BARBER TECH

Future Proofing Your Barbershop

As a barber and digital marketer, I have a passion for technology and its role in growing businesses. With my experience in both industries, I have come to understand the impact that technology can have on a barbershop’s success. Whether it’s through automating processes, reaching new clients, or building a strong brand, technology has the power to take your barbershop to the next level. In this article, I want to share my insights and provide you with strategies to use technology to build a stronger barbershop brand. Whether you’re just starting out or looking to take your barbershop to new heights, these tips will help you harness the power of technology to reach your goals.

In today’s world, technology plays a huge role in the success of many businesses, and your barbershop is no exception. With so many barbershops it can be challenging to stand out and attract new clients. But, don’t worry, there are a few simple steps you can take to make your barbershop stand out using technology.

CRM system

First and foremost, consider using a CRM (Customer Relationship Management) system. This will help you keep track of your clients, their preferences, and their appointments. With this information at your fingertips, you’ll be able to personalise each client’s experience, making them feel valued and appreciated.

One of the biggest advantages of using a CRM system is the ability to monitor what clients are spending. By keeping an eye on spending patterns, you’ll have a better understanding of what’s going on within your client base. This information can be used to encourage clients to spend more by offering special promotions, ultimately increasing your revenue. Without a good handle on your CRM, it’s difficult to grow your business and increase revenue, as you won’t have the information needed to make informed decisions.

Marketing materials

Next, think about using promotional marketing materials. This can be anything from flyers, posters, or even digital ads. With the right marketing materials, you can reach new clients and let them know about the services you offer. Consider using Canva, a free graphic design tool, to create visually appealing marketing materials for your barbershop. Canva offers a wide range of templates and design elements that you can use to create custom graphics for social media, flyers, posters, and other promotional materials. With Canva, you don’t need to be a professional designer to create stunning designs. The platform is easy to use and offers a variety of design options to help you make your barbershop stand out.

Messenger bot

One great tool for automating your barbershop experience is a Messenger bot. With a Messenger bot, you can handle appointments, answer frequently asked questions, and even send out reminders to clients. This will save you time and help you stay organized, allowing you to focus on providing top-notch haircuts. If you’re interested in seeing a Messenger bot in action, be sure to check out my Instagram handle, @theprofile.guy. I have a bot set up and you can see exactly how it works and how you can use it to benefit your barbershop. Whether you’re just getting started with Messenger bots or you’re looking to improve your existing setup, my bot is a great example of how this technology can help you take your barbershop to the next level.

Booking app

Another great tool is a booking app. With a booking app, clients can easily book appointments with you from their smartphones. This makes it more convenient for them, and it also helps you keep track of your schedule.

Email list

Don’t underestimate the importance of building an email list. By collecting the email addresses of your clients, you’ll be able to send them promotions and updates about your barbershop e.g staff sickness or holidays. This will keep them engaged and help you attract new clients. More importantly, keep the lines of communication open to your existing clientele.

Google My Business

And finally, consider using Google My Business to manage your online presence across Google. With Google My Business, you can add important information about your barbershop, such as your business hours, contact information, and photos. It also allows your clients to leave reviews and rate your barbershop, providing valuable feedback and helping you improve your services. It also helps build your reputation and attract new clients.

Using technology in your barbershop is a great way to build your profile and stand out from other barbershops in your area. From CRMs to promotional marketing materials, to Messenger bots, booking apps, and Google My Business, many tools are available to help you take your barbershop to the next level.

If you’re looking for additional support in building a bigger brand and amplifying your profile, I would love to help. As a digital marketer, I’ve recently set up a digital marketing agency and I’m passionate about helping businesses like yours succeed. So, don’t hesitate to reach out to me at info@theprofileguy.com. I know I can help you achieve huge industry success.

That’s it! I hope you found this article helpful in your quest to use technology to build your barbershop’s profile and stand out from the rest.