Global - December 2020 Newsletter

reconsider your comms plans:

an Australian research report #ISO Mum conducted by Marketing to Mums has shared some findings

on changing behaviours in Australia during the COVID-19 pandemic:

spending more time indoors and working from home will present challenges and may shift consumer behaviours, however now is the time (more than ever) to connect and engage with your customers – both internal and external.

*source: #ISOMums Understanding the impacts of home isolation, Marketing to Mums, released June 2020

Marketing to Mums believes that home isolation has forever altered the behaviours of many mothers across Australia which will have significant impact for brands and future consumption Marketing to Mums believes affordability will emerge as a key consideration in coming months, so brands need to anticipate a longer decision making and research/consideration period.

Payment plans are recommended for larger purchases (Like AfterPay or similar).

we’re all on this

journey together

so whilst consumer spending may be impacted,

show empathy.

here are some ways we have focused on helping parents we found that integrated campaigns – encompassing direct marketing via EDMs, our social channels and our website had the biggest impact.

who are spending more time at home with their kids.

price promotion, value bundles and deals are great ways to support consumers and your business at the same time.

how to support consumers

in Australia we have had success with bundling products and doing price promotions on groups of products over the last six months.

global toolkit

global toolkit

our is full of useful content, is easy to access and is updated frequently.

click here b to rowse today!

set individual goals for each campaign. if you’re doing a giveaway which involves asking people to like and follow your account, only measure the number of people who actually liked and followed the account. goals won’t only tell you what results you should measure, it will also give you an idea on how to properly execute your campaign and be successful.

engage, engage,engage... be social with your audience - people who comment, like or even share your posts. and don’t forget to be proactive with other people’s content too, not just people who like your own content. these forms of engagement will organically affect your profile on people’s social media feeds.

avoid using screen grabbed images – instead use images or videos that are sharp and have really good composition. The quality of the images you use can make or break trust amongst your audience.

Pro Tip:

‘being social’ while spending a bit more time indoors 4 digital tips to help you grow your audience and increase brand awareness

reach out to customers far and wide… don’t forget about trade accounts. many accounts will have seen operational impacts during 2020. reach out to customers who may have seen a reduction in foot traffic, may have been faced with restricted trading conditions and even those who may have seen an increase in sales during this time.

use the Global Toolkit. we’ve added the Social Media Library Folder so you can use the content you see on our socials! they’re categorised in months and images are named using dates so they’re easier to find.

global toolkit

the truth? you WILL need to expand your network to increase visibility. and in the social game, collaborating with influencers and other brands is a good strategy. yes, you can advertise on socials but majority of people’s buying behaviour is affected by social proof, from key opinion leaders that they follow. collaborating with other brands expands your audience and strengthens brand

each business will have it’s own set of challenges so consider the role of promotional offers, free delivery services or loyalty programs.

reach out to the b.box

marketing team