Pre-Listing Package 1718 Virginia Rd

PRE-LISTING PACKAGE

PREPARED EX CLUSI VELY FOR: Martin H. Montgomery

1718 VIRGINIA RD. LAFAYETTE SQUARE, LOS ANGELES BATES|HENNINGTON REAL ESTATE GROUP, LLC 118 N LARCHMONT BLVD HANCOCK PARK, 90004 The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.

BATES|HENNINGTON

PREPARED BY:

Traci Bates Lorna Hennington

118 N Larchmont Blvd., Los Angeles, CA 90004 Traci: 310.739.6884 | Lorna: 323.356.3675 Email: experts@BatesHennington.com | Website: www.BatesHennington.com

Martin, Thank you for taking the time to review this information.

Selling a home is an important decision, and having a clear plan in place can make the process feel much more manageable. My role is to guide you through each step with a straightforward approach, so you can make informed decisions and move forward with confidence.

From preparing the home for the market to pricing, positioning, and navigating offers, I focus on creating a strategy that aligns with your goals while keeping the process as efficient and seamless as possible.

I also understand that when there are multiple parties involved, clear communication and a well-managed process are especially important. My approach is always to keep things organized, transparent, and respectful for everyone throughout the transaction.

This information is here as a resource as you consider your next steps. I’m available to answer questions or provide additional insight whenever it’s helpful.

Warmly, Traci

118 N Larchmont Blvd., Los Angeles, CA 90004 Traci: 310.739.6884 | Lorna: 323.356.3675 Email: experts@BatesHennington.com | Website: www.BatesHennington.com

Traci Bates & Lorna Hennington Co-Owners/Partners Bates Hennington Real Estate Group, LLC Keller Williams Realty, Larchmont

Traci Bates and Lorna Hennington are longtime Los Angeles residents and real estate experts.

Cumulatively, they have over 30 years of real estate experience negotiating transactions to buy and sell properties in the Los Angeles area. Traci and Lorna became partners at Keller Williams in 2008.

TRACI & LORNA Bates Hennington Real Estate Group, LLC

Traci is a native Angelino whose real estate passion was fueled by her grandmother’s career as a Real Estate Broker and her grandfather’s experience as a real estate investor. She serves as the Chair of the Lafayette Square Historic Preservation Overlay Zone Board as well as on the Agent Leadership Council at Keller Williams Realty, Larchmont.

Lorna’s interest in real estate began as a child in New Orleans, where she first developed a love of historic properties. She began her career by investing in real estate, and then further developed her skills in negotiating real estate transactions by becoming an attorney for a national law firm and later an Associate Broker with Keller Williams Realty.

Bates Hennington prides themselves on: • Consistently out-performing the market • Always staying in communication with their clients • Being proactive and keeping their clients well informed • Knowing and understanding the neighborhoods they serve • Believing that their clients’ success is their success 118 N Larchmont Blvd., Los Angeles, CA 90004 Traci: 310.739.6884 | Lorna: 323.356.3675 Email: experts@BatesHennington.com | Website: www.BatesHennington.com

MARKETING STRATEG Y

INTERNET M ARKET ING

EXTENDED MARKET REACH When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

PROFE SSIONAL PHOT OG RAPHY

PROPER TY F LYE RS

EXTENDED MARK ET REACH

TECHNOLOGY D RIVEN MARKETING

QUICK RESPONSE CODES Put on All Marketing Materials Designed to Direct User to another Destination.

DIGITAL VIDEO MARKETING Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure

POST CA RD MAILINGS

WEBSITE EXPOSU RE

www.BatesHennington.com

SOCIAL MEDIA

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www.facebook.com/BatesHennington

STAGING

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.

If you opt for staging services, we will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

WHY KE LLER WILLIAMS

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that we are the #1 Real Estate Franchise in the World, by agent count.

Our phenomenal growth is only part of the story:

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A network of over 177,600 real estate consultants with a projected growth of 300,000

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1,100+ offices worldwid e

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Excellence in cutting-edge real estate training, real estate coaching and real estate education

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Most Innovative Real Estate Company – Inman News

WHY KE LLER WILLIAMS

Technology • Leading-edge tech tools and training give us the edge in effectively marketing your property online, 24 hours a day, seven days a week!

Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to us so that we can follow up quickly on potential buyers for your property.

Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we’re confident that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible.

Knowledge • Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service.

Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client that we serve.

Track Record • We’re proud to work for #1 Real Estate Franchise in the World, by agent count! It’s proof that when you offer a superior level of service, the word spreads fast.

WHY KELLER WILLIAMS

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Keller Williams Realty is WORLDWIDE in 1,100+ offices.

CONSUMER-CENTRIC.com

KEL LER W IL LIAM S AWA RD S & HON ORS

MARKET STATISTICS

VALUE OF WEBSITES

PR ICIN G

PRICE RIGHT – ATT RACT BU YERS

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Pricing your property competitively will generate the most activity from agents and buyers.

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Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

PRICING MISCONCEPTIONS

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The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

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Buyers make their pricing decision based on comparing your property to other properties SOLD in your area.

Historically, your first offer is usually your best.

PRICE AHEAD OF THE MARKET

PRICE AHEAD OF THE MARKET

PRICE RIGHT – TIME ON THE MA RKET WORKS AGAINST YOU

WHAT SEL LS – PRICE RIGHT

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To get your home sold for the most money in the least amount of time, we have to price it “in the market”.

P RI CE COMP E TI TI VE LY – THE F IR ST 30 DAYS A RE CRITICAL

We hope this packet provides a clear overview of how we approach the sale of a home, with a focus on professionalism, thoughtful preparation, and attention to detail.

Selling a property is an important decision, and having the right strategy in place can make a meaningful difference in both the experience and the outcome. Our approach is designed to keep the process organized, efficient, and aligned with your goals from start to finish.

This information is here as a resource as you consider your next steps.

If and when it is helpful, we are available to answer questions or talk through options.

With appreciation, Traci Bates and Lorna Hennington