LOGO AND COLOR STANDARDS for print + online applications
January 2025
The role of a logo is to create a graphic identity that unifies an organization. Using a logo in a consistent way results in a stronger brand awareness. It helps distinguish an organization from its competitors and creates a strong visual identity.
The primary versions of the Baylor School logo incorporates the Baylor School “shield” that was introduced in 1993 as part of the new logo designed to mark Baylor’s Centennial. The primary logos combines the shield with the traditional “Old English B” which has been used to symbolize Baylor throughout our history.
The Baylor School Communications department has created a system of official logos that are to be used for the promotion of Baylor School. Their useage is outlined below.
COLORS
PANTONE 200C
ONLINE
RGB: 186/12/47 HEX: #ba0c2f PRINT
CMYK: 0/94/75/27
PRIMARY LOGOS
ONE COLOR TWO COLOR REVERSED
PANTONE 424C
ONLINE
RGB: 112/115/114 HEX: #707372 PRINT
CMYK: 3/0/1/55
WORD MARKS
Same color standards apply to word marks as primary logos.
FONTS & BRAND TYPOGRAPHY
SABON FAMILY
Sabon is Baylor’s primary font for logos and body copy.
SUB LOGOS
Same color standards apply to logo marks as primary logos.
May only use Red 200C, Gray 424C, or Black
FRANKLIN GOTHIC FAMILY
Franklin Gothic is Baylor’s primary font for casual body copy and sub-heads.
May only use Red 200C, Gray 424C, or Black
May only use Red 200C + Gray 424C
May only use Red 200C + Gray 424C
ITC
GARAMOND FAMILY
ITC Garamond is Baylor’s primary font for headlines and formal invites.
May only use Red 200C, Gray 424C, or Black
LOGO MARKS
Same color standards apply to logo marks as primary logos.
May only use Red 200C + Gray 424C
PERSONALIZED EMAIL SIGNATURE
CHRISTOPHER B. ANGEL ’89 President and Head of School
Baylor School 171 Baylor School Road Chattanooga, TN 37405
(423) 757-2804 cangel@baylorschool.org www.baylorschool.org
Please follow instructions provided by Shawn Arrington to add your personalized email signature to Outlook on ALL your devices.
Signatures are personalized with your name, class year if alum, job title, phone number, and email address.
Do not reproduce in any alternate colors.
UNACCEPTABLE LOGO USAGE
These standards apply to ALL logos and marks.
Do not reproduce in color on a dark background.
Do not use an alternate font.
Do not alter the shape of the logo.
Do not skew, rotate, or dimensionalize the logo.
Do not reproduce in a tint or screen.
Do not add graphic elements to the logo.
Do not reproduce in low resolution. Do not reproduce too small for legibility.
Do not reproduce over a pattern.