WELCOME TO THE 2019 YEAR ARIZONA BLACK RODEO! We hope you are as excited about this annual event as we are! The Arizona Black Rodeo Association is proud to once again bring the Arizona Black Rodeo to you – our 8th annual event. We hope you enjoy the event. The mission of the Arizona Black Rodeo Association is to celebrate African-American history, culture, and create memories. Our six core values are Youth, Community, Agriculture, Education, Health and Entertainment. This annual Rodeo promotes an appreciation for our cultural heritage and provides education about the role African Americans played in shaping the Arizona and the entire West while providing youth with a handson experience. It is a gathering place where family values will be honored and individuals of all ages will be entertained. The mission of the association will further be accomplished by developing educational activities to encourage youth and community to promote agriculture as a way for a healthy life. We want to thank our entire Arizona Black Rodeo team for their hard work to make this event a success. We also want to give a big shout out to our sponsors, the cowboys and cowgirls, special dignitaries and guests, and, to you, the FANS. Without you we couldn't rodeo! So, Arizona, Let’s Rodeo! Best of luck to all the contestants! Yours truly, Lanette Campbell Arizona Black Rodeo Producer
#AZBLACKRODEO #BOOTUP SEE YOU IN 2020!
IN MEMORY
EDWARD JB KEEYLOCKO
Edward Keeylocko, the founder of Cowtown Keeylocko – an 80-acre ranch town about 40 miles southwest of Tucson – died on Christmas Day. He was 87.
As the only town owned by a Black man in Arizona, Cowtown Keeylocko was estabished around 1974 or 1975. Keeylocko had difficulty with other ranchers during a cattle auction; facing racial discrimination, no one would buy from him. A White man at the auction said he should build his own town and sell his cattle there.
In an article by Arizona Daily Star, Keeylocko got his first taste of Arizona during his time as an Army platoon sergeant. After a welcoming experience at a Tombstone bar, he returned after completing 23 years in the military, including two tours in Vietnam and one in the Korean War.
He pursued a bachelor’s in agriculture at the University of Arizona before purchasing the land that would ultimately become Cowtown Keeylocko.
His story has been documented on numerous media outlets, such as CNN, Men’s Health and British Broadcasting Corporation.
Keeylocko’s biological mother abandoned him on someone’s doorstep – a Black baby with red hair and swamp green eyes. He grew up feeling different, a self-proclaimed minority of minorities.
“I can’t change me,” he said. “I wouldn’t if I could.”
What Keeylocko did change was the world around him. His advice was “dream of things that never were.”
“I’m a believer that if you come this way on Earth, you need to contribute something to it,” he told the Star.
He would say, “When I pass on don’t cry for me Suga, just make sure my legacy lives on.”
He regularly attended the Arizona Black Rodeo. A memorial weekend is planned for March 15-17 at his ranch.
“His presence really would take your breath away. His stories keep you on the edge of your seat and you just want to hear more and more. He just exudes pride and everything that you want to be,” said Attice Keeylocko, Ed’s granddaughter. “You would walk out of a room with him thinking you could fly.”
A service will be Saturday, March 16. The event will be officiated by Buffalo Soliders and feature: a candlelight vigil, musical performances, karaoke and testimonials (Friday); an award ceremony, Ed’s Tequila Toast, storytelling, special performances (Saturday); and a final send off (Sunday). Each night will have food, drinks and camping.
Keeylocko’s granddaughter, Attice Keeylocko stated: “He is counting on all of us to continue his legacy.”
On a GoFundMe page (Cowtown Keeylocko Memorial/Rebuilding Fund) set up to introduce the nonprofit Keeylocko Prioneering and Legacy Organization, it says: “He built Cowtown Keeylocko for the love and equality of all people. Everyone is always welcome in Cowtown Keeylocko.”
Funds are for rebuilding and restoring the town. When he took ill, his buildings were vandalized and possessions stolen.
Visit cowtownkeeylocko.com for more information and to RSVP for memorial weekend.
A Cowboy’s Prayer
Our Most Gracious and Heavenly Father, we pause in the midst of this festive occasion, mindful of the many blessings that you have bestowed upon us. We would ask today, Lord, that you be with us in this Rodeo arena as you will also be with us in the arena of Life. As Cowboys, Lord, we don’t ask that we never break a barrier or draw the steer that won’t lay; draw around a chute fighting horse or a bull that is impossible to ride. Help us compete in life’s arenas honest as the horse we ride and in a manner as clean and pure as the wind that blows across the Western plain. So when we make that last inevitable ride, to the country up there where the grass grows green, lush and the stirrup high, and the water runs cool, clear and deep, that you as our final judge, will tell us that our entry fees are paid. We ask these things in Christ’s name. Amen.
HISTORY OF THE BLACK COWBOY Black cowboys or African American cowboys were largely African American freedmen after the Civil War who were drawn to cowboy life, in part b e c a u s e t h e re w a s n o t q u i t e a s m u c h discrimination in the west as in other areas of American society at the time. Some estimates suggest that in the late 19th century, 20 percent of all cowboys may have been African American.
As farmers began looking for new lands to cultivate in the West, a demand for people skilled in herding and ranching grew. The unsettled West attracted ambitious people of all colors seeking a better life than they had in the East. For enslaved Blacks the West offered freedom and refuge from the bonds of slavery. It also gave African Americans a chance at better earnings.
Estimate suggest that twenty percent of all cowhands were Black. In fact, the label “cowboy” is thought by some to have originally been a derogatory term used to describe Black “cowhands”. Buckaroo, another English word for a cowboy, is thought to be an Anglicization of vaquero, Spanish for a horseback-mounted cattle driver. One author suggests that "buckaroo" is actually derived from the African word, bakara, meaning "white man, master, boss.”
Cowboys
• Nat Love or Deadwood Dick, acclaimed for
his rodeo skills, best-known for his autobiography The Life and Adventures of Nat Love.
• Addison Jones, range boss, best-known for driving cattle though the Goodnight–Loving Trail in New Mexico.
• Charley Willis was called The Singing Cowboy.
• George Glenn rode the Chisholm Trail in 1870.
• Jesse Stahl once rode a bronco backwards with a suitcase in hand.
• John Ware was a highly respected rancher.
• "One Horse Charlie" rode with the Shoshone Indians.
• Despite his criminal ways, Isom Dart was known as a kind and generous man, but he could never escape his cow rustling past. At the age of 51, he was shot in the back by the bounty hunter Tom Horn.
• Bill Pickett worked with Will Rogers and Tom Mix and performed in Rodeo shows all over the world. He invented the sport of Bulldogging on his horse Spradley.
• Bose Izard’s exemplary work on the GoodnightLoving Trail and his friendships with its founders cemented his name as a cowboy legend of the Wild West.
• Horses would flock to Bob Lemmons and follow him anywhere he went of their own free will.
Explorers, Pioneers & Founders
• The greatest jockey of the 19th century was an African American man named Ike Murphy.
• The success of the famous expeditions of Lewis & Clark has often been credited to Sacajawea, a very diplomatic Shoshone woman. But little of that credit has been attributed to York, William Clark’s slave since childhood.
• The founder of Chicago, Jean Baptiste Point du Sable, was born in 1745 in the Caribbean to a sea faring French father and an African slave mother.
• The Bango Family Dynasty began with Jean Bango, a former slave, who opened the first inn on Mackinaw Island sometime around 1787.
• James Beckwourth's skills as an explorer, translator, warrior, hunter, and, rider earned him a great reputation and made him a legend. Among his many accomplishments was his discovery of a mountain pass through Sierra Nevada, which became known as Beckwourth Pass.
• Edward Rose worked as a guide, interpreter and hunter for the most prominent trading companies of his time.
• Moses Harris was also known as the "Black Squire." He was one of the West’s most sought after and reliable guides.
Notable Women
• Stagecoach Mary Fields was born a slave in
• Tennessee and grew up to be six feet tall and she weighed 200 pounds. Under her apron she wore a Wesson gun and a .38 Smith and he was known to take down anyone who attempted trample on her rights.
• Henrietta Williams Foster was tougher than any man who crossed her path and she outperformed them with her livestock skills.
• Among the founding families of Los Angeles were the African grandparents of Maria Rita Valdez, owner of Rancho Rodeo de Las Aguas, known today as Beverly Hills.
WELCOME
Rodeo Announcer Marcous Friday (Tulsa, OK)
HISTORY OF BLACK COWBOYS BUFFALO SOLDIERS TRIBUTE
Steer Wrestling Sponsored by Boot Barn Calf Ropin' Event Sponsored by Hensley LINE DANCERS
Shades of Distinction American Legion Post 65
GRAND MARSHALS AND DIGNITARIES
Vice Mayor Henry Wade, Maricopa AZ John Goodie, Mesa AZ
Mutton Busting Sponsored by Maricopa County NAACP Youth Council
BLACK NATIONAL ANTHEM
Ladies Steer Undecorating Sponsored by AARP of Phoenix
“Lift Every Voice and Sing”
Kids Calf Scramble Sponsored by Wells Fargo COWBOY’S PRAYER
LINE DANCERS SCHOLARSHIP PRESENTATIONS
NATIONAL ANTHEM
GRAND ENTRY
Parade of Contestants
LET’S RODEO!
There will be five minutes between performances for announcements
CONGRATULATIONS TO OUR ARIZONA BLACK RODEO SCHOLARSHIP RECIPIENTS Reyna Johnson Joseph King Dequan Laskey Andrew Madden Ky’Manee Harding
Ladies Barrel Racing Sponsored by Stetson Relay Races Sponsored by Ciroc & Crown Royal Bull Riding Sponsored by Wrangler
RODEO EVENTS BULL DOGGIN’ If riding on the back of an ill-tempered bull isn’t enough, there’s always “doggin’” a bull. Most steers used in this event weight between 650 and 700 pounds and are chased down by a rider on horseback, at about 30 miles per hour! This is an event of speed, skill and raw nerve. THINGS TO LOOK FOR: Racing to overtake the steer, the “dogger” positions his horse alongside the bull, reaches with his right hand and grabs the steer’s right horn. As the horse speeds by the steer, the cowboy gets the horn in the crook of his right elbow. At the same time, his left hand passes down on the other horn while he veers off the horse to the left. Using his weight, momentum and determination, the dogger wrestles the steer to the ground making sure that the steer is lying flat on its side with all four feet and head in the same direction. Bull Doggin’ is the only event in which a cowboy is allowed help in the arena. His partner, called the “hazer,” watches for mistakes which happen if the steer slams on his brakes or veers away from the dogger. The hazer has to foresee these possibilities and correct them, often in a split second. SCORING: It’s all a matter of seconds; the fastest take down wins.
CALF ROPIN’ A race against the stop watch, Calf Ropin’ is one of the most popular of rodeo events – an event of perfect coordination between the rider and horse. The skill of both rider and horse as a team can be the difference between winning or losing. THINGS TO LOOK FOR: The calf races into the arena at full speed, the roper follows with is lariat whirling above his head while overtaking the calf at full gallop. After roping, the rider must dismount the horse, go to the calf, throw it, then tie three of the calf’s legs together with a short piece of rope. The tie must hold for six seconds. The roper remounts the horse and slacks the rope. SCORING: The difference between winning and losing is so slim that the times must deal in fractions of seconds, often with big dollars at stake.
BARREL RACIN’ When it comes to the importance of rider and hose working as a team, there is nothing like Barrel Racin’. This is one of two events open to cowgirls only. Roper and steer wrestler’s often borrow mounts and win, but take a barrel racer off her horse and it’s a whole different world. THINGS TO LOOK FOR: Three barrels are set up in a cloverleaf pattern; the horse and rider race around the barrels completing the pattern. Good barrel house require the spirit and speed of a quarter horse and the agility of a polo pony. SCORING: The best overall time wins. A five-second penalty assessed for each barrel knocked down, and the rider is disqualified if the pattern is run incorrectly.
LADIES STEER UNDECORATING Ladies Steer Undecorating is one of two events for cowgirls. This event consists of two participants – the contender and the hazer. THINGS TO LOOK FOR: Similar to steer wrestling, the hazer is responsible for keeping the steer running on a straight course. The contender chases the steer, which is decorated at the shoulder with a ribbon, and reaches down onto the steer’s shoulder while attempting to remove the ribbon. Once the contender has successfully removed the ribbon, she raises it high overhead to signal to the judge she is finished. All this happens as fast as the steer can run and requires tight coordination between rider and horse. SCORING: The contender with the fastest time is declared the winner.
PHOTOS BY
ARIZONA SPORTS PHOTOGRAPHY azespn.com Type to enter text
BULL RIDIN’ For excitement and the ultimate danger in rodeo, there is nothing to match Bull Ridin’. Weighing nearly a ton, yet with surprising agility, bucking bulls generally are bad tempered. Many of the crossbred Brahmans go a whole season without being ridden the required eight seconds. For the rider, it’s a contest of mind over matter – both for the rider as well as the bull. THINGS TO LOOK FOR: Riding is done with either hand gripping a loose rope with a bell attached. Watch how the rider uses his free arm, jerking and thrusting to counter the bull’s spins and lunges. The rider lunges his body forward as if to jump over his riding hand and will move his feet forward to grab a new hold. These are a series of complex movements learned after years of training to enable the rider to stay on as long as possible. After the eight-second ride is over the danger isn’t; the cowboy must run for his life from the bull to avoid being trampled or tossed in the air like a rag doll. The cowboy’s safety depends on his own speed and the skills of the rodeo clowns and bullfighters. SCORING: The rider must stay on the bull for eight seconds and is judged on how well he rides. The rider is disqualified for bucking off before the eight seconds is up or for touching himself, the animal or equipment with his free hand.
CHUTE BANNER SPONSORS Berry Realty
Boot Barn
Wrangler
SUPPORTERS & PARTNERS
Arizona Informant Newspaper American Legion Post 65 Arizona Buffalo Soldiers Arizona Buffalo Troopers Girl Scouts Troop #436 Shades of Distinction Line Dancers
Shellie’s Early Start Learning Center Ageez Hair Center Cuttie’s Barber Shop Nappy By Nature The Cut Barber Shop The Gallery Hair Experience The League Barber Shop
The Shop At Lefty’s Tommy’s Barber Shop Touba Upscale Barber Shop Betty Shelton (Sun City West) Travel Tips (Tucson) Bazaar Productions Whitten Printers
The Arizona Black Rodeo Association thanks all our sponsors! We definitely couldn't rodeo without you!
LET’S MEET ‘EM 2019 RODEO PARTICIPANTS & GUESTS
Vice Mayor Henry Wade (City of Maricopa), Grand Marshal
Henry Wade Jr., is the co-founder and past president of Arizona Association of Real Estate Brokers as well as a former board member of National Association of Real Estate Brokers (NAREB). He served as chair of NAREB National Political Action Committee. He is the previous chair of Pinal County Democratic Party and has served on the Pinal County and Arizona Democratic Party Executive Committees. Wade is a graduate of the first Maricopa Leadership Academy and spent four years on the Maricopa City Planning and Zoning Commission with one year as vice chair. Until his election, he served as a member of the Maricopa Police Chief's Citizen's Advisory Committee. Wade also has been called upon to participate in numerous community studies, task force and stakeholder review opportunities. With 30 years of real estate experience in the Valley of the Sun, Councilmember Wade brings a wealth of hands on experience to the Council. He began his real estate career selling homes parttime while stationed at Luke AFB. Upon his retirement from the Air Force in 1993, he opened Sabry, Inc., Real Estate Appraisals and then added Northstar Homes as part of his bundle of services. He also is a certified housing counselor, specializing in loss mitigation and foreclosure prevention. He is currently director of commercial and single family residential property management for Tiempo, Inc., a subsidiary of Chicanos Por La Causa. You only have to spend five minutes with him to feel his passion for the community he serves. Community service has been a part of Wade's life since he was 9. As part of his military career, Henry has lived in numerous communities throughout the world where he has been actively involved in community development and support. Locally, Henry was awarded as Unsung Hero of the Year from former Arizona State Senator Leah Landrum. He is the father of three sons and two grandsons; Henry enjoys working with children and traveling. Wade's personal motto is: "If you want to be taken seriously, you must be serious.”
John Goodie (Mesa AZ), Grand Marshal
John Goodie has been an Arizona East Valley resident for 33 years. Known by many as Big John with his trade mark Texas 10-gallon cowboy hat. He spearheaded that long nasty campaign drive towards that controversial Mesa MLK holiday which finally past in November 1996. He’s known for leading the Phoenix MLK marches with his bull horn with Dr Warren Stewart and “Victory Together” before the states MLK holiday. For his efforts he was the recipient of the Sprit of Unity award from the City of Mesa in 1997. On a national level John was the recipients of the National Education Association prestigious Human and Civil Rights award presented in 1998 in New Orleans La. He received the MLK Living the Dream Award presented by the City of Phoenix in 2000. On February 14th 2012 John was named as one of the Southeast Valley 10 leaders accompanied with Chandler’s founder Dr. A.J. Chandler 1910’s, U.S. Sen. Carl Hayden 1930’, Grady Gammage Sr. ASU President 1950’s and James Elmore ASU architecture Dean who created the Rio Salado project 1960’s s all who’ve made indelible marks on the region during the state of Arizona Centennial 100 years of Statehood 1912-2012 by the Arizona Republic Newspaper as the decade leaders. John was recognized for the 1990’s for his efforts towards the Mesa MLK holiday passage and current commitment towards civil rights and equality. His greatest personal honor was bestowed in 2013 selected as one of Arizona’s 76 Democratic Delegates who attended and cast a vote for President Barack Obama at the DNC convention in Charlotte N.C. He’s a member of several boards and committees. The Mesa MLK Committee, MLK Basketball Classic Committee, He served on the City of Mesa’s first inaugural Human Relations Advisory Board. John serves on the Mesa’s Police Chief Diversity Board. He also serves on the Mesa Alston House Committees. The house was the home of Mesa’s first black doctor. It now serves as the home of the Mesa MLK committee. Last year the Alston House was added to the National Historic Register. John’s from Houston, Texas, and arrived in Mesa, Arizona, in 1986 as an Engineer for the Boeing Company. John has been retired four years as a City of Mesa Park Ranger Officer, a position he held for as many as 25 years. He’s an assistant football coach at Mesa High School approaching his 20th year. He’s a community columnist for Arizona Republic newspaper and a guest commentary columnist for the Tribune Newspaper. An alumni of Langston University, Oklahoma Class of 1975, John was drafted in 1975 by the Baltimore Colts football team; he also had a short stint with the Pittsburgh Steelers. John married to his wife, Micki, and they reside in Gilbert. He’s a member and usher at St. Anne’s Catholic Church in Gilbert. He loves coaching football, weight lifting, riding horses and still enjoys reading the hard copy newspapers on weekends accompanied with a fresh pot of vanilla or hazelnut gourmet flavored coffee in the mornings… “priceless.”
LET’S MEET ‘EM 2019 RODEO PARTICIPANTS & GUESTS
Brian White, General Manager Born and raised in Oklahoma City, Oklahoma, Brian has been around horses and the sport of rodeo all his life. As a kid he would try to ride anything that would stand still long enough for him to get on it. His family used to put on a Labor Day rodeo where he would spend the entire summer riding horses and living out cowboy dreams. Brian remembers his secondgrade teacher telling him: “You'll never get anywhere in life acting like a clown." After college and his merits in football and track and field, he went rback to riding bulls. With marriage and children, he quit rodeo and concentrated on a regular job and trained horses. When attending his first rodeo after five years in Brookville, Kansas, the bullfighter broke his ankle on the first or second bull out; some friends asked if he would help out. He then pursued his passion. After being repeatedly turned as a bullfighter, eventually he was accepted by Lial Dodge from Kingman, Kansas. He soon worked for Bull Riders Only (predecessor of the PBR). Brian joined the International Professional Rodeo Association in 1997 and was the 1999 IPRA Freestyle Bullfighting World Champion. A few years later, he went to work for the Bill Pickett Invitational Rodeo and really got to see the country. He has worked junior, high school, college, open and amateur and professional rodeos and PBR events from coast to coast. When laid off from Oklahoma state service after seven years due to budgetary reasons, Brian concentrated on rodeo and horses on a full-time basis. He has protected some of the best rodeo athletes in the modern era. Avery Ford, Rodeo Clown Avery Ford, or "Spanky” as he is known at the rodeo, works as a rodeo clown. He says for him it is all about the children's reaction. "It just came natural to me to just be out there and just have fun with the crowd and mingle with the kids. The kids are the thing. I love the kids and just to see the smile on their face,” he told WMAZ, central Georgia's leading local news. Buffalo Troopers Motorcycle Club Phoenix Chapter The Buffalo Troopers Motorcycle Club Phoenix Chapter is affiliated with the National Association of Buffalo Soldiers/Troopers Motorcycle Clubs, which is a Black motorcycle club in the United States named for the historic African-American United States Army 9th and 10th Calvary – known as the “Buffalo Soldiers” seen in our patches. The NABSTMC is one of the largest Black motorcycles clubs in the USA, with more than 120 chapters in more than 40 states and Korea, and more than 2,000 U.S. members. The club’s objective is to educate, especially youth, about the history, racism, sacrifices and hardships that the Buffalo Soldiers of the 9th and 10th U.S. Cavalries. Our vision is to instill this knowledge into the minds and hearts of our youth, to become better citizens and leaders of tomorrow. Additionally, the group helps communities by: feeding the homeless; awarding scholarships for graduating high school seniors; and riding our motorcycles in support of organizations, including American Legion Post 65, local charities, Veterans organizations and more.
Buffalo Soldiers of America Inc. Arizona Chapter The Buffalo Soldiers of America Inc. - Arizona Chapter MC is a nonprofit organization founded in Arizona nine years ago by founder and president Chaz Jackson, a native Arizonan. The organization’s mission is to carry on the proud legacy and history and traditions of the Buffalo Soldiers from 1866-1948 by assisting with donations, fundraisers, and exhibitions in order to preserve all historic Buffalo Soldiers Sites, buildings and/ or foundations. The club also is active in charitable functions, such as: Toys for Tots, scholarships for eight grade students and support for the disabled Korean War Veterans at the VA Hospital Home. It has visited 55 schools and 11 colleges with presentations. The first Buffalo Soldier Museum Exhibit was established at the Buffalo Soldiers of America Headquarters in Phoenix (124 South 24th Street 85034).
LET’S MEET ‘EM 2019 RODEO PARTICIPANTS & GUESTS
Buffalo Troopers Motorcycle Club Phoenix Chapter
Buffalo Soldiers of America Inc. Arizona Chapter


Proud Supporter of the Arizona Black Rodeo
bootbarn.com


WE LOVE THE HOTTEST SHOW ON DIRT!
MARICOPA
Thank you rodeo fans for your support. We couldn't rodeo without you! Rodeo Producer: Lanette Campbell • Rodeo Secretary: Sheamekah Williams Rodeo Coordinator: Cloves Campbell Jr. • Grand Entry Coordinator: Carolyn Carter Stock Contractor: Osborne Rodeo Company • Rodeo Announcer: Marcous Friday General Manager: Brian White • Arena Director: Deon Osborne • Judges: Alfred Ousley, Kenneth LeBlanc Bullfighters: Gerald Wayne Rogers, Teaspoon • Rodeo Clown: Avery Ford Scholarship Chair: Cherise Nicholson • Marketing/Sponsors: Dominic Booker, Steven Larkins Social Media: Dina Levine, Cloves “Tre” Campbell Rodeo Committee: Alix Armstrong, Sharon Brackett, Kiri Bellamy, Chanette Campbell, Cedric Cisco Rebekah De La Cruz, Shari Fauntleroy Margaret Hayes, Sandra Hester, Dennis Prince Rickey McGee, Ramontay McConnell, Gwen McDew, Terrie Muhammad, John Robinson Shelia Robinson, Albert Summons, Carol Russell, Leah Staten, Daivon Woods IN MEMORY OF EDWARD JB KEEYLOCKO
— Special thanks to our local business supporters —
Arizona Informant Newspaper, Ageez Hair Center, American Legion, Another Level Barber Shop, Berry Realty, Betty Shelton (Sun City West), Cuttie’s Barber Shop, Girl Scouts Troop #436, Nappy By Nature, Natural Impressions Barber Shop/Salon, Shellie’s Early Start, The Cut Barber Shop, The Gallery Hair Experience The League Barber Shop, The Shop By Lefty’s, Tommy’s Barber Shop, Touba, Travel Tips (Tucson), Upscale Barber Shop


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