BARtab 2010 Media Kit

1

bartabsf.com ✶ May 2010 ✶ Vol.1 #

✶ Country Girls: Russian River Women’s Weekend

✶ Mango’s Ripe!

Introducing

BARTAB

the NEW publication and website for the LGBT community in the San Francisco Bay Area, produced by the staff of the Bay Area Reporter.

Bars –

Sacto to Santa Cruz

Advertising rates and information for

2010

✶ www.bartabsf.com

Be a part of BARtab, the newest Bay Area nightlife guide.

Inserted the first Thursday of each month in the weekly edition of the Bay Area Reporter, BARtab will also be available at bars, shops, and nightclubs throughout the Bay Area.

You’ll find insightful articles, celebrity interviews, vivid photos and comprehensive listings in a glossy, all color, pocket-sized magazine format.

BARtab’s hip style and continually updated website will featur e up-to-the-minute posts on nightly events; essential reading for LGBT men and wome n and their friends who enjoy local bars and dance clubs with noted DJs and live music .

Look for some of these features on our new website:

✮ Comprehensive, convenient listings of Bay Area bars and nightclubs ✮ Advance articles on artists performing live in local venues ✮ Diverse coverage of all communities, from bears to drag ✮ Music reviews of CDs by local and visiting performers ✮ Personal playlists recommended by local DJs BARtab is edited by B.A.R.’s Assistant Arts Editor Jim Prove nzano, who brings more than two decades of experience in all aspects of LGBT media .

Formerly of LA Weekly, OUT Magazine and The Onion, B.A.R. Art Director designs BARtab‘s print and web editions.

Kurt Thomas

BARtab’s contributors include some of the best nightli fe bloggers and journalists.

Prolific photographers Steven Underhill, Rick Gerharter , Rich Stadmiller and newcomer Georg Lester visualize our colorful diverse nightlife community.

Wha t public other atio more n has th

35 yea an exper rs of ience

Contact our advertising sales staff:

(415) 861-5019 Email: Scott Wazlowski (scott@ebar)

befor issue e its first is Sign u published? place p now to a premie n ad in the re iss ue of

BAR tab!

Web site

Editorial and Event Calendar

BARtab’s online presence will keep pace with a mobile readership, using applications and formats compatible with current communication platforms.

BARtab will cover events at nightclubs that host themed events, catered to your timed advertisement plans. Please direct advertising questions and reservations to our sales staff by calling (415) 861-5019.

BARtab will showcase the newest trends and happenings in gay and gay-friendly hotspots, while keeping tabs on the classic favorites.

BARtab’s web site will be dynamic and interactive.

Daily updates keeps our content fresh. Registered members can upload images of their own clubbing exploits. Promoters can publicize their events with updates so users have real-time information and access. Members also rate events and venues, creating an active community of savvy patrons.

Annual events throughout the year attract thousands to San Francisco. The LGBT Pride Parade, the International Gay and Lesbian Film Festival, Lazy Bear Weekend, Up Your Alley Fair, Folsom Street Fair, Castro Street Fair and Halloween will have special issues devoted to these bar and nightclub events.

photo credits: Rich Stadmiller, Steven Underhill, Rick Gerharter, Georg Lester.

(People in photos are willing subjects, were not compensated, nor should be construed as endorsing any product.)

omers Reach San Francisco s most loyal LGBT cust aper and newsp Bay Area Reporter is San Francisco’s oldest and largest local

’

The communities, and the web site serving the lesbian, gay, bisexual and transgender d in 1971, the B.A.R. premier LGBT weekly newspaper of Northern California. Founde most influential information has grown over the past 39 years to become one of the politan community. sources for the San Francisco Bay Area’s diverse cosmo the B.A.R. offers fresh, As the leading LGBT news and entertainment publisher, only nts and anyone interested timely coverage of events. It is must-reading for local reside tion by adding lively in San Francisco. BARtab expands that decades-long reputa coverage of the Bay Area nightlife scene. ly throughout Reach about 480,000 affluent, active, informed readers month San Francisco’s greater Bay Area.

480,000 every month.** The B.A.R. is read by nearly 120,000 people every week and sco and the greater Bay The B.A.R. and BARtab are distributed in central San Franci Forestville, Guerneville, Area; in the North Bay: San Rafael, Marin, Novato, Santa Rosa, Concord, Hayward, Fremont; Vallejo; in the East Bay: Berkeley, Oakland, Walnut Creek, City, Mountain View, and in the Peninsula and South Bay: San Mateo, Redwood Sunnyvale, Campbell, Santa Clara, San Jose.* mers have read 5 of the last The B.A.R. reaches loyal, consistent readers: 64% of consu by more than one household 6 issues published. More than 50% of all issues are read household or workplace. ** member and 33% are shared with someone outside the services: 94% are likely to Readers are likely to purchase advertised products and express this intention for purchase items advertised by a local business and 89% tial cities affecting trends in national businesses. San Francisco is one of most influen the LGBT market. to nightlife and expands With this strong foundation, BARtab brings new coverage promotional opportunities for you.

Dist r is con ibution firm

Verifie ed by Circuld Audit ation.

F

or inform more ation the a or nnu pleas al report, e con tact our A dv Depar ertising t (415) ment at 861-5 019.

(*Verified Audit Circulation Annual Report 2009) (** Source: Harris Interactive for Bay Area Reporter/National Gay Newspaper Guild Readership Survey Executive Summary)

Print Ad Rates & Specs Full page sizes include .25” for bleed. Please keep info within the live area. Contact our sales or design staff for help.

FULL PAGE-Color: 5.25 x 8.25 - $740 (includes online ad) HALF PAGE VERTICAL-Color: 2.35”w x 7.75” h - $380 HALF PAGE HORIZONTAL-Color: 4.75”w x 3.75”h - $380 QUARTER PAGE HORIZONTAL-Color, no bleed: 4.75”w x 2”h - $200 1/2 PAGE V: 2.35” X 7.75”

FULL PAGE: (W/BLEED) 5.25” X 8.25”

Flattened pdf or jpg files; 300 dpi resolution; CMYK color process **5% frequency discount for 3 consecutive issues **10% frequency discount for 6 consecutive issues **Add 10% for special placement: page 2 or 3; center or back pages.

Print Ad sizes

(Layout specs: 5” x 8” trim • 4.75” x 7.75” Live area • 5.25” x 8.25” Bleed)

Online Ad Rates & Specs Large Skyscraper Ads $70 per 8 day posting (Static, non-Flash) $90 per 8 day posting (Animated, Flash) 1/4 PAGE H 4.75”X 2”

1/2 PAGE H: 4.75” X 3.75”

Skyscraper Ads $50 per 8 day posting (Static, non-Flash) $75 per 8 day posting (Animated, Flash)

online Ad sizes

Small Strip Ads: $35 per 8 day posting Teaser Ads: $20 per 8 day posting LARGE SKYSCRAPER 160 X 600

SKYSCRAPER 120 X 600

#1 i San F n the ran Bay A cisco rea for Com petitive rates.

Greates t print run.

Largest readers hip.

Most lo yal cus tomers.

70

,00 visits a0 online month.

online ad Sizes...

Large Skyscraper Ads:160 pixels wide x 600 pixels high - $70-$90 Skyscraper Ads: 120 pixels wide x 600 pixels high - $50-$75 Small Strip Ads: 120 pixels wide x 240 pixels high - $35 Teaser Ads: 120 pixels wide x 75 pixels high - $20 Leaderboard & Square Ads:

SMALL STRIP 120 X 240 TEASER 120 X 75

Contact Gay Ad Network

1-954-485-9910

(Sales) www.gayadnetwork.com

Leaderboard Ads: 728 pixels wide x 90 pixels high Square Ads: 300 pixels wide x 250 pixels high LEADERBOARDS 728 X 90

SQUARE 300 X 250

online ad Specs...

All banner ad files should be sent as 72 dpi; RGB color; GIF, JPG or SWF (Flash) files only.

All web ads may be linked to your website. You must provide the URL. All web ads MUST be built to these exact specs.

Advertised and sponsored events will get twice the visibility with print and web ad specials.

AD SIZES FOR BARTAB

4.75 x 7.75 Live area 5x8 trim

FULL PAGE: (W/BLEED) 5.25” X 8.25”

1/2 PAGE V: 2.35” X 7.75”

1/2 PAGE H: 4.75” X 3.75”

1/4 PAGE H 4.75”X 2”