00GUIDE23_MAGICATPLAY_DMK_HP

DIGITAL MARKETING TOOLKIT WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

ALL FAMILY

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

SS 23 x

TABLE OF CONTENTS How To Use This Toolkit .................. 3 Finding Assets on StarLabs .............. 4 Social Assets ................................... 6 Videos ................................ 7 Cinemagraphs .……………….…. 12 Carousel …….…………………….. 16 Animated Background .……... 18 Static Background..……………. 20 Transparent Background..….. 22 Mobile Wallpapers .…………... 23

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Web Assets ..................................... 25 Static Digital Banners ........... 26 Dynamic Banner Ads ............. 31 Rich Media Banner Ads......... 33 Newsletters ………................. 34 In-Store ……………………………………….. 36 Brand Assurance ............................. 40 Source Guides ……………………………... 41

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

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HOW TO USE THIS TOOLKIT OVERVIEW

DISTRIBUTION

This Digital Marketing Toolkit contains consumer-facing assets that internal and external partners can leverage and incorporate into their own marketing efforts. Core kits are designed to provide 365 support while the other kits are designed to support their respective Franchise Marketing Programs.

The assets in this kit are intended to be distributed on digital platforms only and may NOT be used on broadcast television. We recommend sharing on appropriate social media channels, websites, email marketing, and/or paid digital advertising.

CUSTOMIZATIONS Some assets such as printables can be used without any alterations. However, other assets like social and web banners have been designed to allow product placement and WILL require some customization before being used.

Layered source files have been provided for this purpose.

All assets whether customized or not must follow the approvals process outlined below.

APPROVALS Before distributing these assets, a marketing plan must be submitted and approved via Star Labs. This can be as simple as a word document outlining: [1] The intended publish date, [2] digital distribution channel(s), [3] assets being used, [4] any associated copy (e.g. social post text, hashtags, etc.). This applies to all assets whether customized or not.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

3

FINDING ASSETS ON STARLABS Please note the Guide Documents (PPTX files) do not house the actual assets and are for preview purposes only. The final layered source files still need to be downloaded from Star Labs to access all the size or creative variations, and to be able to customize. See example below.

1. To use the below Wizarding World asset, copy the file name (circled in red).

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

4

FINDING ASSETS ON STARLABS 2. Paste this file name in the Art Asset Search function on Star Labs, which should bring you to the asset file. Click this. Some assets will not have thumbnails IF they are zip files.

3. Once you click into the file, click Download.

You need to download the zip files to find all layered files to customize assets as well as platform size options.

Please do not use the preview video from the Guide Document PPTX to post on social directly.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

5

SOCIAL ASSETS ORGANIC INSTAGRAM POST

PAID PROMOTED INSTAGRAM POST

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

6

SOCIAL ASSETS - VIDEOS These are designed for you to customize and add product placement with CTA copy to drive to purchase.

They can be used for organic posts on your social media channels or for paid digital advertising. These would mainly be used for Facebook, Instagram, Twitter, YouTube, or other applicable social platform.

Although there are variations on asset sizes across various social media platforms we will provide 3 sizes for each asset: • • •

1080x1080 - square 1080x1920 - vertical 1920x1080 - horizontal

These are the most common social media sizes and should serve most needs. But there could be uncommon sizes needed with paid media, in which case you are welcome to customize the crop to fit your requirements.

In addition, you can customize these assets further by incorporating additional asset from style guides on Star Labs or combining these assets to make a longer piece. Either way, you still must submit these to Star Labs for final review.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

7

SOCIAL ASSETS - VIDEOS The below video shows how to use the Social Video files and bring in your own product.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

8

SOCIAL ASSETS - VIDEOS PREVIEW VIDEOS IN PRESENTATION MODE

ASSET TYPE: Adobe After Effects LENGTH: 00:08 LOCALIZATION: Not Applicable

01SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

ASSET TYPE: Adobe After Effects LENGTH: 00:07 LOCALIZATION: Not Applicable

02SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

9

SOCIAL ASSETS - VIDEOS PREVIEW VIDEOS IN PRESENTATION MODE

ASSET TYPE: Adobe After Effects LENGTH: 00:10 LOCALIZATION: Not Applicable

03SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

ASSET TYPE: Adobe After Effects LENGTH: 00:10 LOCALIZATION: Not Applicable

04SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

10

SOCIAL ASSETS - VIDEOS PREVIEW VIDEOS IN PRESENTATION MODE

ASSET TYPE: Adobe After Effects LENGTH: 00:10 LOCALIZATION: Not Applicable

05SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

ASSET TYPE: Adobe After Effects LENGTH: 00:10 LOCALIZATION: Not Applicable

06SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

11

SOCIAL ASSETS CINEMAGRAPHS

The below video shows how to use the Cinemagraph files and bring in your own product.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

12

PREVIEW VIDEOS IN PRESENTATION MODE

ASSET TYPE: Adobe After Effects LENGTH: 00:12 LOCALIZATION: Not Applicable

07SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

SOCIAL ASSETS CINEMAGRAPHS

ASSET TYPE: Adobe After Effects LENGTH: 00:12 LOCALIZATION: Not Applicable

08SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

13

PREVIEW VIDEOS IN PRESENTATION MODE

ASSET TYPE: Adobe After Effects LENGTH: 00:12 LOCALIZATION: Not Applicable

09SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

SOCIAL ASSETS CINEMAGRAPHS

ASSET TYPE: Adobe After Effects LENGTH: 00:12 LOCALIZATION: Not Applicable

10SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

14

PREVIEW VIDEOS IN PRESENTATION MODE

ASSET TYPE: Adobe After Effects LENGTH: 00:12 LOCALIZATION: Not Applicable

11SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

SOCIAL ASSETS CINEMAGRAPHS

ASSET TYPE: Adobe After Effects LENGTH: 00:12 LOCALIZATION: Not Applicable

12SOCIAL23_MAGICATPLAY_DMK_HP.ZIP (Includes 3 sizes: 1080x1080, 1080x1920, 1920x1080)

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

15

SOCIAL ASSETS - INSTAGRAM CAROUSEL

The below video shows how to use the carousel files and bring in your own product.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

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SOCIAL ASSETS - INSTAGRAM CAROUSEL

Background is designed so you can repeat Panel 2 to create a maximum length of 10 panels (Instagram limit).

You can also remove Panel 2 and combine Panel 1 and 3 for a 2-panel carousel.

PANEL 1

PANEL 2

PANEL 3

1080 x 1080

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

13SOCIAL23_MAGICATPLAY_DMK_HP.PSD THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

17

SOCIAL ASSETS - ANIMATED BACKGROUND

The below video shows how to use the Animated Background files and bring in your own product.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

18

SOCIAL ASSETS - ANIMATED BACKGROUND

These are designed to be used as backgrounds to place models wearing product.

The silhouettes serve only as examples and should be replaced with real models/product.

ASSET TYPE: Adobe After Effects LOCALIZATION: Not Applicable

14SOCIAL23_MAGICATPLAY_DMK_HP.ZIP

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

19

SOCIAL ASSETS - BACKGROUNDS The below video shows how to use the Static Background files and bring in your own product.

THIS VIDEO IS PROVIDED FOR REFERENCE ONLY AND IS NOT APPROVED FOR USE. THE MODEL IN THIS VIDEO IS NOT CLEARED FOR USE. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

20

SOCIAL ASSETS - STATIC BACKGROUNDS

These are designed to be used as backgrounds to place models wearing product.

The silhouettes serve only as examples and should be replaced with real models/product.

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

15SOCIAL23_MAGICATPLAY_DMK_HP.P SD ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. THESE ASSETS ARE FOR EXAMPLE WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

21

SOCIAL ASSETS - TRANSPARENT BACKGROUNDS

These are designed to be placed over existing product photography.

The models in these photos are examples for reference only. They are not cleared for use.

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

16SOCIAL23_MAGICATPLAY_DMK_HP. PSDUSE. THE MODELS IN THESE IMAGES ARE NOT CLEARED FOR USE. FOR FINAL ASSETS SEE PG. 4 FOR THESE ASSETS ARE FOR REFERENCE ONLY AND ARE NOT APPROVED FOR INSTRUCTIONS.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

22

SOCIAL ASSETS - MOBILE WALLPAPERS

These are designed for you to use as-is. They will not contain products and cannot be customized. You can offer them up to your customers as incentives to take an action. For example, you could provide a pack of mobile wallpapers for customers to download if they visit your website. Or you can simply post them up as a story on your Instagram channel to encourage people to screenshot and save to set as their wallpaper—just a fun reward for engaging on your social channel.

We will provide the assets in 1500 x 2700 size (higher resolution for retina, but also allows you to crop down to smaller size if needed) INSTAGRAM STORY

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

HOME SCREEN

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

23

SOCIAL ASSETS - MOBILE WALLPAPERS

ASSET TYPE: Static Image LOCALIZATION: Not Applicable

17SOCIAL23_MAGICATPLAY_DMK_HP.JP G

ASSET TYPE: Static Image LOCALIZATION: Not Applicable

18SOCIAL23_MAGICATPLAY_DMK_HP.JP G

ASSET TYPE: Static Image LOCALIZATION: Not Applicable

19SOCIAL23_MAGICATPLAY_DMK_HP.JP G

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

24

WEB ASSETS

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

25

WEB ASSETS - STATIC DIGITAL AD BANNERS These are also designed for you to customize and add product placement with CTA text to drive to purchase.

These are updates to what were previously called “web templates”, to be more mobile friendly.

Again, there are of course many variations on sizing specs across various ad platforms, so you can crop and resize as needed. We will provide the layered source files for you to be able to resize and place the product.

These are the sizes included below. Be sure to submit your designs to Star Labs for review.

• • • •

1080 x 1080 – Large Square 336 x 280 – Large Rectangle 120 x 600 – Skyscraper 1080 x 1920 – Wallpaper

• 970 x 90 – Large Leaderboard • 1200 x 630 – Facebook Timeline

Note: The samples provided in this document are NOT to scale.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

26

WEB ASSETS - STATIC DIGITAL AD BANNERS

The below video shows how to use the Static Digital Ad Banner files and bring in your own product.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

27

WEB ASSETS - STATIC DIGITAL AD BANNERS

All digital ad banners each include 5 style variations for each size within the PSD files.

EXAMPLE

Version 1

Version 2

Version 3

PHOTOSHOP FILE LAYERS

Version 4

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Version 5

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

28

WEB ASSETS - STATIC DIGITAL AD BANNERS

1200 x 630 Facebook Timeline

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

21WEB23_MAGICATPLAY_DMK_HP.PSD

1080 x 1920

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

970 x 90

20WEB23_MAGICATPLAY_DMK_HP.PSD

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

22WEB23_MAGICATPLAY_DMK_HP.PSD

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

29

WEB ASSETS - STATIC DIGITAL AD BANNERS 336 x 280 ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

23WEB23_MAGICATPLAY_DMK_HP.PSD

1080 x 1080

120 x 600

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

24WEB23_MAGICATPLAY_DMK_HP.PSD

25WEB23_MAGICATPLAY_DMK_HP.PSD

THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

30

WEB ASSETS - BANNER ADS

The below video shows how to use the Dynamic and Rich Media Banner files and bring in your own product.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

31

WEB ASSETS - DYNAMIC BANNER AD

PREVIEW VIDEOS IN PRESENTATION MODE

300 x 250 ASSET TYPE: Adobe After Effects LOCALIZATION: Not Applicable

26WEB23_MAGICATPLAY_DMK_HP.ZIP THESE ASSETS ARE FOR REFERENCE ONLY AND ARE NOT APPROVED FOR USE. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

32

WEB ASSETS - RICH MEDIA BANNER ADS

PREVIEW VIDEOS IN PRESENTATION MODE

300 x 250

728 x 90

ASSET TYPE: Adobe After Effects LOCALIZATION: Not Applicable

27WEB23_MAGICATPLAY_DMK_HP.ZIP THESE ASSETS ARE FOR REFERENCE ONLY AND ARE NOT APPROVED FOR USE. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

33

WEB ASSETS - NEWSLETTERS These newsletter templates are designed to align with the format we currently use in our US email newsletter sends. It will work for both desktop and mobile displays. You can customize the layouts and do not need to stick with the way they are currently organized. For example, if you only want to include all single image square modules and don’t want to use the double image modules, you can do that! You can also change the order or quantity of modules as you wish. We have provided layered files for two different options which you can use to A/B test or simply to have some variety. You will need to slice up the modules to implement them into some sort of CRM/email marketing software to code the newsletter. If you are unfamiliar with this process, you might want to consider hiring a local marketing agency to assist.

Design Considerations • When designing the creative that goes inside the modules, you can either focus on a single product SKU or a collage of products.

• In the US, we have seen better performance with lifestyle imagery for single products. In addition, we have seen better sales conversion (in general) with a collage of products that link to a branded e-commerce page with an assortment of product, rather than a single SKU detail page.

• Try not to include more than 5 modules in an email, otherwise you could see low clicks on the last set of modules.

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

34

WEB ASSETS - NEWSLETTERS VERSION 1

VERSION 2

VERSION 3

ASSET TYPE: Layered PSD LOCALIZATION: Not Applicable

28WEB23_MAGICATPLAY_DMK_HP.PSD THESE ASSETS ARE FOR EXAMPLE ONLY. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

35

IN STORE

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

36

IN STORE – DIGITAL DISPLAYS

PREVIEW VIDEOS IN PRESENTATION MODE

160 x 600

728 x 90

ASSET TYPE: Adobe After Effects LOCALIZATION: Not Applicable

29INSTORE23_MAGICATPLAY_DMK_HP.ZIP THESE ASSETS ARE FOR REFERENCE ONLY AND ARE NOT APPROVED FOR USE. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

37

IN STORE – DIGITAL DISPLAYS

PREVIEW VIDEOS IN PRESENTATION MODE

160 x 600

728 x 90

ASSET TYPE: Adobe After Effects LOCALIZATION: Not Applicable

30INSTORE23_MAGICATPLAY_DMK_HP.ZIP THESE ASSETS ARE FOR REFERENCE ONLY AND ARE NOT APPROVED FOR USE. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

38

IN STORE – DIGITAL DISPLAYS

PREVIEW VIDEOS IN PRESENTATION MODE

160 x 600

728 x 90

ASSET TYPE: Adobe After Effects LOCALIZATION: Not Applicable

31INSTORE23_MAGICATPLAY_DMK_HP.ZIP THESE ASSETS ARE FOR REFERENCE ONLY AND ARE NOT APPROVED FOR USE. FOR FINAL ASSETS SEE PG. 4 FOR INSTRUCTIONS. WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

39

BRAND ASSURANCE

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

40

SOURCE GUIDES All art used to create the assets in this toolkit were pulled from the following guides:

Magic at Play Mass Retail Guide File Name: 00GUIDESL229370174_GSPOP_HP.PDF

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © &

Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling. (s23)

41