2017-2018 MEDIA KIT Effective June 2017
2017 MEDIA KIT
About Us Desert Entertainer
The monthly Desert Entertainer is the desert’s most comprehensive, up to date, informative entertainment publication. The Desert Entertainer is proud to be entering it’s 14th year in the Coachella Valley. Our focus is to publish an exciting entertainment publication that offers a wide variety of entertainment options for locals and visitors to the Coachella Valley.
Desert Mobile Home News
Serving 110 Mobile Home and RV Park communities in the Coachella, Morongo and Yucca Valley for over 60 years. The Desert Mobile Home News is a household tradition. Distributed through racks in manufactured home parks, the weekly Desert Mobile Home News is also available at many area business locations and senior centers.
Brehm Communications Inc.
The company has a long and continuous history in the newspaper industry, having been founded in November of 1919 with the purchase of the Fort Madison (Iowa) Evening Democrat. At present Brehm publishes daily, weekly, semi-weekly newspapers, shoppers and niche publications located in the states of California, Arizona, Nevada and Utah. This growth, in large part, has been due to the effort and loyalty of our employees who enjoy their work and believe in their products. It is also a reflection of the Brehm family’s philosophy that we are in a people industry-dedicated not only to those we serve but also those who perform the service.
Office: 760-776-5181 Fax: 760-776-5733 41995 Boardwalk, Suite L2 Palm Desert CA, 92211
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2017 MEDIA KIT
2017 Desert Entertainer Rates The Desert Entertainer is the first exclusive entertainment publication established in 2003 and published for locals and visitors to the desert communities in the Coachella Valley. Content in this monthly publication and online provides readers with information that helps them have an exciting desert experience from dining, gaming, events, art, attractions, nightlife and shopping. Strongly endorsed by local concierges and is delivered to over 200 high traffic locations including 80+ Hotels/Timeshares throughout the Coachella Valley.
MAGAZINE ADVERTISING RATES Monthly Issue
1X
6X
12X
Full Page
$1400
$1300
$1000
1/2 Page
$1250
$950
$700
1/4 Page
$700
$600
$400
1/8 Page
$400
$350
$250
Covers
1X
6X
12X
Inside Front
$1800
$1600
$1300
Inside Back
$1800
$1600
$1300
Back Page
$3000
$2800
$2600
Full Page
Bleed: 9” x 11.5”
Trim: 8.37” x 10.87”
Live Area: 7.62” x 10.12”
1/2 Page
Vertical: 3.625” x 10
Horizontal: 7.5” x 4.875”
1/4 Page
3.625” x 4.875”
1/8 Page
3.2625” x 2.3125”
Rates above are per ad, per month.
Rates above are per ad, per month.
ADVERTISING SIZES
Rates above are per ad, per month. 3
2017 MEDIA KIT
Desert Entertainer Top 50 Locations Palm Springs
Michael’s Café Date Palm Drive
Chamber of Commerce Club Drive
Sunshine Café Cathedral Canyon Drive
MiraMonte Resort Indian Wells Lane
Welk Resorts Cathedral Canyon Drive
See’s Candy South Palm Canyon Drive
Renaissance Indian Wells Resort Indian Wells Lans
Rancho Mirage
Las Casuelas Terraza South Palm Canyon Drive
CVS Pharmacy Bob Hope Drive
Vicky’s of Santa Fe Club Drive
Bills Pizza South Indian Canyon Drive
Koffi Highway 111
Thai Smile South Indian Canyon Drive
Elephant Car Wash Highway 111
CVS Pharmacy South Sunrise Way
Chamber of Commerce Highway 111
Camelot Theaters Baristo Road
Rancho Mirage Library Highway 111
Desert Hot Springs
Omni Rancho Las Palmas Resort Bob Hope Drive
Miracle Springs Resort & Spa Palm Drive
Palm Desert
La Quinta Library Calle Tampico
Desert Hot Springs Library West Drive
Desert Entertainer Office Boardwalk
Bucatini Trattoria Washington Street
Desert Hot Springs City Hall Pierson Boulevard
Palm Desert Visitors Center El Paseo
Senior Center West Drive
Whole Foods Market Town Center Way
Chamber of Commerce Palm Drive
Chamber of Commerce Highway 111
Aqua Soleil Hotel Palm Drive
Jensen’s Food Cook Street
Cathedral City
Starbucks Monterey Ave
Cathedral City Library Date Palm Drive
Indian Wells
Outdoor RV Resort Ramon Road
CVS Pharmacy Highway 111
CVS Pharmacy Vista Chino
Hyatt Grand Champions Indian Wells Lane
Tramway Visitors Center North Palm Canyon Drive Billy Reeds Restaurant North Palm Canyon Drive
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La Quinta CVS Pharmacy Jefferson Street Trilogy Golf Club Trilogy Parkway Shields Date Garden Highway 111 Vons Grocery Store Highway 111
Old Town Coffee Company Main Street
Indio Chamber of Commerce Indio Boulevard CVS Pharmacy Highway 111 Spotlight 29 Casino Harrison Place Maxcy’s Grill Restaurant Monroe Street Indio Senior Center Aladdin Street
2017 MEDIA KIT
2017 Desert Mobile Home News Retail Display Rates For over 60 years a family owned and operated Mobile Home and RV park community newspaper distributed in 110 parks. This publication features content focused on the people, businesses and parks that are a vital part of Coachella Valley living.
WEEKLY ADVERTISING RATES Weekly Issue
1-6 Weeks
7-13 Weeks
14-26 Weeks
27-52 Weeks
Full Page
B&W: $995 Color: $1055
B&W: $895 Color: $990
B&W: $820 Color: $910
B&W: $765 Color: $850
1/2 Page
B&W: $505 Color: $580
B&W: $475 Color: $550
B&W: $435 Color: $505
B&W: $410 Color: $470
1/4 Page
B&W: $270 Color: $335
B&W: $250 Color: $305
B&W: $235 Color: $290
B&W: $215 Color: $265
1/8 Page
B&W: $145 Color: $200
B&W: $135 Color: $185
B&W: $125 Color: $170
B&W: $120 Color: $160
Rates above are per ad, per week.
ANYTIME RATE 1/16 Page
B&W: 70 Color: $95
Rates above are per ad, per week.
ADVERTISING SIZES Full Page
10.33” x 12”
1/2 Page
Vertical: 5.06” x 12”
1/4 Page
5.06” x 6”
1/8 Page
Vertical: 2.37” x 6”
1/16 Page
2.37” x 3”
Horizontal: 10.33” x 6” Horizontal: 5.06” x 3”
Rates above are per ad, per week. 5
2017 MEDIA KIT
2017 Desert Mobile Home News Classified Display Rates WEEKLY ADVERTISING RATES Weekly Issue
1-6 Weeks
7-13 Weeks
14-26 Weeks
27-52 Weeks
37.5” - 72”
$13.13 PCI
$12.46 PCI
$11.38 PCI
$10.96 PCI
19.5” - 37”
$14.05 PCI
$13.23 PCI
$12.10 PCI
$11.38 PCI
10.5” - 19”
$14.83 PCI
$14.05 PCI
$12.82 PCI
$11.99 PCI
4.5” - 10”
$15.81 PCI
$14.72 PCI
$13.49 PCI
$12.61 PCI
Up to 4”
$16.99 PCI
$15.60 PCI
$14.21 PCI
$13.03 PCI
Rates above are per column inch, per ad, per week.
CLASSIFIED COLUMN WIDTH 1 Column
2 Column
3 Column
4 Column
5 Column
6 Column
1.56”
3.31”
5.06”
6.81”
8.5”
10.31”
The Desert Mobile Home News can run ads up to 12 inches deep. Ads must be in 1/2 inch increments. * Display classified sizes are in column inches - Columns wide by inches deep.
2017 PREPRINT Single 1/2 Sheet Flyer: Full Run ... $80.00/M 52 Week Contract (1/2 Sheet Flyer): Full Run ... $45.00/M Rates based on Cost Per Thousands — Full Run Only Deadline: 2 Weeks Prior to Publication Call for Directory & Classified Private Party Rates
Rates above are per column inch, per ad, per week. 6
2017 MEDIA KIT
Desert Mobile Home News Top Locations Desert Hot Springs Sky Valley
Yucca Valley Morongo Valley
Whispering Sands Park West Palm Drive Trailer Park Carefree Mobile Village Two Springs RV Resort Country Squire Park Desert Willow Vista Montana Hogan’s Trailer Village Desert Hot Springs Park Shady View Park Skys Haven Sand Mobile Country Club Double D Park Magic Waters Mountain View Hidden Springs Country Club Desert Crest Country Club Holmes Park Desert Springs Miracle Acres Desert Palms Community Desert Oasis Catalina RV Spa Corkill Mobile Home Park Corkill Palms Almar Acres Caliente Springs RV Resort Vista Grande Tamarisk Sam’s Family Spa Joshua Springs Sparkling Waters Rainbow Spa RV Park Healing Waters Sky Valley Resort Desert View Wagners Dillon Estates Quail Valley Park Palm View Estates
Morongo Mobile Manor Valley View Roadrunner Country Club Mobile Estates Fairway Mobile Estates Royal Crest Yucca Valley Trailer Park Apache Park Aztec Park Gates of Spain Yucca Valley RV Park
Cathedral City Mahoney’s Mobile Park Desert Hills Park Sage and Sands Park Sky Ridge Park Sungate RV Park Tramview Mobile Home Park Date Palm Country Club Caliente Sands The Canyon Desert Sands Outdoor Resorts RV Park Desert Shadows RV Park Palm Springs Oasis RV Park Royal Palms
Palm Springs El Dorado Palms Estate Palm Springs View Estates Santiago Sun Canyon Western Village Mobile Park Golden Sands MHP Ramon Park Sunsire Village Park Happy Traveler Park Parkview Mobile Estates Palm Canyon Mobile Park Horizon Village Safari Park Sahara Park
Rancho Mirage Rancho Mirage MHP Rancho Palms Blue Skies Village Rancho Mirage RV & MHP
Palm Desert Indian Springs Silver Spur Suncrest Country Club Palm Desert Greens Portola Country Club Portola Palms Palm Desert Mobile Estates
Thousand Palms Tri-Palms Estates Ivey Ranch Country Club
La Quinta / Indio La Quinta Ridge One Eleven Trailer Park Indian Wells Park Dune Palms Park Rancho Casitas Santa Rosa Mobile Park Elms Mobile Park Date Palm Mobile Estates Coronado Gardens Arabian Trailer Park Towne Mobile Park Bermuda Palms Pueblo Del Sol Shadow Hills RV Resort San Carlos Park Happy Wanderer RV Park Rancho Casa Blanca Desert Grove Desert Aire Indian Water RV Park Las Palmas de La Quinta
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2017 MEDIA KIT
2017 Website Advertising Rates desertentertainer.com | desertmobilehomenews.com | canadasouthmagazine.com Why online? • Guaranteed ad space position of your choice • All websites promoted by print advertising publication • 24 hours a day, 7 days a week, 365 days a year • Direct link to your website or web presence • Professional full color web ad design • First right of refusal on renewal • Multiple online ad discount • Monthly ad design changes • Monthly statistics
SIZE POSITION
DESERT ENTERTAINER
DESERT MOBILE HOME NEWS
CANADA SOUTH
Commitment
1X
12X
1X
12X
1X
12X
1X
12X
Right Position
$100
$75
$100
$50
$100
$75
$200
$125
300 x 250 pixels
3 Ads
Availability Bottom Position 728 x 90 pixels
Availability
$100
$75 1 Ad
Rates above are per ad, per month. 8
3 Ads $100
$50 1 Ad
ALL THREE WEBSITES
3 Ads $100
$75 1 Ad
Ads Available $200
$125
Ads Available
2017 MEDIA KIT
2017 Prime Time Magazine Rates Provides local editorial and advertising content targeting active adults (50+) which educates and informs through lifestyle features and human interest profiles and has targeted distribution throughout the Coachella Valley.
Publication Dates: January | April | July | October ADVERTISING RATES Quarterly Issue
1X
4X
Full Page
$850
$500
1/2 Page
$500
$275
1/4 Page
$300
$150
1/8 Page
$200
$100
Covers
1X
4X
Inside Front
$1000
$800
Inside Back
$1000
$800
Back Page
$1200
$900
Full Page
Bleed: 9” x 11.5”
Trim: 8.37” x 10.87”
1/2 Page
Vertical: 3.625” x 10
Horizontal: 7.5” x 4.875”
1/4 Page
3.625” x 4.875”
1/8 Page
3.2625” x 2.3125”
Rates above are per ad, per magazine
Rates above are per ad, per magazine
ADVERTISING SIZES Live Area: 7.62” x 10.12”
Rates above are per ad, per magazine. 9
2017 MEDIA KIT
2017 Canada South Magazine Rates A high-end magazine targeting the 200,000+ Canadians who journey to the Coachella Valley each year. The magazine includes profiles on local Canadians, entertainment, attractions, travel, real estate and services that cater to Canadians.
Publication Dates: February | October | December ADVERTISING RATES Issue
1X
*2X
**3X
Full Page
$1275
$900
$800
1/2 Page
$700
$500
$400
1/4 Page
$400
$300
$250
Covers
1X
*2X
**3X
Inside Front
$2000
$1500
$1400
Inside Back
$2000
$1500
$1400
Back Page
$3000
$2000
$1800
Full Page
Bleed: 9” x 11.5”
Trim: 8.37” x 10.87”
Live Area: 7.62” x 10.12”
1/2 Page
Vertical: 3.625” x 10
Horizontal: 7.5” x 4.875”
1/4 Page
3.625” x 4.875”
Rates above are per ad, per magazine
Rates above are per ad, per magazine
ADVERTISING SIZES
Available when running multiple consecutive magazines. Rates are as follows: 1st Magazine = 1x Rate *2nd Consecutive Magazine = 2x Rate **3rd Consecutive Magazine = 3x Rate 3x Rate available as long as running consecutively + continuously. Rates above are per ad, per magazine 10
2017 MEDIA KIT
2017 Going Green Magazine Rates With the eco-friendly lifestyle continuing to grow, this magazine is a great way to let readers know how your businesses can help them attain a green lifestyle. Featuring information on sustainable living, gardening, home improvement, food, transportation, recycling and more.
Publication Date: September ADVERTISING RATES Annual Issue
1X
Full Page
$900
1/2 Page
$500
1/4 Page
$300
Rates above are per ad, per magazine
Covers
1X
Inside Front
$1500
Inside Back
$1500
Back Page
$2000
Rates above are per ad, per magazine
ADVERTISING SIZES Full Page
Bleed: 9” x 11.5”
Trim: 8.37” x 10.87”
1/2 Page
Vertical: 3.625” x 10
Horizontal: 7.5” x 4.875”
1/4 Page
3.625” x 4.875”
Live Area: 7.62” x 10.12”
Rates above are per ad, per magazine 11
2017 MEDIA KIT
2017 Healthy Life Choices Magazine Rates Delivered to over 400 locations including doctor offices throughout the Coachella Valley. Featuring articles on health related topics that help educate and inform our local community.
Publication Dates: May | November
ADVERTISING RATES Issue
1X
*2X
Full Page
$1275
$800
1/2 Page
$700
$400
1/4 Page
$400
$250
Covers
1X
*2X
Inside Front
$2000
$1400
Inside Back
$2000
$1400
Back Page
$3000
$1800
Rates above are per ad, per magazine
Rates above are per ad, per magazine
ADVERTISING SIZES Full Page
Bleed: 9” x 11.5”
Trim: 8.37” x 10.87”
1/2 Page
Vertical: 3.625” x 10
Horizontal: 7.5” x 4.875”
1/4 Page
3.625” x 4.875”
* Available when running multiple consecutive magazines. Rates are as follows: 1st Magazine = 1x Rate *2nd Consecutive Magazine = 2x Rate Rates above are per ad, per magazine 12
Live Area: 7.62” x 10.12”
2017 MEDIA KIT
Advertising Requirements • All photos should be sent at 300 dpi (dots per inch) without any jpeg encoding. Photos should be sent as PDF or TIF files, which can be sent via e-mail, disc, or file transfer site. • Black and white photos must be sent in grayscale format, color photos should be CMYK. Please note, RGB files will be accepted and will be converted to CMYK. Color will slightly change. • All PDF files must have embedded fonts. • Any black text in an ad should be registration black: C=0, M=0, Y=0, K=100 (RE: Newsprint products, no rich black, it will not print correctly.) • Ads need to be sent to DE/DMHN production department by e-mail, disc, or file transfer site. Please Note: Once a proof is given to you it is your responsibility to check for any errors that appear on the proof. Once you approve the proof, the Desert Entertainer/Desert Mobile Home News is no longer responsible for errors. If you would like our production team to create your ad, you must supply the production team with the logo and any artwork that will be used in creating your ad. All artwork should be at 300 dpi.
Policies • The Desert Entertainer/Desert Mobile Home News reserves the right to alter or reject any copy or advertisement, including but not limited to that which in its sole judgement determines is not in keeping with the best interests of its readers or the public. Refusal by the publisher to accept such copy will not constitute a breach of contract. • Orders containing a provision that advertising shall not appear in proximity to, or to the exclusion of, other advertising cannot be accepted. Advertising is open to all legitimate advertisers. • The submission of an order will be constructed as an acceptance of all rates and conditions under which advertising space is sold. • We will not be responsible for errors when incorrect copy accompanies insertion order, or when the insertion of incorrect material has been supplied by another publication. The advertiser agrees to assume sole responsibility for statements contained in his/her copy and to protect and indemnify the publisher against any and all liability, loss or expense out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights and proprietary rights, and all violations of the right of privacy resulting from the publication by the publisher of the advertiser’s copy. We reserve the right to insert the word “advertisement” above any copy. • Claims or errors on invoices must be made within 30 days on date of invoice/statement. Otherwise such claims will not be considered. • Payments on advertising published are due 30 days from the time of the invoice/statement. Advertisers authorize to be invoiced monthly. • An interest charge is applied to accounts over 30 days.
Advertising Deadlines For deadline inquires give us a call at 760-776-5181.
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2017 MEDIA KIT
Coachella Valley at a Glance In 2016 the region had 62.2% average hotel occupancy and that was up 4.2% vs. the prior year. Average room rates were also up 7.4%. The “hotel visitor” is a little bit younger, which is kind of interesting, and fairly affluent. The average visitor stay is 8 days. 15% of visitors are in the 18-34 age range. 27% is in the 55-64 age range. The largest number of visitors 43% are 65 years or older and generally stay in a second home in the region. The combination of strong convention business and leisure travel into the Coachella Valley has boosted hotel occupancy, room rates and activity at Palm Springs International Airport. Palm Springs Airport was on target to hit a record two million passengers. Air Canada Rouge, JetBlue and American have stepped up seasonal service, making a trip to Palm Springs easier for anyone in Canada, Chicago and New York. Airlines such as Alaska, American, SkyWest and West Jet had significant market share at PSP; all posted strong passenger activity gains.
The Desert Entertainer readers are not only local residents but the visitors who come to the Coachella Valley looking for what to do while they are here. Each publication features information on entertainment, dining, events (from small events to large events), nightlife, shopping, attractions and much more. Not only do the concierge at the hotels hand out the Desert Entertainer to their guests, but we are also handed out at the Palm Springs Airport (about 2 million passengers a year), the visitor centers, restaurants, retail locations and more. The Desert Entertainer has something for everyone from pool parties throughout the valley to performances at the McCallum Theater.
• Locations: NEW DE—over 200 DE locations (over 36,000 readers monthly), Hotels, restaurants, visitor centers, libraries, tramway and stand-alone walkway racks on Palm Canyon and Indian Canyon Drive.
• 12.5 million visitors in 2015 • 5 Billion in visitor spending in 2015 • 59% of visitor’s earnings are $80,000+
• DMHN-110 Park communities plus libraries, senior centers and high traffic 55+ locations. • Websites: free flip edition for DE, DMHN, CS. Radio spots on 1010 and 1200 Money radio to drive readers to our sites/pubs. • Editorial added value, creative ads built for no additional charge (call to action)
Stats from Various Sources. 14
• 70% of the tourists are married • 2 million passengers through the Palm Springs Airport • 200,000 Canadians in Coachella Valley in season; 112,000 are full time residents and business owners
2017 MEDIA KIT
Desert Entertainer ‘Most Frequently Used’ • The concierge overwhelmingly name the Desert Entertainer as the most frequently used magazine for their guests. • The concierges cited our timely content and publication format as key factors in their decision to most often use the magazine. • The Desert Entertainer is the magazine that is most often displayed on resort counters. • Information on attractions, dining and entertainment are most often requested by hotel/resort guests. Since the Desert Entertainer is the most often used publication, it stands to reason that restaurants and attractions that advertise in the Desert Entertainer are the ones most often recommended to guests.
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2017 MEDIA KIT
2017 Special Section Calendar January
July
Concierge Map Publication Date: January 5
Concierge Map Publication Date: July 6
Prime Time Magazine | Publication Date: January 26
Prime Time Magazine | Publication Date: July 27
February
August
Canada South Magazine | Publication Date: February 23
Cheap Eats Flexi | Publication Date: August 3
March
September
Dining Menu Guide Flexi | Publication Date: March 16
Idyllwild Flexi | Publication Date: September 7
April
Park Community Guide Magazine | Publication Date: September 21
Going Green Magazine | Publication Date: April 6
October
Concierge Map Publication Date: April 6 Prime Time Publication Date: April 27
May Mother’s Day Pages | Publication Date: May 4 and 11 Healthy Life Choices Magazine | Publication Date: May 18
June Coupon Book Flexi | Publication Date: June 1
Concierge Map Publication Date: October 5 Prime Time Publication Date: October 12 Canada South Magazine | Publication Date: October 26
November Healthy Life Choices Magazine | Publication Date: November 23
December Celebrating 100 Years of the Desert Tab | Publication Date: December 14 Canada South Magazine | Publication Date: December 21
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