Melissa Radar Pre-Listing Package

LISTING CONSULTATION

PREPARE D E XCLUSIVELY FOR: Mel issa R a da r

1138 20TH ST #2 SANTA MONICA BATES|HENNINGTON REAL ESTATE GROUP 118 N LARCHMONT BLVD HANCOCK PARK, 90004 The informat ion provided herein has been gathered from sources which are proprietary to Keller Willi ams Realty. As such, we understand this report to be for the private and confidenti al use of Kell er Will iams Realty, its’ represent ativ es and y ou, the property owner. Accordingly , this report shou ld not be copied, reproduced or distributed in any way to t hi rd parties wit hout our prior mutual agreement .

BATES|HENNINGTON

PREPARED BY:

Traci Bates Lorna Hennington

118 N Larchmont Blvd., Los Angeles, CA 90004 Traci: 310.739.6884 | Lorna: 323.356.3675 Email: experts@BatesHennington.com | Website: www.BatesHennington.com

Dear Melissa, We are so excited to get started on the sale of your home! Thank you for trusting us to represent you; we’re ready to hit the ground running and make this a seamless experience for you.

While the end goal is a successful closing, we know there is a lot of preparation happening right now. Our job is to handle the heavy lifting and ensure every detail is managed from our first walkthrough to the final signature. Selling a condo comes with its own unique set of logistics, and we’ll be right there with you to navigate all of them.

Since we are officially moving forward, we’re already diving into the local market data to fine-tune a pricing strategy that highlights the specific value of your unit and the building. By combining those unique selling points with our marketing and staging plans, we’re going to ensure your property stands out and attracts the right buyers immediately.

We’re here to make this process as stress-free as possible, so please don't hesitate to reach out as questions come up.

In the meantime, feel free to look over the attached information. It outlines the next steps so we can get everything launched and get you on the move!

We’re thrilled to be working with you, Melissa. See you soon!

All the best, Traci Bates

118 N Larchmont Blvd., Los Angeles, CA 90004 Traci: 310.739.6884 | Lorna: 323.356.3675 Email: experts@BatesHennington.com | Website: www.BatesHennington.com

Traci Bates & Lorna Hennington Co-Owners/Partners Bates|Hennington Real Estate Group, LLC Keller Williams Realty, Larchmont

Traci Bates and Lorna Hennington are longtime Los Angeles residents and real estate experts.

Cumulatively, they have nearly 30 years of real estate experience negotiating transactions to buy and sell properties in the Los Angeles area. Traci and Lorna became partners at Keller Williams in 2008.

TRACI & LORNA Bates|Hennington Real Estate Group

Traci is a native Angelino whose real estate passion was fueled by her grandmother’s career as a Real Estate Broker and her grandfather’s experience as a real estate investor. She serves as the Chair of the Lafayette Square Historic Preservation Overlay Zone Board as well as the Agent Leadership Council at Keller Williams Realty, Larchmont.

Lorna’s interest in real estate began as a child in New Orleans, where she first developed a love of historic properties. She began her career by investing in real estate, and then further developed her skills in negotiating real estate transactions by becoming an attorney for a national law firm and later an Associate Broker with Keller Williams Realty.

Bates|Hennington prides themselves on: • Consistently out-performing the market • Always staying in communication with their clients • Being proactive and keeping their clients well informed • Knowing and understanding the neighborhoods they serve • Believing that their clients’ success is their success 118 N Larchmont Blvd., Los Angeles, CA 90004 Traci: 310.739.6884 | Lorna: 323.356.3675 Email: experts@BatesHennington.com | Website: www.BatesHennington.com

MARKETING STRAT EG Y

IN TERNET MARKETING

EXTENDED MARKET REACH When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

PRINT MEDIA

Keller Williams agents strategically advertise in several publications. Our display advertising appears in local, regional and national / international publications, which target specific audiences for unique or estate properties. will select the publications appropriate for the marketing of your property.

PR OFESS IONAL PHOT OG RAPHY

PROPERTY FLYERS

PROPERTY FLYERS

EXTENDED MARKET REACH

TECHNOLOGY D RI VEN MA RKETI NG

QUICK RESPONSE CODES Put on All Marketing Materials Designed to Direct User to another Destination.

DIGITAL VIDEO MARKETING Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure

POSTCARD MAILING S

WEBSITE EXPOS URE

www.BatesHennington.com

SOCIAL MEDIA

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www.facebook.com/BatesHennington

STAGING

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.

If you opt for staging services, we will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

WHY KELLER WI LLIA MS

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that we are the #1 Real Estate Franchise in the World, by agent count.

Our phenomenal growth is only part of the story:

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A network of over 177,600 real estate consultants with a projected growth of 300,000

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1,100+ offices worldwid e

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Excellence in cutting-edge real estate training, real estate coaching and real estate education

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Most Innovative Real Estate Company – Inman News

WHY KELLER WI LLIA MS

Technology • Leading-edge tech tools and training give us the edge in effectively marketing your property online, 24 hours a day, seven days a week!

Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to us so that we can follow up quickly on potential buyers for your property.

Teamwork • Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we’re confident that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible.

Knowledge • Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service.

Reliability • Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client that we serve.

Track Record • We’re proud to work for #1 Real Estate Franchise in the World, by agent count! It’s proof that when you offer a superior level of service, the word spreads fast.

WHY KEL LER WILLIAMS

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Keller Williams Realty is WORLDWIDE in 1,100+ offices.

CONSUMER -CENTRI C.com

KELLER WILLIAMS A WARD S & HONO RS

MARKET STATISTICS

V ALUE O F WE BSI TE S

WHA T BUYERS WAN T MOST FROM THEIR A GENTS

PRICIN G

PRICE RIGH T – ATTRA CT BUYERS

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Pricing your property competitively will generate the most activity from agents and buyers.

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Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

PRICING MIS CONCEP TI ONS

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The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

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Buyers make their pricing decision based on comparing your property to other properties SOLD in your area.

Historically, your first offer is usually your best.

P RIC E AHE A D O F TH E MA RK E T

P RIC E AHE A D O F TH E MA RK E T

PRICE RIGHT – TIME ON THE MARK ET WORKS A GAIN ST YOU

WHA T SELLS – PRICE RIGH T

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To get your home sold for the most money in the least amount of time, we have to price it “in the market”.

PR ICE COMPETITIVELY – THE FIRST 3 0 D AYS A RE CR ITICAL

THANK YOU For the privilege and opportunity to work with you.

As always, feel free to call if you have any questions. I'm looking forward to assisting you with selling your home.

fo r th e p ri v i le g e a n d o p p o rtu n it y to wo rk w i th y o u . As a l wa ys , fe e l fre e to c al l i f yo u ha v e a n y q u es ti on s . L oo k i ng fo rwa rd to a ssi s ti ng yo u wi th se l li n g y o u r ho m e .

Traci Bates BATES|HENNINGTON REAL ESTATE GROUP REALTOR® DRE# 01833638

323-4824283 Traci@BatesHennington.com

www.bateshennington.com