRECTORY HALF PAGE 7.15" wide x 3.75" high
DIRECTORY QUARTER PAGE (2 column)
1-2 high resolution images approximately 9" wide, 6" tall
3.2" wide
logo optional
3.75" high
Open daily from 10:00 a.m. to 5:00 p.m. | 2000 Main Street , St . Helena, CA 9457744 | (707) 302-7592 | www.beringer.com
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