Mini Brand Equals Pattern

BARBER GALE DESIGNING SUSTAINABLE BRANDS

Barber Gale provides dynamic, sustainable brand development and creative design solutions for companies that market environmentally-positive products, services and corporate values.

WHAT IS A BRAND?

A brand is the promise, the big idea, and all the expectations that reside in each customer’s mind about a product, service, or company.

A BRAND IS SHORTHAND, IT STANDS FOR SOMETHING.

OKAY, SO HOW CAN YOU MAKE MY BRAND SUSTAINABLE?

HEART

Sustainable brands tend to narrow a company’s focus yet Sustainable brands have heart. It’s in the language, the c

NARROW FOCUS · BROAD APPE AL

t broaden their appeal and substance. conversations, the board room discussions and decisions.

WE DO IT WITH

BRAND = PATTERN

BRAND EQUALS PATTERN is our method of bringing out those attributes that make your brand unique, giving it its own impossible-to-replicate sustainable identity.

YOUR BRAND’S CLEAR, DISTINCT PATTERN NOT ONLY DIFFERENTIATES YOU FROM YOUR COMPETITION, IT ATTRACTS THE BUSINESS YOU SEEK, CREATING HEALTHIER, STRONGER, AND LONGER-LASTING (I.E. SUSTAINABLE!) RELATIONSHIPS.

BRAND EQUALS .01

DISCOVER

.02

CLARIFY

.03

SCULPT

S PATTERN .04

DESIGN

.05

LAUNCH

.06

SUSTAIN

BARBER GALE CYNTHIA BARBER GALE 610-705-3606 www.barbergale.com cgale@barbergale.com