GIFT GUIDE SUPPLEMENT TO THE AUBURN JOURNAL
2
DECEMBER 3, 2017
Celebrating our 61st holiday season as your hometown jeweler
DOWNTOWN AUBURN 818 Lincoln Way | 530-885-4852
NORTH AUBURN 228 Grass Valley Highway | 530-885-8020 WWW.ROPERSJEWELERS.COM
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MS250 29995 Chainsaw
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HT 133 $ 95
584
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2999
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BR350 Blower Reg $32995
BG50 Blower
12995
$
29995
$
BR700 Blower
B600 Blower
Reg 549 $
95
49495
$
Reg $49995
44995
$
Prices good until Saturday, December 23rd
1025 GRASS VALLEY HWY. • AUBURN • 530-885-9333 • MON-FRI 8AM - 5PM • SAT 9AM-4PM 2 | Gift Guide TWO
A PRODUCT OF THE AUBURN JOURNAL
A SUPPLEMENT OF THE
HISTORY OF YULETIDE
(530) 885-5656 8 a.m. – 5 p.m. Monday-Friday 1030 High Street, Auburn, CA 95603 specialsections.goldcountrymedia.com SUBSCRIBE: 530-885-2471 CLASSIFIEDS: 800-927-7355 LEGALS: 916-774-7902
DEC. 22, 1927 n Dec. 22, 1927, the Auburn Journal published O an article that explored the history of Yuletide, or Christmas, traditions and observances of the season 2,000 years before Christ. Below is a portion of the article:
PUBLISHER:
Bob Falk, (530) 852-0225, bobf@goldcountrymedia.com ASSOCIATE PUBLISHER:
Bill Sullivan, (916) 351-3750, bills@goldcountrymedia.com ADVERTISING DIRECTOR:
Beth O’Brien, (530) 852-0223, betho@goldcountrymedia.com DESIGN AND CONTENT MANAGER:
Julie Miller, (530) 852-0256, juliem@goldcountrymedia.com
ADVERTISING REPRESENTATIVES:
Liisa Chandler, 530-852-0221 liisac@goldcountrymedia.com Liz Daniels, 530-852-0214, lizd@goldcountrymedia.com Shoni Jones, 530-852-0215, shonij@goldcountrymedia.com Penny Martinez, 530-852-0258, pennym@goldcountrymedia.com Mary Rist, 530-852-0290, maryr@goldcountrymedia.com Kaela Roumage, 530-852-0269, kaelar@goldcountrymedia.com Linda Shuman-Prins, 530-852-0278, lindas@goldcountrymedia.com WRITERS AND PHOTOGRAPHERS:
Noelle Konrad, (530) 852-0272, noellek@goldcountrymedia.com Aaron Tweeton, (530) 852-0237, aaront@goldcountrymedia.com GRAPHIC DESIGNER:
Jamie Hazelton, (530) 852-0205, jamieh@goldcountrymedia.com
Copyright 2017. All rights reserved. No part of this publication may be reproduced without written permission of the publisher. The publisher shall not be responsible for any liabilities arising from the publication of copy provided by any advertiser for Gift Guide One. Further, it shall not be liable for any act of omission on the part of the advertiser pertaining to their published advertisement in Gift Guide One. The Auburn Journal is published by Gold Country Media, Inc. daily except Mondays and Saturdays at 1030 High Street, Auburn, CA 95603-4707. Periodical postage paid at Auburn, CA 95604. Call for subscription, delivery, and mail rates.
YULE-TIDE CUSTOMS VARY WIDELY IN DIFFERENT LANDS With more than 600,000,000 throughout the world observing Yule-tide, the ceremonies alike in most of their fundamental religious aspects, will differ materially in various countries as to details. Two-thousand years before Christ, Yule-tide was celebrated by the Aryans, the great branch of the human family from which most of the Christian races are descended. The Aryans were sun-worshippers. Day by day, as the sun’s power decreased, these primitive people feared they would be overwhelmed by darkness and remain forever in the underworld. When it apparently wheeled about and grew stronger, they felt they had been born again. The Hweolor-tid, or turning-time, therefore was a period of rejoicing at the annual re-birth of the sun. The origin of many Yule-tide customs may be found in the myths and legends of our Indo-European ancestors. Since the fact of Christ’s birth was not recorded and there was no certainty as to date, the early Christian Fathers wisely ascribed it to Yule-tide, and the birthday of the sun became that of the Son. The birth of Christ was celebrated on dates varying from the first to the sixth of January; on dates of such festivals as the Jewish Passover, or the Feast of the Tabernacle. But Dec. 25 was ever a favorite date. The holly, laurel, mistletoe of the Druids still serve as decorations of the season, standing as emblems of resurrection and immortal hope. New Year’s Day as a feast day is one of the oldest, being mentioned by the Tacitus in the First Century, but it is referred to as a Christian festival about 567. The Romans dedicated the day to the god Janus, for whom January was named. Numa ordained it as a day of good fellowship, when grudges were to be forgotten and sacrifices of cake and wine made to the two-faced god who looked forward and backward. There is some uncertainty as to the date of the first Christmas cards, but general opinion is that the initiate belongs to J. C. Horsley, P. A., who in 1846 on behalf of Sir Henry Cole, dispatched a card described as “an elaborate affair, showing two allegorical designs of clothing
ABOVE: An advertisement for a Christmas Seals to prevent tuberculosis. Auburn Journal Archive Photos.
the naked and feeding the hungry, with a family group of three generations, quaffing wine. Another custom originating in the United States, growing rapidly and even spreading to other countries, is that of sending telegrams of greeting at Christmas or New Year’s. Seeing the possibilities offered for greater usefulness, the Western Union Telegraph Company several years ago began paying special attention to the holiday greeting service, and specially decorated message blanks and envelopes were devised. The service since has been extended to cablegrams, and the telegraph administration in foreign countries have been studying it with a view to possible adoption. In feudal times in England, Yule-tide observance was on a magnificent scale, several thousand retainers sometimes being feasted in the baronial hall. In 1248 King Henry III held a feast for the poor which lasted a week. Richard II held Christmas at Litchfield and 2,000 oxen and 200 tons of wine were consumed. The hanging of a stocking as a receptacle for gifts was accounted for by a story that St. Nicholas dropped a purse down a chimney, which fell into a stocking hung up to dry. In Norway, Santa Claus has an assistant, Kris Kringle, while in Swizerland, Father Christmas is accompanied by his wife, St. Lucy, who looks after littler girls. In Russia gifts are credited to the Babuska, or Grandmother. In France, Italy, Spain and other Latin countries, the Praesepio or Christmas Crib, is an important feature of Yule-tide. The Praesepio frequently includes the stable and its occupants, Mary, Joseph and “the Bambino” or Holy Babe, and the surroundings of Bethlehem.
Christmas 1927
GENERAL INFORMATION:
A PRODUCT OF THE AUBURN JOURNAL
Gift Guide TWO | 3
HAPPY
The Season of Style
H O L I D AY S !
Give the Gift of Kubota...
10 Top Reasons to Shop Marilyn’s for Christmas 1. Longest established clothing boutique in Downtown Auburn ~ 40 Years.
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5. Earrings converted FREE to pierced or clip. 6. We sell shoes, too! 7. We carry clothing made in USA. 8. You will be pampered with personal service
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Enjoy the Holidays with beautiful Eisley-Grown Poinsettias! Come see our selection of colors and sizes.
Holiday Hours
866 Lincoln Way • Downtown Auburn
Starting in December Mon.-Sat. 10am-6pm • Sun. Noon-5pm
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Growers of Quality Plants in Auburn for over 85 years
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Open Mon-Sat 8-5:30 • Sun 9-5
4 | Gift Guide TWO
A PRODUCT OF THE AUBURN JOURNAL
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Holiday Hours Dec. 11-14 open ‘til 7pm Dec. 15-16 open ‘til 8pm Dec. 18-23 open ‘til 8pm Dec. 24 open 9am- 4pm
A PRODUCT OF THE AUBURN JOURNAL
Gift Guide TWO | 5
Christmas 1937 6 | Gift Guide TWO
SHOP LOCAL
'You can do better in Auburn'
DEC. 23, 1937
O
n Dec. 23, 1937, the Auburn Journal printed several articles highlighting Christmas parties in Auburn that had recently taken place. The newspaper also printed a front-page story on the importance of shopping local, stressing “You can do better in Auburn.” CHRISTMAS PARTY AT GRIFFIN HOME The home of Mr. and Mrs. T. J. Griffin on Electric Street was the setting for the delightful Christmas party for the members of the Joy Dispensers Sewing Club and their husbands on the evening of Sunday, Dec. 19. A buffet luncheon was served at 7 o’clock followed with the distribution for gifts from the beautifully decorated tree. Those attending were Mr. and Mrs. Jack Veihuier and daughter, Gladys; Mr. and Mrs. Peter Hawkins and daughter, Barbar; Mr. and Mrs. Andy Dorer; Mr. and Mrs. Calley Faulk; Mr. and Mrs. James F. Grant; Mr. and Mrs. George Burton; Mr. and Mrs. Earl Linsday; Mr. and Mrs. Carry Needham and the host and hostess. HUSBANDS ENTERTAINED AT CHRISTMAS PARTY The G. G. Sewing club entertained their husbands at a Christmas party held at the Midgley ranch on Sunday evening, Dec. 12. At 5:30 a delightful dinner was served. The large living room was beautifully decorated in blue and silver. An ornamental centerpiece with crystal candle sticks holding blue tapers on either side decorated the center of the table. Small individual candelabra with silver base and blue candles marked each place. Immediately following the dinner, everyone gathered around the Christmas tree where all were remembered with many gifts. The various jokes and mechanical toys caused an evening of hilarious merriment. At this time the members of the sewing club discovered who their pals have been for the past year. Cards were then the diversion for the remainder of the evening. A light lunch was served later. STORES REMAIN OPEN EVENINGS “You can do better in Auburn” is a slogan which again proves correct for gift buyers. Every Auburn store is taxed to capacity to take care of the last minute gift buying which merchants hope will give them the best sales record in the history of the city. Thursday and Friday sales, the final two days before Christmas, are expected to establish a new record in volume for a two-day period.
A PRODUCT OF THE AUBURN JOURNAL
ABOVE: An advertisement from Cohen's to by hosiery or ties for Christmas. Auburn Journal Archive Photos.
The Auburn stores still have a fine selection of gift merchandise on hand and extra help has been added to make shopping as easy as possible during the closing days of the 1937 season. To aid shoppers, the stores will remain open until 9 o’clock this evening (Thursday) and until 7 o’clock on Friday (Christmas Eve). The 7 o’clock closing was decided upon to give employee and employer an opportunity to be with their family on the night before Christmas. A comparison of prices of merchandise in the local stores with prices posted in larger cities discloses the fact which this Journal has time and time again stressed to the people of this trading are – YOU CAN DO BETTER IN AUBURN. Street entertainers have joined with Santa Claus during the past week in adding to the Christmas spirit which flows throughout the city.
DEC. 25, 1947 1,600 KIDDIES ENJOY FREE XMAS PARTY Over 1,600 children crowded the State Theatre last Friday afternoon to attend the annual Free Kiddies’ Christmas Party, sponsored jointly by the Lions Club, the State Theatre and the Auburn Journal. Every seat in the house was taken by enthusiastic youngsters who enjoyed a fine screen program arranged by C. J. Remington, theater manager. Santa Claus was at the door to greet the children and present a gift of candy to each one. The children came from Auburn and surrounding communities for the party. School principals cooperated by dismissing classes so the children could attend. A committee from the Auburn Lions Club headed by Vernon McCann gathered at the Safeway Store the previous night and filled more than 1,600 sacks of candy for the children. The candy was supplied by the Auburn Lions. CARVETH, ALLEN CONCERNS HAVE XMAS PARTY The fourth annual dinner for employees of the Carvteth Motors and the Allen Motor Company was held at the Hotel Auburn last Monday night. Alvin Carveth and Everett Allen, partners in the two concerns, were hosts on the occasion. A turkey dinner was served after which a Christmas tree was held gifts distributed to all present. Competitive singing was held by choruses made up of members of the two concerns. Roy B. Hebard acted as master of ceremonies, and the following committees functioned: General Chairman Alvin Carveth; reception, Mr. and Mrs. Everett Allen, Mrs. Alvin Carveth and Mrs. Charles Carveth; menu and cake, Charles Carveth and Chester Knittle; hors d’oeuvres, Mrs. William Clancy, Mrs. Joe Yurkovic and Mrs. Wendell Holmes. Cocktails, C. C. Baker and Melvin Bean; table decorations, Mrs. Lloyd Parrott, Mrs. C. C. Baker, Mrs. Don Brown and Mrs. Robert Lymath; place card souvenirs, Don Brown, Mrs. Clyde Sipe and Clyde Sipe; Cristmas tree, Beverly Swesey, Mrs. Don Brady, Mrs. Fred Rechenmacher and Mel Davis. Music and songs, Vincent Brunage; song leader, George F. Erb; attendance and publicity, Mrs. Roy Hebard, Wendell Holmes, Robert Lymath and Merle Baker; photo, Dan Brady.
ABOVE: Santa at the Lee of Auburn Studio
poses for his picture with Helen Edwards, daughter of Mrs. Howard Federer of Auburn.
Auburn Journal Archive.
excitement is over, yet with no joy in your heart, no fresh vision of life, you have missed the big tent. But perhaps it is not yet too late, even though it may be the day after. Sit down and think of the meaning of the coming of a Love like Christ’s into a world like ours. It was a joyous and tragic thing. Joyous because there were humble shepherds and wise men who caught the meaning of it all, but it was tragic because it aroused the hatred of men like Herod, who in fear of their own selfish purposes would crush it. But the Love that came down at Christmas won its great victories in the hearts of men and changed the world. In fact, about all the light now in the world came from it. It has blest us beyond our comprehension. Yet it is threatened today as it has been for centuries. So we need once more to take A CHRISTMAS MESSAGE time to think deeply, and let that Love come into our hearts. Then At Christmas, too many of us are like the small boy at the circus we shall find the peace and joy we all crave. Let’s not miss the big who spent all his money on the side shows and missed the big tent. tent at Christmas! If you are come to Christmas morning tired and rather glad the ~ Lucius F. Reed
Christmas 1947
XMAS PARTIES GALORE
A PRODUCT OF THE AUBURN JOURNAL
Gift Guide TWO | 7
Holiday Gift Giving FUN, ECLECTIC CLOTHING & ACCESSORIES GIFT CERTIFICATES AVAILABLE
HOURS: 11-6 • SUN 11-5 closed on tuesday sunriverclothing.com • linda_robinson71@yahoo.com
530-888-1585 • 1585 Lincoln Way • OLD TOWN AUBURN
30th Annual
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On the streets of Old Town Aubu
A Festive Evening of Entertainmen www.oldtownauburnca.co
Free Shuttle from the Fairgroun
• Holiday Decor • Ornaments • Gifts
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8 | Gift Guide TWO
A PRODUCT OF THE AUBURN JOURNAL
Holiday G Giving Made
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A PRODUCT OF THE AUBURN JOURNAL
Gift Guide TWO | 9
Christmas 1957 10 | Gift Guide TWO
REVOLUTIONIZE
Eat out on Christmas. Plan next Christmas now. DEC. 19 AND 26, 1957 HOMEMAKERS AID CHRISTMAS SPIRIT The Placer High School homemaking department has contributed to the Christmas spirit during the final weeks prior to vacation by making decorations for the desk of each teacher in the school. Each decoration was individually designed, using a variety of greens, cones, colored balls, candles and glitter. The main hall display case has featured gifts made in the homemaking department and two cakes made and decorated in the boys’ food class. Instructors in this department are Mrs. Mary Clifton, Mrs. Britta Callamaras and Miss Nancy McBride. PLAN NOW FOR CHRISTMAS 1958 Most people will think it’s kind of early to start talking about Christmas 1958 when they’re still caught in the middle of this year’s Yuletide whirl. But bank experts say the ideal time to start saving for Christmas is 12 months ahead. Then you won’t make too big a dent in your family finances when December rolls around. To figure out how much to put away each week, decide how much you’ll want to spend on next year’s Christmas using this year’s cost as your yardstick. Deduct from this amount anything you’ll have coming in the way of a Christmas bonus from the office and divide by the number of weeks until you’ll want to start your shopping. Then at the date you set, you’ll have your entire Christmas fund. Many people like to deposit their Christmas money in a special-purpose savings account at their local bank where they aren’t tempted to dig into it during the year. Quite a few banks provide Christmas savings clubs which run in 50 week cycles for just this year purpose. Last year saw the largest payoff in the history of these clubs. Almost 13 million Americans saved more than one billion dollars and the average check totaled around $93 for each member. Speaking of Christmas, you won’t find any “white beards” on your banker. But he or she is probably the nearest thing to Santa Claus you can find today when it comes to helping you with your personal finances.
A PRODUCT OF THE AUBURN JOURNAL
ABOVE: Everybody was happy in the above picture except little 15-month-old Mike Dadisman, son of Mr. and Mrs. E. G. Dadisman. He was more interested in being in the arms of his mother than being held by Santa Claus. Little Mike was one of some 3,000 children of this area who attended the two Auburn Lions-State Theatre and Auburn Journal 27th annual Christmas parties for the children in the State Theatre last Friday.
MANY TO FEATURE CHRISTMAS MENU Many of the excellent eating places in the Auburn area are arranging special Christmas menus to be served all during the day Wednesday. Champs; Auburn Hotel; Zanzabar; Lou La Bontes; Valencia Club; and Club 40 are just a few of the eating places in this area where it will be good to take the family on this special day. Special events are also being planned for New Year’s Eve in many of the pleasure spots within the Auburn area.
Join us on www.RopersJewelers.com
BELOW: Christmas presents for some 500 youngsters in Placer County are packed at the Sheriff’s Office, prior to distribution by Sheriff William Scott and his staff. The Sheriff’s toy gift program, which has been under way since 1951, brings happiness to many children who otherwise might have little Christmas cheer. In the photograph are, from left, Lorraine Warwick, Mollie Sisto and Sheriff Scott.
Express your enchantment
Auburn Journal Archive Photos.
NICHOLSON BLOWN GLASS enjoy demonstrations select unique gifts and ornaments
Holiday Open Studios December 9 & 10 10 to 4 nicholsonblownglass.com • north Auburn • 530-823-1631
Open every day from now till Christmas
Pawnbrokers
948c Lincoln Way, Auburn 530-885-9219
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EstatE PiEcEs • tools JEwElry VidEo GamEs • tVs • FirEarms stErEos • i-Pods • camEras musical instrumEnts
Downtown Auburn, 818 Lincoln Way • 530-885-4852 North Auburn, 2288 Grass Valley Hwy • 530-885-8020 A PRODUCT OF THE AUBURN JOURNAL
Gift Guide TWO | 11
Christmas 1967 12 | Gift Guide TWO
RIGHT: Tiny tots with stars in their eyes receive Christmas gifts from old Saint Nicholas who came early this year to visit the youngsters at the Sierra preschool nursery held in the Methodist Church. Auburn Journal Archive Photos
KEEPING CUSTOMS
locals keep Old World traditions DEC. 21, 1967
T
hese photos are from the Auburn Journal’s Dec. 21 issue in 1967. An article describing one family’s “old world Christmas” was also included in this pre-holiday edition. AN OLD WORLD CHRISTMAS Ed and Maria Preiss of Ginger Drive try to retain some of the old world Christmas spirit for their daughters, Francie and Monika. Ed made the crèche and the figures for the nativity scene especially for his family. Except for the lack of snow that Maria was used to in Berchesgaten and Slesia, where Ed was born, the old customs will be observed. The tree won’t be decorated too early and the gifts will be brought by old Kris Kingle. Christmas Eve is strictly for the children. The Preisses will observe the old custom of having a fish dinner on Christmas Eve, the Advent candles will be burning and they will have a goose for Christmas dinner rather than the traditional turkey. There will be other goodies, too, such as pfeffernuess (a Christmas cookie) and stolen, a fancy yeast bread. Maria would like to have her children share some of the old world Christmas charm in the manner in which she shared the holiday season with her two brothers in Berchesgarten several years ago before she and Ed came to this country.
A PRODUCT OF THE AUBURN JOURNAL
ABOVE: Santa Claus played fireman Sunday afternoon, when a car driven by Jeff Minter of Colfax caught fire near the Elm Street intersection on High Street. Santa, who was on his way to the Martin Park firehouse to deliver presents at a fireman’s children’s party, seized an extinguisher from the fire truck and put out the fire. The car suffered only minor damage. Auburn Journal Archive Photos
LEFT: Gaily decorated cans of cookies and candies will be presented to the patient help in the laundry room of De Witt at their Christmas party which will be held Friday, Dec. 22, 1967. Katherine De Witt is shown holding one of the gifts. This is an annual event and this is the 20th year it has been in existence. Auburn Journal Archive Photos
encore music center Over 200 guitars and ukuleles in stock! We Hate Black Friday! Low prices all of the time!!
Santa’s Favorite Boot Shop New Women’s and Childrens Boot Styles
70
Largest Selection of
in Northern OVER California! in Stock!
SHOP LOCAL AND SAVE! 725 High St. • Downtown Auburn 530-889-0514 • www.encoremusiccenter.com
Warm Winter Shirts
“We Specialize in Toyota, Lexus, Honda, Acura, Nissan, Infiniti & Subaru”
Strictnldyas Toy-O 15%OFF LABOR
So that our employees may enjoy the Holidays with their families, we will be closed Christmas Day & New Year’s Day. COUPON
(Behind Placer High School) Downtown Auburn
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OPEN: Monday - Friday 7:30am ‘til 5:30pm
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Maximum $150 Off. Most Vehicles. Valid only during 12/15/17 - 1/9/18. Must present coupon at time of write-up.
www.MickeysBoots.com | 530.885.3710
Everything For a Healthy, Happy Pet
Visit Incredible Pets for Great Gifts this Holiday Season!
20% Off Toys, Treats, and Chews In All Departments Excludes food and litter. Cannot be combined with other offers, discounts, or sale prices. Expires 12/31/2017
Use our Self-Service Dog Wash for $5 (Regular Price $10) Expires 12/31/2017
Skip the Big Box Store and Shop Local!
Auburn - 1775 Grass Valley Hwy (next to Taco Bell) • 530.885.7711 Additional Locations in Grass Valley, Roseville, Carmichael and Sacramento Family Owned and Operated Since 1995 • www.incredpets.com A PRODUCT OF THE AUBURN JOURNAL
Gift Guide TWO | 13
Bolestawiec Pottery from Poland All KID Bikes on SALE*
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Suggested Retail
ily & bs Fam b e T e Th ish Velo W ys! y r o t c i a V y Holid p p a H You
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Clothing
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349
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Accessories
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Sale Good Through 12/31/17 | *in stock bikes only
835 Lincoln Way • Downtown Auburn GC-14991_1
530-885-3986
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14 | Gift Guide TWO
A PRODUCT OF THE AUBURN JOURNAL
M-F 10-6 Sat.10-5 Sun. 11-4
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CITY/ST/ZIP _____________________________________________________ EMAIL __________________________________________________________ PHONE _________________________________________________________ ❑ CREDIT CARD CARD NUMBER __________________________________________________ EXPIRES ________________________________________________________ SIGNATURE _____________________________________________________ ❑ WANT TO PAY ANOTHER WAY? CALL THE NUMBER ABOVE FOR DETAILS.
A PRODUCT OF THE AUBURN JOURNAL
Gift Guide TWO | 15
WRAP UP ALL YOUR HOLIDAY SHOPPING - ONE STOP SHOPPING & GREAT DINING
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16 | Gift Guide TWO
A PRODUCT OF THE AUBURN JOURNAL
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