2022 Style Guide

BARCO STYLE GUIDE HEALTHCARE APPAREL BRANDS 2022

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Table of Contents 03 BARCO BRAND POSITIONING 04 BARCO BRAND MATRIX 05 BARCO CORPORATE LOGO 06 BARCO MADE TO MATTER LOGO 07 BARCO COLORS 08 GREY’S ANATOMY™ BY BARCO 10 BARCO ONE 12 BARCO ESSENTIALS 14 BARCO UNIFY 16 SKECHERSTM BY BARCO 18 APPROVALS 19 DIGITAL MARKET INSTRUCTIONS

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Brand Positioning MADE TO MATTER SINCE 1929 Healthcare workers are cut from a different cloth. So are we. Since designing the original fashion-forward healthcare apparel almost a century ago, our uniforms have been anything but. More custom than cookie-cutter, each garment is made with the same craftsmanship and durability that made the initial designs so iconic — with a level of care that’s worthy of the healthcare workers who care for us.

Because fashion, fabric, fit, and function matter to you, everything we make is made to matter.

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Brand Matrix

Brand Identities While each consumer brand falls under the BARCO umbrella, they need to be distinct from competitor brands and from each other. This is achieved by imagery and storytelling that’s highly intentional and consistent.

All BARCO brands have fit, function, fabric, and fashion benefits. However, we tailor the benefits message and voice and tone to suit each brand.

MADE TO

ELEVATE

MADE TO

ENDURE

MADE TO

EMPOWER

MADE TO

UNITE

MADE TO

EMBRACE

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ONLY USE LOGO AS DEPICTED BELOW

LOGO

CORPORATE

HOW TO USE

LOGO ON LIGHT BACKGROUND

LOGO ON LIGHT BACKGROUND

LOGO ON DARK BACKGROUND

RGB 242-101-41

RGB 51-51-51

CMYK 0-75-95-0

CMYK 0-0-0-80

HEX #F26529

HEX #333333

® (Registration mark) Should always be used to the bottom right of O in BARCO

CORPORATE & CONSUMER

LOGO

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HOW TO USE

ONLY USE LOGO/TAGLINE AS DEPICTED BELOW

® (Registration mark) Should always be used to the bottom right of O in BARCO

RGB 242-101-41 CMYK 0-75-95-0 HEX #F26529

RGB 128-128-128 CMYK 0-0-0-50

RGB 00-00-00

HEX #808080

CMYK 0-0-0-0 HEX #000000

*Made to Matter uses Sandbrush font

COLORS

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RGB 242-101-41 CMYK 0-75-95-0 HEX #F26529

RGB 51-51-51

RGB 77-77-77

CMYK 0-0-0-80

CMYK 0-0-0-70

HEX #333333

HEX #4d4d4d

RGB 00-00-00

RGB 25-25-25

CMYK 0-0-0-0

CMYK 0-0-0-90

HEX #000000

HEX #191919

RGB 128-128-128

RGB 230-230-230

CMYK 0-0-0-50

CMYK 0-0-0-10

HEX #808080

HEX #e6e6e6

LOGOS

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HOW TO USE

ONLY USE LOGOS AS DEPICTED BELOW

When writing brand name use as shown below. e.g. GREY’S ANATOMY by BARCO

LOGOS ON LIGHT BACKGROUND

RGB 240-5-0 CMYK 6-98-100-0 HEX #f00500 RGB 00-00-00 CMYK 0-0-0-0

LOGOS ON DARK BACKGROUND

RGB 77-77-77 CMYK 0-0-0-70 HEX #4d4d4d

HEX #000000 ™ (Trademark) Should always be used on the left of the letter Y in Anatomy

Logos can also be solid white or solid black depending on background

FABRIC CONTENT: 74% POLYESTER | 23% RAYON | 3% SPANDEX TWILL

SPANDEX STRECH

SPANDEX STRECH

EASY CARE

SPANDEX STRECH

SPANDEX SPANDEX STRECH STRECH

EASY CARE

SOIL RELEASE

SOIL RELEASE

SOIL RELEASE

SUPER-SOFT TOUCH

SUPER-SOFT TOUCH

EXTREME COMFORT

EXTREME COMFORT

ALL-DAY FRESHNESS

ALL-DAY FRESHNESS

MOISTURE WICKING

MOISTURE WICKING

FABRIC CONTENT: 71% POLYESTER | 24% RAYON | 5% SPANDEX

360° SPANDEX STRECH

360° SPANDEX STRECH

SOIL RELEASE

WRINKLE RELEASE

WRINKLE RELEASE

EXTREME COMFORT

EXTREME EXTREM COMFORT COMFORT

SUPER-SOFT TOUCH

SUPER-SOFT TOUCH

MOISTURE WICKING

MOISTURE WICKING

ALL-DAY FRESHNESS

ALL-DAY FRESHNESS

ON DARK BACKGROUND

MOISTURE WICKING

FABRIC CONTENT: 74% POLYESTER | 23% RAYON | 3% SPANDEX TWILL ON DARK BACKGROUND

MOISTURE WICKING

ON DARK BACKGROUND

FABRIC

FABRIC CONTENT: 77% POLYESTER | 23% RAYON ON DARK BACKGROUND

CONTENT & ICONS

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LOGOS

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HOW TO USE

* ONLY USE LOGOS AS DEPICTED BELOW

LOGO ON LIGHT BACKGROUND

RGB 242-101-41

RGB 0-138-171

RGB 168-170-173

RGB 25-25-25

CMYK 0-75-95-0

CMYK 100-23-29-1

CMYK 36-28-27-0

CMYK 0-0-0-90

HEX #F26529

HEX #008AAB

HEX #A8AAAD

HEX #191919

When writing brand name use as shown below. e.g. BARCO ONE

LOGO ON DARK BACKGROUND

® (Registration mark) Should always be used on the bottom right of O in BARCO

4-WAY STRETCH

4-WAY STRETCH

MOISTURE WICKING

ON DARK BACKGROUND

5 RECYCLED BOTTLES PER GARMENT

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ANTI-STATIC

ON DARK BACKGROUND

FABRIC CONTENT: 50% POLYESTER | 43% RECYCLED POLYESTER 7% SPANDEX

MOISTURE WICKING ON DARK BACKGROUND

FABRIC

5 RECYCLED BOTTLES PER GARMENT ON DARK BACKGROUND

CONTENT & ICONS

BARCO ONE

ANTI-STATIC

LOGO

HOW TO USE

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ONLY USE LOGOS AS DEPICTED BELOW

LOGO ON LIGHT BACKGROUND

RGB 242-101-41

RGB 25-25-25

CMYK 0-75-95-0

CMYK 0-0-0-90

HEX #F26529

HEX #191919

™ (Trademark) Should always be used on the upper right of the letter S in ESSENTIALS

When writing brand name use as shown below. e.g. BARCO ESSENTIALS

COMFORT STRETCH

QUICK-DRY COOLING

HIGH-TEMP WASHING TO 158ºF/70ºC

ON DARK BACKGROUND

QUICK-DRY COOLING

EFFORTLESS CARE ON DARK BACKGROUND

COMFORT STRETCH

HIGH-TEMP WASHING TO 158ºF/70ºC ON DARK BACKGROUND

FABRIC

FABRIC CONTENT: 65% POLYESTER | 35% COTTON

ON DARK BACKGROUND

CONTENT & ICONS

BARCO ESSENTIALS

EFFORTLESS CARE

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LOGOS

HOW TO USE

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ONLY USE LOGOS AS DEPICTED BELOW

When writing brand name use as shown below. e.g. BARCO UNIFY

LOGOS ON LIGHT BACKGROUND

LOGOS ON DARK BACKGROUND

BARCO & “b” Icon

UNIFY

RGB 242-101-41

RGB 230-230-230

CMYK 0-75-95-0

CMYK 0-0-0-10

HEX #F26529

HEX #e6e6e6

® (Registration mark) Should always be used on the bottom right of the b logo

WRINKLE RELEASE

360° SPANDEX STRETCH

MOISTURE WICKING

ON DARK BACKGROUND

360° SPANDEX STRETCH

SUPER-SOFT TOUCH ON DARK BACKGROUND

WRINKLE RELEASE

MOISTURE WICKING ON DARK BACKGROUND

FABRIC

FABRIC CONTENT: 71% POLYESTER | 24% RAYON | 5% SPANDEX

ON DARK BACKGROUND

CONTENT & ICONS

BARCO UNIFY

SUPER-SOFT TOUCH

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HOW TO USE

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ONLY USE LOGOS AS DEPICTED BELOW

When writing brand name use as shown below. e.g. SKECHERS by BARCO

LOGO

LOGO ON LIGHT BACKGROUND

LOGO ON DARK BACKGROUND

BARCO

SKECHERS

RGB 242-101-41

RGB 178-179-182

CMYK 0-75-95-0

CMYK 31-24-23-0

HEX #f26529

HEX #b2b36

™ (Trademark) Should always be used on the bottom right of the letter S in SKECHERS ™ (Trademark) Should always be used on the upper right of the letter O in BARCO

ECO-FRIENDLY FABRIC

4-WAY SPANDEX-STRETCH

MOISTURE WICKING

ON DARK BACKGROUND

4-WAY SPANDEX-STRETCH

COMFORT INCLUDED ON DARK BACKGROUND

ECO-FRIENDLY FABRIC

MOISTURE WICKING ON DARK BACKGROUND

FABRIC

FABRIC CONTENT: 54% POLYESTER | 40% RECYCLED POLYESTER | 6% SPANDEX

ON DARK BACKGROUND

CONTENT & ICONS

SKECHERS by BARCO

COMFORT INCLUDED

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APPROVALS

GENERAL ADVERTISING GUIDELINES

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ALL advertising mentioning BARCO or our BARCO brand logos require approval by the Barco HQ Marketing Department.

Please send your advertising artwork files to your Barco Representative, Customer Service Rep (CSR) and kerry.mcleod@barcouniforms.com ALLOW UP TO 5 BUSINESS DAYS FOR APPROVAL in advance of running your ad.

ALL advertising mentioning the Grey’s AnatomyTM by Barco brand require approval by Barco HQ marketing and ABC/Disney HQ Licensing Departments. Please send your advertising artwork files to your Barco Representative, Customer Service Rep (CSR), iris.amano@barcouniforms.com and kerry.mcleod@barcouniforms.com ALLOW UP TO 10 BUSINESS DAYS FOR APPROVAL in advance of running your ad. Barco contacts ABC/Disney HQ Licensing Department for their approval so extra time is needed.

ALL advertising mentioning the SKECHERS by BARCO® brand require approval by Barco HQ Marketing/Merchandising Departments.

ALL NEW MODELS MUST RECEIVE PRIOR APPROVAL. ALL MODELS MUST WEAR PRE-APPROVED SKECHERS FOOTWEAR. Please send your advertising artwork files to your Barco representative and include: kerry.mcleod@barcouniforms.com ALLOW UP TO 10 BUSINESS DAYS FOR APPROVAL in advance of running your ad. Barco contacts Skechers’ licensing department for their approval so extra time is needed.

MUST INCLUDE THIS LEGAL DISCLAIMER BELOW IN ALL ADVERTISING (minimum font size 6pt):

RESOURCE CENTER

DIGITAL

INSTRUCTIONS Step 1: Go to b2b.barcouniforms.com, sign in

Step 3: Click on Marketing Resources

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Step 2: Enter Username/Password

Step 4: Digital Marketing Resource Home Page

Scroll down to find link for additional assistance.