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CALIFORNIA

Senior

MEDIA KIT Enhancing the quality of your life stay active explore your community get connected

NORTHERN CALIFORNIA EDITION

Rates & Dimensions CALIFORNIA Senior

Target Audience CALIFORNIA Senior

The California Senior Magazine is a new monthly publication dedicated to highlighting relevent events, products and services to the 55+ community in Northern California. This magazine is an easy to read, easy to carry publication that includes important content and informative articles about topics of interest to today’s senior. With a mix of stories and topics from decades past along with useful information about current and upcoming issues and events that seniors should be aware of.

ADVERTISING/AD SIZE

1/8 Page 1/4 Page 1/2 Page Full Page Inside Back Back Inside Front AD SIZE

FULL PAGE

1/4 PAGE

OPEN

6X

12X

$319 $529 $879 $1,459 $1,589 $1,989 $1,989

$279 $459 $759 $1,269 $1,379 $1,729 $1,729

$239 $399 $659 $1,099 $1,199 $1,499 $1,499

HORIZONTAL

1/2 PAGE HORIZONTAL 1/4 PAGE

3.8 x 5.1

1/4 page horizontal

7.875” x 2.4”

1/2 page horizontal

7.875” x 5.1”

Full Page

2 4

3

5

3.8” x 2.4”

1/4 page vertical

1/8 PAGE

1

AD DIMENSIONS

1/8 Page

VERTICAL

California Senior (Sacramento Edition) is committed to giving the greater Sacramento area valuable information that will improve their health, well being and quality of life. Within the greater Sacramento area there are thirteen planned communities of single family homes dedicated to the senior lifestyle. There are also over 20 apartment communities devoted to active seniors. This informative magazine will be distributed monthly via direct mail to the residences of the 13 planned communities and bundles will be hand distributed to many of the apartment communities and beyond (senior centers, retirement homes, key shopping outlets, etc). Total circulation will exceed 20,000 copies distributed every month.

6 9

7.875” x 10.375”

* For more information about how to prepare your advertising files see

HORIZONTAL

our magazine ad size specifications sheet.

10

COLOR / AD DESIGN

No charge for graphic design or process color. Space and material deadline is the second week of each month.

WANT TO TARGET EVEN MORE SENIORS? Ask me how you can get your ad into over 80,000 homes in desirable markets such as Folsom, Granite Bay, Rocklin and others.

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7

11

13

12

1

Sun City, Lincoln Hills 6,783 Homes

2

Springfield @ Whitney Oaks 868 Homes

3

Sun City, Roseville 3,110 Homes

4

Club @ Westpark 704 Homes

5

Heritage Park 965 Homes

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Four Seasons @ Westshore 533 Homes

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Diamond Glen 150 Homes

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Versante 100 Homes

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Four Seasons of El Dorado Hills 460 Homes

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Destinations @ Vineyard Point 177 Homes

11

Suncountry 307 Homes

12

Glenbrooke 631 Homes

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Heritage @ Lakeside 284 Homes Exclusive senior apartment housing (approximate locations)

* 45% of the U.S. Population is 50+ years old

Demographic Profile CALIFORNIA Senior

Why target seniors?

• Seniors control 70% of the disposable income in the United States. It’s simple math: One-third of the nation controls two-thirds of the spending capital... Seniors Buy More!

• Seniors (50+) are the fastest growing market today, now comprising 45% of the U.S. population.

• Seniors control over 70% of all disposable income with $1.6 trillion in spending power with more than $1 trillion of that spent on goods and services.

• Seniors have a cumulative household value of $19 trillion.

• Seniors purchase more than 40% of all new cars and over 80% of the luxury new cars.

• Seniors account for more than 80% of leisure travel.

Content breakdown California Senior is a publication that aims to support the Senior lifestyle. Our content directly speaks to the needs and wants of the 55+ age group that resides in the greater Sacramento area. Content examples: • Recreation: Day hikes, bird watching, bocce ball, wine tasting, weekend excursions.

• Entertainment: Food, theatre, concerts, antiquing • Nostalgia (local and global) • Well being: Diet, exercise, yoga, spirituality • Finance: Living trusts/wills, estate planning, reverse mortgage • Games: Crossword Puzzles, Sudoku, Jumble

Issue dates & deadlines AD RESERVE

FINAL PROOF

ISSUE DATE

February 17, 2015

February 20, 2015

March 2, 2015

March 17, 2015

March 20, 2015

March 30, 2015

April 21, 2015

April 24, 2015

May 4, 2015

May 19, 2015

May 22, 2015

June 1, 2015

June 16, 2015

June 19, 2015

June 29, 2015

July 21, 2015

July 24, 2015

August 3, 2015

August 18, 2015

August 21, 2015

August 3, 2015

September 22, 2015

September 25, 2015

October 5, 2015

October 20, 2015

October 23, 2015

November 2, 2015

November 17, 2015

November 20, 2015

November 30, 2015