Skip to main content

How to 2017 0

Page 1

guide How to Supplement to the AUburn Journal

2017

Choose the right assisted living community

How to choose a storage facility

How to choose the right roofing company

How to find the right health club

How to get your pilot’s license


How to Choose an assisted living community

I

f you have concerns about the ability of an aging parent or relative to live independently, you may want to investigate Assisted Living—and sooner rather than later. The best time to look is six months to a year before your loved one will need to make the move. If you wait until your loved one is being discharged from a hospital or rehab center, you’ll have fewer choices. Assisted Living is often a great choice for our older generation looking for more activity and socialization in their lives, while offering assistance with daily activities such as housekeeping, laundry & meal preparation. Assisted Living can also provide non-medical care such as medication management and assistance with dressing, bathing, ambulating and incontinence care. Below is a list of some things to keep your eyes open for when beginning your search: GARDEN AND LANDSCAPING It’s a little known fact that the landscaping of an Assisted Living community will give a good indication about the quality of the community. Proper maintenance of the lawn and gardens is a good sign. Just being able to see nature as it grows and changes with the seasons can be uplifting and soothing. A community with a manicured lawn and garden can make a huge impact on the quality of life for a loved one. CLEANLINESS Look around. Are public areas clean and maintained? Is there garbage or debris around the grounds? Don’t forget the sniff test! FRIENDLINESS Observe the interaction between staff members and residents. Is it cheerful and respectful? Do staff members seem genuinely interested in the residents? Are they listening, smiling and making eye contact?

2 How to Guide 2017

specific needs. How do they handle emergencies? SAFETY and SECURITY Ask about staffing procedures during the day versus at night. What time are the doors locked? Do all visitors sign in? Look for grab bars, emergency call buttons and other safety features. LOCATION Is the location convenient for family members to visit? Also, ask if there are any restrictions on visiting hours. RATES In addition to the monthly rate, are there any community or move-in fees? Be sure you understand what the monthly rate includes. Ask about any additional charges. What would cause the rate to increase and what is the highest it could go? DEMENTIA What is the community’s philosophy on how those with a dementia diagnosis are cared for? Are the care-givers specially trained in Memory Care? Are the activities geared toward those with memory impairment? Is the area safe and secure?

ACTIVITIES AND RECREATION Game and meeting areas can help the resident make new friends and keep them from feeling lonely. Leaving their apartment is an important part of a resident’s overall health. Ask to see the activity schedule. Are they offering activities to match your loved ones interests? Observe. Are both the residents and the staff enjoying the activities? MEALS Discuss entrée choices and how special diets and/or requests are accommodated.

Publication of the Auburn Journal

Review a weekly menu to look for healthy options. Always ask for a complimentary meal to taste the food. This is also a great way to get a good feel of the ambience of the community and to meet some of the current residents. The dining room experience is an important and major part of each resident’s day. CAREGIVING Again, observe the current residents to insure they are well-groomed and dressed appropriately. Ask about the staff’s training while discussing your or your loved ones

OTHER RESIDENTS Ask them how they like the community. They are your best source for a recommendation (or not). OVERVIEW Have all your questions been answered satisfactorily? Do you feel welcome and comfortable? Is the staff respectful and sincere? Can you picture yourself or your loved one living at the community and enjoying time with the other residents that you’ve met? Would you/they feel safe, loved and valued in this new home? Trust your instincts and your heart! — Oakwood Village


Locally owned & operated, our reputation is what sets us apart ASSISTED LIVING

|

MEMORY CARE

|

RESPITE CARE

Together we make a family.

Thank you for your trust and your support. Through ongoing education and employee excellence we will continue to deliver exceptional care to our residents and their families. We look forward to continuing to serve the needs of our community. Join us for a complimentary lunch and tour of our newly enhanced community. Call Erika to arrange a visit.

GC-4916_1

3388 Bell Road, Auburn, CA 95603 | 530-889-8122 www.OakwoodSeniorLiving.com Lic.#317000237

• Leisure Style Dining • 24 Hour Awake Staff • Basic Dish Network • Routine Laundry • Transportation for Medical Appts. • Social Activity Programs • Weekly Housekeeping • Emergency Call System • Concierge Services Publication of the Auburn Journal

How to Guide 2017 3


How to

choose roofing material

More often than not, if you are re-roofing, the existing roof on your home will determine your choice of material. The roof contributes greatly to the look of the house, so when re-roofing, adding on or building a new home, it pays to consider the options. The most common choices for this area are: asphalt laminated shingles, concrete tile and metal panels; all three have their short comings and all three have their advantages and disadvantages. Let’s talk about composition shingles as they are the most popular. Asphalt shingles have been around since around 1901, an American-made product; thus, they are time-proven. Shingles keep improving over the years, and now with just the basic shingle, manufacturers are offering a 50-year, non-prorated warranty on their products. What a great selling feature! I have installed composition shingles on multi-million dollar homes. I believe that there is a comp shingle that would look good on every home. Shingles are very walkable; important when access to the roof is needed to clean leaves and debris off or access the roof to clean gutters or chimneys. They are Class A Fire-rated; the highest rating besides reproof. The shingles are medium weight. Most home could hold the weight of two comp roofs. A typical comp roof should last 20-25 years; maybe longer with improvements that have been made. When we remove a comp roof now, we take the material to a recycler. They grind it up and use it for roads. Out of the three types we have discussed here, it is the least expensive by a fair amount. Concrete tile is the next most popular. Tile has a thick, heavy, rich look and the manufacturer gives a 50-year warranty. Although the tile may last 50 years, the un4 How to Guide 2017

AUBURN ROOFING INC: ■ Has a Class B License ■ Is also a General Contractor, which allows us to re-build roofs, patios, add an entry and be the “roof remodelers!” FOCUS: ■ Seamless Gutters ■ Skylights ■ Solar Tubes ■ Blown-in Fiberglass Insulation ■ Residential Re-roofing ■ Structural Repair ■ Seamless Gutters, etc. “Your Best of the Best 2016 recipient!”

Jim Doughty, owner

SOME THINGS TO CONSIDER 1. How long will the new roof last? 2. Is it fire resistant? 3. Will it compliment the style of the house? 4. Are materials eco-friendly and recyclable? 5. Is it too heavy for the existing roof framing? 6. Does the roof have enough slope? 7. How much will it cost? derlayment (paper under the tile) may not. It is an intricate part of the roofing system. We know when tile is brand new that water will get through to the underlayment. We make the roof waterproof before any tile is installed. So keep in mind, the roof will only last as long as the underlayment. You will want to stay off your tile roof as much as possible as it is tricky to walk on. It is important to inspect the roof every

Publication of the Auburn Journal

couple of years and do maintenance; but, leave that to the professionals! Tile is quite expensive when re-roofing because of the added cost of structural reinforcements. Depending on the underlayment, tile could last 25-50 years. Tile is fireproof and the best choice in that respect. In my opinion, tile is not the best choice when there is a lot of trees dropping debris on the roof as this dams the water and diverts it off metal flashing and onto the underlayment, thus, deteriorating the underlayment more quickly. The least popular material, except in snow country, is metal. Most metal roofing is galvanized steel with a high-grade paint coating. It comes in panels cut to length for your particular roof. It is more expensive than comp but more in line with tile. Two basic types of metal roofing are Exposed Fastener and Concealed Fastener systems. The Concealed Fastener system is

more expensive but will last much longer and have much less maintenance. This system will last approximately 35 years depending on the underlayment. Exposed Fastener systems will last approximately 25 years, again, depending on the underlayment. Although metal is fireproof, because of heat transfer, you need a fire resistant underlayment to get a Class A fire rating. Metal is the most light weight material of the three. In areas with snow or lots of leaves and debris build-up, metal is a good choice. These are the basics for choosing your roofing material. Obviously, there are other materials for steep-slope roofing and materials for low-slope roofing. I hope this information helps you with your roofing decisions. Please call me if you have any questions. Thank you, Jim Doughty, Owner


Your Local Roof Remodelers Arturo on the job

Family Owned & Operated by Jim & Bonnie Doughty and their two daughters

SPECIALIZING IN:

• Residential re-roofing

• Dry rot and structural repairs • Seamless gutter, down spouts and gutter covers • Solar tubes & skylight installations

Jim with some of his hard working employees

• Blow-in fiberglass insulation

We’re Not Just a Roofing Company...

We were your “Best of the Best 2016” recipient

Jim & Bonnie Doughty, Owners

Auburn Roofing crew in action

130 Elm Avenue, Auburn • 530-823-9900 • AuburnRoofing.com Auburn’s Local Roofing Company You’ve Trusted for over 38 Years! Publication of the Auburn Journal

How to Guide 2017 5


How to T

choose a storage facility

here are a number of things to consider when you are looking for a self storage facility Just as no two people are the same, no self storage facilities are created equal. It requires some time and energy to research, but you’ll be glad you did when you know your valuables are safe, secure and protected. ■ Find a reputable facility with 24hour security, such as security cameras, alarm systems, fences, and secured entries. Make sure you have individual door alarms and there is a property manager who lives on site to monitor security. ■ Don’t be afraid to ask questions. Ask about their damage policy due to water, rodents, insects and other pests that can cause considerable damage. Ask about what steps are taken to ensure damage control.

Wanda Carter Resident Manager

6 How to Guide 2017

■ Are the units clean and well lit? Is the unit dry and adequately ventilated? Does the facility provide climate control units to protect your valuable documents, photographs, archives, antiques, furniture, and other possessions that are vulnerable to extreme heat or moisture? ■ Do the units offer shelving? Wide or tall doors to accommodate the warehousing of large items? Does the facility offer free use of their truck for moving your belongings? ■ Do they have dollies and carts available? Do they sell locks, boxes, and packing supplies? Can you park next to the doors to unload? Is 18-wheeler access available? ■ Is the staff friendly and knowledgeable as they help you choose the right size of unit for your needs? Do you need RV, auto or boat storage? ■ Decide what you need to store and ask the manager to help you select the correct size. Are the storage spaces all on ground level? ■ Check around. Call several storage facilities to find the best price for the size of unit you need.

Publication of the Auburn Journal

■ Ask about their long term lease and monthly discounts. What are their terms on deposits and late fees? Are there fees for moving out of the unit. What are their payment options? Do they take credit cards, offer monthly billing, pay online, auto payments, or drop box payments? ■ Most of all, read the contract carefully! Check their website for customer comments and referrals. ■ Location is important. Make sure the property has easy access. If you frequently

need access to the stored items – such as a business – select a facility close to your residence. If you are storing items long term, you might not need a storage unit close by. Wanda Carter, resident manager at Quartz Drive Self Storage, will be happy to answer any questions concerning storage units and will continue to provide a safe and secure environment for your valuable belongings and meet all of your storage needs. — Quartz Drive Self Storage


Protect Your Valuables From Fire And Extreme Heat

BEST OF THE BEST

Air conditioned units for less than you think!

Store your Stuff at The Best of The Best Storage Facility in Auburn! We have the BEST PRICES! Call for Our 1/2 OFF Unit Special Expires 7-31-17

WFOIRN7 YNEAERSR IN A ROW

WE OFFER 24/7 PEACE OF MIND PROTECTION FOR YOUR VALUABLE BELONGINGS UNITS INDIVIDUALLY ALARMED • KEY PAD ENTRY • ACCESS 7 DAYS A WEEK 6AM – 9PM BOAT AND RV STORAGE • SAFE DOCUMENT STORAGE • PERFECT TEMPERATURE VIDEO SURVEILLANCE • RESIDENT MANAGERS • WINE STORAGE BOXES AND MOVING SUPPLIES • 18 WHEELER ACCESS CAPABILITY TO UNITS

VIDEO SURVEILLANCE QUARTZ DRIVE

HWY 49

We are the BEST There IS a difference!

GRASS VALLEY HWY

ROCK CREEK ROAD

X

BELL ROAD

e Best of th er n Best Win rs! for 7 Yea

Forklift Available!

12200 Rock Creek Rd. Auburn

530-885-5010

www.quartzdriveselfstorage.com

Corner of Rock Creek Rd. & Quartz Dr. (Behind Ross & Safeway Shopping Center) Publication of the Auburn Journal

How to Guide 2017 7


How to know the signs and symptoms of a stroke Stroke is an Emergency. Think FAST. Call 911.

Knowing can save lives

While strokes may be the fifth leading cause of death, 80 percent of strokes can be prevented, according to the National Stroke Association. Knowing the signs and symptoms of a stroke is the first step to ensuring medical help is received immediately. Act FAST: Warning Signs of a Stroke A stroke occurs when a blood vessel that feeds the brain is blocked or bursts. Strokes can happen to anyone at any time but people with diabetes, heart disease, high blood pressure, high blood cholesterol and over the age of 55 are at a greater risk for stroke. To protect yourself and your loved ones, learn the warning signs of stroke and remember to act quickly. Fast treatment is key to saving lives and preventing disabilities. According to Jeremy Graff, M.D., at Sutter Auburn Faith Hospital these are the other warning signs you should look out for: ■ Sudden trouble walking, dizziness, loss of balance or coordination. ■ Sudden weakness in the face, arm or leg and sudden confusion. ■ Sudden severe headache with no known cause. ■ Neck stiffness, seizures, irritability and unconsciousness. Symptoms most often develop suddenly, but some types of strokes may cause symptoms to develop progressively over a period as long as a few days. Dr. Graff recommends that if you notice changes – either sudden or gradual – that appear in the list of symptoms, get immediate medical attention. 8 How to Guide 2017

F = Face

A = Arm

S = Speech T = Time

Does one side of their face droop?

Is an arm or leg weak on one side?

Is their speech slurred/garbled?

“Stroke is a serious condition that can be treated most effectively if diagnosed early,” said Dr. Graff. “There are effective therapies for stroke that must be administered at a hospital and it’s best to administer them within the first three hours after stroke symptoms appear.” Using technology to advance local care Sutter Auburn Faith Hospital is a certified Primary Stroke Center by the Joint Commission providing around-the-clock emergency diagnosis and treatment to stroke patients. Medical specialists, nurses and support staff are dedicated to reducing the incidence and

Publication of the Auburn Journal

impact of strokes. The hospital’s new Telestroke program allows direct one-on-one video consultation with stroke neurologists at California Pacific Medical Center (CPMC), one of Northern California’s top stroke treatment centers. CPMC stroke neurologists provide patient care recommendations for any patient presenting with a stroke or stroke-like symptoms. With real-time guidance from stroke neurologists, local physicians are able to apply the most modern stroke treatments, bringing top-notch care and optimizing outcomes for stroke patients. “Providing stroke patients with the best care possible is our first and foremost goal” said Dr. Graff. “This technology is about

Time = Brain

Call 911 now.

expanding access to care by bringing the specialist to the patient versus the patient to the specialist especially when each minute counts.” A supportive environment: Community Support Group Strokes impact not only the patient but also the patients’ family members as they begin to recover. Having a network of community members that have experienced a stroke can be helpful. Sutter Auburn Faith Hospital hosts a stroke support group every third Thursday of the month from 11 a.m. – noon to engage in discussions with members of the community and clinical staff. Please call 530-889-6087 for more information.


We’re proud to provide five-star care to the Auburn community. When you need us, it’s nice to know that Sutter Auburn Faith Hospital provides nationally-recognized care close to home. Again this year, we are honored and humbled to learn we earned five stars from Healthgrades in five categories of care, demonstrating excellence in clinical outcomes for treatments of heart attack, hip fracture, sepsis, pneumonia and respiratory failure and stroke. We’re also proud to celebrate 50 years serving the community, along with these awards and milestones: • Ten-year anniversary of our Infusion Center. • Accreditation by the Commission on Cancer for our cancer program’s multi-disciplinary approach to care. • Plans to offer a new cardiac rehabilitation program. • Stroke center certified by The Joint Commission.

Sutter Auburn Faith Hospital 11815 Education St., Auburn 530-888-4500 sutterauburnfaith.org

Publication of the Auburn Journal

How to Guide 2017 9


How to

choose an auto repair shop

W

hether you are new in town or you are just looking for a new shop Bryan & Becki McGinnis owners of Autovantage Service Center want to offer some guidelines to help take some of the anxiety out of your search: ■ Look for a repair facility before you need one; you can make better decisions when you are not rushed. ■ Ask friends, co-workers and associates for recommendations. ■ Search online for business reviews and visit the shop’s Facebook page if one is available. You can learn a lot about a business and its team by reading social media. ■ Look for a tidy, well-organized facility, with vehicles in the parking lot equal in value to your own and modern equipment in the service bays. Consider whether the facility’s image and level of professionalism meet your needs. ■ Don’t make your selection based solely on location convenience. ■ Determine if the shop works on your vehicle make and model or performs the types of repairs you need. ■ Does the business have a sense of community? Service awards, plaques for civic involvement, and customer service awards is a good indicator. ■ Professionally run establishments will have a courteous, helpful staff. The manager, service writer, or technician should be willing to answer your questions thoroughly. ■ Ask for the names of a few customers as references. Call them. ■ Start with a small or minor job, such as an oil change or tire rotation. Reward good service with repeat business and more complex work. ■ Ask about warranties – Warranties can vary greatly among shops. ■ If you travel often, look for an auto repair shop that offers a nationwide war-

10 How to Guide 2017

ranty so if you are traveling you are still covered. Voted AUBURN’S BEST SERVICE CENTER We are a family-owned and operated independent service, maintenance and repair facility committed to providing our customers with the highest quality automotive care. Our goal is to provide you with more than just a place for emergency car repair. Our technicians will keep you informed about any upcoming maintenance issues that are visible, including manufacturer’s recommended service and auto preventive maintenance, to help keep

Publication of the Auburn Journal

your vehicle in top running condition. We Believe in Our Quality Work and Stand Behind our Superior Service! We back it with a 36 Month/36,000 Miles Nationwide Warranty and a 36 Month/36,000 Miles In-House Warranty – the best warranty protection in our area. We know that you depend on your vehicle. You can rely on us to help keep it running smoothly year after year. WE PAY ATTENTION TO THE DETAILS Whether you’re here for an oil change, vehicle tune up, or have unexpected car problems, our professionally trained, technicians give your vehicle the attention

it deserves. From the moment you book an appointment to the moment you pick up your keys, we are committed to exceeding your expectations. We want you to have an experience that will keep you coming back. When you come to Autovantage Service Center, you will receive the quality and expertise you expect from a major auto service center. We perform all types of preventive maintenance, auto diagnostics, and repairs for most vehicles. Stop in and meet the ASC Team: Bryan McGinnis, Becki McGinnis, Dresden Pinon, John Farber and Justin Fischer. —AutoVantage


AUTOVANTAGE SERVICE CENTER For All of Your Automotive Needs ~ You Deserve the Best!

Domestic & Foreign Auto Maintenance & Repair

THANKS FOR 9

12295 Locksley Lane Auburn, CA 95602

YEARS! GREAT

530-823-3456

10

% OFF

LABOR Up To $100 Savings

Bryan McGinnis, Owner Bryan has 20+ years of experience in the automotive service field. He spent his first four years at an independent repair facility working on all makes and models. The next 12 years were spent at Future Nissan of Roseville and at Auburn Nissan. During his time spent working for Nissan Bryan attended several classes a year to stay up to date on Nissan & Infiniti technologies as well as attending Advanced Electrical and Drivability courses. Becki McGinnis, Owner Becki has been at the helm of Autovantage Service Center since the beginning. She has years of management experience under her belt and keeps the office running like a clock. She is a member of the Leadership Auburn Class of 2010 and received the 2010 Rising Star Award from the Chamber of Commerce. Becki regularly attends Automotive Management courses to stay at the top of our field in knowledge and customer service.

John Farber Voted Best Mechanic John has been with the ASC team since April 2010 and became our Lead Technician soon after due to his talents. There are not many technicians as good as John and we feel very lucky to have him part of our team. Prior to joining our team John worked at an independent shop in the Bay Area for 15 years where he specialized in Japanese & European vehicles. He is continuously furthering his education by taking numerous courses in Advanced Diagnostics, Drivability Diagnostics & Hybrid Technologies, to name a few. John has a passion to stay on the leading edge of our advancing & changing field.

Dresden Pinon Customer Care Coordinator Dresden is our newest team member who joined our staff as our Customer Care Coordinator in July 2016. We are so happy to have Dresden here to take care of our amazing customers and is a great addition to the team. Prior to joining the ASC team Dresden had been working in the Automotive Industry since the age of 18. Her experience working for multiple dealerships over the years as their receptionist & service cashier prepared her to take on this new role at ASC.

Justin Fischer Technician Justin joined the ASC team May 2013. Prior to joining our team Justin has worked at other independent shops in the area for the past 11 years. He is a Wyotech graduate and has taken automotive tech classes at Sierra College.

Must be presented at the time of write-up. Cannot be combined with other offers. Expires 7-31-17.

$

10

OFF

LUBE, OIL & FILTER SERVICE Must be presented at the time of write-up. Cannot be combined with other offers. Expires 7-31-17.

BEAT THE HEAT

AIR CONDITIONING SPECIAL

$

VOTED BEST OF THE BEST ~ INDEPENDENT AUTO REPAIR & BEST MECHANIC

49

95

Complete system check, pressure & temperature on working systems, R134A additional. Diagnostics on non-operating systems & repairs additional. R134A systems only. Must be presented at the time of write-up. Cannot be combined with other offers. Expires 7-31-17.

GC-4910_1

12295 Locksley Lane • Auburn • Open Monday - Friday 8am - 5pm

530-823-3456 www.autovantageservice.com Publication of the Auburn Journal

How to Guide 2017 11


How to T

choose the right health club

here are many different reasons for joining a Health Club. For many people those reasons include losing weight, relieving stress, restoring energy and vitality, and preventing illness. Making the decision to join is the critical first step in the process of achieving your goals, but choosing the right one is equally as important. Taking on a healthier lifestyle means you have to make some important changes in your mindset, your lifestyle choices, and your day-to-day activities. To succeed you will need guidance, support, and encouragement. Choose the health club where you can find all three. The right health club has a staff of fitness professionals to serve you and the equipment and programs to support your mission. Some of the most important factors to consider when selecting a Health Club are: ■ Atmosphere (will your visits relieve stress or add more?) ■ Cleanliness (is the club diligent about keeping things clean and sanitary?) ■ Equipment (is it effective, efficient, and well maintained?) ■ Classes and programs (is there a wide variety of offerings?) ■ Staff (is the staff friendly, helpful, supportive and professionally certified?) ■ Value (will you be “renting a treadmill”, or connecting into something that will bring meaningful change to your life?)

atmosphere, cleanliness, equipment, classes and programs, the staff, and the value of their membership. If it feels right, then join and be on the road to better health! — Auburn Racquet & Fitness Club

With these things clear in your mind, go to www.healthclubs.com to see what quality clubs are in your area. Next, visit their websites to get an idea of what they have to offer. Then call to set up a time to get a tour of the facility; always pick the time for a tour that you would normally use the club to see what it will be like when you’re there. During the tour you can evaluate the 12 How to Guide 2017

Publication of the Auburn Journal


Voted Best Health Club in Auburn & Best Racquet Club in the Sacramento Area for the last 4 years!

JOIN NOW FOR ONLY

20.17

$

INITIATION FEE! * Expires July 24th

LOUS FABU PS ALL ! ’ CAM KIDS ER LONG , H SUMM ‘N SPLAS TS EAM SPOR , SWIM T S! N IS TENN IM LESWSeOlcome) & SWMembers -

(Non

Tennis Camps

Recreational Swim Team

TEN ONE WEEK SESSIONS!

AGES 5-18

June 5th-August 11th

Sports N’ Splash Day Camp June 5th-August 11th

TEN ONE WEEK SESSIONS!

June 6th-July 30th

Group Swim Lessons

June 5th-August 10th

FIVE TWO WEEK SESSIONS!

Enjoy Your Summer at Auburn Racquet & Fitness Club! Discover Your Hometown Resort –

Have a Summer of Fun to Remember –

Get Serious About Fitness –

• Indoor (in winter) & Outdoor Pools • 9 Tennis Courts • Jacuzzi & Sauna • Smoothie/Beverage Bar & Cafe • Free Babysitting & Kidz Klub/Kidz Gym • Healing Center & Spa Services

• Basketball & Racquetball • Wallyball • Zumba® • Free Group Exercise Classes: Step, Yoga, Pilates, Group Cycle, Aqua Aerobics, Tai Chi, Kickboxing & more • Senior Programs including Water Aerobics • Kids Indoor Court Soccer

• Complete Cardio & Weight Areas • Top-of-the-Line Equipment • Personal Training • Pilates Reformer Studio • Nutritional Counseling

1255 Racquet Club Drive , Auburn • (530) 885-1602 • www.ar-fc.com *Expires July 24th. Good for ANY 24 month commitment membership (excluding students). Other special offers available for shorter term memberships. Processing fees & monthly dues apply.

Publication of the Auburn Journal

How to Guide 2017 13


How to

ease foot pain

A major cause of foot pain is plantar fasciitis

There’s a new doctor in town owerstep is a unique foot support system that goes beyond “foot comfort.” Powerstep orthotics can relieve pain and even prevent it from developing. Dr. Les Appel, a professional podiatrist with over 25 years of experience, has designed the entire line of Powerstep products. The Powerstep orthotic line takes foot comfort further than standard insoles you’re used to wearing. Powerstep’s unique design provides real support and stability to allow you to do the things you love to do, pain-free.

P

Definition Plantar Fasciitis is an inflammation caused by excessive stretching of the plantar fascia. The plantar fascia is a broad band of fibrous tissue which runs along the bottom surface of the foot, attaching at

the bottom of the heel bone and extending to the forefoot. When the plantar fascia is excessively stretched, this can cause plantar fasciitis, which can also lead to heel pain, arch pain, and heel spurs. Cause Plantar Fasciitis often leads to heel pain, 14 How to Guide 2017

heel spurs, and/or arch pain. The excessive stretching of the plantar fascia that leads to the inflammation and discomfort can be caused by the following: ■ Over-pronation (flat feet) which results in the arch collapsing upon weight bearing ■ A foot with an unusually high arch ■ A sudden increase in physical activity ■ Excessive weight on the foot, usually attributed to obesity or pregnancy ■ Improperly fitting footwear Over-pronation (flat feet) is the leading cause of plantar fasciitis. Over-pronation occurs in the walking process, when a person’s arch collapses upon weight bearing, causing the plantar fascia to be stretched away from the heel bone. With plantar fasciitis, the bottom of your foot usually hurts near the inside of the foot where the heel and arch meet. The pain is often acute either first thing in the morning or after a long rest, because while resting the plantar fascia contracts back to its original shape. As the day progresses and the plantar

Publication of the Auburn Journal

Five healthy tips for preventing or reducing plantar fasciitis 1. Break the cycle with supportive footwear 2. Stretch regularly 3. Preserve your arch with strengthening exercises 4. Slowly increase physical activity 5. Ice and rest

fascia continues to be stretched, the pain often subsides. Treatment and Prevention The key for the proper treatment of plantar fasciitis is determining what is causing the excessive stretching of the plantar fascia. When the cause is over-pronation (flat ßfeet), an orthotic with rearfoot posting and longitudinal arch support is an effective device to reduce the over-pronation and allow the condition to heal. If you

have usually high arches, which can also lead to plantar fasciitis, cushion the heel, absorb shock and wear proper footwear that will accommodate and comfort the foot. Other common treatments include stretching exercises, plantar fasciitis night splints, wearing shoes that have a cushioned heel to absorb shock, and elevating the heel with the use of a heel cradle or heel cup. Heel cradles and heel cups provide extra comfort, cushion the heel, and reduce the amount of shock and shear forces placed during everyday activities. Every time your foot strikes the ground, the plantar fascia is stretched. You can reduce the strain and stress on the plantar fascia by following these simple instructions: Avoid running on hard or uneven ground, lose any excess weight, and wear shoes and orthotics that support your arch to prevent over-stretching of the plantar fascia. If problem persists, consult your foot doctor.


Powerstep Pinnacle

“The podiatrist’s prescription for pain relief!” These should be used in all shoes possible that don’t have the proper support.

30 day money back guarantee.

The Pinnacle Full Length Orthotic insert offers the perfect blend of foot control, flexibility and cushioning. Encapsulated design with a firm but flexible support shell, built-in arch support and heel cradle for motion control. Plush cushioning with VCT® Technology. Increases stability and comfort in casual, athletic and work shoes. An ideal orthotic insert for preventing and alleviating pain associated with plantar fasciitis, metatarsal pain, heel or arch pain and discomfort, mild to moderate pronation, sore/aching feet and other common foot conditions.

HAFLINGER CLOGS GZ or GZL Outdoor Series. This is a great help. Doctors recommend these as slippers as well as an outdoor clog. (#1 No - No, going barefoot!) For men or women. VIONIC TIDE II Vionic sandals effectively alleviate heel pain.Vionic sandals offer more relieft for heel pain sufferers than standard flat flip flops.

• Semi-rigid arch support and heel cradle for increased support and stability in your shoes • VC~Variable Cushioning Technology provides targeted and controlled cushioning with a soft, supportive feel • Dual layer cushioning with durable EVA foam base • Heat and friction redudng, anti-microbial top fabric • Full length, total contact support • Moveable from shoe to shoe with no trimming required

MAXIMUM CUSHIONING, FULL SUPPORT

RECEPTOR by ECCO YUCATAN Receptor is a division of ECCO that was designed by doctors and scientists to support the Plantar Fascia. For men or women. NAOT PRIMROSE Great arch support in a cushioned cork removable footbed. For women. SAS FREE TIME/TIME OUT Walking Shoe styles have an Added Depth Forepart for good toe room. Comes in 6 widths & works great with Powerstep. For men or women. NEW BALANCE 928 Has extra depth toe box and comes in 5 different widths. Works great with Powerstep. For men or women.

$

3900

$

3900

The Pinnacle Plus Full Length Orthotic features a built-in metatarsal cushion to spread and cushion the metatarsal heads to help alleviate pain. Ideal for Morton’s neuroma and metatarsalgia, the Pinnacle Plus provides the perfect blend of foot control, flexibility and cushioning. The encapsulated design with a firm but flexible support shell, built-in arch support and heel cradle offers stability and motion control. Plush cushioning with VCTSl Technology increases stability and comfort in casual, athletic and work shoes. An ideal orthotic insert for preventing and alleviating pain associated with plantar fasciitis, metatarsal pain, heel or arch pain and discomfort, mild to moderate pronation, sore/aching feet and other common foot conditions. • Built-in metatarsal cushion to spread and cushion the metatarsal heads to help alleviate pain • Sem~rig id arch support and heel cradle for increased support and stability in your shoes • VC~Variable Cushioning Technology provides targeted and controlled cushioning with a soft, supportive feel • Dual layer cushioning with durable EVA foam base • Heat and friction reducing, anti-microbial top fabric • Full length, total contact support • Moveable from shoe to shoe with no trimming required

Powerstep’s FlexiArch™ 3/4 offers full contact arch support. The extremely thin and lightweight design features lateral and medial contouring for motion control. The 8/A cork base offers sturdy yet flexible arch support with a deep heel cradle to stabilize and control foot motion. The formed metatarsal feature spreads and positions the metatarsal heads to help alleviate metatarsalgia. Morton’s neuroma and ball of foot pain. Moveable from shoe to shoe. Ideal for controlling foot motion in a variety of shoe styles including casual and dress shoes. FlexiArch™ 3/4 is available in five sizes. • Formed metatarsal feature helps spread and position the metatarsal heads • Ultra-slim, low profile design with tapered edge • Durable EVA cork base with molded arch support and deep heel cup for increased support • Non-slip pad at heel helps hold orthotic in place • Shorter 3/4 length leaves extra room at the toes • Moveable from shoe to shoe with no trimming required

$

We’re here solely for your comfort! Sin ce 1982

2600

825 Lincoln Way • Downtown Auburn

M-F 9-5:30 Sat. 9-5 • Sun. 11-4

www.footpathshoes.com

You won’t beat our Prices, Selection & Service!

(530) 885-2091

Publication of the Auburn Journal

How to Guide 2017 15


How to sort through the maze of senior living options

W

hether looking for an Independent Retirement Community for yourself, or a higher level of care for a loved one, the options available can be confusing & overwhelming! And, what is a good fit for your friend or neighbor, probably isn’t the best fit for you! Sierra Senior Placement Services will develop a plan to help you navigate your way by evaluating your needs both now and in the future. Instead of searching all over town to find the best fit for your lifestyle & budget, your individualized plan narrows down your options, saving you valuable time and money by looking at just the right choices. CONSULTATION/ASSESSMENT We can begin the assessment process over the phone. An in-person assessment with you & other key family members may also performed in the comfort and privacy of your own home. The assessment process provides an in-depth discovery of the clients care needs, cognitive status, social & lifestyle taste, location preference and budget. During the initial call, we will explain scope of services that are offered at no charge to your family, and our role as your advocate/consultant in finding the most appropriate senior living options for you or your loved one. COMMUNITY MATCH We do the legwork for you locate the best options based on your individual needs, finances, & geographic requests. Sierra Senior Placement Services knows the senior communities & carehomes, their reputations, vacancies etc. Therefore, we are able to refer you to the most appropriate for your needs and you aren’t spinning your wheels looking at options that are inappropriate for your situation. TOURS Sierra Senior Placement Services will pick 16 How to Guide 2017

exits. Areas are provided for residents to walk & wander in a safe environment. Activities are geared to those with memory impairment. Special care & assistance is provided by caregivers trained specifically in caring for your loved one with dementia to ensure they feel safe, secure & valued.

up client (or representative) or meet you at first community. They will accompany your family in visiting each community/carehome to make certain that all of the important questions are asked and answered as it pertains to your specific situation. Prior to visiting the selected communities, they will prepare your family by sharing what they should observe during the tour. After the tour of each community, she will discuss the pros and cons to help facilitate the decision-making process. The outcome is to recreate the lifestyle enjoyed by the senior in a setting that best meets their individualized needs and lifestyle preferences plus give the family peace of mind that their loved one is cared for and happy.

Types & differences in Outof-Home Care:

Independent Living Community with Services Independent Living communities are senior housing communities designed for independent seniors that would enjoy or benefit from the conveniences of community living. These communities offer a senior lifestyle filled with recreational, educational and social opportunities. Typically, residents enjoy apartment style living with amenities such as

Publication of the Auburn Journal

meals, housekeeping, transportation, planned activities & socialization. Independent Living Communities are not licensed to provide caregiving services. Assisted Living Communities Assisted Living communities also provide all of the amenities of living in a senior community listed above (meals, activities, transportation, housekeeping, activities & socialization). Additionally, Assisted Living communities are licensed by the State to provided non-medical care, according to a care plan, to their residents. These types of services are provided by non-medical caregivers who are on staff 24/7. Examples of the care that can be provided are assistance with dressing, bathing & other personal care, ambulating & transferring, dementia needs, and more. Some Assisted Living communities also provide a separate safe Memory Care area for those requiring special services due to cognitive impairment. Memory Care Communities Dementia Care communities dedicate their services to caring for individuals suffering from Alzheimer’s Disease and other dementias. To keep resident’s safe, the entire community is secure, with delayed egress

Small Residential Care Homes (Board & Care Homes) Small care homes are usually individually owned, but are also licensed by the State and follow the same regulations as a larger Assisted Living Community. In a more home-like atmosphere than a larger community, live-in caregivers are able to provide individualized care to just a few residents (typically six individuals). Various levels of care (including Memory Care) are able to be provided. Each home is different; some have private rooms, some shared. Home cooked meals & special one-on-one care is provided in a family-like atmosphere. Multi-level Communities Multi-Level Communities may provide Independent Living, Assisted Living, Memory Care & Skilled Living on the same property. This can be ideal to plan for future care needs, or for families with more than one family member, each requiring a different level of care. Skilled Nursing Facilities Skilled Nursing Facilities provide in-patient services requiring medical (nursing) care, and/or rehabilitation, such as after surgery or a stroke. Respite Short term respite visits in a community or care home are an option to give the caregiver a break (such as to go on vacation etc.) or a chance for individual to try out a community on a trial basis.


Announcing

Sierra Senior Placement Services New name, same excellent service! Custom Senior Living Referral Services at no charge to seniors & their families. Specializing in Placer County & surrounding areas.

STEPHANIE WATSON

Senior Care Consultant swatson@sierraseniorplacement.com

GC-5059_1

(530) 613-9611 • sierraseniorplacement.com Publication of the Auburn Journal

How to Guide 2017 17


How to E

get a pilot’s license

arning your private pilot’s license is by far one of the most rewarding achievements and one of the most exciting experiences you’ll ever have in your lifetime. What many people don’t realize is that getting your pilot’s license is much easier and more attainable that you might think, and flying isn’t just for airline pilots. Besides commercial airports like Sacramento International, there are plenty small general aviation airports scattered of all across the Sacramento Valley and Sierra Foothills. There is one in Lincoln, Grass Valley, Cameron Park, and more. General aviation refers to small, single-engine aircraft (and a few other categories of aircraft). As a private pilot, you can go as far as your fuel tanks will carry you. You can fly across the country, from California to New York, or outside of the country to Mexico or Canada. There are also a lot of activities that aviation allows you to do. You can land on Folsom Lake in an aircraft on floats and go for a swim before flying home. You can fly to Columbia Airport and camp on the side of the runway for a few nights and fly home in the morning. You can even fly across Canada into Alaska and land on the beaches and backcountry strips, go hunting or fishing, and head back to the U.S. when you’ve had your fill. Hopefully this has shown you how versatile the world of aviation is for those with their private pilot’s license. So now you’re probably wondering how you can get a license yourself. The FAA requires that you have a minimum of 40 flight hours, but realistically,

18 How to Guide 2017

Publication of the Auburn Journal

it takes most people close to 65 hours of flight time to become proficient enough to pass the checkride at the end of their training. The FAA also requires that you take a written test. That’s why we offer a Private Pilot Ground School where you will study and learn about aerodynamics, aircraft engines, weather, plotting cross-country courses and more. You can do your Ground School at the same time that you do your flight training; in fact, we encourage this. Flying will give you a practical understanding of the knowledge you will be studying in your books. You will also need to have a medical certificate much like what is required for commercial truck drivers. During your flight training, we will teach you how to take-off and land, climb and descend in the air, recover from stalls and unusual attitudes, and fly by instruments in case you accidentally find yourself in the clouds. We will also teach you different flight maneuvers like flying in an “S” shape, flying a circle around a point and flying a rectangular course. You even get to fly at night. Lastly, you will learn how to navigate to airports 50 nautical miles away or farther and while you’re there, you may just stop and get a bite to eat with your instructor! Once you have mastered your skills in flying and in talking to other pilots in the air and to air traffic control, you will schedule your checkride. This is the test at the very end where you show what you know and when you pass, you will be a licensed private pilot ready to take on the world of aviation and explore the boundless sky!


SUNSHINE FLYERS

Approx. 45 minute flight with flying instructor. Learn Preflight, taxi, take off, level flight & landing.

Bring a friend for $30 more

Expires 7/31/18

• Flight Instruction • Aircraft Rentals • Mountain Flying • Aerobatics Tailwheel Instruction • Ground School

Michael Duncan, CFII, MEI (530) 820-3442 • Cell (530) 305-1438 Publication of the Auburn Journal

How to Guide 2017 19


How to

get your pond healthy

Healthy ponds are great for fishing, musing — even irrigation!

P

onds have been part of Auburn resident Dana Andrews’ life for decades. “For many years we lived on a big property — 300 acres — in Placer County, We had ponds and always had drag lines coming out. I ended up buying equipment to clean our ponds. Then someone saw me doing that and asked if I’d clean theirs .” It soon developed into a business, now called DLD Service. “We basically do anything that has to do with ponds, creeks and waterways,” Andrews said. “We build ponds. We clean ponds. We clear creeks. We install irrigation systems (connected to) ponds.” His focus is earthen ponds at least 30 feet by 80 feet in diameter that usually have some features — a pump or dock or they are used for fish. “Many of our customers have ponds so they can fish and enjoy the environment around it,” he said. When planning a new pond, he goes to the site to see where it will be installed, then produces a custom drawing (or several) of designs that fit the space. “I have to know what the customer wants and then will (plan) something the ground and land will allow,” he said. “We don’t usually do square, rectangular or round ponds. We use an undulating look to give shapes that look unique.” That unique look also extends to the levees. “We give them almost a golf course look,” he said. “They looked tucked in and have very gradual shorelines — usually a slight mounding to give them a natural look.” Cost to install a pond ranges from $8,500 for the most basic to “several hundred thousand,” he said. Extras like a dock, bridge or water feature add to the cost. He estimates he has installed or worked

20 How to Guide 2017

on about 500 ponds — many of them repairs and cleanups. Take care of your pond and it will reward you as a beautiful addition to the landscape. But neglect it, and you will quickly have problems. Overgrowth is the most common complaint. What Andrews sees most frequently are cattails, Eurasian water milfoil and mesquite fern (also known as azolla). “Eurasian milfoil can grow at incredible depths,” he said. “When infestation takes over, it looks like evergreens in your pond.” An infestation of azolla turns the pond red. “It will grow right across the top and completely close off the surface,” he said. “It is a fern that multiplies very quickly and within a few days. In a week the pond can be completely covered.” Often the invasion come from downstream or is carried by waterfowl. “It gets stuck to them and as they go from one water source to another, it spreads,” he said. There are two ways to treat severe infestation — mechanical and chemical. “As everyone is supposed to in California, we basically try to use as little as we can in chemicals,”?he said. “If there is another

Publication of the Auburn Journal

way to treat the problem, we do that. Our last line of defense is chemicals.” Aeration and keeping the water moving are very important to a pond’s health. “Many are not connected to a creek, so they have irrigation water,” Andrews said. “We bring it from (ditchwater) or a pipe source. … In some cases ponds do not have any incoming or outgoing (water source). Evaporation is substantial. Even a small pond loses thousands of gallons of water a day to evaporation. So you have to have a way to replenish it.” For pond clearing, Andrews brings out the drag line to scrape the sediment, and says he doesn’t know of anyone else in Placer County that still uses that method. “It is kind of old school, but has a distinct advantage,” he said. “To be able to remove the sediment and work underwater without hydraulics, that’s key because today’s modern equipment is all hydraulics. If you have a hose fail (with hydraulics), you have turned it into an environmental disaster because you’ve just dumped gallons of oil into the water source. With (our drag line), that risk does not exist.”

One of his recent projects was restoring a two-acre pond for Loomis resident Doug English. “It was fully infested with milfoil and cattails and the water was stagnant,” Andrews said. “The aquatics eco-system had fallen off. ... It was so green. If you didn’t look close, you wouldn’t have known it was a pond.” Andrews’ crew dredged it, treated it and added an aeration system. English describes Andrews as “pretty much a genius.” “It isn’t just ponds he knows. He’s also a specialist at everything outdoors — irrigation, landscaping, wildlife,” English said. “ … We had a beaver issue on our pond and he told us how to take care of that. He built bridges and understands aerators (which draw in and recirculate the water). It’s good for the fish and for the health of the pond. You don’t raise fish; you raise the water in the pond. And he understands that.” English’s now pristine pond is stocked with bass, blue gill and catfish. But it was an eyesore when he first saw it. “The pond was terrible and most buyers would walk away after seeing it,” he said. “I didn’t really know what I was getting into, but I knew it could be cleaned. After research, I knew (Andrews) was the person to do it the right way. … There’s a step-by-step process to make sure the pond stays healthy and you don’t kill the fish. “My wife probably had other ideas, but the most important thing to me was the pond. Everything else was second. That was the first thing we worked on and everything else was second. Since then, we’ve put in an acre of zinfandel grapes. He helped us on that as well. He’s a genius with anything outdoors. He’s been right about everything he told me would happen. Everything I’ve run past him he’s always been correct on.”


N! COMING SOO ly & Lake Supp

Pond

in Newcastle/just

off I-80

DLD Service For All Your Lake & Pond Needs!

Aerator Sale • Pond Cleaning & Spraying • Levee Repair

• Design and Construction of Lakes, Docks, and Bridges

• New Ponds & Bridges • Aerator & Fountain Sales

• Aeration Installation, Surface and Air Pad

• Sediment Removal Equipment that can reach 80 ft.

• Aquatic Pest Plant Removal from the Water where Shore Work is Restricted or Impractical (landscape, trees, structures)

• Aquatic Treatment Control of Weeds, Cattails in the Water

• Spider Excavators • Minimum Ground Disturbance • Steep Terrain • Low Landscape Impact • Confined Space Capability Able to work around trees, rocks & hillsides

DLD Service

(916) 768-7017

DLD Service, Inc. / Pest Control Lic. #36844 • DLD Service General Engineering / Lic. #812690 www.beautifulponds.biz Publication of the Auburn Journal

How to Guide 2017 21


How to A

ging people are people in transition. Ideally our elders will ask for our help during difficult times, but as family members have learned, this may not happen. In fact, aging parents may be in denial about their need for assistance, or they may decline offers for help because they feel ashamed and powerless. RESPECT YOUR LOVED ONE’S SITUATION AND FEELINGS Aging parents may not feel ready to relinquish control over aspects of their lives to younger or healthier relatives. Aging spouses often have difficulty admitting that they cannot care for their spouse around-the-clock without time to themselves to rest and rejuvenate. This can cause feelings of guilt that are compounded by the sadness they feel at the decline of their spouses. Most elderly people will, at some point, face major losses that can feel overwhelming to their sense of self and well-being. Remember that earlier in their lives they were productive, healthy, and independent. Being compassionate, asking questions, listening to their opinions, and validating their feelings will go a long way toward nurturing the relationship between well-meaning relatives and their elderly loved ones. RECOGNIZE THE SIGNS THAT HELP IS NEEDED Sometimes the signs that help is needed are evident. Such situations may include death of a caregiver, recovering from stroke or heart attack, recuperating from chemotherapy, managing chronic diseases such as multiple sclerosis or Parkinson’s, and returning home after hospitalization due to illness or injury. If you have an aging relative in your life who appears to be living well on her own, remain on alert 22 How to Guide 2017

choose in-home care trip and fall over one of these piles and hurt yourself. I love you very much, and I’m worried about your safety. Let’s work together to come up with a solution we can both live with.”

for changes. Things may seem normal on the outside. Decline can be gradual, and changes can be barely noticeable at first. Sharpen your observational skills, and look for patterns of consistent neglect within the following contexts: ■ Basic tasks: difficulty walking, dressing, eating, cooking, or managing medications. ■ Hygiene: infrequent bathing, unusually sloppy appearance, foul body and/or mouth odor. ■ Responsibilities: unpaid bills, unfilled prescriptions, low food supply, unkept home. ■ Health: weight loss, fatigue, bruises, insomnia, physical complaints. ■ Isolation: lack of interest in outside friendships or activities, little access to transportation. ■ Attitude: sadness, paranoia, refusal

Publication of the Auburn Journal

to communicate, a recent crisis. ■ Cognitive functioning: consistent forgetfulness, confusion, loss of reasoning skills. Open Up Dialogue with Elderly Family Members When the signs of senior care needs start to appear, it is important to keep an open mind and not make assumptions as to why the senior might be experiencing difficulties. If it is decided that in fact help is needed for your loved one, begin a conversation with your loved gently and honestly. Open the conversation with what you have noticed. Use “I” statements to share your concerns, and honor your loved one’s feeling and opinions. You might say something like, “Lately, I’ve noticed that it seems hard for you to keep up with the housework the way you like. I’m worried that you might

CONSIDER THE BEST CARE OPTIONS FOR YOUR LOVED ONE Options for elder care include assisted living, board and care, skilled nursing, living with relatives, and in-home care. Consider your loved one’s personality and needs as well as his or her financial situation when choosing care. Generally, in-home care leads to a higher satisfaction with life, even when frailty is a factor. According to the AARP, nearly 90% of people over the age of 65 want to stay in their homes as long as possible. Home care, done correctly, allows dignity, independence and maximum comfort for the care recipient. According to the Alvalere Research Study (2008) patients heal more quickly and comfortably at home versus in a hospital or nursing home setting. Home care is individualized for each person’s needs and preferences. Home care services include transportation, meal preparation, personal care, house-keeping, medication reminders, companionship, and assistance with exercise and activities. One can never underestimate the benefit of the familiarity of home, whether that be just enjoying a favorite chair or savoring the daily cup of tea near a familiar window. If you need help for your loved one, call Help at Home Senior Care. We will be happy to evaluate the situation, walk you through the process of seeking help, and consider the options available to you and your loved one. HELP AT HOME SENIOR CARE 877-404-6636 www.hahcare.com


Caring, In-Home Assistance & Companionship... so you or your loved ones can maintain an independent lifestyle!

Call today for a no-cost, in-home assessment.

1-877-404-6636

Visit our website at www.hahcare.com Publication of the Auburn Journal

How to Guide 2017 23


How to

A publication of the

Choose an assisted living center. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Choose roofing material . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Choose a storage facility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Identify the signs of a stroke. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Choose an auto repair shop. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Choose the right health club. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Ease foot pain. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Sort through the maze of senior living options. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Get a pilot’s license. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

We have marketing strategy ides to fit your business plan ... in or out of the box

Get your pond healthy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Choose in-home care. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Market your business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

We can help grow your business through a strong marketing plan, drawing new customers to your door. Here is just a sampling of what we can do for you: Promotions Flyers Postcards Catalogs Trifolds Mailers Advertisements Circular inserts

Branding Business Cards Logos Letterhead Brochures Signage Banners

Digital Web ads Social media promotions Facebook boosts Increase web traffic

We’re more than just a newspaper company. With award-winning designers and marketers on our team, we will partner with you to success. Let us help propel your business to meet and exceed your goals.

betho@goldcountrymedia.com (530) 852-0200

24 How to Guide 2017

Publication of the Auburn Journal


Turn static files into dynamic content formats.

Create a flipbook
How to 2017 0 by Brehm Communications - Issuu