Introduction

The Coulee Bank personality should flow through all of our communications to convey our unique character to clients, prospects and the public.

Our personality is bold and inspirational. Our voice projects confidence, expertise and a collaborative spirit. It should excite clients and prospects to imagine new possibilities for the future. It should showcase that relationships and customer service are at our core as a community bank.

Intro

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To those who use the Coulee Bank logo:

Introduction of Logo and Branding

The purpose of this brand guideline is to provide understanding of proper usage of the Coulee Bank logo and its fonts and colors. In order to maximize value and branding with the logo, it must be used properly and consistently. This brand guideline provides answers to how the logo should be used.

Questions about logo usage may be answered and electronic versions of the logo may be obtained from Coulee Bank’s Marketing Department.

A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition

Brand is a name, term, symbol, or design or a combination of these, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from competitors. Brand is a promise made to the consumer to deliver certain tangible and intangible values each time the customer buys or uses the branded product.

Coulee Bank Brand Guidelines

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