Report 2015
Report 2015 We are now on our ninth report, this time with the most important projects we worked on in 2015. Here we talk about how our approach has evolved, with ground-breaking experiences with exceptional personalities who have come together and interacted in our processes of creating and developing design. This was the case in the “precision pastry-making� developed with the master chef Iginio Massari, an authentic icon in international patisserie. Another aspect was the renewed interest in thematic design – a real challenge for the future evolution of design. Enjoy the read! Susanna Brugnoli and Marcello Cutino
THEMATIC DESIGN DESIGN BORN OF EMOTION Thematic design is an important aspect of BCF research, which has built up 30 years of experience. It is an authentic challenge for the future design of objects. Those things that are linked to emotions and stories, which are where the design of these products comes from, become formidable means for opening up a new vision of objects and of the way they relate to people. Here you will find a brief interview published on Romeoegiuliettadesign.it, which illustrates the methodology behind it. What do you mean by thematic design? In its broadest sense, design is not limited just to the idea of a functional, contemporary object, but includes all aspects of the cultural identities we take inspiration from. If we consider that the idea behind the design of a product cannot by definition be traced back to a particular style, then design contains all the possible facets of the all the countless cultural and emotional ideas that man has used ever since the dawn of design. How does BCF interpret it? For many years BCF Design has been exploring thematic design, which takes inspiration from a recognisable theme, which may itself come from personal life. This can be seen in the theme linked to emotion, for example, as emotional design, or in themes linked to memory, as developed by Romeo Giulietta Design. Design goes beyond the purely functional aspects of a product and explores the affinities and feelings involved in the personal, intimate world of each of us, creating an affective bond with the user that may then become part of the story. And the true value of this approach is this story, which each of us can find within the forms of these objects. How does Romeo e Giulietta Design fit into what BCF has to offer? Romeo e Giulietta Design is a tribute to the love of memories, a way of bringing sensations, images and past affections to life through an object. Those who approach these objects can recognise their characteristics, sharing them and making them their own, and then experiencing them in their everyday lives.
Rustic oven Franke 1988
New Cast Roca 2001
Luxury 4ever Ponsi 2013
232 Moneta 1993
Liberty Roca 1992
Athica Roca 1999
America Roca 2000
forno Legend Franke 2001
Canaletto Frascio 1996
Tell me what sink you have and I’ll tell you where you’re from For over 25 years BCF has worked on the design of the kitchen sink, mainly under the Franke label, developing over 30 products, some of them among the greatest bestsellers on the market. Here we should like to reflect on this experience, offering some considerations. Five reflections on the kitchen sink: history, place, character, sign and affinity. History: how a sink is born As a kitchen accessory, the sink first appeared in the 1920s from a rationalist approach to home furnishing. Stainless steel, a symbol of a new technological frontier, was introduced for the first time at the World Expo in Frankfurt in 1926. These were the years when the famous furnishings and seats in curved metal tubes, which are still fashionable today, first began to emerge. Place: tell me what sink you have and I’ll tell you where you’re from The functional structure of the kitchen sink is closely tied to local habits. The model with two basins and a drip tray, for example, is more widely used in Italy, while the one with one and a half basins is more likely to be found in northern Europe. Models with round basins are preferred in Spain, and very large basins are normally found in Greece. Character: show me how you use your sink and I’ll tell you what you’re like The way a sink is used says a great deal about the user and his or her habits and style. The sink is a sort of indicator of one’s relationship with the kitchen and with food. We might think, for example, of the pictures we often see in films of the untidy bachelor: the camera dwells on piles of plates stacked up in the sink, still waiting to be washed. At the other extreme, a housewife is often shown cleaning the most hidden corners with almost manic determination. From this point of view, the sink helps reveal one’s personality. Sign: stainless steel and the way it communicates For the sink, stainless steel is a sheet on which to communicate with signs. Whether impressed or in relief, the sign can demarcate the space for the corners, highlighting or creating details that together tell a story. Affinity: the sink at the centre of style and functionality in the kitchen The sink is a catalyst of the styles and choices that revolve around the world of the kitchen: its power is in the way it is deeply rooted in culinary tradition, and its future is in its ability to evolve as lifestyles change.
Galassia Franke 1995
Acquario Franke 1999
Logica Franke 1996
Futuro Franke 1994
Columbus Franke 2004
Armonia Franke 1993
Atmosfera Franke 2006
Onda Franke 1997
Epos Franke 2010
2015 PROJECTS
The visions that featured in BCF projects in 2015 for Ghidini were the Precision Pastry-Making implements, in collaboration with Iginio Massari, and the EasyPro corkscrew. The Nova series of pans for the Moneta brand were a distillation of technical innovation and design. Then there was the unveiling of the Cipria unit, a product of BCF thematic design, and the entire communication strategy for Dolceland pastries. Lastly, we should like to mention no fewer than four awards in international design competitions for products designed by BCF: 2 products mentioned in the ADI Index, 1 mention in Good Design Australia and one in Design Plus in Frankfurt. These honours are clear confirmation of the commitment and research of BCF.
CLIENT
Ghidini Cipriano srl Precision Pastry-Making Consultancy and design operations - Product design - Integrated communication project: display unit, brochure, packaging, website, stand - Video of the product and presentation of the range
Vision for Ghidini
“Precision Pastry-Making� Iginio Massari’s Precision Pastry-Making is the new collection of implements designed for the world of pastry making, created by Ghidini under the guidance of an outstanding mentor, the master pastry-maker Iginio Massari. This major project involved every design sector of the studio, creating an authentic new vision. Together with the design of almost 50 special utensils and instruments, the task involved coordinated work on the corporate image, involving the logo, the packaging, the catalogue, a video and a dedicated website.
The design approved by Iginio Massari Those who know Iginio Massari know just how demanding and strict he can be, and the same criterion was adopted in the development and definition of each item in the collection. Design, functionality and consistency across the collection were carefully examined by the master pastry chef and the result was quite amazing: a whole panorama of products that speak with one voice, like the instruments of an orchestra all tuned up and ready for the finest composition.
Communication that creates a relationship
https://goo.gl/nN6IoY
A truly integrated project that involved the creation of a high-impact coordinated image, across all media: from the exhibition spaces to supports for communication, through to sales. Special video tutorials were studied for each medium and presented on the website, to offer fans of the pastry shop all the experience and creativity of Iginio Massari.
CLIENT
Ghidini Cipriano srl EasyPro Consultancy and design operations - product design
Product design for Ghidini EasyPro corkscrew for butlers
The key feature of the patented EasyPro corkscrew for butlers is that the spiral that comes down when the double lever is opened, placing it at the centre so that it is ready for use, without even needing to be touched. The corkscrew is a truly multifunctional instrument. EasyPro has a blade for cutting the foil as well as a bottle opener. The design by BCF aimed for a compact, ergonomic form both for use and when placed in a pocket.
LONG LEVER PATENT For a perfect grip in uncorking
patented automatic raise up of the spiral
handle curve shape was specifically designed to ease the effortless handling during uncorking.
DOUBLE LEVER to facilitate the complete extraction of the cork in 2 easy movements
Multi-functionality, efficiency and compactness A small object, but packed with functions, the design of the corkscrew is the outcome of a long series of tests in order to achieve the level of quality required for professional use.
CLIENT
Alluflon SpA Nova Consultancy and design operations - Product design - Integrated communication project: display unit, descriptive product video, brochure
Vision for Moneta products Nova, the new generation of pans
The new series of Nova pans designed by BCF for Moneta herald the latest advance in non-stick pans, leading the way in innovation in the kitchen. With its “Protection Base� technology, the non-stick base of Nova last twice as long as the standard type. Also the Twin Block fastening, which locks the handle onto the pan, has been further improved. The design of this new collection is focused particularly on ergonomics and ease of use. Nova has a soft, resolute form, and the continuous line at the centre of the handles ensures a safer, more comfortable grip.
Twin Block, double lock The new system that locks the handle onto the pan ensures perfect fastening over time and eliminates the problem of the handle coming loose because of heat expansion.
https://goo.gl/hYMMsI
CLIENT
Mia Italia Cipria Consultancy and design operations - Strategy and study of the expressive theme - Product design - Integrated communication project: brochure, website
Product design for Mia Italia
Cipria, the delicate elegance of the 1950s Cipria – literally, “face powder” – recalls the blush colour and tactile gestures of feminine intimacy in times gone by. The design of this stand pays tribute to the style of the 1950s and to the fashion of those years.
Wings of gracefulness The stand is characterised by the two rounded bands that break off at the centre, creating the shape of a vase from which two wings stand out.
CLIENT
Dani Sustainable Leather Bag Consultancy and design operations - Design and research strategy - Product design - Integrated communication project: brochure, video
Vision for Dani products Sustainable Leather Bag
“Sustainable Leather� is the tagline that identifies Dani: leading the way in hide tanning, the company is famous for the quality of its eco-friendly products. The design of this handbag conveys the values that are dear to Dani. The result is a simple, meticulous design that captures the ethical value of sustainability.
Design that epitomises sustainability The overlapping strips of leather at the top recall the wide range of products that Dani offers the market. The perforations indicate transparency, another value dear to the company’s eco-friendly approach, and the handles are made of wood. The Dani bag is designed to carry the colour charts of the various product lines for customers.
https://goo.gl/7jAC12
CLIENT
Dolceland The Valley of Gourmets Consultancy and design operations - Product strategy and general format - Integrated communication project: packaging, brochures, display units
Vision for Dolceland The valley of gourmets
“The valley of gourmets� is the tagline of the new image of Dolceland, a tribute to the land of Valpolicella, in the province of Verona, where the company was born. A delicious tale just waiting to be tasted: quality, craftsmanship and love for sweets are the founding values of Dolceland.
Sweet illustrations The illustrations tell of enchanted landscapes, where the tastiest ingredients form the backdrop for packages of tarts, cookies and little pastries.
IN TOTAL SAFETY
Eurorubber S.p.A. PROJECT
Corporate communication OPERATION
Design for an advertisement and company brochure
the
RuBBER RooTs
E u r o r u b b E r S . p. A . v i A TA r o n A , 8 4 3 0 1 0 p o n t e ta r o ( p r ) - i ta ly phone: (+39) 0521-679911 fa x : 0 5 2 1 - 6 1 8 2 9 8 0521-679904
www. EurorubbEr.iT linkEdin.com/compAny/EurorubbEr infotechnic@eurorubber.it infosales@eurorubber.it
04/06/15 14.36
Extreme reliability “In total safety” is the title of the advertising campaign created by BCF Immagine for the Eurorubber brand, one of the most important companies in Italy in the field of rubber compounds. The campaign focuses on the values of reliability and innovation that the company has maintained for over forty years. The slogan for the cover of the catalogue plays on the “extreme” robustness and reliability of the brand, representing them in the form of a bungee jumper in free fall.
Consulting services
s;
CLIENT
Digit 1990
CLIENT
Giara S.r.l.. PROJECT
Coordinated visual identity OPERATION
The opening door This is the new image of Giara Srl: a family business that has been making door handles for over 50 years. The three Giara brands, Art design, Kleis and RDS refer to three distinct collections of handles designed for the new trends in architecture and furnishing. The image of the door opening is an invitation to find out about these three brands: the project took concrete form on brochures, the website, newsletter, product catalogue, and so on.
Consulting services
Leading image project and application
Digit 1990
CLIENT
Marangoni S.p.A. PROJECT
Trade fair stand design OPERATION
Marangoni at Autopromotec 2015 BCF designed the Marangoni stand for Autopromotec 2015, the international automotive fair in Bologna. Marix technologies, Ringtread and the new Fleet Advantage, a series of innovative solutions and new services for fleets of trucks that mount Marangoni tyres, were the stars at the stand.
Consulting services
Project for the trade fair stand communication and assistance
Digit 1990
CLIENT
Airforce S.p.A. PROJECT
The F 168 hood OPERATION
The F 168 hood BCF put its name to the design of the new F 168 hood for Airforce, a company known for its innovative kitchen hoods. The F 168 is bold in design, with its shape inspired by a wing with two breaks at the sides. Made of stainless steel, the section with the suction motor has a black casing that is specially designed to break the visual intersection between the tube and the air intake, giving the design a modern, dynamic look.
Consulting services
Product design
INITIATIVES
Two initiatives of 2015 that are particularly worthy of note are membership of the Il Buon Gusto Veneto network of companies in the agri-food sector and the formation of the BCFactory workgroup, in which young talents interact to create the future.
Il Buon Gusto Veneto BCF joined Il Buon Gusto Veneto, a network of companies linked to the agri-food sector. Membership of this network is of strategic importance for BCF, which in recent years has seen a significant part of its operations concentrating on the kitchen: both for the design of equipment and implements, and in the communication of important brands in the sector. Il Buon Gusto Veneto is a contact for BCF and a window onto the world of consumer products in the agri-food sector which evolves as it changes, influencing and modifying the relationship between consumers and eating habits, as well as everything else that revolves around them. The Made in Italy label and the Italian style that is an inherent part of Il Buon Gusto Veneto is key to increasing and developing new values and solutions for BCF clients. As partners in the marketing and communications sector, it has developed the network’s website, which is crucial for its interaction with its target market.
We walk along
avenues that are
closed to others
Carlotta
Graphic Creative Designer
Davide
Digital Strategist Web Marketer
Iacopo
Web operator Copywriter
Lisa
Product designer
Zeno
Green designer
BCFactory: the new faces and energies of BCF BCFactory is the creative laboratory of BCF, a place for bold ideas, a workshop for chiselling, a playroom for developing and experimenting with new projects.
BCFactory: i nuovi volti e le nuove energie di BCF BCFactory è il laboratorio creativo di BCF, lo spazio dove osare, la bottega dove cesellare, la stanza dei giochi dove sperimentare, raccontando i progetti che ci hanno piÚ coinvolto.
HONOURS 2015 brought a slew of honours for BCF, and its design was acclaimed at both the national and international level: The Good Design Awards in Australia for the Matrix kitchen. The Design Plus and ADI Design Index for the B.Double pan. The ADI Design Index for the Ringtread display unit for Marangoni.
QUADERNI/ALBUMS Six albums were created to present medium- and long-term projects developed by BCF. These albums are designed to illustrate the fundamental aspects of the projects.
NEWSLETTER The newsletter continues to make our ongoing visions and projects known to our contacts.
MENTIONS In an interview in issue 78 of CompoMobili Marcello Cutino illustrates Emotional Design and how it relates to furniture components.
CLIENT SINCE 1980 COOKING Alluflon household items Moneta household items Berndes household items Faber appliances Falmec appliances Franke appliances Glem Gas appliances Gattoni tapware Ponsi tapware Solaria furniture Scavolini furniture Minotti Cucine furniture Bimar small appliances Soberana sinks Ghidini Cipriano household items Airforce appliances
BATHROOM Falerii sanitaryware Roca sanitaryware Bellavista sanitaryware BLB bathtubs Ideal Standard sanitaryware Pool Spa hydromassage tubs Glass design furniture components Ponsi tapware Gattoni tapware Sanitana sanitaryware
FURNITURE Fiam Italia furniture components Frascio handles RDS handles Kleis handles
Isabella Frasca accessories Cominfer accessories Copilegno furniture for large-scale retailing Curver outdoor furniture Dani leather goods Jarden outdoor furniture Lawn Comfort outdoor furniture Marazzi ceramics for interiors
TECHNICAL Ariston Thermo air-conditioning heating Logiudice Forni professional cooking systems Marangoni tyres Intercomp computers Isap disposable products Oba car accessories SPS steel foundries Acciaierie Grigoli steel foundry Fiamm batteries Atlas Filtri water purification filters Brumm small scale car models Chaffoteaux heating and air-conditioning Colorveggia colorants for the ceramics industry Conforti safes Danese door and window frames Esewood door and window frames Eurorubber mescole in gomma Fato disposable paper products Forma electrical products Grafiche Seven printing Mancioli Imprese firms for the ceramics industry LiV ON perfumers Lonardi construction Meccanica Generale moulds for plastics
Nord Bitumi bitumen membranes Pica bricks Riello heating and air-conditioning Sime heating and air-conditioning Stampagrafica printing Stefanplast articles in plastic Stunner tyres Thermowatt resistors for the household appliances industry Turri e Boari-Wingamm campers Valdadige Costruzioni construction Valdadige Prefabbricati prefabricated buildings Vimar electrical items ACO water drainage systems PIZ FRIGO livestock products
PHARMACEUTICAL Glaxo Smith Kline pharmaceuticals
PHYTOTHERAPY - COSMETICS Specchiasol phytoderivatives and natural cosmetics
FOOD Ovo Mattino Pastificio Mazzi Campagnola Dolceland
packaged eggs pasta factory wine industrial pastry
COMPANY SERVICES
Confindustria Verona industry association Andil trade association (bricks) CittĂ del Miele trade association (honey producers) Cueim university Mastra consulting firm
COMMERCIAL ICC real-estate services for large-scale retailing Revello marketing in the dental and beauty sector Art Hair Studio services for the hairdressing sector Agenzia Girardi fashion agents Bewebcom information technology BMW Italia car dealership Bubba Informazioni commercial information Cappelletti furniture trade Daria Boner jewellery trade DeMegni toy trade FiT Service distribution and sale of spare parts Masterhome services for plumbing and heating installers Pidigi materials for the footwear industry Verona Sud real estate
COMPANY NETWORKS
AgorĂ 01 company network for the furniture industry Il Buon Gusto Veneto company network for promoting the local food sector
UTILITIES AGSM gas supplies and services in Verona
JEWELLERY Bizzotto jewellery Uno a Erre jewellery
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BCF has been operating since 1980. Since then it has always maintained a unique multidisciplinary and multi-sector approach to its consulting operations. Having built up thirty years of experience, BCF has now become one of the few image and design studios to have consolidated a powerful design culture that is capable of offering innovative insight as well as an effective and concise response to business issues and problems. Over the past ten years BCF has received many international awards for product design. The lastest of these is an Honourable Mention for the 2014 Compasso d’Oro.
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