Experience Book | Trust in Europe

EXPERIENCE BOOK Rebuilding trust in the European Union through the use of Mass Media

BB&R EDITIONS

EXPERIENCE BOOK Rebuilding trust in the European Union through the use of Mass Media

Authors: Pablo Biderbost, Alonso Escamilla.

Design & Visuals: Alonso Escamilla.

Published: 2018 © BB&R Editions Rebuilding trust in the European Union through the use of Mass Media. Project 2016-3-ES02-KA105-008890 implemented by Biderbost, Boscan & Rochin (BB&R) in collaboration with Human Right Youth Organisation (HRYO) and Academy of Entrepreneurship (AKEP).

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http://trustineurope.eu

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Biderbost, Boscan & Rochin Gran Vía, 59-61, Floor 1, Office 2 37001 Salamanca, Spain bbyr@bbyr.com www.bbyr.com This project has been funded with support from the Erasmus+ Programme of the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

contents CONTENTS 1

introduction… 6

2

activities… 9

3

european journalists… 17

4

media… 25

5

evaluation… 29

6

partners… 43

INTRODUCTION ! ! !

This Experience Book was designed to offer a complementary perspective of the project "Rebuilding trust in the European Union through the use of Mass Media" (2016-3ES02-KA105-008890). Specially regarding the training course of the project celebrated in Salamanca (Spain) between 05-10th March, 2018.

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In this regard, the partners and the participants seek to provide information regarding the following key aspects. First, to offer visual evidence of the activities developed in the framework of the training course. For example, the energisers and icebreakers, all the activities through mass media, the visit to Europe Direct Salamanca, the cultural visits and the mass media action with youngsters from Salamanca.

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Second, to present the articles written by the youth workers regarding their thoughts, feelings, sensations and experiencias with the European Union and the Mass Media.

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Third, to give visibility to the presence that the project has obtained in the media and local partners. In this sense, the project was followed by Salamanca RTV Al DĂ­a, Revista de Castilla y LeĂłn (REVCYL) and Europe Direct Salamanca.

Fourth, as a form to have evidence of the impact of the Erasmus+ projects, the youth workers filled a before-after evaluation. Scoring from 0 to 4, the protagonists answered the same assess form before and after the training course, in order to identify their evolution regarding the topics of the project: European Citizenship and Mass Media. This evaluation also

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Finally, we can only offer a sincere thanks to all the youth workers who were, with their effort, the protagonists of this project and and that made ‘Trust in Europe’ possible. Moreover, we hope that you enjoy all the sections of this experience book and, at the same time, find inspiration to design, implement, assess and disseminate your Erasmus+ actions and projects in the field of youth, European Citizenship and Mass Media.

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Yours sincerely,

ACTIVITIES

knowing each other through radio

european journalists 10

EXPERIENCE BOOK

journalistic challenge

newscast EXPERIENCE BOOK

11

visit to Europe Direct

cultural visits 12

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focus group

working with youngsters EXPERIENCE BOOK

13

energisers

icebreakers 14

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erasmus+ quiz

feedback and reflexion EXPERIENCE BOOK

15

EUROPEAN JOURNALISTS

ONE FOR ALL, ALL FOR ONE Nowadays, being a part of greater community, like the European Community, is really important because they are benefits to gain.

Mass media is a power full tool than can help people feel part of a greater community.

This is because mass media can reach many people, all over the world, linking many countries and eliminating the distances between them.

They are cheap and easy to use and addressing to any age group.

Along with technology evolution, mass media came in many types that can affect the majority of young people.

In addition to the tradition mass media, like TV, radio, journals, etc.

Social media along with the use of internet, give all the informations on real time.

The use of mass media can promote the influence in our personal life and our feelings.

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EXPERIENCE BOOK

This happens everyday, with every information, that comes to us from diverse ways (like radio, tv, newspapers, internet, etc).

Moreover, they can give voice to European Institutions in order to show the citizens that they are all together, no matter their country or nationality.

Besides, young people are hands on using technology and social media have invaded their lives in a very impactful way.

They use them everyday, in any purpose and they are supposed to be the most important way to communicate.

Mass media use can lead to a notion with shared beliefs in common principale and values, regarding the European Citizenship.

Active participation, human rights, democracy are the most important qualities to an effective European Citizenship.

Giusi Anzalone Maria Dronouda Beatriz GonzAlez Dalila Mancuso

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TRUST IN EUROPE ‘European citizenship is a notion based on a shared belief in common principles and values subsumed under the notions of human rights , democracy and peace through active participation’. !

Kannelmatte-Geerts & Karsten, No Date. !

We all know our differences in the EU. But to what extend are we aware of what we have in common?

Despite our regional differences, we do have certain common principles and common values.

The problem raised here is that not many EU citizens are conscious of those common principles.

Perhaps more effective communication tools and participants’ testimonials could raise awareness and further develop that feeling of being part of a reunion with common values and ‘a golden star’ of the blue flag.

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EXPERIENCE BOOK

The deal is to reach the heart of young europeans, because they are the new generation born and raised in this EU environment, yet, taking it for granted, therefore the idea needs to be reinforced.

There’s no better way of doing that than speaking young people’s language, which is through social media.

Carmen Mateu STAMATIOS Papadimitriou CLELIA PRESTIGIACOMO

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EU2

The European Commission needs to use the powerful mass media to develop citizenship in order to help to promote ties among countries in an era of globalisation and fight Europe scepticism. In a bid to spread its message, the EU can use the media to speak any language to get close to its audience in a way they will be understood by all ages, Also mass media can help fight extreme nationalism trough methods such as non-formal education. !

Media can help and enhance democratically shared beliefs to every corner of the world and promote active participation in supporting human rights. It can involve people in European initiatives such as festivals, workshops and events that support European ideas. !

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This can all fight bad and fake news circulating in the media on the EU. An emphasis on social media could also increase participation in the EU, especially for youngsters in a move they will encourage their European citizenship.

Sara del Arco STYLIANOS BOURAS Laura FernAndez Francesco Tomasello

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MEDIA

Salamanca RTV Al Día

Europe Direct Salamanca 26

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Revista de Castilla y Leรณn

Europe Direct Salamanca EXPERIENCE BOOK

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EVALUATION

Do you feel European?

4

3,40

3

2,82 2 1 0

30

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BEFORE

AFTER

How much do you know about European citizenship?

4 3

2,80 2

1,64 1 0

BEFORE

AFTER

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31

How much do you know about the mass media?

4

3,33

3

2,67 2 1 0

32

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BEFORE

AFTER

How often do you use radio in your daily work to promote European citizenship?

4 3 2

1,90

1

0,82 0

BEFORE

AFTER

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33

How often do you use journalism in your daily work to promote European citizenship?

4 3

2,40

2 1 0

34

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1,18 BEFORE

AFTER

How often do you use cinema in your daily work to promote European citizenship?

4 3

2,60 2

1,82 1 0

BEFORE

AFTER

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35

How often do you use social networks in your daily work to promote European citizenship?

4

3,30

3 2

2,50

1 0

36

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BEFORE

AFTER

Do you think that radio can enhance European citizenship among youngsters?

4 3 2

2,00

2,10

BEFORE

AFTER

1 0

EXPERIENCE BOOK

37

Do you think that journalism can enhance European citizenship among youngsters?

4 3 2

3,00 2,50

1 0

38

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BEFORE

AFTER

Do you think that cinemA can enhance European citizenship among youngsters?

4 3

3,50 2,90

2 1 0

BEFORE

AFTER

EXPERIENCE BOOK

39

Do you think that social networks can enhance European citizenship among youngsters?

4 3

3,30

3,70

2 1 0

40

EXPERIENCE BOOK

BEFORE

AFTER

How much do you think that Mass Media can help to know the work of the European Union?

4 3

3,40

3,80

2 1 0

BEFORE

AFTER

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partners

BIDERBOST, BOSCAN & ROCHIN

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B i d e r b o s t , B o s c a n & Ro c h i n ( B B & R ) i s a professional, international consulting firm located in Salamanca (Spain). BB&R specializes in many distinguished fields of expertise including social responsibility in the field of youth. BB&R’s team consists of ten young and qualified professionals from all over the world, with various backgrounds and proficiencies in different subject matters. BB&R has collaborated with different notable organizations (European Union, EU-LAC Foundation, InterAmerican Development Bank, United Nation Development Programme, World Bank, International Organization for Migration), NGOs and government agencies (Spain, Brazil, Norway, Canada, Bulgaria, UK) in an effort to train European youth to be more qualified in today’s work force, and to live a more active civic life.

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http://bbyr.com/en/

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HUMAN RIGHTS YOUTH ORGANIZATION

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Human Rights Youth Organization (HYRO) is a nonprofit NGO founded in Palermo, Italy in 2009. HYRO aims to facilitate and improve the quality of human rights throughout the world by creating a network of organizations with similar human rights oriented goals. HYRO actively works towards promoting peace by regularly taking part in, and promoting non-violent actions towards liberation of any form of oppression.

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http://www.hryo.org

ACADEMY OF ENTREPRENEURSHIP

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The Academy Of Entrepreneurship (AKEP) is a nongovernmental, nonprofit organisation, with an innovative and authentic character, trying to meet the new challenges of the modern labour market as its first priority. AKEP is determined to cope with the new reality created within the economic crisis in an effective and consistent way, on a national, European and global level, and aims to provide answers at a rapid but constant pace and on a theoretical and practical level, regarding the challenges that arise everyday and make entrepreneurship seem uncertain and risky.

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http://akep.eu

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CLARIFICATION It is important to mention that this Experience Book is used only for educational purposes and does not seek to generate any kind of commercial or economic gain.

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DISCLAIMER - CREATIVE COMMONS This Experience Book is under the licence AttributionNonCommercial-NoDerivatives 4.0 International (CC BY-NCND 4.0) This means that you must give appropriate credit and provide a link to the license, but not in any way that suggests the licensor endorses you or your use (Attribution).

You may not use the material for commercial purposes (NonCommercial). If you remix, transform, or build upon the material, you may not distribute the modified material (NoDerivatives).

Rebuilding trust in the European Union through the use of Mass Media. Project 2016-3-ES02-KA105-008890 implemented by Biderbost, Boscan & Rochin (BB&R) in collaboration with Human Right Youth Organisation (HRYO) and Academy of Entrepreneurship (AKEP).

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http://trustineurope.eu

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Biderbost, Boscan & Rochin Gran Vía, 59-61, Floor 1, Office 2 37001 Salamanca, Spain bbyr@bbyr.com www.bbyr.com