1 minute read
BBB® Business Tip
How businesses can use video to attract customers
Video is vital for local businesses. Today, it’s easier than ever for you to produce video content. Video marketing is engaging and captures your audience’s attention, so it’s essential to figure out how best to incorporate video into your marketing strategy.
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Did you know that 54% of consumers reported that they want to see video content from the businesses they support? Source: Hubspot
Here are some quick tips:
Think about your own experiences. Visually show customers what you’re selling, helping them see what they’re missing out on if they don’t make a purchase.
Your video doesn’t have to be planned, polished, and perfect. In fact, a rugged video might make you feel more authentic to your audience.
If customers post videos with your products on social media, reshare their content. Repurposing video content gives you free marketing material and helps your customers feel appreciated.
Film your brand story, local guides, customer stories, product launches, or tutorial videos.
