Member Benefits

Member Benefits Taking You Further in 2022

There are a great many benefits to being a member of the National Association of Jewellers. On a very practical level, here is an introduction, or reminder, of just three from all sector-specific services and products that members can take advantage of. Whether saving money, providing expert advice or boosting your business's profile, the scope of benefits is designed with the members' needs in mind. With 2022 fast approaching, now is the perfect time to discover how these benefits can help you today and in the year ahead.

Healthy mind, body and business

With a rise in physical and mental health awareness, employers and solopreneurs are finally beginning to take workplace wellbeing seriously. The National Association of Jewellers has partnered with Paycare, the not-for-profit health cash plan provider, to help their members take direct action to improve mental, physical and financial health and promote emotional wellbeing.

Benefits to help you

Paycare offers a suite of tailored benefits to help members when they need it most.

From December 2021, all NAJ Designer members will have direct access to MyHelpline, a 24-hour confidential telephone counselling service for issues such as stress, depression, anxiety and grief. Whether members require emotional counselling, signposting to money and legal matters or even specialist management guidance, the support is there and available at a time that suits them.

MyPocketGP is a 24/7 online and telephone GP consultation service. The service offers access anywhere in the world and at any time. Staffed by experienced and practising NHS doctors, the app provides expert advice that members can trust with telephone consultations or video chat. This invaluable service gives members GP access when they really need it.

Rounding out this bundle of benefits is Paycare Perks, a rewards scheme that potentially saves members hundreds of pounds. Designed to help with financial health, Paycare Perks gives members discounts on everything from shopping and gym membership to insurance and travel.

The Association will be working hard over the coming months to roll out this exciting benefit to other membership categories.

Created in the UK just got even better

Created in the UK is open to manufacturers, makers and retailers so they can differentiate pieces produced in the United Kingdom, and from 2022 the scheme will be FREE to all NAJ members. Consumers are increasingly demanding to know the provenance of the items they buy. The Created in the UK scheme provides a clear point of origin and peace of mind for customers.

Any scheme that champions British manufacturing and craftsmanship is worth shouting about, particularly when NAJ members benefit from its use for free next year.

“We're excited to offer the Created in the UK scheme for free to all eligible NAJ members. As a sign of quality and provenance, the Created in the UK mark provides customers with confidence and makers and retailers with a strong story to tell.”

Lindsey Straughton, the NAJ’s head of communications and industry liaison

A mark consumers can trust

In a survey carried out by the Make it British campaign, around 93 per cent of those surveyed said they would be willing to pay more for a product made in Britain. There is a strong appetite for quality products made by UK craftspeople. Supporting UK design and guaranteeing provenance is a powerful selling point when engaging with consumers. With more and more customers conscious of the environmental claims of the items they buy, UK-produced jewellery, silverware and related products offer huge appeal and a great story.

Association members eligible for the scheme can take advantage of the Created in the UK mark and get it applied by any of the four UK assay offices. Supporting the mark is a range of branded point of sale material, which means that members can feature the logo across all their marketing collateral as well as in-store.

So, how do I join?

Members interested in joining the Created in the UK scheme must undertake the following steps to be eligible:

• Request the mark on qualifying products only

• Provide written proof of compliance

• Check with the NAJ if a specific product qualifies and accept the decision of the

NAJ (as the interpreters of the spirit as well as the letter of the rules) as final

• Sign up to the Created in the UK Code of Conduct and follow the NAJ's guiding principles

• Agree to be audited to ensure compliance with the criteria

• Accept sanctions if in contravention, including potentially public removal from the scheme. Any self-certification scheme needs to operate on a zero-tolerance basis if it is to retain credibility

Learn more about the mark and how members can benefit from joining the scheme at: https://naj.co.uk/created

Watch the NAJ’s Created in the UK video

Protecting your business with SaferGems

Safety is paramount for businesses in the jewellery trade. For more than a decade, the SaferGems scheme has helped alert NAJ members to over 2,500 potential crimes. Jointly funded by the NAJ and the jewellery insurance specialists TH March, SaferGems provides peace of mind to all those in the jewellery, antiques and fine art trades.

Safer together

The SaferGems team has direct access to police intelligence, providing scheme members with up-to-date and vital information on potential crimes in their local area. Since the foundation of the joint venture in 2009, it has prevented over 1,500 potential crimes, while SaferGems has directly assisted police with over 150 arrests and convictions.

As well as current police intelligence, members can provide critical local intelligence with the central team to share with the broader membership. NAJ members are safer together, ensuring a higher rate of conviction of criminals targeting the jeweller trade.

After joining the Association, you will be subscribed to the SaferGems Mailing List. When the SaferGems team receives intelligence about potential issues, a notification goes out to the membership via email.

To report a crime, contact the SaferGems team via:

Telephone: 01905 342 051 Email: intel@safergems.org.uk

Get more out of your membership

To learn more about the benefits mentioned or discover the full range of services and products, visit the NAJ website or talk to the NAJ membership team, and start getting the most out of your membership today.

Visit: www.naj.co.uk/benefits Email: membership@naj.co.uk Call: 0121 237 1110