We are so excited to get started on the sale of your home! Thank you for trusting us to represent you; we’re ready to hit the ground running and make this a seamless experience for you.
While the end goal is a successful closing, we know there is a lot of preparation happening right now. Our job is to handle the heavy lifting and ensure every detail is managed from our first walkthrough to the final signature. Selling a condo comes with its own unique set of logistics, and we’ll be right there with you to navigate all of them.
Since we are officially moving forward, we’re already diving into the local market data to fine-tune a pricing strategy that highlights the specific value of your unit and the building. By combining those unique selling points with our marketing and staging plans, we’re going to ensure your property stands out and attracts the right buyers immediately.
We’re here to make this process as stress-free as possible, so please don't hesitate to reach out as questions come up.
In the meantime, feel free to look over the attached information. It outlines the next steps so we can get everything launched and get you on the move! We’re thrilled to be working with you, Melissa. See you soon!
All the best,
Traci Bates
Traci Bates & Lorna Hennington Co-Owners/Partners
Bates|Hennington Real Estate Group, LLC
Keller Williams Realty,Larchmont
Traci Bates and Lorna Hennington are longtime Los Angeles residents and real estate experts.
Cumulatively, they have nearly 30 years of real estate experience negotiating transactions to buy and sell properties in the Los Angeles area. Traci and Lorna became partners at Keller Williams in 2008.
& LORNA
Bates|Hennington
Real Estate Group
Traci is a native Angelino whose real estate passion was fueled by her grandmother’s career as a Real Estate Broker and her grandfather’s experience as a real estate investor. She serves as the Chair of the Lafayette Square Historic Preservation Overlay Zone Board as well as the Agent Leadership Council at Keller Williams Realty, Larchmont.
Lorna’s interest in real estate began as a child in New Orleans, where she first developed a love of historic properties. She began her career by investing in real estate, and then further developed her skills in negotiating real estate transactions by becoming an attorney for a national law firm and later an Associate Broker with Keller Williams Realty.
Bates|Hennington prides themselves on:
• Consistently out-performing the market
• Always staying in communication with their clients
• Being proactive and keeping their clients well informed
• Knowing and understanding the neighborhoods they serve
• Believing that their clients’ success is their success
Email:
MARKETING STRATEGY
EXTENDED MARKET REACH
When you list with us, we’ll have access to the Keller Williams Listing System,or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
Keller Williams agents strategically advertise in several publications. Our display advertising appears in local, regional and national / international publications, which target specific audiences for unique or estate properties. will select the publications appropriate for the marketing of your property.
PROFESSIONAL PHOTOGRAPHY
EXTENDED MARKET REACH
TECHNOLOGY DRIVEN MARKETING
QUICK RESPONSE CODES
Put on All Marketing Materials Designed to Direct User to another Destination.
DIGITAL VIDEO MARKETING
Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure
www.facebook.com/BatesHennington
STAGING
We wantyour home to be shown in the best possible lightto prospective buyers to get you top dollar in the shortest amount of time.
If you opt for staging services,we will create a warm and inviting environment focusing on the best architectural features and selling points of your home.
WHY KELLER WILLIAMS
Keller Williams is not your traditional Real Estate company. That is why it is not surprising that we are the #1 Real Estate Franchise in the World, by agent count.
Our phenomenal growth is only part of the story:
• A network of over 177,600 real estate consultants with a projected growth of 300,000
• 1,100+ offices worldwide
• Excellence in cutting-edge real estate training, real estate coaching and real estate education
• Most Innovative Real Estate Company –Inman News
WHY KELLER WILLIAMS
Technology
• Leading-edge tech tools and training give us the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to us so that we can follow up quickly on potential buyers for your property
Teamwork
• Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we’re confident that every Keller Williams professional shares the common goal of serving you, our client, in the best way possible
Knowledge
• Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service
Reliability
• Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client that we serve
Track Record
• We’re proud to work for #1 Real Estate Franchise in the World, by agent count! It’s proof that when you offer a superior level of service, the word spreads fast.
WHY KELLER WILLIAMS
• KellerWilliams Realtyis WORLDWIDEin
1,100+ offices.
KELLER WILLIAMS AWARDS & HONORS
MARKET STATISTICS
WHAT
PRICING
PRICE
• Pricing your property competitively will generate the most activity from agents and buyers.
• Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.
• Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
• To get your home sold for the most money in the least amountof time, we have to price it “in the market”.
PRICE COMPETITIVELY –THE FIRST 30 DAYS ARE CRITICAL
