BAUER OFFICE OF EXECUTIVE EDUCATION
MARKETING & DATA ANALYTICS
Empowering you to Lead Differently in 2026
Our Marketing & Data Analytics courses are designed to provide senior leaders and executives with the knowledge and tools to excel in today’s fast-paced business world. Whether you ' re looking to enhance your leadership capabilities, manage change, or lead highperforming teams, we offer a broad range of courses tailored to meet your needs
WHY BAUER EXECUTIVE EDUCATION?
World-Class Faculty: The same top instructors who teach in Bauer’s nationally ranked MBA program lead our executive courses. They are not only educators but also active consultants and researchers, trusted by Fortune 500 companies and industry leaders.
Applied Learning: Every program is designed to deliver tools, strategies, and insights that participants can apply immediately in their organizations.
Cross-Industry Relevance: While Houston is powered by energy, our programs attract leaders across healthcare, finance, technology, and beyond — creating a unique learning environment that mirrors the city’s diverse economy.
BENEFITS
Tailored for executive-level professionals.
Access to a high-value professional network.
Gain practical tools for immediate workplace impact.
Comprehensive coverage of leadership topics: strategy, teams, decision-making, communication, etc.
Earn a certificate of completion, micro-credential, and Continuing Education Units (CEUs).
OUR MARKETING & DATA ANALYTICS COURSES
Explore our Marketing & Data Analytics course offerings below, designed to help senior leaders strengthen their skills and lead with confidence.
MARKETING COURSES
Content Marketing
Digital Marketing Certificate (5-Days)
Generative Engine Optimization
How AI is Changing Your Customer
Mini-MBA in Digital Marketing (5-Days)
Search Engine Advertising
Search Engine Optimization
Social Media Marketing Technology Commercialization
Web Analytics
Winning Marketing Strategies Using Generative AI (4-Days)
DATA ANALYTICS COURSES
Data Analytics for Decision-Making and Problem-Solving for Executives and Managers (2-Days)
Mini-MBA in Data Analytics (5-Days)
*Participants will receive Continuing Education Units (CEUs) upon completion of courses One CEU equals 10 contact hours of learning
*Select courses may be applied toward an Executive Management & Leadership Certificate.
FLEXIBLE LEARNING, DESIGNED FOR LEADERS
We offer executive education through both open enrollment programs and custom programs, providing flexibility for individual leaders and organizations.
OPEN ENROLLMENT
Designed for individual leaders and managers
Peer learning across industries
Offered throughout the year
Scan QR code to see our upcoming open enrollment schedule or visit: bauer.uh.edu/executive-development/course/
CUSTOM PROGRAMS
Developed in partnership with organizations
Aligned to business strategy and leadership priorities
Delivered on site, online, or in blended formats
OUR TESTIMONIALS
Hear what our participants are saying...
ERICA CHRETIEN
Apache Corporation, HR Senior Manager, OD
Mini-MBA in Management & Leadership
This experience was a dynamic learning experience with experienced faculty and a diverse cohort. The program covered essential business topics including finance, marketing, strategy and leadership which gave me a well-rounded understanding of the business world. The interactive nature of the program encouraged networking and collaboration which allowed me to learn from my peers and build valuable professional connections. Overall, the experience was enriching and empowering, equipping me with valuable skills and knowledge to excel in my career.
PATRICK MCCORMACK
Chevron, Product Line Manager
Mini-MBA in Management & Leadership
My experience has been great. A lot of diverse content was covered over a short period of time and it was covered in a way that can be tied to our business. I will be able to take learnings back to my organization to help inform investment and improve efficiencies in decision making.
ROGER BARRERA
AES Drilling Fluids, LLC., Payroll Supervisor
Presentation Skills Training
Today, we got to all come together as a group to experience this opportunity to expand on and be more comfortable with our public speaking skills. I think it was an awesome opportunity to learn presentation skills, how we can better improve on it, and take some pointers back to our company and for ourselves.
HAVE QUESTIONS?
For general inquiries or open enrollment:
Adina Dawoodi
Program Director
713-743-8476 | akdawood@central.uh.edu
For Custom Programs:
Cheryl Baldwin, Ph.D.
Associate Dean, Professor of Practice
713-743-8984 | cbaldwi2@central.uh.edu
