Report 2014
2014 Report As our Report enters its eighth year, the issues it tackles reveal how companies are increasingly interested in an approach that involves creating a new vision. For our work is not limited to just product design, for it goes well beyond. This is a clear indication of how our approach is right but it also illustrates how, in the service of our clients, we deal with new commodity sectors, expanding and enriching the experience.
Enjoy the read! Susanna Brugnoli and Marcello Cutino
Time and Vision Every project needs to consider both time and vision. This approach is not limited simply to the design of a product, for it involves everything that revolves around the idea that led to it, from communication to relations with the outside world, and from sales organisation through to the end users. As a result, in the development of a corporate vision, the time can be divided into two parts: 1) the time required from the birth of project through to its presentation 2) the time of the product’s life-cycle from the moment it is put onto the market. Objective Time and Subjective Time In the first case – that of development – time has an objective value (since the development processes are controlled by the company), whereas, in the second, the vision brings constant feedback from the most diverse sources, thus leading to the next steps in the development, based on the responses received. This means that the time involved in the life-cycle of the product is established by the reactions received from the sales network and/or end users, thus becoming both relative and subjective. The Development Time of a Vision Time is an essential element in the creation of a vision, for it creates and forms a link between the various activities, bringing about the relationships between them. For example, if I pronounce a phrase in a reasonable time then the meaning will be clear, whereas if I take too long to say the same words, they will end up being incomprehensible. The experience we have built up over the years in creating visionary projects has meant that we have become extremely sensitive and careful about development times as they relate to the outside world, in order to respond to input and make the vision a success. One can come up with the most amazing projects, but they will have no future if they come at the wrong time…
“The soft watches are an unconscious symbol of the relativity of space and time”. Dawn Ades
“Holding hands” – a 30-year Adventure Dating back over 30 years, “Holding hands” tells of our experience in the design of handles, which began when we were first starting out. Handles often crop up in the field of industrial design. Doors have always been elements that divide and open spaces, and every door always has a handle to open and close it. The story of the handles designed by BCF is primarily linked to the Frascio company, headed by a historic family in the Val Sabbia, where Italy’s leading handle-making companies are located. The models we have designed tell the history of the evolution of form in the development of interior design and architecture over the years. It is incredible how a simple object like a handle can be interpreted in so many different ways, and the recent introduction of the OLA handle for the RDS company clearly shows how this object, which is so closely linked to people and their hands, inevitably reflects the latest trends and styles.
2014 PROJECTS
The projects developed in 2014 saw the constant evolution of visions for the Berndes, Moneta and Marangoni brands, with the presentation of new products and, especially, of new technologies. We launched vision projects in the natural-products sector with Piz Frigo, a company that processes maize, and with Specchiasol, which is famous for its production of plant derivatives and natural cosmetics. Lastly, two design operations: the first for Intercomp, an IT company with which we have been working for over 30 years. The second for RDS, a company that manufactures door handles.
CLIENT
Berndes GmbH B.double Consultancy and design operations - product design - integrated communication design: videos, product brochures, packs, minisite
Vision for Berndes
B.double: the new flagship of Berndes B.double is the new flagship of Berndes in product development. Its design expresses the search for functionality, tracing out a new direction in the evolution of the brand. B.double Berndes is a multifunction cooking set with two casseroles of different heights which can be used separately or together for different kinds of cooking. An authentically innovative, versatile implement that responds to the latest trends in cooking. With its exquisite interlocking and sophisticated details, the meticulous design illustrates the potential offered by the latest aluminium die-casting technology that is used to make it. The b.double vision is expressed in the presentation video and continues through to the packaging and dedicated websites, as well as in the product brochure. A complete project that conveys the enormous potential of this multifunctional object.
B.double and its Technology The resolutely sculpted forms give the product its professional air, communicating a sort of hermetic continuity almost as though it were a small, self-contained oven.
The video created for the presentation plays on the concept of dualism: the double chef, double potential, double results.
FONDO CHIARO
PIANO VETRO NERO
FONDO CHIARO CAVOLO NERO TONDO ENTRA LENTAMENTE ROTOLANDO
http://goo.gl/EzHxKs
QUANDO è AL CENTRO SI TAGLIA o SI APRE A METà. PIANO VETRO NERO
FONDO CHIARO
FORNETTO AL CENTRO PIANO NERO VETRO ENTRANO DUE CHEF 1 prende sopra e altro sotto e li pongono davanti a loro.
PIANO VETRO NERO
Forme perfette, complementari…gemelle
Tecnologia e design esclusivi
sobbollire
stufare
MUOVERE LA CAMERA CON VISTA UN PO’ DALL’alto
SCATTO CON FORNETTO CHIUSO SU GHIACCIO DUE PESCI DA ZUPPA 1 ostrica aperta
SCATTO CON FORNETTO CHIUSO su piano in legno o quello nero usato per gli scatti tra un trionfo di verdure per una zuppa magari più nordche cipolle, cacolo nero...
SCATTO CON FORNETTO CHIUSO SU TAGLIERE CON PEZZO DI CARNE CON SPAGO SALVIA DUE FOGLIE TAGLIATE SALE GROSSO (anche no)
E scoprire gusti, profumi e aromi intensi, unici
FORNETTO SEMI APERTO CON FUMO CHE ESCE (post produzione o sigaretta eros) GLI CHEF ANNUSANO SODDISFATTI
The study for the packaging was inspired by the project philosophy, highlighting the elements in the set and their functions in various types of cooking.
CLIENT
Moneta Induction A Consultancy and design operations - integrated communication project: video, brochure, pack, minisite, stand
The Vision for Moneta
Induction A: a higher class of induction The vision for Induction A is interesting for it shows how even an apparently simple implement like a pan can achieve high levels of technology. Induction A is a high-efficiency patented base designed for induction cooking. A method of cooking that is increasingly becoming the future in kitchen equipment. The vision studied by BCF highlights the technical qualities of this new induction base. Clear, simple examples of its features have been illustrated, and this approach has made its distinctive advantages over standard products immediately apparent.
Clear, Effective Performance Tests The tests were carried out comparing the traditional technology with the new, and the communication is based on simple, intuitive and dynamic graphics that show the difference in performance between the two technologies.
The Business Case, Video and Exhibition Spaces The vision for Induction A was developed within the business-case project for agents and customers: an important instrument for understanding this important technology and making it known. The presentation videos, shown on tilted monitors on the floor, emphasised the innovative nature of Induction A.
http://goo.gl/e8UueY
CLIENT
Marangoni Ringtread Consultancy and design operations - display-unit design - integrated communication project: display unit, descriptive product video, brochure - presentation video, display-unit design
The Vision for Ringtread The ring that rings out
The new display units for cold-cure retreading rings have been designed to show off the technological content of Ringtread to the full. The effective, highly sophisticated image also informed the video presentation of the product. The luminous green ring has become the distinctive element around which the communication of the technical specifications and performance are based, highlighting the leadership of Ringtread.
The Green Ring The luminous green ring is the distinctive feature of the display unit, recalling the colour of the Ringtread brand. The special design gives the impression that the ring is floating, creating an image of technology and elegance that one would not expect to find in this type of product.
http://goo.gl/o2OfkX
The Power of Integrated Communication In the communication for this product-display unit, the green ring is the leitmotif that expresses the values of the Ringtread brand.
CLIENT
Marangoni Reifen 2014 Consultancy and design operations - Product strategy and general format - Display project - Graphic design of the spaces - Storyboard and video presentation of the products - Production assistance
Vision for Marangoni
Marangoni at Reifen: Showing Leadership The public were welcomed into an area of 400 square metres devoted entirely to retreading, a sector in which Marangoni is a world leader. Two great arch-shaped LED walls covering over 6 x 4 metres interacted with the exhibition, showing videos specially made for the event.
Reception as the Central Hub Horizontal floor graphics were designed to take visitors from the reception centre to the various display areas.
http://goo.gl/uILCyp
Two Arches Interacting with Products and Public Two arches entirely covered by LED walls were the dominant feature of a space devoted to the two families of products, creating a relationship between the video images and the display units.
http://goo.gl/hXA8HZ
CLIENT
Intercomp Milan tower unit Consultancy and design operations - product design
Design for Intercomp
The Design of the Multimedia Milano550 Tower Unit The interactive multimedia Milano550 tower unit for Intercomp is designed to become part of the interior design of shops, boutiques and top-of-the-range public spaces. With its austere, elegant lines, the design conceals a technological unit that is easy to access, in order to facilitate servicing operations.
The Monolith Milano550 is an authentic monolith, with clean, flat surfaces and sides with a grade that increases the sense of verticality and starkness of the object.
Digit 1990
Master 1999
BCF Design and Intercomp, a Story Dating from the Dawn of the Personal Computer Ever since the early 1980s, Intercomp has led the way in the technological design and manufacture of personal computers with the Made in Italy label. Its long collaboration with BCF dates back over twenty years to the design of the first computers, such as the famous Digit in the 1980s, and the Master tower in the late 1990s.
CLIENT
Specchiasol Snell Balance Consultancy and design operations - integrated communication project: display unit, packaging, brochure, vehicle customisation
The Vision for Specchiasol The open-arms sign of perfect form
Specchiasol, the renowned phytosanitary and natural cosmetics company, has launched a new line of weight-control supplements. BCF’s study for the product image is based on the idea of lightness, which comes out in the stylised figure. This is the leitmotif of the communication and style of the various instruments designed to assist in sales activities – an instantly recognisable sign that has ensured the success of the product.
Balance and Elegance The design of the display unit, which effectively contains the taglines and product description, is inspired by balance and elegance. The same style also appears on the motorcaravan fitted out for the roadshow in Italy’s major cities to present and demonstrate the product.
Verattiva, Dipping into the Summer Verattiva is a series of sun-protection products. For the packaging, BCF has taken inspiration from the colours and joys of summer, with the Aloe plant in the background alluding to its active ingredient.
CLIENT
RDS Ola Consultancy and design operations - Product design - Product presentation strategy
Design for RDS
The handle with the flexuous form After about ten years, BCF has once again designed a handle with a sinuous shape for RDS, calling it OLA, a name that suggests the waves on the sea.
The Sign and the Wave Ola is dynamic in its lines and soft in its grip. Characterised by the wave shape at the end of the grip, it is the perfect accessory for both classic and contemporary interior designs.
CLIENT
PIZ Frigo Tuttolo Consultancy and design operations - Product strategy - Concept and product personality - Design of the figure and selection of product names - Integrated communication project: packaging, product presentation charts, website
The Vision for PIZ Frigo A friendly resource
Tuttolo is an amusing character and the head of a whole family of corn-cob products. This is the first vision created by BCF for a series of consumer products, and it is of great significance because it has all it takes to respond to new purchasing habits, focusing on natural products and on their origin and impact on the environment. From these points of view, Tuttolo is the start of a new story, and of one with a very promising future.
Children’s Toys as a Symbol of an Innocent View of the World The lead image of the Tuttolo initiative is a photo of two children playing with a corn cob – a symbolic picture that illustrates the absolute innocuousness and naturalness of the products.
è 100% naturale 100% biodegradabile 100% italiano 100% ogm free
The Tuttolo family The Tuttolo family is complete and ready to enter people’s homes: the playful nature of the packaging leads the consumer into a natural, eco-friendly world.
CLIENT
Gommus OEO Consultancy and design operations - Trend analyses and research for the development of the product concept - Concept and creation of the nature of the project - Creation of the image and selection of product names - Product design - Art director of Gommus Lab - Website design and creation
The Vision for Gommus The sole with two hemispheres
OEO is a study for a sole for loafers. In some products, the rubber sole is placed between the vamp and the rand, emerging only where contact is made with the ground. The characteristic feature of OEO is the presence of two hemispheres, with a hollow part where the foot applies most weight. The design has been studied to make best use of the flexibility of the rubber and to make the support perfectly comfortable. The original shape of the OEO sole is the distinctive element of a constantly evolving technology, giving new life to a classic product.
CLIENT
ACO CibusTec stand Consultancy and design operations - Product strategy and general format - Display project - Graphic design of the spaces - Dedicated display-unit project - Production assistance
The Vision for ACO
Showing what is concealed ACO, a leader in the manufacture of wastewater drainage products, came to CibusTec with a range of products designed to meet the needs of the food and catering industry. BCF created a display format that involved presenting these products in such a way as to make their structure, functions and technical specifications immediately clear.
http://goo.gl/EAQiAo
Display Stands to Illustrate the Quality and Potential of the Product Water drainage systems are usually out of sight, since they are in the floors and walls of buildings. The project thus involved designing a series of display units that would reveal all the special features of ACO products even in the least visible places. This formula makes the displays essential for communicating all the characteristics of the product in a complete and comprehensive manner.
MENTIONS
Honourable Mention at the 23rd Compasso d’Oro On 28 May 2014, at the 23rd Compasso d’Oro ceremony in the former Ansaldo facilities in Milan, an Honourable Mention was awarded to the Marix tyre designed by BCF for Marangoni.
The Compasso d’Oro, which is held every three years, is one of the most prestigious international design awards, and the result of a truly tough selection process.
The honour awarded to Marix by Marangoni is further confirmation of its place in Italian design and technology applied to the remoulding of tyres.
Albums Two albums have been created to present medium- and long-term projects developed by BCF. The albums are designed to illustrate the fundamental aspects of the projects. Airforce RDS
NEWSLETTER We have launched a newsletter to make our ongoing visions and projects known to our contacts.
MENTIONS Issue number 222 of Ambiente Cucina contains interviews with three designers, including Marcello Cutino, on the theme of sustainable design, an increasingly important issue in the world of design and consumption.
CLIENT SINCE 1980 COOKING Alluflon household items Moneta household items Berndes household items Faber appliances Falmec appliances Franke appliances Glem Gas appliances Gattoni tapware Ponsi tapware Solaria furniture Scavolini furniture Minotti Cucine furniture Bimar small appliances Soberana sinks Ghidini Cipriano household items Airforce appliances
BATHROOM Falerii sanitaryware Roca sanitaryware Bellavista sanitaryware BLB bathtubs Ideal Standard sanitaryware Pool Spa hydromassage tubs Glass design furniture components Ponsi tapware Gattoni tapware Sanitana sanitaryware
FURNITURE Fiam Italia furniture components Frascio handles RDS handles Kleis handles Isabella Frasca accessories
Cominfer accessories Copilegno furniture for large-scale retailing Curver outdoor furniture Dani leather goods Jarden outdoor furniture Lawn Comfort outdoor furniture Marazzi ceramics for interiors
TECHNICAL Ariston Thermo air-conditioning heating Logiudice Forni professional cooking systems Marangoni tyres Intercomp computers disposable products Isap Oba car accessories SPS steel foundries Acciaierie Grigoli steel foundry Fiamm batteries Atlas Filtri water purification filters Brumm small scale car models Chaffoteaux heating and air-conditioning Colorveggia colorants for the ceramics industry Conforti safes Danese door and window frames Esewood door and window frames Fato disposable paper products Forma electrical products Grafiche Seven printing Mancioli Imprese firms for the ceramics industry LiV ON perfumers Lonardi construction Meccanica Generale moulds for plastics
Nord Bitumi bitumen membranes Pica bricks Riello heating and air-conditioning Sime heating and air-conditioning Stampagrafica printing Stefanplast articles in plastic Stunner tyres Thermowatt resistors for the household appliances industry Turri e Boari-Wingamm campers Valdadige Costruzioni construction prefabricated buildings Valdadige Prefabbricati Vimar electrical items ACO water drainage systems PIZ FRIGO livestock products
PHARMACEUTICAL Glaxo Smith Kline pharmaceuticals
phytotherapy - Cosmetics Specchiasol phytoderivatives and natural cosmetics
FOOD Ovo Mattino Pastificio Mazzi Campagnola
packaged eggs pasta factory wine
COMPANY SERVICES
Confindustria Verona industry association Andil trade association (bricks) CittĂ del Miele trade association (honey producers) Cueim university Mastra consulting firm
COMMERCIAL ICC real-estate services for large-scale retailing Revello marketing in the dental and beauty sector services for the hairdressing Art Hair Studio sector Agenzia Girardi fashion agents Bewebcom information technology BMW Italia car dealership commercial information Bubba Informazioni Cappelletti furniture trade jewellery trade Daria Boner DeMegni toy trade FiT Service distribution and sale of spare parts Masterhome services for plumbing and heating installers Pidigi materials for the footwear industry Verona Sud real estate
COMPANY NETWORKS
AgorĂ 01 company network for the furniture industry Il Buon Gusto Veneto company network for promoting the local food sector
UTILITIES AGSM gas supplies and services in Verona
JEWELLERY Bizzotto jewellery Uno a Erre jewellery
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BCF has been operating since 1980. Since then it has always maintained a unique multidisciplinary and multi-sector approach to its consulting operations. Having built up thirty years of experience, BCF has now become one of the few image and design studios to have consolidated a powerful design culture that is capable of offering innovative insight as well as an effective and concise response to business issues and problems. Over the past ten years BCF has received many international awards for product design. The lastest of these is an Honourable Mention for the 2014 Compasso d’Oro.
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