PRODUCT DESIGN

The BA(Hons) Design for Industry course at Northumbria University (DFI) teaches students to create designs that tackle current and future challenges. Over more than four decades, the course has produced some of the most influential and celebrated designers operating in product design today. The course will give you the opportunities to follow in their footsteps and become the next generation of design talent.

The course is known for its holistic approach to design challenges. While focused on the design of physical artefacts, our approach embraces wider disciplines including experience and digital design so that students leave us with a skillset suited to current design careers. You will learn to create design concepts that are commercially viable, addressing user needs and behaviours. At the same time, we promote a responsible approach to design, meaning that you will always consider the social and environmental impacts of your design decisions.

From your first day, you will be immersed in hands-on learning experiences that will challenge and inspire you. You will be taught by

Network Of Industry Contacts Who Come Back To Give Guest Lectures

Students have the opportunity to undertake placements - a feature of the course since its beginning. This means we are well set-up to help students find internships, with mentoring to help students prepare a portfolio ready to apply for placement and design jobs.

Over its history, the course has produced generational design talents

Apple’s Senior Vice-President, Sir Jonathan Ive, founder of Trunkie, Rob Law MBE and Chief Executive of IDEO, Tim Brown ) but we continue to produce graduates who will shape the future of design. Our students go on to work for some of the world’s leading design consultancies and brands; while others go on to create their own studios and design businesses.