1660 Old Antlers Way

at Keller Williams Integrity

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

Dwain Lacey AUGUST 9, 2022

John Taylor The Bartic Group

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

Online Valuation Analysis How accurate are Zestimates?

13.7%

$113,300

Zestimates varied up to 13.7% or $113,300 compared to actual MLS prices.

A

1 Active

ADDRESS

PRICE

ZESTIMATE

DIFFERENCE

$825,000

$711,700

-13.7%

PRICE

ZESTIMATE

DIFFERENCE

$725,000

$725,003

0.0%

SOLD DATE

SOLD PRICE

ZESTIMATE

DIFFERENCE

19896 Alexandria Drive

5/31/22

$800,000

$815,900

2.0%

1802 Painter Drive

2/14/22

$750,000

$790,900

5.5%

1765 Old Antlers Way

3/31/22

$845,000

$878,300

3.9%

19805 Chisholm Trail

P

1 Pending

ADDRESS

20230 Doewood Drive

S

3 Sold

ADDRESS

Source: Zillow

John Taylor The Bartic Group Cell: 3039156054

3

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

Map of Comparable Listings

STATUS:

MLS #

STATUS

ADDRESS

A = ACTIVE

P = PENDING

S = CLOSED

BEDS

BATHS

SQFT

PRICE

1660 Old Antlers Way

5

4.00

4,277

-

1

Subject

2

7587077

A

19805 Chisholm Trail

4

3.00

3,271

$825,000

3

9777831

P

20230 Doewood Drive

5

3.00

2,971

$725,000

4

5222936

S

19896 Alexandria Drive

5

3.00

3,151

$800,000

5

8523761

S

1802 Painter Drive

5

4.00

3,669

$750,000

6

6002429

S

1765 Old Antlers Way

7

4.00

4,635

$845,000

John Taylor The Bartic Group Cell: 3039156054

4

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

19805 Chisholm Trail

Monument, CO 80132

$825,000 ACTIVE

4 Beds 3.00 Baths Year Built 1998

7/27/22

MLS #7587077 3,271 Sq. Ft. ($252 / sqft) Days on market: 10

Details Prop Type: Single Family Residence

3/4 Baths: 1.0

List Price: $825,000

Middle: Lewis-Palmer

Lot Size (sqft): 26,571

Orig list price: $825,000

County: El Paso

Garages: 3

Taxes: $2,622

Elementary: LewisPalmer

Subdivision: Woodmoor

List date: 7/27/22

Style: Contemporary

Updated: Aug 6, 2022 4:25 AM

School District: LewisPalmer 38

Full baths: 2.0

High: Palmer Ridge

Features Association Yn: false

Levels: One

Basement: Finished, Walk-Out Access

Listing Terms: Cash, Conventional, VA Loan

Below Grade Unfinished Area: 511.0

Living Area Total: 3271

Construction Materials: Frame

Main Level Bathrooms: 2

Cooling: None Exterior Features: Private Yard Heating: Forced Air

Lot Features: Corner Lot Main Level Bedrooms: 2 Parking Total: 3 Patio And Porch: Covered, Deck

Road Frontage Type: Public Road Road Responsibility: Public Maintained Road Road Surface Type: Paved Roof: Composition Senior Community Yn: false Sewer: Community

Tax Legal Description: LOT 15 DOEWOOD SUB FIL NO 1A Tax Year: 2021 Utilities: Cable Available, Electricity Connected, Natural Gas Connected, Phone Connected Water Source: Public Zoning: RR-0.5

Structure Type: House

John Taylor The Bartic Group Cell: 3039156054

5

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

Remarks This is the home you've been waiting to come on the market! Ideal one level living with master at one end of the house and 2nd bedroom at the other end for maximum privacy. Office, Laundry and Dining Room are on main level, too. Great Room has 14 foot ceilings and beautiful heart-warming stone fireplace. Spacious kitchen includes pantry, tons of cabinets and walks out to HUGE composite deck surrounded by all of Mother Nature's glory. The walk out basement has 2 more bedrooms, Rec Room and large workshop plus access to 2nd expansive covered composite deck. This home is ideally located at the end of the road with beautiful mountain vistas and just minutes from I-25 with easy drive to both Colorado Springs and Denver. Come see - soon!

John Taylor The Bartic Group Cell: 3039156054

6

Comparative Market Analysis

19805 Chisholm Trail $825,000 ACTIVE

7/27/22

1660 Old Antlers Way, Monument, Colorado 80132 Monument, CO 80132

4 Beds 3.00 Baths Year Built 1998

MLS #7587077 3,271 Sq. Ft. ($252 / sqft) Days on market: 10

John Taylor The Bartic Group Cell: 3039156054

7

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

20230 Doewood Drive $725,000 PENDING

Monument, CO 80132

5 Beds 3.00 Baths Year Built 1994

7/22/22

MLS #9777831 2,971 Sq. Ft. ($244 / sqft) Days on market: 1

Details Prop Type: Single Family Residence

Lot Size (sqft): 22,204 Garages: 2

Updated: Aug 5, 2022 1:50 PM

School District: LewisPalmer 38

County: El Paso

List date: 7/21/22

List Price: $725,000

High: Palmer Ridge

Subdivision: Heights

Pending date: 7/22/22

Orig list price: $725,000

Middle: Lewis-Palmer

Full baths: 2.0

Off-market date: 7/22/22

Assoc Fee: $220

Elementary: LewisPalmer

3/4 Baths: 1.0

Taxes: $2,444

Features Appliances: Dishwasher, Disposal, Dryer, Humidifier, Microwave, Oven, Range, Refrigerator, Washer Association Fee Frequency: Annually Association Fee Includes: Security Association Name: The Heights POA Association Phone: 000-000-0000

Association Yn: true Basement: Partial Below Grade Unfinished Area: 168.0 Building Area Source: Public Records Construction Materials: Frame Cooling: Central Air Exterior Features: Garden, Private Yard, Rain Gutters

Fireplace Features: Gas, Great Room Fireplaces Total: 1 Heating: Forced Air

Interior Features: Breakfast Nook, Built-in Features, Ceiling Fan(s), Eat-in Kitchen, Entrance Foyer, Five Piece Bath, High Speed Internet, Kitchen Island, Laminate Counters, Open Floorplan, Pantry, Primary Suite, Utility Sink, Vaulted Ceiling(s), Walk-In Closet(s) Levels: One

Fencing: Partial

John Taylor The Bartic Group Cell: 3039156054

8

Comparative Market Analysis

Listing Terms: Cash, Conventional, VA Loan Living Area Total: 2971

1660 Old Antlers Way, Monument, Colorado 80132

Parking Total: 2 Patio And Porch: Deck, Patio

Lot Features: Landscaped, Level, Sprinklers In Front, Sprinklers In Rear

Road Frontage Type: Public Road

Main Level Bathrooms: 2

Road Surface Type: Paved

Main Level Bedrooms: 3 Parking Features: Concrete, Exterior Access Door

Road Responsibility: Public Maintained Road

Roof: Composition

Security Features: Carbon Monoxide Detector(s), Smoke Detector(s)

Utilities: Cable Available, Electricity Connected, Natural Gas Connected

Senior Community Yn: false

Water Source: Public

Sewer: Community Structure Type: House Tax Legal Description: LOT 3 HEIGHTS FIL TWO

Virtual Tour: View Window Features: Skylight(s), Window Coverings, Window Treatments Zoning: RS-20000

Tax Year: 2021

Remarks Looking for Main Level Living? This house has it with over 1900 square feet and 3 bedrooms on the main level! This amazing stucco and brick rancher sits on a beautifully landscaped 1/2 acre lot with mountain views! Open and bright living area with vaulted ceilings, skylight, walk-out doors to the deck and 3-sided stacked stone fireplace shared with the breakfast nook and kitchen. Spacious sunny kitchen with stainless steel appliances, new farm sink and faucet, island, pantry, and bar area with sink. Formal dining room adjoins or enjoy the mountain views from the breakfast nook. Two main-level bedrooms share a full bath, and the master retreat features a walk-in closet, en suite 5pc bath with seamless glass shower, new sinks/ faucets, jetted tub, and walk-out to the deck. The finished lower level has a cozy family room, two bedrooms, a 3/4 bath and ample storage space. The huge main-level laundry room has cabinetry, a sink, washer/dryer, and electrical outlet for an upright freezer. DO NOT MISS the garage with garden service door and elevator access to the suspended upper storage! The back yard is a peaceful retreat with 2016 Treks deck, expanded patio, mountain views, fragrant gardens, 4' split rail and mesh fence, and a storage shed for all of your gardening tools. This home has central air, a 2020 roof on the house and shed, maintenance-free vinyl coated steel soffit and fascia, new interior/exterior lighting, and so much more! Easy I-25 access, close to Palmer Ridge High School, and minutes to the shopping/dining of downtown Monument and Palmer Lake.

John Taylor The Bartic Group Cell: 3039156054

9

Comparative Market Analysis

20230 Doewood Drive $725,000 PENDING

7/22/22

1660 Old Antlers Way, Monument, Colorado 80132 Monument, CO 80132

5 Beds 3.00 Baths Year Built 1994

MLS #9777831 2,971 Sq. Ft. ($244 / sqft) Days on market: 1

John Taylor The Bartic Group Cell: 3039156054

10

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

19896 Alexandria Drive $800,000 CLOSED

Monument, CO 80132

5 Beds 3.00 Baths Year Built 2016

5/31/22

MLS #5222936 3,151 Sq. Ft. ($254 / sqft) Days on market: 2

Details Prop Type: Single Family Residence

Garages: 3

List Price: $725,000

Middle: Lewis-Palmer

List date: 4/21/22

Orig list price: $725,000

County: El Paso

Sold date: 5/31/22

Taxes: $4,035

Elementary: LewisPalmer

Subdivision: Misty Acres

Off-market date: 4/23/22

Full baths: 3.0

Updated: May 31, 2022 8:11 AM

School District: LewisPalmer 38

Lot Size (sqft): 23,087

High: Palmer Ridge

Features Appliances: Cooktop, Dishwasher, Disposal, Double Oven, Microwave, Refrigerator Basement: Finished

Flooring: Carpet, Tile, Wood

Below Grade Unfinished Area: 361.0

Interior Features: Ceiling Fan(s), Eat-in Kitchen, Entrance Foyer, Five Piece Bath, Granite Counters, Kitchen Island, Open Floorplan, Pantry, Walk-In Closet(s)

Heating: Forced Air

Levels: One

Association Yn: false

Building Area Source: Public Records Concessions: No Construction Materials: Frame

Cooling: None Fireplace Features: Gas, Great Room Fireplaces Total: 1

Listing Terms: Cash, Conventional Living Area Total: 3151 Main Level Bathrooms: 2 Main Level Bedrooms: 3

Parking Features: Oversized Parking Total: 3 Property Condition: Updated/Remodeled Road Surface Type: Paved Roof: Composition Senior Community Yn: false Sewer: Public Sewer Structure Type: House

John Taylor The Bartic Group Cell: 3039156054

11

Comparative Market Analysis

Tax Legal Description: LOT 30 MISTY ACRES SUB FIL NO 3

1660 Old Antlers Way, Monument, Colorado 80132

Tax Year: 2020

Virtual Tour: View

View: Mountain(s)

Water Source: Public

Zoning: PUD

Remarks Impeccably Maintained Ranch Style Home with Finished Lower Level! Beautiful Setting with Spectacular Pikes Peak Mountain Views! Over 1/2 Acre, Professionally Landscaped! Front Patio with Room For Seating!

Foyer with Wrought Iron Railing! Great Room with Fireplace Open to the Gourmet Kitchen! Kitchen Features Granite Counters, Stainless Appliances, Refrigerator is Included, Gas Cook Top, Breakfast Bar/Center Island with Pendant Lights, Walk In Pantry & Patio Access! Formal Dining Room! Beautiful Wood Floors From Entry, through the Dining Room & Kitchen! Spacious Master Suite with 5 Piece Bath, Custom Walk In Shower & Walk In Closet! Finished Lower Level Offers Large Family Room, Additional 2 Bedrooms & Full Bath! Fenced Yard, Enjoy the Back Yard Extended Custom Patio with Unbelievable Mountain Views & Garden Beds! Oversized 3 Car Garage to Accommodate Larger Vehicles! Perfect Driveway with Lots of Sunshine, for Easy Snow Removal! Low Taxes! No HOA, Bring Your Toys! Pristine Condition, Original Owners!

John Taylor The Bartic Group Cell: 3039156054

12

Comparative Market Analysis

19896 Alexandria Drive $800,000 CLOSED

5/31/22

1660 Old Antlers Way, Monument, Colorado 80132 Monument, CO 80132

5 Beds 3.00 Baths Year Built 2016

MLS #5222936 3,151 Sq. Ft. ($254 / sqft) Days on market: 2

John Taylor The Bartic Group Cell: 3039156054

13

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

1802 Painter Drive

Monument, CO 80132

$750,000 CLOSED

5 Beds 4.00 Baths Year Built 2009

2/14/22

MLS #8523761 3,669 Sq. Ft. ($204 / sqft) Days on market: 1

Details Prop Type: Single Family Residence

Lot Size (sqft): 22,521 Garages: 3

Updated: Feb 14, 2022 5:28 AM

School District: LewisPalmer 38

County: El Paso

List date: 1/3/22

List Price: $725,000

High: Palmer Ridge

Subdivision: Misty Acres

Sold date: 2/14/22

Orig list price: $725,000

Middle: Lewis-Palmer

Full baths: 3.0

Off-market date: 1/4/22

Taxes: $3,020

Elementary: LewisPalmer

Appliances: Dishwasher, Disposal, Microwave, Oven, Refrigerator, Self Cleaning Oven, Sump Pump

Concessions: Buyer Closing Costs/Seller Points Paid

Fireplace Features: Dining Room, Gas, Living Room

Concessions Amount: 1200

Fireplaces Total: 1

Association Yn: false

Construction Materials: Frame

Interior Features: Built-in Features, Eat-in Kitchen, Five Piece Bath, High Ceilings, High Speed Internet, Master Suite, Pantry, Radon Mitigation System, Walk-In Closet(s), Wet Bar

Half baths: 1.0

Features

Basement: Full

Flooring: Carpet, Tile, Wood Heating: Forced Air

Below Grade Unfinished Area: 166.0

Cooling: Central Air

Building Area Source: Public Records

Exterior Features: Fire Pit

Listing Terms: Cash, Conventional, FHA, VA Loan

Fencing: Partial

Living Area Total: 3669

Direction Faces: South

Levels: Two

John Taylor The Bartic Group Cell: 3039156054

14

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

Lot Features: Corner Lot, Landscaped, Level, Mountainous, Sloped

Road Surface Type: Paved

Main Level Bathrooms: 1

Senior Community Yn: false

Parking Features: Concrete Parking Total: 3 Patio And Porch: Deck

Roof: Composition

Sewer: Public Sewer Structure Type: House

Tax Legal Description: LOT 20 MISTY ACRES SUB FIL NO 1 Tax Year: 2020

Virtual Tour: View Water Source: Private Zoning: PUD

Utilities: Cable Available, Electricity Connected, Natural Gas Connected, Phone Connected View: Mountain(s)

Remarks Lovely updated home with gorgeous mountain views of the Front Range and Greenland Open Space in the area of Misty Acres in Monument. Large acre corner lot with easy access to I-25 for commuting to Denver or Colorado Springs. This 3,834 sq ft home features a spacious great room along with a formal dining room that included a 3-sided gas fireplace and bamboo floors. The gourmet kitchen boasts granite countertops, updated cabinets, tile floors, a gas range, stainless steel appliances, a pantry and a breakfast nook that walks out to the Trex deck and the fenced backyardperfect for entertaining. The upper level features a spacious loft/family room with two closets, a large master retreat with 5 piece bath and walk-in closet, two additional bedrooms and a full bath. The lower level has recently been finished to include two additional bedrooms and a fourth bathroom. The basement space features stained concrete flooring and garden level windows to allow for a spacious feel and lots of light.

John Taylor The Bartic Group Cell: 3039156054

15

Comparative Market Analysis

1802 Painter Drive $750,000 CLOSED

2/14/22

1660 Old Antlers Way, Monument, Colorado 80132 Monument, CO 80132

5 Beds 4.00 Baths Year Built 2009

MLS #8523761 3,669 Sq. Ft. ($204 / sqft) Days on market: 1

John Taylor The Bartic Group Cell: 3039156054

16

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

1765 Old Antlers Way

Monument, CO 80132

$845,000 CLOSED

7 Beds 4.00 Baths Year Built 2006

3/31/22

MLS #6002429 4,635 Sq. Ft. ($182 / sqft) Days on market: 4

Details Prop Type: Single Family Residence

Lot Size (sqft): 28,880 Garages: 3

Updated: Mar 31, 2022 8:18 AM

School District: LewisPalmer 38

County: El Paso

List date: 2/10/22

List Price: $840,000

High: Palmer Ridge

Subdivision: Misty Acres

Sold date: 3/31/22

Orig list price: $840,000

Middle: Lewis-Palmer

Full baths: 3.0

Off-market date: 2/14/22

Taxes: $3,438

Elementary: LewisPalmer

Builder Model: Mount Vernon

Exterior Features: Spa/ Hot Tub

Builder Name: Lennar

Fencing: None

Building Area Source: Appraiser

Fireplace Features: Family Room, Gas Log

Concessions: Buyer Closing Costs/Seller Points Paid

Flooring: Carpet, Tile, Wood

Concessions Amount: 500

Horse Yn: false

Interior Features: Breakfast Nook, Ceiling Fan(s), Central Vacuum, Eat-in Kitchen, Entrance Foyer, Five Piece Bath, Granite Counters, High Ceilings, Kitchen Island, Primary Suite, Open Floorplan, Pantry, Utility Sink, Vaulted Ceiling(s), Walk-In Closet(s)

3/4 Baths: 1.0

Features Appliances: Cooktop, Dishwasher, Disposal, Double Oven, Gas Water Heater, Humidifier, Microwave, Refrigerator, Self Cleaning Oven Association Yn: false Basement: Exterior Entry, Finished, Full, Sump Pump, Walk-Out Access Below Grade Unfinished Area: 66.0

Construction Materials: Frame

Heating: Forced Air

Levels: Two

Cooling: Central Air

John Taylor The Bartic Group Cell: 3039156054

17

Comparative Market Analysis

Listing Terms: Cash, Conventional, FHA, VA Loan

1660 Old Antlers Way, Monument, Colorado 80132

Parking Total: 3 Patio And Porch: Deck

Living Area Total: 4635

Road Responsibility: Public Maintained Road

Lot Features: Open Space, Sprinklers In Front, Sprinklers In Rear

Road Surface Type: Paved

Main Level Bathrooms: 1

Roof: Composition

Security Features: Carbon Monoxide Detector(s), Security System, Smart Locks, Smoke Detector(s)

Tax Year: 2020

Senior Community Yn: false

View: Mountain(s)

Sewer: Public Sewer

Main Level Bedrooms: 1

Structure Type: House

Parking Features: Dry Walled, Insulated

Tax Legal Description: LOT 3 MISTY ACRES SUB FIL NO 1

Utilities: Cable Available, Electricity Connected, Natural Gas Connected, Phone Available Water Source: Public Window Features: Double Pane Windows, Window Coverings Zoning: PUD

Remarks Wow! This gorgeous one-owner home sits adjacent to wide open space. Bright and light inside this gorgeous home with mountain views from many windows. Dramatic entry with high-volume ceilings and grand circular staircase with wrought iron detail. Hand-scraped Hickory wood flooring at entry, kitchen and dining room. Cozy family room with gas fireplace and surround sound prewire. Main floor bedroom/office with full bath makes a wonderful guest suite. Gourmet kitchen with stainless steel appliances and slab granite countertops. Upgraded door hardware and plumbing fixtures. The master bedrooms suite is spacious with an abundance of closet space and luxurious 5 piece bath. The large safe in the master bedroom closet is included. The upper floor also includes three additional nice-sized bedrooms with walk-in closets. The garden-level basement offers flex space, two additional bedrooms, a 3/4 bath and game room that is prewired for surround sound. Freshly painted interior. Two furnaces, 2 hot water heaters and 2 air conditioners as well central vacuum to keep you comfortable and convenience. Large treks deck off kitchen makes entertaining a breeze! You won't want to miss this special home. Buyer's or Buyer's Agent to verify all details. This sale must be written contingent upon the Seller finding an acceptable replacement home.

Please allow for up to 60 days. Professional photos will be uploaded very soon.

John Taylor The Bartic Group Cell: 3039156054

18

Comparative Market Analysis

1765 Old Antlers Way $845,000 CLOSED

3/31/22

1660 Old Antlers Way, Monument, Colorado 80132 Monument, CO 80132

7 Beds 4.00 Baths Year Built 2006

MLS #6002429 4,635 Sq. Ft. ($182 / sqft) Days on market: 4

John Taylor The Bartic Group Cell: 3039156054

19

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

Comparable Property Statistics A

1 Active Listings LOWEST

$825,000

P

$825,000

HIGH

$825,000

AVG PRICE / SQFT

AVG DOM

$252

10

AVG PRICE / SQFT

AVG DOM

$244

1

AVG PRICE / SQFT

AVG DOM

$214

2

1 Pending Listings LOWEST

$725,000

S

AVERAGE

AVERAGE

$725,000

HIGH

$725,000

3 Sold Listings LOWEST

$750,000

AVERAGE

$798,333

HIGH

$845,000

John Taylor The Bartic Group Cell: 3039156054

20

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

Sold Property Analysis Averages

104.6%

Homes sold for an average of 104.6% of their list price.

2

Days on market

It took an average of 2 days for a home to sell.

Analysis ADDRESS

ORIG LIST PRICE

SOLD PRICE

% OF ORIG LIST PRICE

DOM

$ PER SQFT

19896 Alexandria Drive

$725,000

$800,000

110.34%

2

$254

1802 Painter Drive

$725,000

$750,000

103.45%

1

$204

1765 Old Antlers Way

$840,000

$845,000

100.60%

4

$182

$763,333

$798,333

104.59%

2

$214

Averages

John Taylor The Bartic Group Cell: 3039156054

21

Comparative Market Analysis

1660 Old Antlers Way, Monument, Colorado 80132

Summary of Comparable Properties A

ACTIVE LISTINGS

ADDRESS

19805 Chisholm Trail

SOLD DATE

BEDS

BATHS

SQFT

PRICE

$/SQ.FT

-

4

3.00

3,271

$825,000

$252

3,271

$825,000

$252

Averages

P

PENDING LISTINGS

ADDRESS

20230 Doewood Drive

SOLD DATE

BEDS

BATHS

SQFT

PRICE

$/SQ.FT

-

5

3.00

2,971

$725,000

$244

2,971

$725,000

$244

Averages

S

SOLD LISTINGS

ADDRESS

SOLD DATE

BEDS

BATHS

SQFT

PRICE

$/SQ.FT

19896 Alexandria Drive

5/31/22

5

3.00

3,151

$800,000

$254

1802 Painter Drive

2/14/22

5

4.00

3,669

$750,000

$204

1765 Old Antlers Way

3/31/22

7

4.00

4,635

$845,000

$182

3,818

$798,333

$214

Averages

John Taylor The Bartic Group Cell: 3039156054

22

at Keller Williams Integrity

INTELLIGENT PRICING & TIMING Pricing a home for sale is as much art as science, but there are a few truisms that never change. ☐ ☐ ☐

Fair market value attracts buyers, overpricing never does.

The first two weeks of marketing are crucial.

The market never lies, but it can change its mind.

ASKING PRICE

PERCENTAGE OF BUYERS

+15%

10%

+10%

30%

Market Value

60%

-10%

75%

-15%

90%

Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area.

Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake.

Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range.

ACTIVITY

at Keller Williams Integrity

1

2

3

4

5

6

TIME ON MARKET (IN WEEKS)

Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.

With a sign in the yard, a description in the local Multiple Listing Service, distribution across the internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks.

If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price.

Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage.

The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value.

Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.

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