Ad Size
1-6 Weeks
7-13 Weeks
14-26 Weeks
Full Page
bw $1,360
bw $1,185
bw $1,100
bw $930
color $1,575
color $1,400
color $1,315
color $1,145
bw $730
bw $635
bw $580
bw $500
color $870
color $775
color $720
color $640
bw $370
bw $330
bw $295
bw $255
color $450
color $410
color $375
color $335
bw $195
bw $170
bw $155
bw $135
color $250
color $225
color $210
color $190
bw $105
bw $95
bw $90
bw $80
color $140
color $130
color $125
color $115
Full Page
1/2 Horizontal
1/2 Vertical
1/4 Square
9.6” x 10.6”
9.6” x 5.25”
4.75” x 10.6”
4.7” x 5.26
1/8 Horizontal
1/8 Vertical
1/16 Square
4.7” x 2.56”
2.28” x 5.25”
2.28” x 2.56”
1/2 Page
1/4 Page
1/8 Page
1/16 Page
27-52 Weeks
Advertising Sizes
Glossy Cover Rates Cover printed on glossy stock, four-color process included in price. Front Cover Photo: $1,500 Large Photo | $600 Small Photo Restrictions apply. Call your marketing executive for more information. Glossy Page Rates Cover printed on glossy stock, four-color process included in price. Inside back and Inside front covers • Full Page: $1,325 | 1/2 Page: $750 | 1/4 Page: $435 Back Cover Full Page | Open Rate $2,000 | 52-Week Contract $1,600 Per Publication Date. Space/Ad Deadline is 8 Days Prior to Publication Date.
Palm Springs Tramway Visitors Center North Palm Canyon Drive Billy Reeds Restaurant North Palm Canyon Drive See’s Candy South Palm Canyon Drive
Michael’s Café Date Palm Drive
Chamber of Commerce Club Drive
Sunshine Café Cathedral Canyon Drive
MiraMonte Resort Indian Wells Lane
Welk Resorts Cathedral Canyon Drive
Renaissance Indian Wells Resort – Indian Wells Lans
Rancho Mirage
Vicky’s of Santa Fe Club Drive
Las Casuelas Terraza South Palm Canyon Drive
CVS Pharmacy Bob Hope Drive
Bills Pizza South Indian Canyon Drive
Koffi Highway 111
CVS Pharmacy Jefferson Street
Thai Smile South Indian Canyon Drive
Elephant Car Wash Highway 111
Marios Italian Café Jefferson St
CVS Pharmacy South Sunrise Way
Chamber of Commerce Highway 111
The Broken Yolk Café Highway 111
Camelot Theaters Baristo Road
Rancho Mirage Library Highway 111
Vons Grocery Store Highway 111
Desert Hot Springs
Omni Rancho Las Palmas Resort - Bob Hope Drive
Miracle Springs Resort & Spa Palm Drive
Palm Desert
Desert Hot Springs Library West Drive
Desert Entertainer Office Boardwalk
Desert Hot Springs City Hall Pierson BLVD
Palm Desert Visitors Center El Paseo
Senior Center West Drive
Whole Foods Market Town Center Way
Chamber of Commerce Palm Drive
Chamber of Commerce Highway 111
Aqua Soleil Hotel Palm Drive
Jensen’s Food Cook Street
Cathedral City
Starbucks Monterey Ave
Trilussa Restaurant East Palm Canyon Drive
Indian Wells
Applebee’s Restaurant Date Palm Drive
CVS Pharmacy Highway 111
CVS Pharmacy Vista Chino
Don Diego’s Restaurant Highway 111
La Quinta
Applebee’s Restaurant Seeley Drive Bucatini Trattoria Washington Street Old Town Coffee Company Main Street Indio Chamber of Commerce Indio Blvd CVS Pharmacy Highway 111 Spotlight 29 Casino Harrison Place Maxcy’s Grill Restaurant Monroe Indio Senior Center Aladdin Street
Ad Size Full Page
1/2 Page
1/4 Page
1/8 Page
1-6 Weeks
7-13 Weeks
14-26 Weeks
bw $995
bw $895
bw $820
bw $765
color $1,055
color $990
color $910
color $850
bw $505
bw $475
bw $435
bw $410
color $580
color $550
color $505
color $470
bw $270
bw $250
bw $235
bw $215
color $335
color $305
color $290
color $265
bw $145
bw $135
bw $125
bw $120
color $200
color $185
color $170
color $160
Anytime Rate 1/16 Page
bw $70 color $95
Advertising Sizes Full Page
1/2 Horizontal
1/2 Vertical
1/4 Square
10.33” x 12”
10.33” x 6”
5.06” x 12”
5.06” x 6”
1/8 Horizontal
1/8 Vertical
1/16 Square
5.06” x 3”
2.37” x 6”
2.37” x 3”
Space/Ad Deadline is 8 Days Prior to Publication Date.
27-52 Weeks
Ad Size*
1-6 Weeks
7-13 Weeks
14-26 Weeks
27-52 Weeks
37.5” - 72”
$13.13 PCI
$12.46 PCI
$11.38 PCI
$10.96 PCI
19.5” - 37”
$14.05 PCI
$13.23 PCI
$12.10 PCI
$11.38 PCI
10.5” - 19”
$14.83 PCI
$14.05 PCI
$12.82 PCI
$11.99 PCI
4.5” - 10”
$15.81 PCI
$14.72 PCI
$13.49 PCI
$12.61 PCI
Up to 4”
$16.99 PCI
$15.60 PCI
$14.21 PCI
$13.03 PCI
* Display classified sizes are in column inches Classified Column Width 1 Column
2 Column
3 Column
4 Column
5 Column
6 Column
1.56”
3.31”
5.06”
6.81”
8.5”
10.31”
The Desert Mobile Home News can run ads up to 12 inches deep. Ads must be in 1/2 inch increments. Space/Ad Deadline is 8 Days Prior to Publication Date. 2017 Preprint Single 1/2 Sheet Flyer: Full Run ... $80.00 /M 52 Week Contract (1/2 Sheet Flyer): Full Run ... $45.00/M Rates Based on Cost Per Thousand — Full Run Only Deadline: 2 weeks prior to publication Call for Directory & Classified Private Party Rates.
Desert Hot Springs Sky Valley
Yucca Valley Morongo Valley
Whispering Sands Park West Palm Drive Trailer Park Carefree Mobile Village Two Springs RV Resort Country Squire Park Desert Willow Vista Montana Hogan’s Trailer Village Desert Hot Springs Park Shady View Park Skys Haven Sand Mobile Country Club Double D Park Magic Waters Mountain View Hidden Springs Country Club Desert Crest Country Club Holmes Park Desert Springs Miracle Acres Desert Palms Community Desert Oasis Catalina RV Spa Corkill Mobile Home Park Corkill Palms Almar Acres Caliente Springs RV Resort Vista Grande Tamarisk Sam’s Family Spa Joshua Springs Sparkling Waters Rainbow Spa RV Park Healing Waters Sky Valley Resort Desert View Wagners Dillon Estates Quail Valley Park Palm View Estates
Morongo Mobile Manor Valley View Roadrunner Country Club Mobile Estates Fairway Mobile Estates Royal Crest Yucca Valley Trailer Park Apache Park Aztec Park Gates of Spain Yucca Valley RV Park
Cathedral City Mahoney’s Mobile Park Desert Hills Park Sage and Sands Park Sky Ridge Park Sungate RV Park Tramview Mobile Home Park Date Palm Country Club Caliente Sands The Canyon Desert Sands Outdoor Resorts RV Park Desert Shadows RV Park Palm Springs Oasis RV Park Royal Palms
Palm Springs El Dorado Palms Estate Palm Springs View Estates Santiago Sun Canyon Western Village Mobile Park Golden Sands MHP Ramon Park Sunsire Village Park Happy Traveler Park Parkview Mobile Estates Palm Canyon Mobile Park Horizon Village Safari Park Sahara Park
Rancho Mirage Rancho Mirage MHP Rancho Palms Blue Skies Village Rancho Mirage RV & MHP
Palm Desert Indian Springs Silver Spur Suncrest Country Club Palm Desert Greens Portola Country Club Portola Palms Palm Desert Mobile Estates
Thousand Palms Tri-Palms Estates Ivey Rancho Country Club
La Quinta / Indio La Quinta Ridge One Eleven Trailer Park Indian Wells Park Dune Palms Park Rancho Casitas Santa Rosa Mobile Park Elms Mobile Park Date Palm Mobile Estates Coronado Gardens Arabian Trailer Park Towne Mobile Park Bermuda Palms Pueblo Del Sol Shadow Hills RV Resort San Carlos Park Happy Wanderer RV Park Rancho Casa Blanca Desert Grove Desert Aire Indian Water RV Park Las Palmas de La Quinta
Size Position
Desert Entertainer
Desert Mobile Home News
Canada South
All Three Websites
Commitment
1-11x
12x
1-11x
12x
1-11x
12x
1-11x
12x
Right Position
$100
$75
$100
$50
$100
$75
$200
$125
300 x 250 pixels
Availability Bottom Position 728 x 90 pixels
Availability
3 Positions Available $100
$75
1 Position Available
3 Positions Available $100
$50
1 position Available
3 Positions Available $100
$75
1 Position Available
Positions Available $200
$125
Positions available
Rates above are per ad, per month
PUBLICATION DATES JANUARY
APRIL
JULY
OCTOBER
Rate
4x Contract Rate
Eighth Page — $200
$100
Quarter Page — $300
$150
Half Page — $500
$275
Full Page — $850
$500
Premium Ad Positions Inside Front of Inside Back — $1,000
$800
Back Page — $1,200
$900
Magazine Advertising Sizes Full Page
Bleed 9” x 11.5”
Trim 8.37” x 10.87”
Half Page
Vertical 3.66” x 10.12”
Horizontal 7.62” x 5”
Quarter Page
Square 3.66” x 5”
Vertical 2.43” x 10.12”
Eighth Page
Horizontal 3.66” x 2.4”
* Rates above are per ad, per magazine
Live Area 7.62” x 10.12’
PUBLICATION DATES FEBRUARY
OCTOBER
DECEMBER
1x Rate
Pick-Up Rates 2x
3x
Quarter Page - $400
$300
$250
Half Page - $700
$500
$400
Full Page - $1,275
$900
$800
Gloss Inside Back or Inside Front - $2,000
$1,500
$1,400
Gloss Back Page - $3,000
$2,000
$1,800
Live Area 7.62” x 10.12’
Magazine Advertising Sizes Full Page
Bleed 9” x 11.5”
Trim 8.37” x 10.87”
Half Page
Vertical 3.66” x 10.12”
Horizontal 7.62” x 5”
Quarter Page
Square 3.66” x 5”
Vertical 2.43” x 10.12”
* Pick Up Rate Available when running multiple consecutive magazines. Rates are as follows: 1st Magazine = 1x Rate 2nd Consecutive Magazine = 2x Rate 3rd Consecutive Magazine = 3x Rate * 3x Rate available as long as running consecutively + continuously. * Rates above are per ad, per magazine
NIGHTLIFE
MUSIC FEST
SUMMER
1x Rate
3x Contract Rate
Eighth Page
$200
$150
$100
Quarter Page
$300
$225
$150
Half Page
$500
$375
$275
Full Page
$850
$675
$500
Inside front or Inside Back
$1,000
$900
$800
Back Page
$1,200
$1,075
$950
Live Area 7.62” x 10.12’
February
April & October
Size
June
HOLIDAY November
5x Contract Rate
Premium Ad Positions
Magazine Advertising Sizes Full Page
Bleed 9” x 11.5”
Trim 8.37” x 10.87”
Half Page
Vertical 3.66” x 10.12”
Horizontal 7.62” x 5”
Quarter Page
Square 3.66” x 5”
Vertical 2.43” x 10.12”
Eighth Page
Horizontal 3.66” x 2.4”
* Rates above are per ad, per magazine
PUBLICATION DATE APRIL Advertising Rate Quarter Page
$300
Half Page
$500
Full Page
$900
Gloss Inside Back or Inside Front
$1,500
Gloss Back Page
$2,000
Magazine Advertising Sizes Full Page
Bleed 9” x 11.5”
Trim 8.37” x 10.87”
Half Page
Vertical 3.66” x 10.12”
Horizontal 7.62” x 5”
Quarter Page
Square 3.66” x 5”
Vertical 2.43” x 10.12”
Live Area 7.62” x 10.12’
PUBLICATION DATE MAY
NOVEMBER
1x Rate
Pick-Up Rates 2x
3x
Quarter Page - $400
$300
$250
Half Page - $700
$500
$400
Full Page - $1,275
$900
$800
Gloss Inside Back or Inside Front - $2,000
$1,500
$1,400
Gloss Back Page - $3,000
$2,000
$1,800
Live Area 7.62” x 10.12’
Magazine Advertising Sizes Full Page
Bleed 9” x 11.5”
Trim 8.37” x 10.87”
Half Page
Vertical 3.66” x 10.12”
Horizontal 7.62” x 5”
Quarter Page
Square 3.66” x 5”
Vertical 2.43” x 10.12”
* Pick Up Rate Available when running multiple consecutive magazines. Rates are as follows: 1st Magazine = 1x Rate 2nd Consecutive Magazine = 2x Rate 3rd Consecutive Magazine = 3x Rate * 3x Rate available as long as running consecutively + continuously. * Rates above are per ad, per magazine
Desert Entertainer & Desert Mobile Home New • All photos should be sent at 300 dpi (dots per inch) without any jpeg encoding. Photos should be sent as PDF or TIF files, which can be sent via e-mail, disc, or file transfer site. • Black and white photos must be sent in grayscale format, color photos should be CMYK. Please note, RGB files will be accepted and will be converted to CMYK. Color will slightly change. • All PDF files must have embeded fonts. • Any black text in an ad should be registration black: C=0, M=0, Y=0, K=100 (No rich black, it will not print correctly.) • Ads need to be sent to DE/DMHN production department by e-mail, disc, or file transfer site. Please Note: Once a proof is given to you it is your responsibility to check for any errors that appear on the proof. Once you approve the proof, the Desert Entertainer/Desert Mobile Home News is no longer responsible for errors. If you would like our production team to create your ad, your must supply the production team with the logo and any artwork that will be used in creating your ad, which should be 300 dpi.
• The Desert Entertainer/Desert Mobile Home News reserves the right to alter or reject any copy or advertisement, including but not limited to that which in its sole judgement determines is not in keeping with the best interests of its readers or the public. Refusal by the publisher to accept such copy will not constitute a breach of contract. • Orders containing a provision that advertising shall not appear in proximity to, or to the exclusion of, other advertising cannot be accepted. Advertising columns are open to all legitimate advertisers. • The submission of an order will be constructed as an acceptance of all rates and conditions under which advertising space is sold. • We will not be responsible for errors when incorrect copy accompanies insertion order, or when the insertion of incorrect material has been supplied by another publication. The advertiser agrees to assume sole responsibility for statements contained in his/her copy and to protect and indemnify the publisher against any and all liability, loss or expense out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights and proprietary rights, and all violations of the right of privacy resulting from the publication by the publisher of the advertiser’s copy. We reserves the right to insert the word “advertisement” above any copy. • Claims or errors on invoices must be made within 30 days of date of bill. Otherwise such claims will not be considered. • Payments on advertising run are due 30 days from the time of the statement. Advertisers authorize to be invoiced monthly. • An interest charge is applied to accounts over 30 days.
Advertising Deadlines • Reservations and copy for are due Wednesday at Noon. 5 working days prior to the publication date. • Camera ready advertising is accepted 4 days prior to publication. • Reservations and copy for glossy covers and inside covers are due Friday at 5 p.m., 9 working days prior to publication date.
2017 Desert Entertainer “Most Frequently Used” • The concierge overwhelmingly named the Desert Entertainer as the most frequently used magazine for their guests. • The concierges cited our timely content and publication format as key factors in their decision to most often use the magazine. • The Desert Entertainer is the magazine that is most often displayed on the resort’s counters. • Information on attractions, dining and entertainment are most often requested by hotel/resort guests. Since the Desert Entertainer is the most often used publication, it stands to reason that restaurants and attractions that advertise in the Desert Entertainer are the ones most often recommended to guests.
Tourist Information • 3.5 million tourist and conventioneers visit annually. • The average visitor stays 5.7 nights and spends an average of $254 a day. • 29 million consumers are within a 250-mile radius with easy highway access. • The Palm Springs International Airport, the Jacqueline Cochran Regional Airport, Interstate 10 and the Union Pacific Railroad line connect Los Angeles with the Desert. • With more than 350 days of sunshine per year and warm, mild winters, recreational activities abound in the desert appeal to a wide variety of adventures-seekers. • More 225 golf courses blanket the area, making it one of the world’s premier golf destinations. • Some of the world’s largest professional sports events are hosted in the Desert each year, bringing some of the biggest names in golf and tennis. Information provided by Coachella Valley Economic Partnership December, 2006
JANUARY
JULY
Concierge Map
Concierge Map
PrimeTime
PrimeTime
FEBRUARY
AUGUST
Desert Entertainer
Cheap Eats
Pub Date: 1/5
Magazine Pub Date: 1/26
Nightlife Edition Magazine Pub Date: 2/9
Canada South Magazine Pub Date: 2/23
MARCH Dining Menu Guide Flexi Pub Date: 3/16
APRIL Going Green
Pub Date: 7/6
Magazine Pub Date: 7/27
Flexi Pub Date: 8/3
SEPTEMBER Idyllwild
Flexi Pub Date: 9/7
Park Community Guide Magazine Pub Date: 9/21
OCTOBER Desert Entertainer
Magazine Pub Date: 4/6
Music Edition Magazine Pub Date: 10/5
Concierge Map
Concierge Map
Pub Date: 4/6
Desert Entertainer
Pub Date: 10/5
PrimeTime
Music Edition Magazine Pub Date: 4/13
Desert Mobile Home News Magazine Pub Date: 10/12
PrimeTime Magazine Pub Date: 4/27
Canada South Magazine Pub Date: 10/26
MAY
NOVEMBER
Mother’s Day
Desert Entertainer
Pages Pub Date: 5/4 & 5/11
Healthy Life Choices Magazine Pub Date: 5/18
JUNE Coupon Book Flexi Pub Date: 6/1
Desert Entertainer Summer Edition Magazine Pub Date: 6/15
Holiday Edition Magazine Pub Date: 11/9
Healthy Life Choices Magazine Pub Date: 11/23
DECEMBER Celebrating 100 Years of the Desert Tab Pub Date: 12/14
Canada South Magazine Pub Date: 12/21