MEDIA KIT 2017
VERY NAPA VALLEY TA S T E
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VERY NAPA VALLEY
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… a magazine that showcases Napa Valley’s acclaimed wineries, restaurants, luxury retail stores, the exquisite wine country way of life. Experience the splendor of our region. Savor the sights and sensations. MT. VEEDER, OAK KNOLL DISTRICT & COOM
BSVILLE
Happy Hour | Winery Games | Drones Wine Tasting Crusher Wine District | Host Your Own
Taste. See. Feel. Breathe deep. You’re in Napa Valley.
EDITORIAL OVERVIEW
From the publishers of Wine Country This Week (the leading wine country magazine published for more than 36 years) comes VERY NAPA VALLEY. Whether you visit a few times a year, just for a day, or open your backdoor every morning to vineyards, VERY NAPA VALLEY magazine will allow you to live page by page the very Napa Valley way of life. Lifestyle | Culture | Cuisine | Wine | Experiences Architecture and Design | Outdoor Adventure | People
TRUST
An upscale magazine dedicated to life in Napa Valley with a qualified circulation by the publishers of Wine Country This Week. You’ve trusted us for decades to deliver high-quality visitors to your business; now you can depend on us to showcase your brand in a beautifully designed magazine aimed at your desired target audience.
TARGET AND REACH The largest segment of repeat customers from the San Francisco Bay Area: The San Francisco Bay Area delivers the largest segment (37.7%) of visitors to Napa Valley. These people are also your repeat customers – visiting more than 3 times a year. Through our unique relationship with San Francisco Magazine, VERY NAPA VALLEY will be delivered to San Francisco Magazine’s paid subscribers in San Francisco, Alameda, Contra Costa, San Mateo, Santa Clara, Marin and Napa counties with the September 2017 issue. Leisure – the primary reason for visiting Napa Valley: With more than a third of visitors coming for the weekend, VERY NAPA VALLEY will showcase your resort, spa service or luxury shopping experience via its controlled circulation in San Francisco, Marin, Sonoma and Napa counties.
55%
with San Francisco Magazine
(13,000+)
(22,000+ Subscribers)
And, of course, we reach the highest demographic residents of Napa County: VERY NAPA VALLEY will be direct mailed to elite Napa Valley residents. These home owners (average household income exceeds $250,000 and homes valued at over $1,000,000) are consumers of life’s finest luxury goods and services from designer clothing, jewelry, upscale furniture and antiques to elegant dining experiences.
SONOMA
32%
Controlled Distribution
13%
Napa Direct Mail (5,000+)
AUDIENCE/QUALIFIED CIRCULATION
NAPA
• 22,000+ copies direct mailed to San Francisco Magazine paid
subscribers throughout the Bay Area (San Francisco, San Mateo, Santa Clara, Alameda, Contra Costa, Marin and Napa counties)
MARIN
September 2017 issue of San Francisco Magazine
CONTRA COSTA SAN FRANCISCO
ALAMEDA
SAN MATEO San Francisco Magazine Subscribers 22,000+ plus Controlled Distribution 13,000+ plus Napa Direct Mail 5,000+
SANTA CLARA
• 5,000+ direct mailed (in mid-September) to homes in Napa County
with an average household income of more than $250,000 annually.
• 13,000+ distributed at luxury hotels and high-end destinations in
Marin, San Francisco. Sonoma and Napa Valley: … 30+ locations in San Francisco including The Ritz Carlton, Sheraton Palace, Four Seasons, The Fairmont and Intercontinental … 100+ locations in Napa Valley including Silverado Resort, Auberge du Soleil, The Harvest Inn and Mount View Hotel. (From September 2017 through February 2018 for the Winter/Fall edition)
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PUBLICATION DATE/DEADLINE
VERY NAPA VALLEY
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WINTER/FALL 2017 Space Close: July, 2017 Camera Ready: July, 2017
TA S T E
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WINTER/FALL EDITORIAL CALENDAR
• Multiple Generations in Napa Valley Wine • New Wineries in Napa Valley
• Wineries/Tasting Rooms in Historic Homes • Copia CIA Legendary Winemakers • Napa Valley Art Scene
• Cover Crops: Mustard, Roses, etc. • Wine-Related Calendar of Events
• Two-Page Map of Napa Valley Wineries
Editorial content subject to change
MT. VEEDER, OAK KNOLL DISTRICT & COOMBSVILLE Happy Hour | Winery Games | Drones Crusher Wine District | Host Your Own Wine Tasting
RATES AD SIZE/POSITION
1X
2X
Back Cover
$3950
$3950 (no discount available)
Inside Front/Back
$3450
$3450 (no discount available)
Opposite Table of Contents pages (2)
$3350
$3350 (no discount available)
Full Page
$2945
$2795
Half Page
$1745
$1655
Quarter Page
$995
$945
Hotel or Dining Directory (half page)
$995
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FULL PAGE 7.38" wide x 9.88" high WITH BLEED 8 - 7/16 x 10 - 7/8 finished/trimmed 8 - 7/8 x 11- 1/4 image area plus bleed
HALF PAGE 3.5" wide x 9.88" high
$250 one time set up fee for ad creative services Full-page, far-forward positions available with early space reservation
AD SPECIFICATIONS
HALF PAGE
• Ads must be correct size
7.2" wide x 4.6" high
• For best results supply ads in PDF format.
• All 4-color, CMYK process settings (no RGB or spot colors)
• Acceptable software: Illustrator, QuarkXpress, InDesign or Photoshop
– Illustrator files – Convert type to outlines, include all embedded art files,
save art as EPS or PDF
– Photoshop files – save as TIFF
Photos must be saved at 300 dpi, line art at 1200 dpi
• Custom colors named in Illustrator or QuarkXpress must have specific names (no RED or BLUE, etc.)
Questions: Chandra Grant, chandra@winecountrythisweek.com, 707.938.1783
3.5" wide
VERY NAPA VALLEY
669 Broadway, Suite B, Sonoma, CA 95476 www.VeryNapaValley.com Cathi Wastal 707.815.4070 cathi.wastal@gmail.com
QUARTER PAGE (2 column)
RoseAnn Trzesniewski 707.334.1930 rmtrue@comcast.net
x 4.6" high
DIRECTORY HALF PAGE 7.15" wide x 3.75" high
DIRECTORY QUARTER PAGE (2 column) 3.2" wide x 3.75" high