Feelmore Social, Oakland’s latest cool bar

locations in San Francisco and Seattle.

like talking about sex they can do so openly.

“They can feel open to ask any question and not feel shame,” they said.

The sexy cocktail lounge is the newest evolution of the Feelmore brand. Joiner opened Feelmore Adult in 2010. Right before COVID-19 hit they opened the Berkeley location in February 2020.

They also launched Feelmore Home in 2018. The adult shop is around the corner from the new Oakland bar. It’s in the heart of downtown Oakland on Broadway close to the 12th Street BART Station.

Feelmore Social’s official opening, a latex night theme, is June 2. The bar did a test night opening April 28 a week ahead of its soft opening May 5. The theme will be fun for people to dress up, be in community, and enjoy cocktails. They can explore what latex means to them, Joiner said. “Is that a fetish? Is it just an outfit? What is it to you?” they asked. The conversation will be in a nontraditional environment that’s relaxing and fun for talking openly about sex and fetishes.

Recently, I met with Joiner for a happy hour at Feelmore Social to talk about the bar’s concept and vision, benefiting from the pandemic, and being one of several LGBTQ bars owned by queer people of color opening post-pandemic in Oakland.

Sophisticatedly seductive

Feelmore Social is sophisticatedly seductive.

Patrons are greeted by an original sign from the Lusty Lady, a former North Beach strip club that attracted feminist and alternative dancers to its