Business Report's What's New in Health Care 2016

BUSINESS REPORT’S

WHAT’S NEW IN

HEALTH CARE 2016

THE

DOCTOR WILL SEE YOU NOW Concierge medical practices are attracting more patients who want increased access to their family doctor.

PLUS:

SPONSORED BY:

SPONSORED ARTICLES ON THE LATEST HEALTH PROGRAMS AND TRENDS

DRIVE BETTER OUTCOMES with PRIME’s

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THERE IS SOMETHING INCREDIBLY VALUEABLE behind every worker’s compensation claim - An injured worker who needs compassionate care and quality medical attention from the very first moment that an incident occurs. With a simple phone call, your employees are quickly and intelligently guided to the most appropriate level of medical care.

DID YOU KNOW? • 48.1% of injury related calls are resolved immediately by phone • Nurse Triage reduces claims by up to 35% • Averages 6 to 1 return on nurse triage implementation • Over 95% of injured workers agree to go to the treatment facility suggested by the triage nurse.

KEY BENEFITS: • Avoid uneccessary claims • Immediate care • Serious issues directed to provider network • Minor issues directed to first aid • Avoid uneccessary ER visits • Faster reporting time • Quickly identify life threatening symptoms

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CONTENTS

BUSINESS REPORT’S

WHAT’S NEW IN

HEALTH CARE 2016

COVER STORY 10

The doctor will see you now

Concierge medical practices are attracting more patients who want increased access to their family doctor.

RESEARCH NOTES 56

Pennington seeks volunteers for Alzheimer’s study

58

Care in the palm of your hand

SPONSORED ARTICLES

This special advertising section presents articles from providers, businesses and other organizations on the latest health care programs and options.

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Prime Occupational Medicine

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Partnership between Prime, LCTA offers broader benefits to employers and employees

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The Spine Center at Bone & Joint Clinic of Baton Rouge

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inforMD Solutions On-site corporate wellness events are upgrading health programs for both employers and employees

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The Baton Rouge Clinic The Baton Rouge Clinic celebrates 70 years of service to the community

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44

Woman’s Hospital 48

The Plastic Surgery Center of Baton Rouge

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I CARE

I CARE Live: Turning lunch into learning

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Sullivan Dental Center Sullivan Dental continues to add variety of services and specialties

Central Physical Therapy

Aspen Clinic

Behavioral Intervention Group

Interventional Pain Institute Cutting-edge therapy for chronic pain: Dorsal Root Ganglion (DRG) Therapy

Cardiovascular Institute of the South Bringing international technologies to Baton Rouge

SB Wellness Group

Accredited school improves quality of life for children with autism and other behavioral disorders

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Westport Linen Health care laundry expands operation, sets standard for hygienically clean linens

Share these articles online and connect with contributors at whatsnewinhealthcare.com.

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Special projects manager: Jennifer Finley Account executives: J.C. Applewhite, Stacy Kaklis, Angie LaPorte, Michelle Lawrence, Sean McArdle, Rebecca Robinson Marketing director: Jennifer Guillot Advertising coordinator: Lacie Thibodeaux Community liaison: Jeanne McCollister McNeil

ADMINISTRATION

PRODUCTION/DESIGN

Losing weight in a healthy way through better lifestyle choices

The newest innovations in plastic surgery: Thermi-radiofrequency

ADVERTISING

Craig Greene, M.D.

Central Physical Therapy adds dry needling, aquatic physical therapy to menu of services

Specialized cancer rehabilitation program makes the difference for women

Editorial director: Penny Font Special projects editor: Jerry Martin Contributing writer: Erin Z. Bass Contributing photographer: Don Kadair

Ochsner expands cancer treatments, research and hope for survivorship

Ochsner Medical Center – Baton Rouge

Why you can’t afford NOT to start a wellness program at your organization

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EDITORIAL

Chief financial officer: Jonathan Percle Chief innovation officer: Curtis Heroman Business manager: Adam Lagneaux Business associate: Danielle Daly Office coordinator: Debbie Lamonica Courier: Jim Wainwright Receptionist: Cathy Brown

Baton Rouge orthopaedic surgeon takes multifaceted approach to helping people

Minimally invasive and laser spine surgery in Baton Rouge

Publisher: Rolfe H. McCollister Jr.

Production director: Melanie Samaha Art director: Hoa Van Vu Graphic designers: Tammi deGeneres, Melinda Gonzalez, Rachel Parker, Emily Witt

AUDIENCE DEVELOPMENT Audience development coordinators: Kenna Maranto, Brittany Titone A publication of Louisiana Business Inc. Chairman: Rolfe H. McCollister Jr. President & CEO: Julio A. Melara Executive assistant: Millie Coon Subscriptions/Customer Service 9029 Jefferson Highway, Suite 300 Baton Rouge, LA 70809 225-421-8181 BusinessReport.com email: subscriptions@businessreport.com

© Copyright 2016 by Louisiana Business Incorporated. All rights reserved by LBI. Reproduction without permission is prohibited.

Business address: 9029 Jefferson Hwy., Suite 300, Baton Rouge, LA 70809. Telephone (225) 928-1700. POSTMASTER: Send address changes to The Greater Baton Rouge Business Report, 9029 Jefferson Hwy., Suite 300, Baton Rouge, LA 70809. Information in this publication is gathered from sources considered to be reliable, but the accuracy and completeness of the information cannot be guaranteed. No information expressed here constitutes a solicitation for the purchase or sale of any securities.

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Better Information.

Better Decisions.

Better Outcomes.

IN-OFFICE MEDICATION DISPENSING Point-of-care, in-office dispensing, billing, and tracking of pre-packaged prescription medications

LABORATORY SERVICES Diagnostic blood and urine screenings provide personalized patient data for current and potential medical conditions

GENOMICS SPECIALTY PHARMACY Broad variety of FDA-Approved formulations, applied topically and occasionally orally, for the non-narcotic treatment of pain, wounds, scars, vitamin imbalance, and migraine headaches

PHARMACY MANAGEMENT High touch customer service, access to competitive and innovative manufactured products, and an industry leading sales management and marketing collaboration

Genetic screenings identify potential gene mutation data to aid providers in determining the optimal treatment path for the patient

ALLERGYWORX Point-of-Care, scratch or blood testing with a combination of sublingual and subcutaneous therapies for providers

CORPORATE WELLNESS Promote better health and wellness in corporate America through preventive screenings and professional counseling with medical providers

6400 Perkins Road • Baton Rouge, LA 70808 • 855-Get-inforMD (855-438-4630) • inforMDsolutions.com

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FROM THE SPONSORS

The keys to a SAFE and HEALTHY workforce PRIME OCCUPATIONAL MEDICINE is proud to support the Greater Baton Rouge Business Report’s “What’s New in Health Care” special edition. Prime is the largest locally owned and operated professional occupational medicine facility in the region. Our sole mission is to enhance your most valuable investment, your employees.

We are fortunate to live in a community that offers so many different ways to provide for our families. However, OSHA reports an unacceptable statistic that says, every workday on average, there are 12 work-related fatalities. From the inception, Prime’s guiding mission has been to ensure that we have the safest and healthiest workers, from the minute they begin working amongst us.

Prime has been developing and implementing the science and art of Medical-Safety, with particular emphasis on its application at the workplace. Every worker has medical conditions; every work-task has safety risks. The study of the interface of medical conditions and workplace safety risks is the science, and the application to minimize the medical factors of the risks associated with the task is the art.

Prime developed several new and innovative solutions that are designed to empower employers to assist their workers’ task Medical-Safety needs. This includes our new global case management system, utilizing our patent-pending electronic medical evaluation software. This state-of-the-art solution affords the employer with improved communication, comprehensiveness and consistency of medical services, regardless of location of the workers, the employer’s offices and/or the evaluating medical professional, with full respect of the worker’s rights to personal medical information. The same solution process also affords the employee with consistent and reliable medical information 24/7, which significantly improves the quality of care when an unfortunate workplace injury occurs.

To expand employers’ ability to prevent and manage workplace injuries, Prime has a level of service that goes far beyond our multiple occupational medical clinics. The expanded service includes Prime Global Solution Physicians. Our team of dedi-

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cated and renowned physicians specialize in several different areas of medicine, including occupational medicine specialists, orthopedic trauma surgeons, rehabilitation physicians, emergency medicine physicians and others. They are all board certified in their respective fields of specialization and dedicated to the science and art of Medical-Safety. With their full support, Prime has been offering continuity of injury care and global case management. If and when an injury occurs, our highly qualified multispecialty physician-led team can provide critical assistance in improving the medical and administrative outcome of the injury case.

We encourage you to learn more about our comprehensive solution and services. We aim to serve your workforces, and we strive to continually improve the quality of their worklife. I am confident our technology, services and depth of experienced providers are the keys to a safe and healthy workforce.

Luke P. Lee, M.D., MPH, CIME, CMRO Corporate Medical Director, Board Certified Occupational Medicine

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www.spinecenterbr.com

Minimally invasive SPINE SURGERY looks to the next horizon THE SPINE CENTER at Bone and Joint Clinic of Baton Rouge is honored to be a cover sponsor for the Baton Rouge Business Report’s 2016 “What’s New in Health Care.” Over the past year, there have been many changes and advancements in spinal care which have occurred overall and locally, but everyone wants to know “What’s New in Health Care” in Baton Rouge for 2016?

So what’s new? In the world of spinal surgery, a lot! My partner, Dr. Kevin P. McCarthy, and I have long utilized minimally invasive techniques to treat a variety of spinal conditions. This year we are pleased to announce that along with colleagues at the Spine Hospital of Louisiana we are now able to take advanced minimally invasive spine surgery to the next horizon. By incorporating cutting-edge technology and laser surgical techniques, patients are now offered more options when it comes to spine surgery.

In 2015 Dr. McCarthy and I were able to envision increased collaboration with our other orthopaedic and neurosurgical spine colleagues in combination with Baton Rouge’s regional hospitals to bring world-class, comprehensive spinal care to our region.

Traditionally, spinal surgery has been per-

C. Chambliss Harrod, M.D.

whatsnewinhealthcare.com

formed with an incision typically done with a degree of muscle disruption which impairs postoperative recovery. However, Dr. McCarthy and I have continually challenged ourselves to be able to perform spinal operations through not only standard techniques but also with more advanced procedures when appropriate, with the least amount of trauma or exposure to achieve safe, excellent results. Some conditions, such as scoliosis, often still require larger open operations. For other conditions, however, if conservative care is not useful and the condition worsens, less invasive techniques and technology could be utilized.

In the past, laser spine surgery has typically been offered in other states, so many Louisiana residents have had to travel a distance to be evaluated or have surgical treatment. However, Dr. McCarthy, myself and others at the Spine Hospital of Louisiana have undergone additional training to be able to offer laser spine surgery—right here in Baton Rouge. At The Spine Center at Bone and Joint, Dr. McCarthy and I will always look to utilize safe, advanced techniques for our patients. We believe that our ability to offer minimally invasive laser spine surgery locally will further improve patient outcomes and render world class care right here in Baton Rouge at The Spine Center.

Kevin P. McCarthy, M.D.

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FROM THE SPONSORS

DELIVERING tomorrow’s MEDICINE to every household INFORMD SOLUTIONS LLC is proud to support the Greater Baton Rouge Business Report’s 2016 “What’s New in Health Care” special edition. inforMD is a highly specialized health care distribution company. We are committed to helping deliver tomorrow’s medicine to every household in America through our physician partners and corporate wellness platform. inforMD (pronounced informed) got its start in 2010 assisting health care providers implement an in-office Medication Dispensing offering: an effort to help address the nation’s $100 billion problem related to medication adherence while creating convenience for the patient. inforMD furthered this pursuit with its Laboratory Services platform, which uses urine and blood testing to provide more data to improve medication adherence while helping providers tackle medication diversion—an epidemic bringing controlled medications into our work places, schools and communities. In another effort to improve medication adherence and combat medication diversion, we aligned with multiple pharmaceutical companies and independent pharmacies across the U.S. to make available many topical and transdermal creams, gels and patches to treat pain and inflammation as alternatives to narcotics and other potentially addictive medications through our Specialty Pharmacy platform.

In the last 12 months, inforMD has continued to expand its offerings. The acquisition of AllergywoRx gave us an innovative approach to allergy testing and treatment. The inforMD allergy program now incorporates in-office scratch and blood testing for patients and gives the provider the option to offer sublingual or subcutaneous therapy. Our move into the Pharmacy Management space offers a hightouch customer service, access to competitive and innovative manufactured products, industry-leading sales management and marketing expertise to independent pharmacies across the country. inforMD Genomics launched an exciting effort to work with scientists and laboratories to bring providers genetic testing tools that give insight into the over 3 billion letters of our genetic code.

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We are excited to announce our newest offering, Corporate Wellness. inforMD has partnered with national innovator, Health Fairs USA, to bring employers a powerful approach to employee wellness. Utilizing a mobile clinic platform, the Corporate Wellness offering brings not only the standard biometric screenings and lab offerings but also the FULL spectrum of offerings from inforMD into a corporate health fair setting at no expense to the employer.

With over 50% of the nation’s population not having a primary care provider, we believe distribution of our offerings through this platform will help tomorrow’s medicine find its way into more homes and help create a healthier workplace and a healthier country. inforMD is housed in the Biotechnology Business Incubator on the campus of Pennington Biomedical Research center. In 2014, inforMD was named the Pennington BioTech Initiative Company of the Year.

Visit our website, informdsolutions.com, to learn more about inforMD’s comprehensive suite of offerings.

Richard Massengale President and CEO

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SUPPORT A SMOKE-FREE EAST BATON ROUGE Visit HealthierAirForAll.org to learn how you can join the movement.

#GOSMOKEFREE

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COVER STORY

THE

DOCTOR WILL SEE YOU NOW Concierge medical practices are attracting more patients who want increased access to their family doctor.

BY ERIN Z. BASS | PHOTOS BY DON KADAIR WHEN DR. LOUIS MINSKY first went to medical school, it was because of a desire to interact with patients. After more than 10 years of practicing medicine, instead of feeling good about helping his patients stay healthy, he was burned out by paperwork and complicated rules and regulations. As he began considering other options, he knew that he didn’t want to lose that direct contact.

“I had been thinking of alternative methods of practice and trying to decide how to maintain a family practice the way I had grown up with my family doctor in the small town I was born in,” he says. “There was just a piece missing to run from room to room to room all day and not be able to just stop long enough to have that special moment with a patient.”

Minsky was contacted by personalized health care company MDVIP, which offered him the best of both worlds. In 2011, he officially transitioned his practice to what is often called the “concierge model,” in which patients purchase a membership from their physician for comprehensive primary care, including basic medication, lab tests and follow-up visits in person, over email and by phone.

While this plan replaces the traditional feeper-service model paid for by health insurance, most consumers couple their membership 10

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Dr. Louis Minsky transitioned his practice to the concierge model in 2011.

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COVER STORY

with a high-deductible insurance plan to cover contingencies like specialist visits and emergencies.

MDVIP touts itself as the country’s largest physician network, with over 800 affiliated primary care doctors who practice personalized preventive health care. In the MDVIP practice model, the company says, physicians partner with patients to keep them healthy and help them achieve their wellness goals.

Minsky describes it as a more personalized experience for the patient.

“In family medicine, to me, one of the biggest enjoyments is being able to know patients,” he says. MDVIP forces a cap on the number of patients a practice can have—usually 600 or less compared to an average of 2,500 in a traditional practice.

Patients also get comprehensive preventive care programs and customized wellness plans, along with annual physicals that include bloodwork and screening tests.

“We don’t really have a waiting room,” says Minsky. “We’re usually ready for patients when they get there, and we’re able to spend time saying hello and catching up on what may have happened since the last office visit, and then you’re able to delve into the problem at hand and come up with solutions and remedies.”

Rather than the usual 25-30 patients a day, concierge doctors spend a minimum of 30 minutes with about six to eight patients.

Their practices take on a slower pace, patients are encouraged to call them on their cell phones, text or email if they have a problem, and it’s common to get an appointment on the same day. Some doctors even make house calls.

This type of personalized service does come with a price tag: $1,650 for an annual “membership” with an MDVIP doctor and up to $2,000 with other doctors.

(Concierge doctors also take all forms of insurance and Medicare.)

OLOL’s Dr. Curtis Chastain says he encourages patients to view the membership fee, which can seem unaffordable, as their insurance deductible.

DOING A BETTER JOB Dr. Curtis Chastain has been practicing medicine for 26 years and has been employed by Our Lady of the Lake Regional Medical Center for 23 of those years. After starting to offer executive medical physicals in 2002 in an attempt to identify patients at risk for serious medical illnesses such as heart disease and cancer, he saw the potential for a different way of doing things.

Six months ago, he sent out letters to all of his patients letting them know he was moving toward a membership-based model.

For $2,000 a year, they could stay with him and start getting more personal attention or 1 2 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

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Better is A NON-SURGICAL

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COVER STORY

CONCIERGE BY THE NUMBERS

30 MINUTES MINIMUM TIME FOR AN OFFICE VISIT

90% YEARLY RENEWAL RATE FOR PATIENTS

UP TO 600

$1,600

NUMBER OF PATIENTS A PRACTICE SERVES

AVERAGE COST OF A MEMBERSHIP

2% PROPORTION OF FAMILY PHYSICIANS OFFERING CONCIERGE CARE, AS ESTIMATED BY THE AMERICAN ACADEMY OF FAMILY PHYSICIANS

n e e d: business Loan

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“You certainly have a choice, and I made the choice and I like it,” says Chastain’s patient David Landers.

“My wife is looking to do the same thing with her doctor.”

he would help them find another doctor.

As of May 1, Chastain had 200 members signed up and he expects to reach 400 by the end of the year. (Chastain is not with the MDVIP network.)

“I don’t find myself less busy, but I find myself more content with each encounter,” he says. “I walk out and I feel better about myself and I feel like I’ve done a better job.

Doctors aren’t the only ones happier.

According to a study published in The Open Public Health Journal that compared patient satisfaction data from MDVIP with that of conventional practices, 97% of patients of MDVIP-affiliated practices were satisfied with their physician relationships versus 58% for conventional practices.

Another study in the American Journal of Managed Care showed dramatic reductions in hospitalizations and lower readmission rates for MDVIP members—2% readmission rates for heart attacks, congestive heart failure and pneumonia as compared to the national average of 16-24%. This represents a savings of $2,551 per patient and $34 million a year for commercial insured patients.

WEIGHING THE COST Chastain encourages patients to view the

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• AD WILL RUN AS IS unless approval or final revisions are received by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2016. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Improving the quality of life for our Residents and their Families

Harvest Manor of Denham Springs

2015

Plantation Management Co.

SERVICES PROVIDED: Exclusive, All Private Room Facility

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(no shared rooms)

Occupational Therapy

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General Wound Care

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COVER STORY

Minsky’s patient Joanne Moreau says having a physician who knows her family’s history and really cares about their health has been life-changing.

membership fee, which can seem unaffordable, as their insurance deductible. “I think the hardest part is this is just a deviation from the norm, and this is all we’ve ever known is that insurance is supposed to take care of this,” he says. “It’s hard to sort out the reality that you really are paying out of your pocket even if you do use insurance.”

David Landers has been a patient of Chastain for almost 20 years.

“I’m close to retirement, and when you’re comfortable with a doctor it’s hard to leave,” the vice president of business development at CB&I says. “Once you become his patient, it’s not a question of starting over every time you go to the doctor. They’re very computer literate and they have all your records right there. He knows when you were sick and what you were sick with.”

As for the additional cost, Landers says he believes it will even out as he gets older and develops more issues with his health.

“You certainly have a choice, and I made whatsnewinhealthcare.com

the choice and I like it. My wife is looking to do the same thing with her doctor.”

Minsky’s patient Joanne Moreau says she was surprised when he transitioned to MDVIP but felt like her family needed to make a commitment to their health care. Her husband was involved in an accident many years ago and also has cancer, so quality of care was especially important for him.

“Once we went with MDVIP, [Dr. Minsky] helped us navigate the health care system, which eventually required radiation therapy and different treatments for my husband,” she says. “We have 24/7 access.

I can send an email or a text. My husband can call at 9:30 at night.”

Moreau adds that having a physician who knows their history and really cares about their health has been life-changing.

“We’re not willing to gamble with our health,” she says.

ONE-ON-ONE TIME Dr. William Lovell was the first doctor in Louisiana to sign on with MDVIP; he recently renewed his five-year contract. He says the Florida-based company’s model represents a fundamental shift in the way doctors practice medicine.

“From a physician’s standpoint, you have to sort of relearn how to visit with patients for an extended period of time,” he says.

“We were trained to do that originally …

Patients are sort of dumbfounded when they’re finished telling their story and we’re still asking questions. It’s a whole new relationship.”

It’s this ability to listen and allow patients to open up that is making the difference. In the concierge way, doctors almost double as therapists, getting to the root of problems and ultimately practicing preventive medicine.

“When patients see their primary care doctor and they spend five minutes, half of W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6 1 7

Where We Treat Everyone Like Family & Know You By Name

Prairieville Pharmacy is a locally owned and operated full service pharmacy. Our goal is to provide a professional and courteous pharmacy experience.

We provide traditional retail, no hassle workman’s comp and personal injury services, as well as free delivery to all medical facilities, nursing homes, assisted living facilities, and hospice patients.

Marc Schexnailder, RPH This ad design © Louisiana Business, Inc. 2016. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS

• AD WILL RUN AS IS unless approval or final revisions are received by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

COVER STORY

Full Service Express Pharmacy Old Fashioned Customer Service Three Lane Drive Thru Most Insurance Plans Accepted

16270 Airline Highway, Suite A-100 Prairieville, LA 70769 Monday – Friday 8:30-6:30

Saturday 9:00-1:00

PrairievillePharmacy@gmail.com Refill Online at www.PrairievillePharmacy.com or use RX Local App for Smartphones 18

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“In five years, we have maintained well over the majority of our patients we started with, but there’s a lot of community interest. The potential for growth is certainly there.”

DR. LOUIS MINSKY

them don’t fill their prescriptions and the other half don’t come back,” says Lovell, whose patient load is about 400. “I don’t get that any more. We’re able to follow up with patients, and when patients spend that kind of time with the doctor, relationships change. I had patients that I’d been seeing for 20 or 25 years, when given the opportunity to tell me what’s going on in their life, you learn so much more. It’s humbling really.”

Where this one-on-one time really makes a difference is in the realm of chronic disease. Lovell says he has several obese diabetic patients who, once educated about their disease, were finally persuaded to change their lifestyle.

“I’ve had a couple diabetics now over the past five years lose 50, 60 pounds, going to the gym, exercising regularly, a couple have gotten off insulin,” he says.

“They just feel and look better.”

Lovell realizes that not all patients can afford or even desire to use this type of service, but he believes the concepts of concierge medicine could benefit every patient. “We have some real hurdles to overcome when it comes to infrastructure,

meaning manpower,” he says. “There are not enough providers who can do this for all the patients that need it. Not everybody wants it, but it’s better medicine.”

Minsky says the drawback for him from the beginning was knowing he would have to limit his number of patients. He’s had a waiting list at times and often refers patients to MDVIP doctors when they relocate to other areas. “In five years, we have maintained well over the majority of our patients we started with, but there’s a lot of community interest,” he says. “The potential for growth is certainly there.”

For the time being, Minsky is happy to return to the good old days of practicing medicine and plenty busy taking care of 600 patients.

“It’s so fun to come to work every day and know that you’re going to practice the medicine that you went to medical school thinking that you were going to be able to practice,” he says. “When I walk away at night, I’m able to go home, spend time with my family, run around the lakes or other personal things that were being taken away in my traditional practice role.” whatsnewinhealthcare.com

GENOMICS G E N ETI C SC R E E N I N GS I D E NTI F Y G E N E M UTATI O N S A S WE LL A S A I D PROV I D E RS I N D ETE R M I N I N G TH E I R C H O I C E O F TR E ATM E NT FO R TH E PATI E NT

HEREDITARY CANCER Distinguishes the most frequent syndromes that present a predisposition to cancer

NEWBORN CARRIER Identif ies hereditar y diseases that can be passed down unknowingly to children

PHARMACOGENETICS Determines an individual’s response to drugs based on their genetic composition

HEREDITARY CARDIOVASCULAR DISEASES Detects gene mutations associated with inherited cardiovascular diseases and sudden cardiac death to provide an exhaustive study of genes

Better Information.

Better Decisions.

Better Outcomes.

6400 Perkins Road • Baton Rouge, LA 70808 • 855-Get-inforMD (855-438-4630) • inforMDsolutions.com

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S P E C I A L A D V E R T I S I N G F E AT U R E

BUSINESS REPORT’S

WHAT’S NEW IN

HEALTH CARE 2016

SPONSORED ARTICLES This special advertising section presents articles from providers, businesses and other organizations on the latest health care programs and options.

INDEX Aspen Clinic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 The Baton Rouge Clinic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Behavioral Intervention Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Cardiovascular Institute of the South . . . . . . . . . . . . . . . . . . . . . . . 36 Central Physical Therapy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Craig Greene, M.D.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 I CARE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 inforMD Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Interventional Pain Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Ochsner Medical Center – Baton Rouge. . . . . . . . . . . . . . . . . . . . . 40 The Plastic Surgery Center of Baton Rouge . . . . . . . . . . . . . . . . . 32 Prime Occupational Medicine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 SB Wellness Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 The Spine Center at Bone & Joint Clinic of Baton Rouge. . . . . . 24 Sullivan Dental Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Westport Linen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Woman’s Hospital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

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[ PRIME

O C C U PAT I O N A L M E D I C I N E ]

Partnership between Prime, LCTA offers broader benefits to employers and employees

PRIME OCCUPATIONAL MEDICINE has been providing innovative occupational medicine of the highest quality to the employers of south Louisiana. Starting with one clinic, Prime has transformed the work-related medical space by constantly responding to and addressing employers’ most critical needs. To continue with delivering innovative medical solutions to improve the health of the workforce, Prime’s latest service offering includes a unique approach to the initial care of workers’ medical needs while at work. Prime offers occupational medicine nurses on call 24-7 to respond to the health needs of the workers.

“We deliver a blanket-of-care and add multiple layers of coverage in order to improve medical outcomes for patients from the start,” says Sean Connor, Prime’s vice president of business development.

“Whether it’s a simple drug test, a physical or even surgery, we have solutions in place to help. The immediate access to health care providers, 24 hours a day, 7 days a week, that we offer is vital and it increases the quality and consistency of care.”

That immediate care is extended to all employees of Prime employer-clients 2 2 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

through novel services such as Prime’s 24-hour nurse triage call center, staffed by medical professionals, with special training in occupational medicine. The 24-7 nurse call center provides guidance on what to do if a company’s employee is injured on the job.

FIRST-OF-ITS-KIND PARTNERSHIP LCTA Workers’ Comp, also an innovative workers’ compensation carrier homebased in Louisiana, further expanded that nursing coverage service with a first-of-itskind enhanced partnership to provide greater health care resources and reduce workers’ comp-related medical costs for business owners. Now, more than 75,000 employees insured by LCTA have immediate access to the wide range of services offered by Prime.

The nurse triage call center ensures that many claims—almost 50%—are resolved immediately by phone, cutting down on emergency room visits that often come after hours and routinely could be simple first aid issues. Prime clinics are also available to these employees in the Baton Rouge, New

Orleans and Lafayette areas through their LCTA workers’ comp policy.

Quicker access care directly benefits employers, as well, by getting employees back to work faster, and it creates a reduction in workers’ comp claims costs.

“The length of disability drives up the cost of health care and the ability for that worker to take care of their family decreases the longer they’re unable to work,” says Troy Prevot, executive vice president at LCTA Workers’ Comp. “So by increasing communication between us, Prime, and the employee/employers, we’re providing immediate access and as little red tape as possible to get them back to work. We know the earlier they get seen, the earlier intervention is and the better it is for that patient.” whatsnewinhealthcare.com

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A VIRTUAL MEDICAL OFFICE Another facet to Prime’s ability to offer consistent and quick care is the company’s innovative online medical evaluation system, which gives employers an effective Virtual Corporate Medical Office. One piece of the solution is a medical questionnaire designed to screen employees who are working in remote conditions.

After the employee logs in and answers a few questions relating to their medical history, an experienced, board-certified medical professional sifts through the information to provide the employer with a recommendation related to the employee’s ability to safely return to work, with a level of consistency and quality of medical-risk judgment.

The medical evaluation system identifies and mitigates the risks that employees inadvertently bring to work. The process is deemed to be HIPAA compliant, and the questions are completely customizable. The process provides employers with access to instant reporting capabilities and auditing.

Ultimately, this enhances the employers’ confidence that the workers have a reduced level of medical risks, related to their ability to perform their assigned tasks at work.

“We work with companies to ensure they are placing the worker-candidates who are physically capable of handling the job. We help them set up drug screens, physical exams, hearing tests and breath alcohol tests.

Then we help to make sure the candidate can safely perform the assigned job tasks, such as climbing stairs or picking up heavy objects. This is all conducted with the No. 1 priority of reducing injuries to the workers.

That is so important,” Connor says.

Prime’s Electronic Medical Evaluation system (EME) provides a comprehensive communication system among all involved entities, which enables seamless case management of all employees while providing global occupational medicine quality control for the human resources managers.

THE TOTAL SAFETY NET Prime works with all types of companies across all industries, including businesses with 10 employees to large multinational corporations with workforces positioned around the world, to coordinate pre-employment screenings and fit-for-duty evaluations. It also offers medical personnel staffing and wellness programs. Prime helps the employer to ensure that the hiring process is in place to identify and to put the best candidate in the right position, with whatsnewinhealthcare.com

safety as the primary focus. Safety support includes case management, causation analysis, injury management and prevention planning. Prime also assists clients with keeping abreast of Occupational Safety and Health Administration and other regulatory agencies’ regulations along with case management of any workplace injuries.

“We have the solutions to ensure that employers have the consistent information that they need to manage the safety culture of their workforce,” says Dr. Luke Lee. “As employers expand the challenges of their workplace, medical safety culture can grow with them. The employees appreciate a continuity of medical care. Prime is there as the total safety net for the employees, and the integrated solution is unique in occupational medicine for the employers.”

Prime’s physician team is led by Luke Lee, M.D., MPH, CIME, CMRO, who was trained at the University of Pennsylvania and is board certified in occupational medicine. He is proud to be actively

supported by a distinguished group of physicians dedicated to occupational medicine as members of Prime Global Solution Physicians. Locally, these physicians include Dr. Greene, orthopedic trauma; Dr. Comeaux, rehabilitation diagnostic; Dr. Bergeron, emergency medicine; and many more.

The fledgling partnership between Prime and LCTA will continue to focus on providing the best of medical care for the workers, Connor says. “We’re looking to give employers the best opportunity to have employees that can do their assigned jobs safely and in a productive manner,” he says.

“This partnership with Prime is just the tip of the iceberg of what we’ll offer and how we’ll go about providing services,” Prevot adds. “We are focused on anything we can do to improve outcomes for our patients. And above all, we are trying to take out barriers to improve the quality and pace of care to get workers back on the job and providing for their families.”

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[ THE

S P I N E C E N T E R AT B O N E & J O I N T C L I N I C O F B AT O N R O U G E ]

Minimally invasive and laser spine surgery in Baton Rouge

BY KEVIN P. MCCARTHY, M.D.

MINIMALLY INVASIVE SPINE surgery allows a surgeon to accomplish similar goals as open spine surgery but through a much smaller incision with less tissue disruption. The result is pain relief and return of function with less blood loss, shorter hospital stay, quicker return to activities and less need for pain medicine. Many well-designed studies have now confirmed the advantages of minimally invasive spine surgery over more typical open surgery.

Minimally invasive spine surgery is facilitated by microscopic magnification, specialized retractors and instruments, and advanced techniques. At times, endoscopic equipment is used to perform minimally invasive spinal procedures in a similar fashion as it has been used for years in orthopedic sports medicine procedures such as knee and shoulder scopes.

Discectomy procedures can be performed to relieve sciatica through tiny poke incisions using the endoscope. In addition, the endoscope can be used to facilitate truly percutaneous spinal fusion procedures to relieve the pain of various spinal conditions using only a small Band-Aid sized wound. This can avoid all the morbidity, pain and dysfunction that results from larger muscle stripping in open spinal surgery.

Dr. McCarthy from the Spine Center performing minimally invasive laser spine surgery at the Spine Hospital of Louisiana.

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A SUBSPECIALTY REQUIRING ADVANCED TRAINING Despite several advancements, minimally invasive techniques available in spinal surgery are still not the standard of care. Most spinal surgeons still use open techniques. Although minimally invasive techniques have been used for many years in urology, general surgery and orthopedic sports medicine, minimally invasive spine surgery has been slow to propagate.

Advanced minimally invasive spine surgery techniques require advanced training and experience to master, and there is a very steep learning curve. Surgeons not familiar with the techniques can become frustrated early with training and abandon these newer techniques.

Minimally invasive spine surgery has really become a subspecialty within the field of spinal surgery and is used by a select few.

The Spine Center at the Bone and Joint whatsnewinhealthcare.com

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The Lumenis laser device at the Spine Hospital of Louisiana.

Clinic of Baton Rouge has always taken pride in being on the cutting edge of minimally invasive spine surgery techniques.

We have employed minimally invasive techniques such as percutaneous fusions, endoscopic discectomies, rhizotomies and other surgeries for many years. Additionally, we have continued to train in and develop the latest procedures in minimally invasive spine surgeries.

USE OF LASER DEVICES IN SPINE SURGERY Laser devices have been available for use in spine surgery for many years. However, it is not until recently through the process of improved instruments, improved techniques, lower pricing and targeted marketing power that laser use has become more realistic. Laser is a device that generates a very narrow, intense and highly concentrated beam of light. When combined with current minimally invasive techniques, laser technology gives us yet another tool whatsnewinhealthcare.com

to effectively treat spine-related conditions.

Laser devices can be used with endoscopic or minimally invasive tools to ablate disc herniations in order to alleviate nerve-related leg pain, seal the outer layer of the disc to prevent recurrent problems with the spine, and to ablate the facet joints of the spine to alleviate back pain. In addition, laser devices are now being used in minimally invasive fusion procedures to facilitate spinal decompression.

Spinal laser devices are still relatively rare and are found only in a small number of cities throughout the United States.

The Spine Hospital of Louisiana recently became the only facility within 700 miles of Baton Rouge to own and operate a laser device for use in spinal surgery. We are now able to utilize this technology to facilitate minimally invasive spine procedures.

This allows further advancements of these techniques and offers Baton Rouge and Louisiana technology that was previously not available in this region.

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[ INFORMD

SOLUTIONS]

On-site corporate wellness events are upgrading health programs for both employers and employees

SUPPORTING OUR MISSION to promote better health and wellness in corporate America through preventive screenings and professional counseling, inforMD Solutions LLC has partnered with Health Fairs USA, the leader in national mobile health clinics, to provide unique and comprehensive preventive wellness programs at no cost to corporate America. Conducting on-site screenings for employees, in addition to organizing a diverse mix of health-related vendors, provides employers with unique statistics that can enhance employees’ productivity and overall quality of life while

Health Fairs USA licensed medical providers encourage lifestyle changes resulting in healthier people and reduced health care costs.

Employers who implement wellness programs save on average just under $300 per employee each year. providing a comprehensive overview of their health and wellness.

With our network of licensed and certified exhibitors, we can help the employer create an event that promotes participation and demonstrates the company’s commitment to health and wellness. An event can 2 6 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

include, but is not limited to, the following services or resources: • Allergy Testing and Food Sensitivity Screening. A non-invasive scratch test or a simple in-office finger stick blood test is performed to detect the presence of several allergens and food allergies.

An additional blood test can also be conducted to detect the presence of 132 food sensitivities.

• Biometric Screenings. An important component of a comprehensive health and wellness event. For employers, biometric screenings provide important baseline data to shape the direction of their corporate wellness program. For employees, these screenings provide information on current and potential medical issues. There are four parts to a biometric screening: blood pressure, cholesterol, diabetes (blood glucose) and BMI (body mass index).

• Bone Density Screening. This test uses X-rays to measure how many grams of calcium and other bone minerals are packed into a segment of bone. We use a unique peripheral screening device that measures low bone density using the intermediate phalange of the middle finger.

• Non-narcotic Pain Relief. Medication adherence and diversion is over a $100 billion problem in the United States today. Our transdermal creams, gels and patches offer patients a therapeutic alternative to oral narcotics for treating pain with FDA-approved products. Physicians and patients alike

are enthusiastically adopting these efficacious medications as easy-to-use alternatives to traditional therapies for pain, metabolic imbalance, scars and dangerous wounds. This prescription is written by the provider and covered by most insurance providers.

Employers incur operating costs of about $1,700 per employee each year for untreated drug and alcohol addiction. Nationally, addiction costs employers about $250 billion annually.

Costs are manifest through lost productivity, absenteeism, attrition, safety issues and worker compensation, in addition to health care spending.

• Hereditary Cancer Screening. A non-invasive, genetic screen that provides data to aid providers in determining the patient’s risk profile for developing eight genetically linked cancers.

These cancers include: breast, ovarian, colorectal, pancreatic, endometrial, prostate, gastric and melanoma.

• Pharmacogenetic Testing. Using a simple cheek swab, our partner whatsnewinhealthcare.com

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laboratory analyzes how an individual’s genetic inheritance affects a portion of the body’s response to various drugs and aids the physician in selecting an appropriate drug therapy.

• Newborn Carrier Screening. This personalized screening detects gene mutations linked to many of the most common diseases that can be unknowingly passed down to children. By understanding whether a patient is a carrier, they can determine if additional steps should be considered to reduce the likelihood of their children inheriting one of these diseases. Anyone can be a carrier. Most insurance company’s cover carrier testing for people of reproductive age, ages 18 to 45, as it is much more cost-effective to prevent these diseases than treat them.

• Hereditary Cardiovascular Diseases.

This panel includes all genes associated or potentially associated with the development of inherited cardiovascular diseases that can present sudden death as a major adverse event. The test detects genomic variations in 213 genes related to cardiovascular diseases and provides cardiologists and other physician specialists with clear genetic interpretation for risk assessment and disease diagnosis.

Together, inforMD Solutions and Health Fairs USA will work closely with your insurance to support health and wellness screenings at no cost to your corporation.

As opposed to other health fair companies who charge for screenings, education and vendors, we will work with you to review your medical and pharmacy insurance benefits prior to planning your health fair.

We are an in-network provider for major insurance companies like Blue Cross, Aetna, Cigna, United Healthcare, Humana and Coventry.

Following your health fair, we provide

Over 50% of the nation’s population does not have a primary care physician. detailed aggregate reports that will help determine the overall health and wellness of your company’s employees. This is instrumental in determining the specific health needs for your company, developing companywide health initiatives to minimize health risks and improve your valued employee’s quality of life.

Benefits of an inforMD Solutions health & wellness event include:

GENETICS / DNA TESTING

NEWBORN CARRIER SCREENING

BIOMETRIC SCREENING

PAIN PREVENTION & BRACING

• No out of pocket cost to the employer.

Health & wellness events are covered by most insurance providers* • Receive detailed test results and treatment plans provided by nurse practitioners, physician assistants and/ or doctors of medicine • Customize your event to cater to the company’s needs • Provide all marketing and instructional material for internal promotion of the event *Eligible patients will not pay any co-payments or deductibles unless otherwise required by their insurance plan; some plans do cover preventive wellness at 100%.

Patients are fully responsible for payment if co-pays and deductibles apply.

InforMD Solutions is a highly specialized health care distribution company. We are committed to helping deliver tomorrow’s medicine to every household in America through our physician partners and corporate wellness platform. This mobile clinic platform brings not only the standard biometric screening and lab offerings but also the entire spectrum of offerings from inforMD into a corporate health fair setting at no expense to the employer. Visit our website at informdsolutions.com to learn more about inforMD’s comprehensive suite of offerings.

”My name is Sean Newton I am the Human Resources Director based in the Sugar Land, Texas Coca Cola Office. Health Fairs USA hosted a health fair for my company on October 1, 2014, and it was great! Our employees are still coming up to me to tell me how informative it was and how thrilled with what was offered at the fair and truly appreciate the opportunity to become more aware of their health and well being. Thanks for coming through with the airborne allergy testing, BMI testing, Bone Density testing, and Pain Management. I would confidently recommend Health Fairs USA to any company looking to boost employee morale and create a healthier work environment.”

- Sean D. Newton, Coca Cola FEATURED CLIENTS

6400 Perkins Road • Baton Rouge, LA 70808 | 855-Get-inforMD (855-438-4630) | inforMDsolutions.com whatsnewinhealthcare.com

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[ THE

B AT O N R O U G E C L I N I C ]

APPROXIMATELY 70 YEARS ago, four doctors bucked the then-orthodox methods of delivering health care to the community by forming a multispecialty group practice. Seven decades later, the Baton Rouge Clinic is not only still here but also substantially larger, with over 100 current physicians and more to join this summer. The Clinic’s growth has paralleled the growth of Baton Rouge, helping to create a major metropolitan medical center known for excellent care.

The Baton Rouge Clinic was formed out of discussions during World War II by Drs. Cheney Joseph, Gerald Joseph, Joe Sabatier and Mortimer Silvey. The Clinic’s original office was a small space above The Pig & Whistle Restaurant, located on Plank Road. The Clinic is now located at 7373 Perkins Road, in a 170,000-square-foot building, along with an Urgent Care Center and a satellite office in New Roads. The Clinic provides services in internal medicine, pediatrics, allergy, bariatric surgery, breast surgery, dermatology, endocrinology, ENT, gastroenterology, general surgery, neurology, optometry, pediatric neurology, pulmonology, rheumatology, urology, and vascular surgery. The Clinic has a full-service, accredited laboratory and radiology department, along with accredited echocardiography and vascular laboratory services.

Through the years, the Clinic has achieved numerous recognitions and awards for excellence while continuing to focus on quality patient outcomes. With over 250,000 patients and growing, patient satisfaction scores have remained above 97%—significantly higher than regional and national benchmarks, exemplifying a patient-centered, value-based approach to health care. Focusing on HEDIS (Healthcare Effectiveness Data & Information Set) outcomes, the Clinic has reached high benchmarks for colorectal cancer screening, breast cancer screening, high-risk medication monitoring, cholesterol control and diabetes management.

The Clinic has also received national recognition for hypertension control, reach2 8 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

DON K ADAIR

The Baton Rouge Clinic celebrates 70 years of service to the community

ing the 76% success rate in the American Medical Group Foundation’s Measure Up, Pressure Down initiative. This effort put the Clinic in the top quarter of the country.

The Clinic also continues to maintain the NCQA recognition for diabetic control, along with having an ADA (American Diabetes Association) accredited Diabetic Education Center. In 2015, the Clinic received NCQA recognition for the delivery of quality cardiovascular and stroke care.

The Clinic was again named a Better-Performing Practice by the MGMA and has been one for almost 20 years, since the program’s inception in 1997.

The Baton Rouge Clinic participates in an accountable care organization with Blue Cross-Blue Shield and Cigna. In both programs, the Clinic had higher quality and lower cost outcomes. The BCBS Quality Blue Program recognized the Clinic as one of the best overall performers in the state.

The Clinic also participates with Humana in its model Medicare Advantage Program, also achieving excellent outcomes. In the last quarter of 2015, the Clinic achieved a perfect score on Humana’s quality program.

This national achievement has only been accomplished a few times and only by smaller organizations.

The Clinic’s motto, “Caring for Genera-

tions,” is very appropriate. “In this day and age, you can’t simply practice medicine,” says Clinic CEO Ed Silvey. “You must have an impact on the community. And in our 70 years here, we feel we have touched the lives of thousands.”

Besides being an innovative, collaborative leader in transforming the health care delivery system, the Clinic continues to give back to the community through St. Vincent de Paul’s Fill a Prescription Campaign, Pat’s Coats for Kids and the Feed a Family Campaign, to name a few.

Though the field of health care is rapidly changing, one focus has always been sacred at the Clinic: the doctor-patient relationship. The late Dr. Sabatier stated, “Our goal was and remains to provide the utmost best of care to our patients. We love medicine, and we are a hard-working outfit.”

Clinic President Dr. Mark Hodges and CEO Silvey, son of founder Dr. Mortimer Silvey, state that 70 years later, the goal and culture remain the same. Thanks to the dreams and dedication of its founders and its many other physicians and employees through the years, the Baton Rouge Clinic has grown from modest beginnings into a full-service regional health care provider of the 21st century. whatsnewinhealthcare.com

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From routine healthcare needs to highly specialized medical procedures,

From routine healthcare needs to highly specialized medical procedures, we have been we have been providing quality, compassionate care for 70 years... providing quality, compassionate care for nearly 70 years...Caring for Generations.

Caring for Generations.

A Host of Specialty Doctors

On-Site Specialties and Services: Allergy • Dermatology • Endocrinology • ENT • Gastroenterology • Neurology

Allergy ENT Neurology• Surgery Surgery Optometry • Pediatric Neurology • Pulmonology •Pediatric Rheumatology • Urology Dermatology Endocrinology

Gastroenterology Pediatric Psychology Urgent Care Internal Lab & Radiology Pulmonology Urology Optometry Rheumatology Baton Rouge Clinic Urgent Care is open 7 days a week. No Appointment Necessary!

Baton Rouge (225) Clinic Urgent Care: 7479 Perkins Road – at the corner of Essen & Perkins | (225) 246-9997 769-4044 • www.BatonRougeClinic.com •

Perkins Road, Baton Rouge, LA 70808 (225)7373 769-4044 • www.BatonRougeClinic.com • 7373 Perkins Road, Baton Rouge, LA 70808

Baton Rouge Clinic Urgent Care is open 7 days a week. No Appointment Necessary!

7479 Perkins Road - at the corner of Essen and Perkins | (225) 246-9997

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[ WOMAN’S

H O S P I TA L ]

Specialized cancer rehabilitation program makes the difference for women WOMAN’S HOSPITAL understands women and their specific cancer care needs. With more than 44,000 breast procedures, 60,000 Pap tests, 400 breast cancer diagnoses and 200 gynecologic cancer diagnoses each year, the hospital’s depth of experience is impressive and comforting. The staff at Woman’s knows that while a cancer diagnosis can be traumatic, so can the effects of lifesaving treatments.

Chemotherapy, radiation therapy and surgery can cause medical problems that interfere with daily function and well-being, such as fatigue, weakness, insomnia, memory loss, fear, anxiety and depression.

Because women often struggle to understand their “new normal” while undergoing cancer treatment and again during survivorship, Woman’s is offering the region’s only certified cancer rehabilitation program, called Survivorship Training and Rehabilitation, or STAR. THE STAR APPROACH: “THE BIG PICTURE” Woman’s will complete the STAR certification program in June 2016. This highly specialized cancer rehabilitation program, which is nationally recognized and evidence-based, focuses on improving the lives of survivors who suffer from the side effects caused by cancer and its treatments.

Working with physicians to screen cancer patients, the Woman’s STAR team creates personalized rehabilitation plans for each patient. The goals are to increase strength and energy, alleviate pain, improve physical function, achieve emotional balance and boost the immune system.

• Physicians • Physical therapists • Occupational therapists • Speech and swallowing therapists • Audiologists • Registered dietitians and nutritionists • Mental health professionals

Woman’s addresses the “big picture” by evaluating a patient’s full range of cancer and post-cancer care needs. This includes assessing diet, sleep issues, existing pain, endurance, strength, exercise habits and emotional outlook. All of these factors have an important effect on physical healing and quality of life.

UNDERSTANDING CANCER REHABILITATION Cancer rehabilitation is designed to ease the problems caused by cancer and its treatments and provide the best quality of life possible. It is very much like traditional rehabilitation after a serious illness or injury, except it is coordinated with a patient’s oncology team so medications and cancer-specific problems are taken into account.

At Woman’s, the STAR program can include appointments with and treatments by medical professionals who are specially trained and STAR certified to treat survivors of all forms of cancer. This team can include the following:

Woman’s certified professionals can help patients cope with a wide variety of conditions. These might include, but are not limited to, pain, weakness, fatigue, shoulder problems, balance and walking (gait) problems, memory and concentration issues, swallowing and speech problems, swelling (lymphedema), as well as anxiety and/or depression.

THE BEST RECOVERY AT ANY STAGE Feeling well and being able to resume normal daily activities is essential to enjoying a good quality of life for survivors and their families. Woman’s STAR program is open to everyone, no matter the prognosis, cancer stage or phase of recovery. Whether a patient is newly diagnosed, finished with treatment, or experiencing late or unresolved issues from prior treatments, Woman’s can help. Newly diagnosed patients may want to increase their strength and endurance and prevent future medical problems. Survivors living with cancer as a chronic disease may need help managing treatment-related conditions. Individuals who are cured or in remission may wish to boost their immune systems so that they can heal as well as possible.

Woman’s STAR program impacts survivors in their individual way.

“My quality of life, I would say, is 100% better. The STAR program has helped me literally move on and not worry about the cancer.

This program has helped me get my life back.”

—Ovarian cancer survivor

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Cancer Rehabilitation

Feeling your best at any stage or phase of recovery A cancer diagnosis can be traumatic, and so can the effects of its lifesaving treatments.

If chemotherapy, radiation or surgery have resulted in pain, fatigue, weakness, insomnia, anxiety or depression, the STAR Program® (Survivorship Training and Rehabilitation) may help you resume your daily activities.

STAR is individually designed cancer therapy that gives you the best quality of life by focusing on: • Increasing strength and energy • Managing pain • Improving physical function • Achieving emotional balance Woman’s has the only STAR cancer rehabilitation program in the region. Let us support you through treatment and survivorship.

For appointments or additional information, call 225-924-8311 or visit womans.org/STAR

100 Woman’s Way (Airline at Stumberg)

Star ad.indd 1 whatsnewinhealthcare.com

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A nonprofit organization

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womans.org/STAR

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[ THE

P L AS T I C S U R G E R Y C E N T E R O F B AT O N R O U G E ]

The newest innovations in plastic surgery: Thermi-radiofrequency DR. JOHN WILLIAMS is pleased to welcome the newest member of his team, plastic surgeon Dr. Erick Sanchez. Dr. Sanchez attended Louisiana State University School of Medicine in New Orleans and completed six years of residency in Plastic Surgery at the esteemed University of Texas Medical Branch in Houston/Galveston. As we welcome Dr. Sanchez home to Baton Rouge, Dr. Williams and Dr. Sanchez look forward to providing the newest innovations, best care and unsurpassed outcomes to their patients.

INTRODUCING TEMPERATURECONTROLLED RADIOFREQUENCY Dr. Williams began practicing plastic surgery in Louisiana over 30 years ago and has consistently sought to employ cutting-edge techniques in his practice. Non-invasive and minimally invasive surgical procedures Dr. Erick Sanchez and Dr. John Williams are such techniques that Dr. Williams and Dr. Sanchez have incorporated for lines, forehead furrows or crow’s feet? Have their patients. The Plastic Surgery Center is you tried Botox only to be disappointed now introducing Temperature Controlled with limited duration? ThermIrase offers a Radiofrequency Treatment to address the solution. Utilizing radiofrequency energy, frustrations felt by many patients over ThermIrase disables the nerves controlling common problem areas without the need the muscles responsible for the lining of for extended recovery and downtime. these areas. Unlike Botox, results last for more than one year in 80% of patients.

THERMITIGHT Skin laxity is an exasperating issue for THERMIDRY both men and women. As we age, our skin More than 220 million people globloses elasticity and takes away from our apally suffer from excessive, uncontrolled pearance. ThermiTight can be used to tightsweating, or “hyperhidrosis.” As with more en the skin of the neck, back, abdomen, cosmetic nerve issues, this issue is commonarms and legs. This novel procedure offers ly treated with Botox. However, for many, maximum results with minimum downrepeated injections throughout the year time. After administering local anesthesia to are a much unwanted burden. Similar to the targeted area, a small thermister probe ThermiTight, ThermiDry uses controlled delivers precise heating. What distinguishes heating to disable sweat glands, imThermiTight from all other skin-tightening proving this embarrassing problem. procedures is dual monitoring of the temperature of the treated areas. The internal THERMIVA AND FEMININE temperature is regulated and controlled by REJUVENATION a system computer. The external temperaChildbirth and the natural aging ture of the skin is monitored by a unique process causes changes that may military-grade infrared camera. This dual affect feminine wellness. A particumonitoring ensures precise, effective and larly strenuous childbirth, multiple safe treatment. births and the effects of menopause can cause physical changes that THERMIRASE can rob women (and their partAre you frustrated by present frown ners) of their sense of well-being 3 2 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

and happiness. ThermiVa treatments use radiofrequency energy to gently heat the vaginal tissue so that women can reclaim, restore and revive feminine wellness without discomfort or downtime. The patented ThermiVa electrode is designed to treat the internal and external anatomical features of the vagina, significantly improving laxity, urinary incontinence and orgasmic dysfunction.

“We are pleased to once again be at the forefront of innovation in plastic surgery techniques in Louisiana. Our team’s first priority is patient satisfaction and high-quality care. We’re proud that our team always strives for excellence.”

—John V. Williams and Erick R. Sanchez

The Plastic Surgery Center of Baton Rouge John V. Williams, M.D., F.A.C.S. Erick R. Sanchez, M.D. 8777 Bluebonnet Blvd., Ste. A Baton Rouge, LA 70810 (225) 766-1899 brplasticsurgery.com whatsnewinhealthcare.com

• AD WILL RUN AS IS unless approval or final revisions are received by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

S P NUMBER E C I A L A •D V E R TTYPOS I S I N G F E AT U R E Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE ANY This ad design © Louisiana Business, Inc. 2016. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Trusted by your Neighbors!

Breast Surgery | Body Surgery | Face Surgery | Skin Enhancements Mommy Makeover | & more procedures!

Take $125 off any procedure when booked the day of your consultation. 2% off non-financed procedures.

The Most Private, Safe, Advanced and Accredited Surgery Center in Baton Rouge

PLASTIC SURGERY CENTER OF BATON ROUGE

Dr. John V. Williams, Board Certified Plastic Surgeon Dr. Erick R Sanchez, Plastic Surgeon 8777 Bluebonnet Blvd., 70810 | BRPlasticSurgery.com Call today for your private consultation: 766-1899 whatsnewinhealthcare.com

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[I

CARE]

I CARE Live: Turning lunch into learning THE I CARE program has a long history of working to provide support to parents and caregivers. Traditionally, I CARE has provided workshops and trainings in schools on topics ranging from substance abuse to bullying and suicide prevention. In the 1980s and 1990s, I CARE Specialists regularly delivered workshops for parents utilizing locally designed materials. Parents have also been able to consult with trained I CARE Specialists on meeting the challenges of raising healthy, drug-free children.

In an effort to increase outreach and better serve those who touch children, I CARE has created the I CARE Live Initiative. Essentially, I CARE Live is a series of internet-streamed presentations, delivered by local experts and community members who know the specific challenges and needs of the Baton Rouge community. The system is supported by YouTube Live Streaming and produced in the I CARE office using local resources, experts and talent. I CARE Live is “driven” by the I CARE Advisory Council, whose purpose is to keep I CARE connected to the community and relevant in the continued delivery of prevention education services.

I CARE Live kicked off in March 2016 with a presentation

by Trooper Mike Talley of the Louisiana State Police. Rebecca Marchiafava presented to parents on protecting kids from sexual assault. Lexlee’s Kids provided a presentation on safe teen driving prior to prom and graduation season. Future presentations include topics as diverse as teaching kids about safe touch, bullying and substance abuse trends.

I CARE Live is easily accessible by the community. Anyone with a smartphone or internet access can visit icare.ebrschools.org and click the I CARE Live tab. Presentations are scheduled to run once each month on the first Wednesday at noon. The idea is to take lunch time and learn about issues 34

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and methods for improving the lives of the young people in the community. I CARE On Demand, located on the same webpage, allows visitors to replay presentations.

I CARE’s plan is to open I CARE Live to input from the community. Starting in June 2016, community members will be allowed to submit requests for specific topics and post comments in discussions on past presentations. I CARE Live has been designed to grow and evolve with the ever-changing needs of the community.

Join I CARE at lunch time on Wednesdays and “turn lunch into learning.” whatsnewinhealthcare.com

• AD WILL RUN AS IS unless approval or final revisions are received by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

S P NUMBER E C I A L A •D ANY V E R TTYPOS I S I N G F E AT U R E Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE This ad design © Louisiana Business, Inc. 2016. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Reap What You Sow Teach children through summer fun and watch them bloom emotionally, academically, and behaviorally.

• Be available to listen without judgment.

• Assist children in generating possible solutions for problems.

• Express enjoyment when spending time in their company.

• Encourage volunteering • Be consistent

• Give children less not more Less unstructured & unsupervised time Less spending money Less stress • Turn everyday experiences into teachable moments that create lasting memories.

Over 50% of 6th, 8th, 10th and 12th grade students report Opportunities for Prosocial Involvement by their Families.* *taken from LCCYS 2014 results

Like us on Facebook & follow us on Twitter: @icareparents, @icareteens, @icareteachers whatsnewinhealthcare.com

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[ C A R D I O VAS C U L A R

INSTITUTE OF THE SOUTH]

Bringing international technologies to Baton Rouge AS THE LARGEST single-specialty cardiology practice in the state, Cardiovascular Institute of the South offers a comprehensive vascular program, providing a multitude of methods to treat cardiovascular disease.

With a mission to provide the highest quality cardiovascular care available, the institute is a world-leader in cardiovascular medicine and research, bringing international advancements to the area and improving patient outcomes in our community.

Below are some of the latest technologies that CIS has pioneered in the greater Baton Rouge area.

NEW TECHNOLOGY FOR VEIN TREATMENT Drs. Satish Gadi and Deepak Thekkoott, interventional cardiologists at CIS in Baton Rouge and Zachary, were the first to use new VenaSeal technology in the East Baton Rouge area to treat venous disease. This was also the second case in Louisiana, and to date, these cardiologists have the most experience with this procedure in the state. The procedure is performed under ultrasound guidance at a CIS clinic.

The VenaSeal closure system is a cyanoacrylate-based medical adhesive for the closure of greater and lesser saphenous veins in the legs. This unique approach is done without the use of tumescent anesthesia, meaning only one needle stick is needed to numb the area, thus avoiding patient discomfort associated with multiple needle sticks. It also eliminates the need for post-procedure compression stockings, and post-procedure pain and bruising. The patient can return to normal activities rapidly.

“This is an almost painless way to treat varicose veins and thus very unique in that

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sense, since traditional treatments involve potentially painful local anesthesia,” explained Dr. Gadi.

REMOVING PLAQUE WITH PRECISION At Baton Rouge General, Dr. Gadi, an interventional cardiologist at CIS, was one of the first in the United States to perform a new treatment procedure recently cleared by the U.S. Food and Drug Administration to provide relief for patients suffering from the painful symptoms of peripheral arterial disease, or PAD—a condition caused by a build-up of plaque that blocks blood flow in the arteries of legs or feet.

The new device, Avinger’s Pantheris lumivascular atherectomy system, is an innova-

tive image-guided therapy that, for the first time, allows physicians to see and remove plaque simultaneously during atherectomy, a minimally invasive procedure that involves cutting plaque away from the artery and clearing it out to restore blood flow. The device uses real-time imaging on a catheter (similar to having a small camera on the tip of the device) so that physicians are able to remove plaque more precisely than ever before, with less risk of damage to the artery walls. This safe and more precise treatment may potentially reduce the need for follow-up procedures and stents.

“Peripheral arterial disease is a common but serious condition that can greatly impact quality of life, with symptoms such

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as cramping, numbness, discoloration and pain,” said Dr. Gadi. “We are excited about the availability of the Pantheris technology, which is a significant step forward in the treatment of the condition, enabling a more precise and safe removal of the plaque.”

the procedures more efficient and improve the quality of life for our patients,” explained Dr. Green. “These new methods increase longevity, and patients are less likely to experience future cardiovascular events, such as heart attacks or strokes.”

INNOVATIVE PROCEDURES FOR BLOCKED ARTERIES Patients who are not typically candidates for traditional surgery now have a new option for reducing pain and cardiovascular risk thanks to a new procedure performed for the first time by Dr. Garland Green, an interventional cardiologist with CIS, at Baton Rouge General. The non-invasive procedure treats chronic total occlusion of coronary arteries by following a complicated algorithm of treatment methods to find the most appropriate one for the patient.

Options include creating new blood vessels that get blood flowing to the heart, or opening the blockage with specialized devices.

Dr. Green also utilized three new devices that had never before been used in Baton Rouge: the drug-dissolving Synergy stent, the CrossBoss CTO Crossing Catheter and the Stingray Coronary CTO Re-Entry System—all manufactured by Boston Scientific.

“We have developed techniques to make

NEW DEVICES TO TREAT CORONARY ARTERY DISEASE Drs. Deepak Thekkoott, Mrugesh Soni and Charles Thompson, interventional cardiologists at CIS, are the first in the state to use the Opsens OptoWire One, working at Lane Regional Medical Center in Zachary.

This device is designed for the diagnosis of the severity of lesions from coronary artery disease. It focuses mainly on the measure of fractional flow reserve (FFR) in interventional cardiology. Opsens offers an advanced optical-based pressure guidewire (OptoWire) that aims at improving the clinical outcome of patients with coronary artery disease. FFR can accurately identify lesions responsible for ischemia that, in many cases, would have been undetected or not correctly assessed by imaging technologies.

“Opsens is a new pressure wire with the most advanced optical technology, and the system offers the best available care to our patients in the cath lab,” said Dr. Thekkoott.

“Here at Lane, we were chosen as the first in the state and as one of the first in the country to utilize this technology to treat our patients.”

Overall, CIS continues to remain on the forefront of new technology and to expand world-class care to the region. For more information about CIS and its new technologies, visit rcardio.com.

Family History of

Heart Disease?

One visit is all it takes to know your risk.

24 hours a day & 7 days a week.

For more than 30 years, CIS has offered a full-range of cardiovascular care to communities in south Louisiana and is recognized as an international leader in treating both cardiovascular and peripheral vascular disease.

Call today to schedule an appointment, or learn more at cardio.com.

8401 Picardy Avenue | Baton Rouge, LA | 225.308.0247 6550 Main Street #1000 | Zachary, LA | 225.654.1559

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[ S U L L I VA N

D E N TA L C E N T E R ]

JOHN HOLLOWAY

Sullivan Dental continues to add variety of services and specialties

Dr. Frank Sullivan, Dr. Candice Sullivan and Dr. Clay Couvillon

THE FIRST INDICATION that Sullivan Dental Center is not the typical dental practice is its scenic location in peaceful St. Francisville. Just as a beautiful smile is evidence of underlying good oral health, the Center’s design serves as confirmation that the patient experience has been carefully crafted

by Sullivan Dental’s highly trained staff.

All graduates of Louisiana State University’s School of Dentistry, the Center’s three dentists—Frank and Candice Sullivan, and Clay Couvillon—hold numerous certifications in multiple specialties and services, including pediatrics, intravenous sedation dentistry, implants, sleep medicine and migraine therapy. With three dentists on staff, families can schedule their appointments at the same time, in a relaxed and scenic setting.

“We are truly not your typical dental practice,” says Dr. Candice. “We continue to educate ourselves to provide techniques and materials that support the body’s ability to heal naturally so that we can manage 3 8 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

symptoms without relying completely on prescription medications.”

Advanced platelet therapy, an all-natural way to accelerate healing used at Sullivan Dental, has allowed Dr. Couvillon to virtually eliminate dry sockets and post-operative infection from oral surgery procedures such as wisdom teeth extraction and implant placement. “We did not have a single case of dry socket in over 400 procedures done in 2014,” notes Dr. Couvillon. “This simple treatment has done wonders for our patients, offering the best chance for fast, painless healing.”

Other cutting-edge procedures include ozone therapy, the latest in functional appliances and specialized care for cancer patients—all focused on total body wellness. Dr. Couvillon’s current focus is to create awareness in the cancer community that anyone faced with a diagnosis of cancer would benefit from a thorough oral health screening so that any sources of dental infection can be managed early to reduce

treatment costs and increase quality of life before, during and after immunosuppressive therapy.

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Dr. Candice’s training has led her to conclude that diagnosis of attention deficit disorder in children is most often associated with airway issues and environmental factors, and can be corrected without the use of traditional prescription medications.

“Mouth breathing, as opposed to nasal breathing, disrupts the sleep cycle, which can result in behavioral issues related to exhaustion,” she states. “Once we expand the palate and clear the airway, the bedwetting stops and ADHD symptoms become minimalized,” she explains.

If childhood sleep apnea is not corrected early during the formative growth and development years, airway obstruction can lead to serious health issues in adults that can lead to high susceptibility to chronic degenerative and inflammatory diseases.

Dr. Frank manages sleep apnea using a mandibular anterior repositioning device,

which he describes as “an upper and lower retainer that moves the lower jaw forward and helps the body perform in a more natural way.” He adds, “Unmanaged sleep apnea is associated with a higher risk of hypertension, cardiovascular disease, depression and even cancer.”

For patients suffering from TMD symptoms such as chronic migraines, Dr. Frank, through the concepts of neuromuscular dentistry, has given countless individuals a new outlook on life.

“It is extremely rewarding to alleviate incurable headaches/miActual Patient. Alleviated headaches and TMD while providing graines, facial, neck and shoulder a gorgeous smile pain,” says Dr. Frank Sullivan. “We can also improve limited jaw movement or locking jaws, and decrease clicking and/or popping in the jaw joints.”

Neuromuscular dentistry considers the entire system that controls the position and function of the jaw. Dr. Frank, who has a fellowship in neuromuscular dentistry, aims to establish a new bite position that creates a harmonious relationship between the teeth, muscles and jaw joints. “This nonsurgical procedure creates a pain-free patient that can help end prolonged drug therapy.”

“Though a beautiful smile is certainly important, the two things dentists must be 100% certain to check for are oral cancer and restricted airway,” says Dr. Frank.

“Airway is king. Beautiful teeth should be a reflection of overall good health. Here, we’re looking at much more than teeth.”

Sullivan Dental Center 5436 Commerce St. St. Francisville, LA 70775 (225) 635-4422 sullivandental.com whatsnewinhealthcare.com

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S P E C I A L A D V E R T I S I N G F E AT U R E

[ OCHSNER

M E D I C A L C E N T E R – B AT O N R O U G E ]

Ochsner expands cancer treatments, research and hope for survivorship AS THE HEALTH care industry continues to evolve, Ochsner Medical Center – Baton Rouge remains committed to Baton Rouge and the surrounding communities it serves. In order to continue to make health care convenient within the community, Ochsner has two 24/7 emergency departments in Baton Rouge and Plaquemine; 11 health centers; and three urgent care locations. Every year, Ochsner brings care closer to home by adding new health centers and additional services, making it easier for patients to receive the The Ochsner Baton Rouge Cancer Center will be open by the end of 2016. care they need and deserve.

During a time where health care is in a whole patient, not just the disease.” dynamic state, Ochsner understands the The Cancer Center will offer patients the importance of bringing the care our patients following: need closer to home. By the end of 2016, • Quality. A full spectrum of spethe Ochsner Baton Rouge Cancer Center, cialty-trained physicians who employ a located at the O’Neal Lane campus, will be team approach to treating cancer patients the first in Baton Rouge to conveniently through weekly conferences and open and offer a hematology/oncology outpatient integrated communication. health center with both chemotherapy in• Room to heal. More than 20,000 fusion and radiation oncology services—on square feet of expanded oncology space one floor, in the same building. and the addition of 15 personalized and The timing for this expansion of cancer semi-private patient chemo infusion care is critical to the state of Louisiana. stations—more than doubling the patient Louisiana ranks near the highest in the space in a relaxing and compassionate U.S. for cancer deaths and one in three atmosphere.

Louisianans will battle an invasive cancer in • Team approach. A comprehensive aptheir lifetime. Over the next decade cancer proach to urologic, gynecologic and surgical is estimated to increase nationally by 50%. oncology for all cancer types.

Cancer deaths worldwide are projected to • Hope. A clinical cancer research reach 13 million annually by 2030. program with a large range of clinical trials Jay Brooks, M.D., FACP, chairman of for all cancer types, including cutting-edge the Ochsner Baton Rouge Hematology/ drugs, new agents and anti-cancer agents Oncology Department, has been helping for treating cancer, which will give patients patients battle cancer at Ochsner for nearly hope for a better outcome. three decades and is excited to offer more Additionally, this is the only cancer streamlined options. program in the Baton Rouge region with a “These patients and their families should fully integrated electronic medical record have one focus—to get better,” said Brooks. where all physicians have a common chart “No one should have to incur the anxiety to review so no matter where patients go and expense of traveling out of state to within the Ochsner Health System, their receive the high-quality care they need. The providers will know about their care. less they have to worry about, the better “This addition will not only allow us outcomes we can anticipate. It’s just one to treat more people, but also allows the of many ways that we at Ochsner treat the opportunity for those patients to heal in 4 0 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

the community that they call home, close to family and friends, ” said Eric McMillen, chief executive officer, Ochsner Medical Center – Baton Rouge.

Ochsner Baton Rouge currently offers support groups, survivorship resources, access to clinical trials, palliative care, screenings such as 3-D mammography and an integrated system of medical records, meaning that patient information is immediately accessible to every physician that cares for that patient across all Ochsner locations.

It is part of the largest group of cancer specialists in Louisiana and one of the largest in the Gulf South region. The Ochsner Cancer Network’s five-year survival rate for cancer is above the national average in specialties such as lung, colon, prostate and breast.

Ochsner Medical Center – Baton Rouge is one of Ochsner Health System’s 28 owned, managed and affiliated hospitals across the region. Ochsner Health System is Louisiana’s largest, nonprofit, academic, health care system serving over 623,000 patients from all 50 states and more than 80 countries worldwide each year.

Visit ochsner.org/cancer or call (225) 384-6959 to find out more about existing cancer care services or to make an appointment at an Ochsner location. whatsnewinhealthcare.com

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S P E C I A L A D V E R T I S I N G F E AT U R E

[ CRAIG

GREENE, M.D.]

Baton Rouge orthopaedic surgeon takes multifaceted approach to helping people IN HIS 10 years as a doctor, Craig Greene has seen many patients. Some of them live here in Louisiana, where Greene is a surgeon at the Baton Rouge Orthopaedic Clinic.

But many more of his patients live around the world, in places where thousands of people suffered after natural disasters and needed treatment for a fractured bone or a dislocated joint.

Greene, 41, specializes in trauma care, sports medicine and joint replacements. His many patients keep him busy—Greene had appointments scheduled until 7 p.m. on a recent Wednesday—but he says each of them has helped him in some way, taught him some valuable lesson.

There are those he met in Haiti after the 2010 earthquake, where so many people had been hurt that someone else always seemed to need surgery. It was those patients, he says, who showed him ways to use his skills not just to do a job, but to make a difference.

Doctors have a saying they use when someone says they haven’t seen a certain symptom or kind of injury before, Greene says: “It’s seen you,” even if you haven’t seen it.

“We live in a world of hurting people, and there’s plenty of opportunities around us … of how we can contribute to a better society,” Greene says. “It’s just a matter of us recognizing it, and are we willing to do the work to follow through on that.”

That’s what Greene says happened when he went to Haiti. Since then, he has been on medical mission trips to Colombia, Mexico, Honduras and Africa, where he has performed dozens of orthopedic surgeries in the aftermath of disasters.

MEDICINE WITH EMPATHY Back at home, Greene meets a lot of patients who lead busy lives and aren’t sure what to do when they get injured while playing sports or in a car accident. Having surgery and recovering takes time and costs money, and it can be a stressful experience, Greene says.

“It’s complex,” he says. “Anyone who’s ever had a medical problem, going to the doctor is a big deal. We try to have a lot of empathy, care for everybody’s story. Everybody’s got a lot going on, and a lot hinges 4 2 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

Dr. Greene with a patient at the Baton Rouge Orthopaedic Clinic. whatsnewinhealthcare.com

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on what happens when we see them.”

Greene understands that. As a football player in high school and at LSU, he had six knee surgeries, which peaked his interest in becoming a doctor.

He attended medical school at LSU’s Health Sciences Center in New Orleans, and although his internships took him around the country, he returned home and has spent his entire career in the Baton Rouge Orthopaedic Clinic. In January, he finished a two-year stint as chief of surgery at Our Lady of the Lake Regional Medical Center.

Though he’s traveled the world because of his medical skills and desire to help others, Greene says practicing at home in Louisiana has offered many special opportunities, too.

OUTSIDE THE CLINIC Always looking for ways to make it easier for people to overcome injuries and get back to their routines, Greene has put his skills to use outside of his clinic. He worked with Serta to develop a mattress line designed to address needs that his patients have told him about.

Half of the profits from Dr. Greene Sleep System mattress sales go to the Greene Charity, which funds humanitarian relief in disaster areas around the world.

“America has the best medicine on the planet. We have high standards. We have a cornucopia of technology,” and it’s important to share that with the world, Greene says.

But even though American medical training and technologies are useful when treating people abroad, there are problems with health care here, Greene says. It’s something that he ponders often.

“One of my driving forces is what is my contribution to more sustainable health care delivery that gives the most patients the best possible outcomes over the longest time period,” Greene says.

People want high-quality health care, but usually are not willing or able to pay a higher cost. No other sector is like that, which is making health care delivery increasingly unsustainable, he says.

The cost of health care today accounts for 20% of the U.S.’s GDP, he says.

STUDYING THE BUSINESS OF HEALTH CARE Greene recently graduated from Yale University’s MBA program, which offers a focus on health care. Greene says the program intrigued him because he wanted to learn more about how business and society whatsnewinhealthcare.com

Dr. Greene at the jungle hospital in Honduras with daughter Hadley and friends during a mission trip.

intersect, and how that affects his medical practice.

“Health care is changing so much, and a lot of times doctors aren’t at that table because, by our own fault, we’re too busy,” he says. “I need to be better equipped for my role in the changing landscape of health care.”

Overconsumption is one problem with America’s strained health care system, Greene says. Some people go to the emergency room for medical needs that aren’t Dr. Greene loves his clinic work.

urgent, and some doctors order too many tests, he says.

One option to lower costs is moving away from the “fee for service” model, Greene says. Instead of paying for each individual test a doctor requests, hospitals or clinics could pay a certain amount that covers tests for 90 days or some other specified period.

Greene says being a doctor in Louisiana—in Baton Rouge, not far from where he grew up in the small town of Maringouin—has given him both the ability and desire to tackle health care and other issues in the state.

In fact, his passion for his home state and its people could eventually lead him into public service, he says. It would be the ultimate opportunity to put his knowledge to use and serve others.

In the meantime, Greene will stay busy seeing and treating his patients. They’re a constant reminder of the value of a person’s health, and of that person to the world around them.

“I’ve got a skill that helps people get back to helping society, and so I absolutely love my job,” he says. “I love the serving part of it; I love the clinic part of it where I visit with people.”

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S P E C I A L A D V E R T I S I N G F E AT U R E

[ SB

WELLNESS GROUP]

Why you can’t afford NOT to start a wellness program at your organization

RISING HEALTH CARE costs are a top risk that organizations and businesses fear, especially in today’s climate of the penalties, red tape and changing regulatory guidelines of health care reform. Add to that high turnover, low engagement, high absenteeism and burnout, and it all contributes to keeping business owners up at night. So why should owners consider investing in the health and well-being of their employees?

Just look at the statistics and you will realize that a healthier workforce equals a healthier and more successful business: 70% of employees are not engaged at work according to the latest Gallup poll, 60% or more are generally overweight or obese, 30-40% have three or more health risk factors for metabolic syndrome. Burnout, absenteeism, turnover and highly medicated employees cost employers in lost time, productivity, and health care costs.

“It’s interesting to me that business owners will spend the money on taking great care of their medical equipment, car fleets and construction equipment, but overlook the well-being of their most valuable asset, 4 4 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

Shelly Beall says there are a few reasons SB Wellness Group’s programs work to solve the problems employers are facing: 1. “It’s all about relationships,” says Beall. “Health is too personal not to work on building trust and accountability into the relationship—on the company level and individual level. We treat every company as if it were our own and all of the employees in each company as if they were family members.”

2. Customized programming and services/turn-key service. “No one company we work with is just like any other. Each person we work with within those companies is unique as well. Our programs work because we fine tune and adjust to the needs of the individual and groups we work with.”

3. Knowledgeable, caring and professional staff. “We have built a team of close to 25 who are experts at what they do, including certified health coaches, registered dietitians, exercise specialists and more. Many of our staff got into the field because they have either overcome health issues themselves or have family members who struggle. This brings a level of empathy and understanding that is missing in many other programs.”

4. “We go above and beyond to ease the burden from employers and HR or benefits managers. We cover and support all steps of the wellness process, from planning to implementing and managing!”

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their employees,” says Shelly Beall, owner of Group has something special when it comes SB Wellness Group. “If I had any advice to to providing these services to employers. give to business owners, it would be to take Beall started the company 20 years ago as good of care or better of their employees before anyone in Baton Rouge had really as they do their other assets.” even heard of worksite wellness and health So what works? With over two decades promotion. of experience in workplace wellness and “I went in to run a corporate fitness health promotion, SB Wellness Group has center and my heart went out to the folks come up with a few basic, but successful there, because they needed so much more strategies for a healthier workforce. Acthan just exercise, she says. “I became cording to Beall, consistent, well-designed, determined to develop programs that would well-implemented programming is crucial meet those needs. I just never realized what to getting results. a demand there would be for our services Regular face-to-face health coaching and and programs!” health status check-ups are the heartbeat of Two of these programs that have been SB Wellness Group’s programs and successhighly successful over the past several years es. They are able to show employers through are SB’s Weight Management Program aggregate reporting on their programs how and their High Risk Coaching Program. employees are improving. A report might “It’s a very unique program,” says Beall. show how many employees stopped smok“We take a very customized approach that ing in the program period, how many lost includes screening, regular wellness check10% or more of their weight, how many ins and health coaching, registered dietitian got off medications or started taking them sessions, exercise prescription, support correctly, and the associated cost savings for group meetings, tracking tools and more. each of these things to the company.

In our Weight Management Program, we Programs that support, encourage and see 60-70% of our participants lose weight Issue Date: WNHC Ad proof #3 engage employees in taking control of each year, but even better many are keeping • Please respond by e-mail or fax with your approval or minor revisions. their health the biggest it off. In our High Risk Coaching Program, • AD WILL RUN will AS ISmake unless approval or finalimpact revisions received by the close of business today. onarethings like productivity, absenteeism we are reducing the number of health risks • Additional revisions must be requested and may be subject to production fees. and health care cost control. SB Wellness employees have, improving their overall Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS

health status. What is really exciting is the improvements like reducing and discontinuing medications, improved health status and a happier, healthier person all around.”

A big factor in the success of the programs SB offers is that they provide staff that go into the workplace and meet people where they are most often. Beall’s team is mobile, so the program can also be done in businesses, doctor’s offices or other similar facilities. “We are your feet on the ground when it comes to health and wellness,” she says.

SB Wellness Group has a proven track record. Why are SB’s clients so loyal to them? “I really think it comes from the passion we have for helping others reach their goals, whether for weight loss, better health, getting off medications. We truly build relationships with our clients and their employees, and they really appreciate that needed support on each level.”

For the employer this equates to less turnover, fewer sick days, reduced risk of high-cost episodes like hospitalization, and the ability to attract top talent.

See the ad below to contact SB Wellness Group for more information on how they have successfully worked with these clients and how they can help your group.

This ad design © Louisiana Business, Inc. 2016. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Flexible, Customized, Affordable Wellness Programs • Improve Employee Health and Bottom Line High Impact, Whole Person, Whole Population Wellness Solutions

(225) 445-5814 • shelly@sbwellness.com • www.sbwellness.com

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S P E C I A L A D V E R T I S I N G F E AT U R E

[ CENTRAL

PHYSICAL THERAPY]

Central Physical Therapy adds dry needling, aquatic physical therapy to menu of services CENTRAL PHYSICAL THERAPY has added dry needling services and aquatic physical therapy with the hiring of Greta Savoian, PT, DPT, MTC, Certified Aquatic Specialist and Dry Needling Certified. Greta has been brought to the Central Physical Therapy team to build an aquatic program for the clinic’s new aquatic therapy pool.

This program is already growing and thriving as a reflection of her amazing array of talent. Greta received her doctorate in physical therapy from the prestigious University of St Augustine in St Augustine, Florida, and worked at a number of places including Woman’s Hospital in Baton Rouge and The NeuroMedical Center Clinic in Gonzales.

DRY NEEDLING Dry needling, an evidenced-based form of manual therapy, has been in the scope of practice for physical therapy for years but has not been offered

by CPT. We knew of Greta’s skill in dry needling long before she became available and are extremely thrilled that she is now with us. The term “dry” in dry needling refers to a very thin needle, that has no medication, for insertion into muscle to relieve muscle spasm and trigger points.

AQUATICS Central Physical Therapy’s Aquatic Center houses a warm water therapy pool for physical therapy and fitness classes. Our patients and clients can perform activities and exercises in a low weight bearing environment virtually free of pain by relieving the body’s joints of the weight and pressure they are exposed to on land. Aquatic therapy allows freedom of motion and strengthen4 6 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

old, and is similar to yoga but emphasizes your body’s core— the abdomen, obliques, lower back, inner and outer thigh, butt, and so on. For this reason, Pilates develops much of what exercisers need—strength, flexibility, muscular endurance, coordination, balance and good posture—with a much lower chance of injury than with other forms of exercise. The discipline emphasizes correct form instead of going for the burn. With so many exercise variations and progressions, you may have a hard time getting bored with Pilates.

At Central Physical Therapy, we are fortunate to have M’Lynn on staff. M’Lynn is an expert in both the matt and reformer Pilates we have available for one-to-one and classes. You can go online to our website to register your Pilates program.

ing which helps speed healing. Conditions benefiting the most from aquatic therapy include joint pain, overweight, weight-bearing restrictions, compromised balance, arthritis, poor endurance and back pain.

Our pool is also equipped with a lift chair that allows access to the water for patients not able to negotiate stairs. Our lift chair safely lowers people at a gentle speed.

In addition to Greta’s amazing talents, we have also increased our ability to provide more gentle fitness and therapy services with the hiring of M’Lynn Ganey, a fitness graduate of LSU and expert Pilates instructor PILATES Pilates (pronounced puh-lah-teez and not pie-lates) is for everybody, young or

ABOUT CENTRAL PHYSICAL THERAPY No matter what area of the body ails you—neck, shoulder, back, knee—Central Physical Therapy can help. Our team of therapists includes 10 licensed therapists on staff who are trained to help you move freely again with a renewed sense of well-being. Whether you are living with musculoskeletal problem, diabetes or recovering from a stroke, a fall, or a sports injury, Greta Savoian Central Physical Therapy will work closely with you to develop an effective, personalized plan of care. A physical therapist is an important part of all your movement needs that include fitness, debilitating pain, or disease and injury. For help for your movement needs, schedule an appointment with Central Physical Therapy. whatsnewinhealthcare.com

• AD WILL RUN AS IS unless approval or final revisions are received by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

S P NUMBER E C I A L A •D V E R TTYPOS I S I N G F E AT U R E Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE ANY This ad design © Louisiana Business, Inc. 2016. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

NEW PHYSICAL THERAPY CLINIC NOW OPEN!

Pilates Aquatics TRX Anti-Gravity Ambulation Dizziness Treatment

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225-261-7094 13111 Hooper Road Central, LA 70818 centralptonline.com

Spin classes Dry Needling Sports Medicine Concussion Management WorkStep Industrial Testing

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S P E C I A L A D V E R T I S I N G F E AT U R E

[ THE

ASPEN CLINIC]

Losing weight in a healthy way through better lifestyle choices ACCORDING TO THE State of the Baton Rouge Location.

Obesity: Better Policies for a One of the biggest things Healthier America, Louisiana that has kept the Aspen Clinic now has the fourth highest in business for so long is “The adult obesity rate in the nation.

Aspen Program”—not the “AsLouisiana’s adult obesity rate pen Fad Diet”—that focuses is currently 34.9%, up from on helping people develop a 22.6% in 2000 and from completely new set of eating 12.3% in 1990. As the obesity and activity habits. Today’s rate continues to climb in our world is full of fads, diets, state, and across the nation, cleanses and fixes, and yet the the Aspen Clinic remains firm obesity epidemic continues to in its hope to inspire change grow. and create a healthier life for “The diet world gets more our citizens. confusing every day—what After almost 30 years, the people need to understand is Aspen Clinic is continuing its that you didn’t gain the weight mission to provide patients in 30 days, so it’s unlikely (and with the motivation and unhealthy) to think that it can education they need to make be lost in 30 days,” says Barbie simple lifestyle changes to Dupuis. “Today’s society is so lose weight with the goal to accustomed to ‘quick fixes,’ enhance their overall well-bebut health lasts a lifetime, so it Steve Dupuis and Barbie Dupuis, President and Vice President of Aspen Clinic, Inc. ing and improve their quality requires a lifetime of commitof life. The main objective is to provide the the lifestyle of Louisiana. “We live in an ment to making healthier choices.” best possible customer service and support area that is centered on food and we must The Aspen Clinic is committed to system to clients in order to help them know where to set the limitations and providing a realistic, healthy nutritional achieve their desirable goal weight. how to make modifications relevant to our program and a lifetime of support to its When the Aspen Clinic was founded in culture. At the Aspen Clinic, that is exactly clients, to not only promote weight loss, 1988, it started with one clinic in Baton what we do,” says owner Steve Dupuis. but also to provide clients with a healthier Rouge. It has grown to nine upscale clinics “Our goal is to help the people of Louisiand more active life. throughout south Louisiana. Now, with ana live a long and productive life and still The Aspen Clinic recently developed an over 50 employees and clinics in Baton enjoy ‘our way of life.’”

Adolescent Weight Management program Rouge, Prairieville, Lafayette, Harvey, The Aspen Clinic is a family-owned to help children who are struggling with Slidell, Hammond, Metairie, Houma and business. Its owners, Steve and Laurie weight issues. We strive to educate the Covington, the Aspen Clinic is wellDupuis, like to think of their business as a entire family on good eating habits so equipped to help its patients lose weight— family that is made up of themselves, their everyone understands the importance of a wonderful employees, physicians at the healthier lifestyle. Summer is a great time to nine locations of the Aspen Clinic and the get your child some help and correct those countless number of clients that they have bad habits.

“I needed help, I needed a helped over the 29 years of business.

After growing up in the “Aspen change, and Aspen Clinic Family,” Steve and Laurie’s oldwas the answer!! I am est daughter, Barbie Dupuis, also developed a passion for nutrition, very happy I made that exercise, and using her knowledge call, it’s been the best to help others lose weight. After graduating from LSU, she went on decision I ever made.” to obtain certifications as a Weight Jackie, patient of the Aspen Clinic Slidell Loss Specialist, Fitness Nutrition Specialist, and is currently the only certified Primal Expert in the state of and ultimately change lifestyles.

Louisiana. Barbie now serves as corAspen Clinic is a local company, staffed porate vice president and nutritional by local people, who know and understand program developer, and she manages 4 8 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

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• AD WILL RUN AS IS unless approval or final revisions are received by the close of business today.

• Additional revisions must be requested and may be subject to production fees.

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE ANY S P NUMBER E C I A L A •D V E R TTYPOS I S I N G F E AT U R E This ad design © Louisiana Business, Inc. 2016. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

WITH 29 YEARS of experience in South Louisiana, our program is based on proper nutrition, exercise, and behavior modifications. We focus on teaching our patients how to eat “real food” from the grocery store of their choice. Our goal is to help people develop a new set of eating and activity habits in order to lose the weight and keep it off for a lifetime!

Safe, Effective, and Affordable! • 9 locations • Qualified physicians Certified weight loss specialists • Professional staff • Friendly service

THE ASPEN PROGRAM INCLUDES Nutritional Behavior Classes to learn nutrition for a healthy lifestyle, general health education, and super motivation. We will separate the fact from fiction concerning weight loss.

Consultation with one of our qualified physicians to discuss the medical aspects of our program and to receive the prescription medication best suited for your individual needs.

A variety of amazing all natural supplements which help elevate energy, regulate water retention, lower cholesterol, eliminate sweet cravings, elevate moods, prevent fat rebound, detoxify your body, and much more.

TANITA Body Composition Analysis to determine pounds of fat, lean body mass, and water in your body. Discover your Body Mass Index (BMI) and learn your Basal Metabolic Rate (BMR).

Instruction on how to grocery shop wisely, cook healthy and eat sensibly.

Weekly weigh-ins for support and encouragement from experienced counselors.

BATON ROUGE 273.8988

REAL PEOPLE, REAL FOOD, REAL RESULTS PRAIRIEVILLE, HAMMOND, COVINGTON, METAIRIE, HARVEY, SLIDELL, LAFAYETTE, HOUMA

www.theaspenclinic.com

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S P E C I A L A D V E R T I S I N G F E AT U R E

[ B E H AV I O R A L

INTERVENTION GROUP]

A TEAM OF dedicated therapists, Baton Rouge’s Behavioral Intervention Group continues to pioneer effective treatments and create expanded learning opportunities for its students.

Designed for children with autism and other behavioral or developmental disorders, BIG practices applied behavior analysis to help these children unlock their full potential. The basic premise of ABA is simple—that rewarding or reinforcing appropriate behaviors will bring about and encourage the repetition of those same behaviors.

Using ABA principles, assigned behavior analysts closely supervise and coordinate each child’s learning program. Through active collaboration and compassionate engagement, BIG gives parents the tools needed to achieve steady progress. Each child is provided a highly individualized curriculum of behavioral instruction and training, optimized to meet the child’s intellectual growth and social development.

As the only CABAS® accredited program in the Gulf South and one of only six other accredited sites in the world, BIG is recognized for its ability to successfully expand independent learning and social capabilities—a commitment it has upheld since opening in 2007.

CABAS®, which stands for Comprehensive Application of Behavior Analysis to Schooling, is a research-driven, systemwide approach providing individualized programs for children with disabilities. CABAS® is a specific applied behavior analysis program designed for the school environment offering a proven teaching system designed around the individual that promotes effective learning and teaching.

Research over the last four decades has shown that through the various components set forth by CABAS®, students learn at much faster rates and develop language and social skills quicker. Following CABAS® methodology and adhering to the rigorous standards required to be an accredited CABAS® site, BIG practices ABA therapy, utilizing behavior analytic intervention to facilitate the teaching environments, learning opportunities and skills instruction 5 0 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

BAYOU ROSE PHOTOGRAPHY

Accredited school improves quality of life for children with autism and other behavioral disorders

necessary to improve the quality of life for children with autism and other developmental disorders.

CABAS® accreditation is invaluable, as it ensures: 1) a high level of accountability across all aspects of the organization; 2) the most updated research findings are applied to teaching and learning; 3) that numerous scientifically validated interventions are used to produce learning outcomes that are four to seven times better than when CABAS® system components are not in place; 4) that teacher staff are continuously learning and advancing their knowledge base; 5) that all programs are implemented with fidelity; 6) that all interactions between teachers and learners are measured and analyzed so that decision-making is effective and efficient; and 7) that only evidence-based curricula are used in designing the programs.

One parent said, “Watching our daughter change from the unsocial child who had a hard time communicating and grow into a princess who is able to express, or better yet demand, her wants, needs and feelings has been an incredible journey and an even greater experience! Now, my little one is a social butterfly, and not even the sky is a limit!”* Following the CABAS® approach, BIG classrooms are designed based on scientific research and emphasize individualized, differentiated instruction using thorough

curriculum-based measurements. The ABA program environments are positive, and aim to encourage the children’s love of learning and engaging activities while offering each student the opportunity to move at his or her own pace.

“I love working at BIG because it is a place where children and staff can learn in a supportive environment and where the most cutting-edge teaching techniques are utilized to enhance a child’s progress,” said BIG Clinic Director Cassie Bradford. “Our CABAS® accreditation truly is a reflection of our commitment to revolutionary treatment and steadfast accountability.”

In addition to providing services for children diagnosed with autism, BIG also now accepts children ages 3-5 for its Monday through Friday, year-round tuition-based program designed for children who are unable to function effectively in a typical preschool classroom. This program aims to reintegrate children back into school and provide them with the necessary tools to be successful in a typical kindergarten or first grade classroom.

For more information about BIG, CABAS® accreditation or BIG’s ABA therapy programs, visit big-br.com or call (225) 757-8002. *Unsolicited testimonial from a former client who received ABA therapy from BIG.

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science of changing lives Our team is committed to providing the skills, teaching environments and learning opportunities necessary to improve the quality of life for children with autism and other developmental disorders.

Learn more about our treatment and therapy programs for children with autism and other developmental disorders with a visit to big-br.com or call BIG at (225) 757-8002.

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S P E C I A L A D V E R T I S I N G F E AT U R E

[ INTERVENTIONAL

PAIN INSTITUTE]

Cutting-edge therapy for chronic pain: Dorsal Root Ganglion (DRG) Therapy TECHNOLOGICAL INNOVATION CONTINUES to grow in the health industry, providing advanced care that allows physicians to better diagnose and treat their patients.

In the health care industry, these brilliant innovations provide ways for practitioners to keep finding ways to improve their practice, from better diagnosis to better treatments and more precise surgical procedures.

Dr. Barrett Johnston, founder and physician at Interventional Pain Institute in Baton Rouge, is a Harvard-trained physician who strives to maintain the latest in care for his patients dealing with all types of chronic pain.

Dr. Johnston is one of the first doctors in Baton Rouge and one of only six in the state to bring a brand new, state-of-the-art treatment called Dorsal Root Ganglion (DRG) Therapy to our community. DRG is an advancement of the conventional Spinal Cord Stimulation (SCS) that has successfully been treating patients with chronic pain for over 40 years but is sometimes challenging to use in areas outside of the “trunk” or spine.

“It is an exciting time in pain medicine because the new St. Jude Medical DRG neurostimulation system gives us a new tool in the toolbox to help our patients fight against the focal and intractable chronic pain syndromes that they face every day,” says Dr. Johnston. “The increasing number of patients suffering from regional pain syndromes resulting from procedures like foot surgery, total knee arthroscopies, hernia surgeries, hip surgeries, nerve injuries, phantom limb pain and much more can find improved, long-lasting relief from DRG stimulation.”

St. Jude Medical offers the only FDA-approved therapy system to stimulate the DRG, the Axium Neurostimulator System, and Dr. Johnston is one of the first doctors in the Baton Rouge region trained to use this innovative therapy.

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Ultimately, the goal for Dr. Johnston and his staff is to integrate the new medical innovations into their practice in order to improve the quality of life for his patients and their families.

“We want our patients to spend less time in recovery and management of chronic pain and more time enjoying a healthy lifestyle,” says Dr. Johnston. “Thanks to the continuous development of technology in the medical field, the overall quality of life continues to improve over time, and we are

so thankful to have the opportunity to be a small part of it. Serving our patients and watching them improve makes it all worth it.”

In addition to DRG and SCS, Dr. Johnston utilizes many other interventional techniques and minimally invasive procedures to treat chronic pain. These services include injections, nerve blocks and medication management for patients with low back, cancer, limb, abdominal, joint, muscular and fibromyalgia pain. The office whatsnewinhealthcare.com

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vanced Pain Institute Treatment Center, an ambulatory surgery center, in Hammond.

Treatment options include: He is the elected vice president of the Young Physicians Section of the Louisiana • Comprehensive medication management State Medical Society.

Dr. Johnston provides diagnosis and • Physical therapy pain management treatment to individuals with chronic pain from various spine • Injections and nerve root blocks pathologies. He employs a multimodal • Minimally invasive procedures approach of therapies and disciplines to individualize pain management treatment • Pain and Baclofen pump implants plans. Dr. Johnston and his staff continue to research the latest in treatment options • Nerve stimulator implants in order to provide patients with the utmost in quality care. Earlier this year, the team at IPI implanted the first Wireless Spinal is centrally located in Baton Rouge and it Cord Stimulator in Baton Rouge, which conveniently offers same-day procedures uses smart phone and Bluetooth technolwith short wait times in a modern, comfortogy to communicate with the patient’s able environment. stimulator leads. No matter what chronic condition you are suffering from, our team ABOUT DR. BARRETT JOHNSTON is dedicated to providing exceptional care Dr. Johnston a Harvard-trained and is committed to serving you to the best Issue Date: isWNHC Ad proofphy#1 sician and is the founder of Interventional of our ability.

• Please respond by e-mail or fax with your approval or minor revisions.

Pain Institute in Baton which Prior to practicing pain management in • AD WILL RUN AS(IPI) IS unless approvalRouge, or final revisions aresoon received the close of business today. He will bebyexpanding into Zachary.

Baton Rouge and Hammond, Dr. Johnston • Additional revisions must be requested and may be subject to production fees. also serves as the medical director of the Adheld anesthesiology positions in Massachu-

setts. He served as a clinic associate anesthesiologist at Harvard’s Brigham & Women’s Hospital Department of Anesthesiology and Perioperative and Pain Management.

Concurrently, he was a staff anesthesiologist at Norwood Hospital in Norwood, Massachusetts.

Dr. Johnston and his wife, Shelly, have four children and live in Baton Rouge.

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2016. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Services and treatments include: • Low back pain

• Muscle spasticity

• Neck pain

• Injections & nerve blocks

• Cancer pain

• Minimally invasive procedures

• Limb pain • Abdominal pain • Headaches • Fibromyalgia • Joint pain

• Pain and Baclofen pump implants • Nerve stimulator implants

Dr. Barrett Johnston

WARNING: You May Experience INCREASED ACTIVITY LEVELS.

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4580 Bluebonnet Blvd, Suite B Baton Rouge, LA 70809 225-769-3636 www.interventionalpain.com W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

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S P E C I A L A D V E R T I S I N G F E AT U R E

[ WESTPORT

LINEN SERVICES]

Health care laundry expands operation, sets standard for hygienically clean linens FOR MORE THAN 15 years, Westport Linen Services has been working closely with area hospitals and health care facilities as an exclusive laundry for their day-to-day linen needs while supporting infection prevention strategies.

As the largest health care linen provider in the state, Westport Linen currently has two locations, one in Baton Rouge, and one in New Orleans. Westport is continuing its expansion into southwest/central Louisiana. With 220 employees, Westport Linen currently processes over 26 million pounds of laundry each year.

With patient care remaining a hospital’s top priority, in recent years many health care providers are looking to outsourcing their laundry services while increasing efficiency and cost savings.

Westport Linen focuses all of its attention on the health care linen industry and its regulations and guidelines. Ultimately, the organization can help hospitals save money and eliminate the high capital cost of replacing equipment to decrease the overall burden of managing linen.

“Our customer service is industry leading. We focus on driving down the linen and laundry expenses for the customers. This is the net cost to the hospital for their overall cost-per-patient day, which is reduced dramatically,” says Eddie Lefeaux, co-owner of Westport Linen. “We can offer a 30-40% savings to hospitals versus running their own on-premise laundries.”

Also, it remains critical that laundry processes are part of the overall infection

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prevention strategy. So, Westport Linen delivers the hygienically clean linen to the hospital and directly to where it is needed.

“Rather than just dock-side service, Westport employs linen distribution technicians who deliver the clean product to the units, then bring the soiled linen out. We follow a strict protocol with procedures to extract the soiled linen out of the hospital on a daily basis, eliminating cross contamination.”

STRICT QUALITY CONTROLS “We test our linen daily. We also contract with outside labs to test our linen,” says Lefeaux.

The company guides itself by stringent Quality Control Measures, which include

Infection Control, a Dalare Report, Chemical Vendor Monthly Service Report, Daily Wash pH Testing and Quality Assurance Audit.

• The Infection Control Procedure details the Healthcare Laundry Accreditation Council approved processes from clean delivery to soil retrieval.

This includes the soil sortation, the wash and dry, folding and shipping, as well as the building and equipment requirements.

• The Dalare Report is performed quarterly by an independent testing facility and details a Sanitary score, Intestinal, Respiratory or Skin and Air group bacteria scores. Also, pH, absorbency and AOAC Bacteriostatic Activity testing is performed to show results of the wash chemistry and sanitizing effectiveness in the process.

• The Chemical Vendor Monthly Service Report monitors all product wash formulas, equipment issues and resolutions throughout the month. Monthly and daily chemical titrations are performed to ensure that every wash cycle achieved the proper chemicals, temperature, pH levels and dwell time allotted to sanitize the linen.

• With Daily Wash pH testing, random linen samples are tested throughout the day to determine the final pH of the products before the drying process. whatsnewinhealthcare.com

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If levels exceed bench marks, the product is reprocessed and equipment is titrated instantly.

In the Quality Assurance Audit, performed throughout each day, products are removed from the finishing line and examined.

Rejects are graded for stains, tears and holes.

INDUSTRY ACCREDITATION Westport Linen has been accredited by the HLAC since 2007, and every three years it is recertified under standards based on federal regulations as well as industry best practices.

The HLAC is a nonprofit organization that inspects and accredits laundries that process reusable textiles for health care facilities. The HLAC conducts inspections focused on patient safety and infection prevention.

The accreditation affirms that a laundry organization has successfully passed an inspection of its facility, policies and procedures, training programs, and relationships with its health care customers.

COMBATING INFECTIONS Westport Linen stays current with all of the latest findings and guidelines to ensure that they are working with the hospitals to help avoid health care-associated infections.

“Not long ago it was discovered that bacteria could be transported by linen,” Lefeaux says. “We give our customers a reliable, high-quality sanitized product.” whatsnewinhealthcare.com

Investigations conducted by the Centers for Disease Control and Prevention and the Department of Health and Hospitals confirmed that five children died in a New Orleans hospital in 2010 due to fungal infections contracted from their linens and supplier.

“We were brought in to work closely with the hospital’s Infection Prevention Department,” Lefeaux says. “We brought in our products and worked hand-in-hand with them on the handling of clean and soiled linen.”

INCREASING EFFICIENCY WITH LOWER COSTS Lefeaux says for a hospital to analyze the true cost of running their own laundry versus outsourcing, they have to look at total laundry and linen replacement cost from the finance aspect. These include utilities, chemical, labor, benefits, equipment and maintenance expenses. Many times, hospitals don’t consider the cost of the valuable square footage space required to house the laundry. Operating a truly efficient laundry is very challenging. Most hospitals prefer to focus on their mission of providing exceptional care and allow Westport to provide their linen expertise.

SATISFIED CUSTOMERS Westport customer Opelousas General Health System transitioned from having an in-house laundry

when it came time to replace some of their equipment.

Bob Hardy, Chief Operating Officer of Opelousas General, says that he chose Westport Linen for their “reputation and accreditation” along with “great reviews from current customers.”

“I toured the facility and was very impressed with their operations.”

Hardy also notes that the Westport team took the lead on educating and assisting their staff in the nursing units.

“They have extensive experience with other facilities and were able to introduce best practices to our organization which led to a reduction in the amount of linen being used.”

He adds, “Having a dependable linen service which aids in patient comfort helps us deliver better patient care.”

Lefeaux says, “We learned years ago, you can’t manage what you don’t measure. We measure everything in our company. We measure deliveries, our plant efficiencies, linen utilization and customer satisfaction.”

Driving down its customers’ costs while increasing the hospitals’ patient satisfaction keeps Westport Linen in high demand.

WESTPORT BY THE NUMBERS

3 locations

Baton Rouge, New Orleans, & Southwest LA

220

employees

26 million

pounds processed annually

165

customers served W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

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RESEARCH NOTE

Pennington Biomedical seeks volunteers for first-of-its-kind study aiming to SLOW MEMORY LOSS caused by ALZHEIMER’S DISEASE A RESEARCH STUDY that aims to identify mechanisms that may help prevent or slow the development of Alzheimer’s disease (AD) is underway at LSU’s Pennington Biomedical Research Center in the Institute for Dementia Research and Prevention. The Anti-Amyloid Treatment in Asymptomatic Alzheimer’s study (the “A4 study” for short) will test whether a new investigational treatment, called an anti-amyloid antibody, can slow memory loss caused by Alzheimer’s disease.

The study is being conducted at research centers across the country, including Pennington Biomedical, and is seeking healthy volunteers who have the early changes in their brain associated with the disease, but do not yet have any symptoms.

The number of AD cases is expected to triple from more than 5 million today to as many as 15 million in 2050. It is the sixth leading cause of death in the United States.

Today, there are no available disease-modifying medications for AD. “For the first time, the A4 study could offer hope and a chance for people with the earliest signs of AD to fight back,” said Dr. Jeff Keller, director of Pennington Biomedical’s IDRP and an investigator on the research study. “If you or a loved one are concerned about developing AD in the future, I hope you’ll contact us and get involved with 5 6 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

this important study and help researchers at Pennington Biomedical explore new ways to prevent or slow Alzheimer’s disease.”

In addition to testing whether an investigational medication can prevent or slow the development of Alzheimer’s disease, this study will also examine why certain populations, including African Americans and Hispanics, are more likely than others to develop the disease.

“This research builds on vital work already underway at Pennington Biomedical to find effective treatments for people who have received a diagnosis of AD. The A4 study is another great example of the value our research at Pennington Biomedical provides to the citizens of our region and state. This study, as others do at the center, addresses the burden of chronic disease in Louisiana and aims to improve health outcomes,” said Pennington Biomedical executive director Dr. Will Cefalu.

The IDRP was designated an Alzheimer’s Disease Cooperative Site in 2014, making Pennington Biomedical the only ADCS site in the tri-state area of Arkansas, Louisiana and Mississippi. ADCS sites work together to facilitate the discovery, development and testing of new drugs for the treatment of AD. Other ADCS sites include Harvard University, Yale University and the Mayo Clinic.

The A4 study is a landmark public-private partnership, funded by the National Institute on Aging, Eli Lilly and Company, and several philanthropic organizations. The A4 trial is coordinated by the University of Southern California’s Alzheimer’s Therapeutic Research Institute, with study sites in multiple locations.

For more information on the A4 study, including how to enroll in the study at Pennington Biomedical, visit pbrc.edu/A4 or call (225) 763-2973.

ABOUT PENNINGTON The Pennington Biomedical Research Center is at the forefront of medical discovery as it relates to understanding the triggers of obesity, diabetes, cardiovascular disease, cancer and dementia. It is a campus of Louisiana State University and conducts basic, clinical and population research. The research enterprise at Pennington Biomedical includes approximately 80 faculty and more than 25 postdoctoral fellows who comprise a network of 44 laboratories supported by lab technicians, nurses, dietitians and support personnel, and 13 highly specialized core service facilities.

Pennington Biomedical’s more than 500 employees perform research activities in stateof-the-art facilities on the 222-acre campus located on Perkins Road. whatsnewinhealthcare.com

FLOATATION THERAPY (aka Sensory Deprivation, “float tanks/chambers”, or R.E.S.T.)

DRY SALT THERAPY (aka Halotherapy)

Float face up in a large tub filled with just 10 inches of water. The water is heavily diluted with 1000 pounds of epsom salt which allows you to float effortlessly. Inside the tub you have the ability to turn the lights completely off and experience no sight and no sound while you float into “nothingness”. potential benefits include: a restful/meditative state, stress/anxiety relief, muscle/joint pain relief, and much more!

Sit in a relaxing environment where a fine salt dust is pumped into the air. Inside the room you breathe in the salt dust and it lands on your skin. In addition to normal sessions, classes like yoga and meditation are offered in the Salt Room weekly. potential benefits include: Respiratory: healthy lung function, cough/sinus/allergy relief, Skin: psoriasis/eczema/acne relief, Brain: serotonin production, and much more!

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RESEARCH NOTE

TOP HEALTH INDUSTRY ISSUES OF 2016:

Care in the palm of your hand FROM THE PwC HEALTH RESEARCH INSTITUTE ANNUAL REPORT

SMARTPHONES, CONNECTED Duffy said. It hasn’t In 2016, care will begin to shift into the medical accessories and been entirely easy: palms of consumers’ hands, helping to drive Omada Health has had apps have been underutilized by the health care to navigate reguladown costs, increase access and fulfill industry. In 2016, care tory complexity and the public’s desire for ‘anywhere, anytime’ will begin to shift into continues to publish the palms of consumers’ peer-reviewed clinical monitoring, diagnosis and treatment. hands, helping to drive results in order to gain down costs, increase access and fulfill the fee-for-service, clinicians are tapping virtual support for reimbursement of its services. public’s desire for “anywhere, anytime” medicine to help power population health Consumers will drive adoption, too, monitoring, diagnosis and treatment. efforts and expand services in areas such as perhaps more quickly than the medical Primary care and chronic disease manbehavioral health. Employers are embracing establishment. After his wife was diagnosed agement are leading the way. Connected connected tools to engage employees in with Brugada syndrome, a sometimes fatal otoscopes, activity trackers, scales, health wellness programs and chronic disease mancondition distinguished by irregular elecapps, algorithm-based symptom checkers agement; health plans are using the same to trocardiogram results, tech writer Jeremy and on-demand e-visits are being offered direduce spending. Drug makers have been Horwitz got his hands on AliveCor’s Mobile rectly to consumers. Clinicians are sending creating apps—more than 700 so far—to ECG. The FDA-cleared device, sold to patients with chronic conditions home with help connect with their customers. Tools consumers online for $74.99, works with connected pacemakers, ECG monitors, such as Omada Health’s online behavior smartphones. glucose trackers and other remote monitorchange program, called Prevent, are gaining “I can’t begin to imagine how many ‘oh ing devices. traction. The program kicks off with home no’ moments we would have had without This move toward handheld medicine delivery of a connected wireless scale and something to check against,” Horwitz, is occurring thanks to advances that have activity tracker. These stream data to Prewho reviewed the device for 9to5mac.com, made the tools and their wireless links ubiqvent’s app and a personal health coach, who told HRI. “Knowing that we could send uitous, reliable and affordable. About half makes recommendations based on objective an ECG directly from our home to [her of all Americans have smartphones. Eighty information rather than enrollees’ imprescardiologist’s] office within two minutes is a percent of the time, the average American sions of progress. game-changer.” is in range of 4G LTE, making it nearly as Omada Health has 30 clients—mostExcerpted from the PwC Health Research easy to conduct a video visit with a doctor ly employers and health plans—and has Institute annual report. To view the complete as it is to call a cab with a smartphone. served more than 25,000 participants, said report, go to pwchealth.com.

As the health system moves away from CEO Sean Duffy. “It’s coming together,” 5 8 W H AT ’ S N E W I N H E A LT H C A R E 2 0 1 6

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Now, Dr. Kevin P. McCarthy and Dr. C. Chambliss Harrod are proud to offer laser technology to relieve back pain and other spine conditions through a partnership with The Spine Hospital of Louisiana.

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