Barrington 220 Logo Use Guidelines

Barrington 220 School District

Logo Use Guide

Barrington220.org/Branding | 1

2 | Barrington 220 Brand Guide

COMMUNICATIONS DEPARTMENT The Communications Department is excited to provide Barrington 220 schools with logos that appropriately reflect the brand and reputation of our district. In order to maintain the integrity of the Barrington 220 brand, please do not alter the logos in any way. Refer to these guidelines regarding appropriate use. If you have a specific question that has not been addressed, please contact the Communications Department.

Morgan Delack Director of Communications mdelack@barrington220.org Mandy Fischer Print and Web Design Coordinator akfischer@barrington220.org

Barrington220.org/Branding | 3

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 4 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

VERTICAL LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000 Barrington220.org/Branding | 5

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 6 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 7

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 8 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 9

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 10 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 11

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 12 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 13

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 36 80 0 0 RGB 169 63 151 HEX #a93f97 14 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 57 100 34 8 RGB 127 35 112 HEX #7f2370

CMYK 63 100 34 31 RGB 95 13 82 HEX #5f0d52

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 15

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329

CMYK 13 52 53 0 RGB 218 140 117 HEX #da8c75

16 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 16 79 79 3 RGB 202 87 67 HEX #570000

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 17

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 18 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 19

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 20 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 21

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 22 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 23

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329 24 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 25

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 3 73 100 0 RGB 236 104 32 HEX #ec6820 26 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 12 87 100 2 RGB 210 68 30 HEX #d2441e

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 27

PRIMARY LOGO:

REVERSED:

CLEAR SPACE:

Do use the logo as provided - don’t alter color, font, etc.

Do use solid black or white only when color is not an option Do leave a safety margin around the logo whenever it is used Do be sure the logo is legible against the background

CMYK 17 99 97 7 RGB 194 35 41 HEX #c22329

CMYK 28 100 100 31 RGB 139 19 22 HEX #8B1316

28 | Barrington 220 Brand Guide

Don’t use the logo at a size smaller than 3/4” width Don't add effects to the logo (drop shadow, gradient, glow, etc.)

Don't distort the logo in any manner - adjust proportionally Don’t use the logotype without the logomark

CMYK 38 94 86 61 RGB 87 0 0 HEX #570000

CMYK 100 100 100 100 RGB 0 0 0 HEX #000000

Safety Margin This must be clear of any text and images Suggested Margin If possible, leave this margin free of text and images

CMYK 65 57 54 31 RGB 83 84 86 HEX #535456

HORIZONTAL LOGO:

REVERSED:

LOGOMARK:

REVERSED:

Barrington220.org/Branding | 29

LOGO DON'TS

Don’t distort the logo - make all adjustments proportional

Don’t add effects to the logo (drop shadow, gradient, glow, etc.)

Don’t tilt the logo

Don’t use the logo at a width smaller than 3/4”

Grove Avenue Elementary School Don’t change alter the logo colors

Don’t use the black or white version when color is an option

30 | Barrington 220 Brand Guide

Don’t place the logo where it becomes illegible - use a white background whenever possible.

Don’t substitute the logotype with any other font

Don’t change the size ratio of the logomark to its name

Don’t let the logo touch any other elements - leave a safety margin

Don’t use the logotype without the logomark

Don’t add an outline (stroke) of any kind.

DISTRICT TYPEFACES Links to download Gotham Rounded Bold and Fira Sans Light can be found at Barrington220.org/Branding Headlines & Titles

GOTHAM ROUNDED BOLD Preferred

Google Docs Alternate

Default Font Alternate

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

Body Text

FIRA SANS LIGHT

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

OoPpQqRrSsTtUuVvWwXxYyZz

OoPpQqRrSsTtUuVvWwXxYyZz

1234567890$.,-':;!?&()"

1234567890$.,-':;!?&()"

DROID SANS BOLD

DROID SANS REGULAR

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

OoPpQqRrSsTtUuVvWwXxYyZz

OoPpQqRrSsTtUuVvWwXxYyZz

1234567890$.,-':;!?&()"

1234567890$.,-':;!?&()"

VERDANA BOLD

VERDANA REGULAR

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

AaBbCcDdEeFfGgHhIiJjKkLlMmNn

OoPpQqRrSsTtUuVvWwXxYyZz

OoPpQqRrSsTtUuVvWwXxYyZz

1234567890$.,-':;!?&()"

1234567890$.,-':;!?&()"

Barrington220.org/Branding | 31

SPIRITWEAR TYPEFACES Links to download listed specialty fonts can be found at Barrington220.org/Branding

GOTHAM ROUNDED BOLD

FUTURA BOLD

LEAGUE SPARTAN BOLD

HOMESTEAD REGULAR

WICKED GRIT REGULAR

KADWA BOLD

ARVO BOLD

SF COLLEGIATE SOLID REGULAR

CENTURY SCHOOLBOOK BOLD

TW CEN MT BOLD

32 | Barrington 220 Brand Guide

LETTERHEAD & MEMOS These templates can be found as Google Doc files at Barrington220.org/Branding

Letterhead

{ }

34 | Barrington 220 Brand Guide

Memos