Marketing & Data Analytics Courses - UH Bauer Exec Ed

BAUER OFFICE OF EXECUTIVE EDUCATION

MARKETING & DATA ANALYTICS Empowering you to Lead Differently in 2026

Our Marketing & Data Analytics courses are designed to provide senior leaders and executives with the knowledge and tools to excel in today’s fast-paced business world. Whether you're looking to enhance your leadership capabilities, manage change, or lead highperforming teams, we offer a broad range of courses tailored to meet your needs

WHY BAUER EXECUTIVE EDUCATION? World-Class Faculty: The same top instructors who teach in Bauer’s nationally ranked MBA program lead our executive courses. They are not only educators but also active consultants and researchers, trusted by Fortune 500 companies and industry leaders.

Applied Learning: Every program is designed to deliver tools, strategies, and insights that participants can apply immediately in their organizations.

Cross-Industry Relevance: While Houston is powered by energy, our programs attract leaders across healthcare, finance, technology, and beyond — creating a unique learning environment that mirrors the city’s diverse economy.

BENEFITS Tailored for executive-level professionals.

Access to a high-value professional network.

Gain practical tools for immediate workplace impact.

Comprehensive coverage of leadership topics: strategy, teams, decision-making, communication, etc.

Earn a certificate of completion, micro-credential, and Continuing Education Units (CEUs).

OUR MARKETING & DATA ANALYTICS COURSES Explore our Marketing & Data Analytics course offerings below, designed to help senior leaders strengthen their skills and lead with confidence.

MARKETING COURSES Content Marketing Digital Marketing Certificate (5-Days) Generative Engine Optimization How AI is Changing Your Customer Mini-MBA in Digital Marketing (5-Days) Search Engine Advertising Search Engine Optimization Social Media Marketing Technology Commercialization Web Analytics Winning Marketing Strategies Using Generative AI (4-Days)

DATA ANALYTICS COURSES Data Analytics for Decision-Making and Problem-Solving for Executives and Managers (2-Days) Mini-MBA in Data Analytics (5-Days)

*Participants will receive Continuing Education Units (CEUs) upon completion of courses. One CEU equals 10 contact hours of learning. *Select courses may be applied toward an Executive Management & Leadership Certificate.

FLEXIBLE LEARNING, DESIGNED FOR LEADERS We offer executive education through both open enrollment programs and custom programs, providing flexibility for individual leaders and organizations.

OPEN ENROLLMENT Designed for individual leaders and managers Peer learning across industries Offered throughout the year Scan QR code to see our upcoming open enrollment schedule or visit: bauer.uh.edu/executive-development/course/

CUSTOM PROGRAMS Developed in partnership with organizations Aligned to business strategy and leadership priorities Delivered on site, online, or in blended formats

OUR TESTIMONIALS Hear what our participants are saying...

ERICA CHRETIEN Apache Corporation, HR Senior Manager, OD Mini-MBA in Management & Leadership

" This experience was a dynamic learning experience with

"

experienced faculty and a diverse cohort. The program covered essential business topics including finance, marketing, strategy and leadership which gave me a well-rounded understanding of the business world. The interactive nature of the program encouraged networking and collaboration which allowed me to learn from my peers and build valuable professional connections. Overall, the experience was enriching and empowering, equipping me with valuable skills and knowledge to excel in my career.

PATRICK MCCORMACK Chevron, Product Line Manager Mini-MBA in Management & Leadership

" My experience has been great. A lot of diverse content was "

covered over a short period of time and it was covered in a way that can be tied to our business. I will be able to take learnings back to my organization to help inform investment and improve efficiencies in decision making.

ROGER BARRERA AES Drilling Fluids, LLC., Payroll Supervisor Presentation Skills Training

" Today, we got to all come together as a group to experience

"

this opportunity to expand on and be more comfortable with our public speaking skills. I think it was an awesome opportunity to learn presentation skills, how we can better improve on it, and take some pointers back to our company and for ourselves.

HAVE QUESTIONS? For general inquiries or open enrollment:

Adina Dawoodi Program Director 713-743-8476 | akdawood@central.uh.edu For Custom Programs:

Cheryl Baldwin, Ph.D. Associate Dean, Professor of Practice 713-743-8984 | cbaldwi2@central.uh.edu

FOLLOW US ON: UH Bauer Executive Education UH Bauer Executive Education @BauerExecEd @BauerExecEd

SCAN TO LEARN MORE

bauer.uh.edu/exec