QUARTERLY Marketing Media Movement
THE BAM GROUP
unveils it's brand new space
PROTON SIGNS WITH BAM
New deal with car manufacturer
A huge year for leading motorsport website
New portal for Australia's most popular female sport
SPECIAL OFFER FOR GOLF FANATICS
Australiaâ€™s most exclusive Golf Club offers huge savings to friends of the BAM Group
EXCLUSIVE OFFER As a valued friend of the BAM Group, we are honoured to offer you the opportunity to become a member of one of Australia’s most exclusive private Golf Clubs - The Grand Golf Club on the Gold Coast. Nestled in the foothills of the Gold Coast Hinterland, The Grand was the first major course designed by Greg Norman. This exclusive offer is not available to the public and will see you join stars of sport, business, entertainment and media in a once in a lifetime opportunity. Just 43 opportunities exist to complete The Grand’s full subscription of Membership and the club is providing a special offer to BAM Group friends of just $9,855 per annual subscription, which includes a $3,025 credit in The Grand Golf Club’s bar, fourstar restaurant and Pro Shop. This payment also includes joining and nomination fees, which were previously set at $A6,500 and the waiving of the previously-required $25,000 shareholding - That is a total upfront saving of $31,500. To take advantage of this special offer, please mention the BAM Group when you speak with General Manager - Michelle Bowers on (07) 55960 400 or email: firstname.lastname@example.org
WELCOME FROM THE TOP DESK
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elcome to our first BAM Group Quarterly Update. This coincides with a tremendously exciting period for the BAM Group as you
We have recently moved our headquarters on the Gold Coast to a state of the art facility which will position us for growth in the years to come and allow us to better service our clients and businesses. The move came at a time when we made an exciting announcement with Malaysian car manufacturer, PROTON. To manage all of Proton Cars Australia’s PR, sponsorship leverage, product launches and video content is a welcome appointment for the BAM Group. It also provides an entree for the group into Asia and further strengthens links between the Gold Coast and Malaysia, both destinations that are fortunate enough to be serviced by one of Asia’s leading low cost carrier airlines, AirAsiaX. We have started a new brand in the form of JobStop. JobStop is the BAM Group’s recruitment website. We urge you to contact your HR department to take advantage of JobStop - it is free and draws a significant audience from our racing website, Speedcafe.com. Our digital department continues to go from strength to strength, with the launch of a brand new website for our client, The Grand Golf Club - one of Australia’s leading private golf courses. We have also inked an arrangement with iconic motoring additives brand STP to re-design their website in Australia. Also from our digital team has been the launch of the BAM Group’s first bespoke smartphone optimised application.
Developed for Speedcafe, the Trivia App, Driven by PROTON is a challenge for even the most hardened motorsport aficionado. Jump onto the iTunes App Store or the Google Play Store and download it for free...see if you can beat my score! BAM Vision is another one of the true strengths of our business, recently signing Renault Australia to complete their Video News Release work around the Australian Rally Championship. On the other side of the business, Speedcafe’s strong year continues. In the 12 months to June 30, the site attracted nearly 250,000 unique visitors from around the world, with almost 12 million page views being registered. We’ve been saying it has been coming for a while, but it is safe to say that the times have changed folks... Trust you enjoy the first edition of our quarterly update and that you will forward it to any associates that you feel may have an interest in our services. All the best and thank you for those who continue to provide their loyal support. Regards,
Brett ‘Crusher’ Murray Ideas Engineer/CEO
PIRTEK’S TOP 200 BAM Group client, Pirtek - Fluid Transfer Solutions has been ranked in the top 200 global franchise models by influential US publication, Entrepreneur Magazine.
STP COMES TO BAM The Armored Auto Group through its Armor All brand has had a long association with the BAM Group, but now it will extend through iconic automotive additives brand, STP. Just as we were going to press, a contract with the BAM Group’s digital department has been signed for STP’s website in Australia to be completely re-built. STP is well known for it’s world renowned sky blue, red and white logo and partnership with the most successful NASCAR racer in history, Richard Petty. In Australia, the brand is a co-naming rights sponsor with Pedder’s on the V8 Supercars official safety car. In the States, STP retain a great relationship with the Petty name, whilst also being the naming rights sponsor of arguably the most gruelling motorsport competition in the world - the World of Outlaws STP Sprintcar Series and its 100 nights of competition annually.
Entrepreneur has ranked PIRTEK 64th out of the top 200 global franchises. The ratings by Entrepreneur Magazine are generated around a formula that takes into account numerous elements to a company, including growth, financial strength and additional weightings around international size and growth.
In further big news for PIRTEK, the company has signed a four year deal to become the naming rights partner to the trophy to be awarded to the team that accumulates the most points across the three V8 Supercars endurance races. The PIRTEK Enduro Cup sits across the Sandown 500, Bathurst 1000 and Armor All Gold Coast 600. Pictured is Stephen Dutton (right) with Australian automotive sculptor, James Corbett who will create the PIRTEK Enduro Cup.
The company was founded in 1980, so with 33 years under its belt is an incredibly young company when compared to many of the global franchise systems also ranked in the top 200. Starting in Western Sydney, PIRTEK has grown to have over 400 outlets globally and is in 22 different countries, including the US, UK, Europe, NZ, China and even Mongolia. The company underwent a re-structure earlier this year that saw General Manager, Stephen Dutton be appointed to the role of CEO, whilst out-going
NICK PRITCHARD DEPARTS IRWIN The BAM Group is very sad to be farewelling our friend Nick Pritchard from his position as, Vice-President Australia for IRWIN Tools. Nick has become a great personal friend to many within the BAM Group throughout his time with IRWIN and their partnerships with Britek Motorsport, Stone Brothers Racing and now Erebus Motorsport.
Nick Pritchard (right) with Ross and Jim Stone.
CEO, Glenn Duncan will be focusing more on international expansion.
We have worked with Nick and the IRWIN team to develop what continues to be one of the most successful activation and media programs in V8 Supercars history. We could not have achieved that without Nick’s passion, vision and confidence.
The BAM Group has been fortunate enough to work closely with IRWIN part of the global Newell Rubbermaid Group - and assist it’s growth in the Australian and New Zealand markets through its, motorsport, corporate and product programs. That has also led to BAM North America teaming with IRWIN’S parent body in the US on several projects - including its successful NASCAR program. Many of our other clients have been able to work with IRWIN Tools across a variety of business-to-business opportunities through the hard work of Nick and his team. Nick is one the best brand men in the business and his passion for his profession, his employees, partners, friends and family sets an inspirational standard which ranks among the best we have had the pleasure of experiencing. We wish Nick all the best in his new role as CEO at Gale Pacific with the knowledge that he will always remain a personal friend of the BAM Group.
JOBSTOP LAUNCHES BAM INTO RECRUITMENT SPACE The BAM Group has a new name in its stable with JobStop entering the multi-million dollar Australian recruitment advertisement space. The aim for JobStop - accessible at www.JobStop.com - is to welcome employers and agencies from a broad cross section of industries, with the aim ultimately becoming a respected and valued player in the Australian recruitment scene. As a launch special, it is free to advertisers. JobStop.com will also have a strong social media platform and provide regular news about the employment industry, fun content and job-search advice.
BAM GROUP AND PROTON JOIN FORCES PROTON Cars has appointed BAM Media to manage its Public Relations and Media activities, as it continues to revamp its business and brand in Australia. BAM Media will be responsible for all public and media relations, media collateral, sponsorship activation, product launches, video production, media events, as well controlling the national press fleet. PROTON Cars Australia’s PR will be managed by BAM Media’s Senior Client Manager, Mark Higgins, who has over two decades experience in the automotive and motorsport industries. PROTON Cars Australia have been importing and distributing PROTON motor vehicles since 1996 introducing the Persona, the Wira, the Proton GTI and Jumbuck.
PROTON Cars Australia Chief Operating Officer Kaye Amies said: “BAM comes to us with a huge amount of kudos in Motor Sport and Automotive, and we look forward to utilising their experience in public and media relations to prioritise the brand for our potential customers. We are very excited about this new relationship and working towards developing a totally new and unique outlook for PROTON in Australia”. The announcement provides a huge step for the BAM Group and is the first real opportunity it has had to access the Asian market - one that everyone involved with the group hopes will lead to new business opportunities within the region.
Employers and recruitment agencies can place advertisements within minutes. With it being free for a limited time, there is no stress or additional expense to be taken from the recruitment fund. Those looking for a job can search by location, key words, industry and even tailor their personal Dashboard to find jobs that suit them. An option exists for job searchers to add their CV for employers to find them. To learn more about the site visit JobStop.com or find it on Facebook.
THE GREENROOM TOWNSVILLE A SMASH HIT The third Speedcafe Greenroom function in Townsville was once again a massive success with a huge contingent from the Australian motorsport industry turning out on the night. The Mad Cow Tavern was once again the venue for the event that attracted over 800 party-goers. The Greenroom drew support from Cooperâ€™s Brewery and Jim Beam who kept the party rocking until the wee hours. The toast of the town was race winner Garth Tander and his team-mate James Courtney who struck back for HRT getting them into the winnerâ€™s circle once again. Scan here for the Video
Many representatives of other classes, including V8 Utes Champions, Carrera Cup racers, sponsors and fans mingled long into the night. The next Speedcafe Greenroom will be held on the Gold Coast in support of the Armor All Gold Coast 600, with venue information to be released soon.
Scan here for the photo gallery
NEW OFFICE TAKES THE BAM GROUP AHEAD The BAM Group has moved its Gold Coast headquarters to a brand new location which will allow for a significant expansion of the group’s operations.
“It coincides with the 25th anniversary of the business opening it’s doors. It gives us a fresh space to better service our loyal client base and welcome many new partners to the business.”
The two story, 500 square-metre facility in Helensvale is in a prime location adjacent to the M1 Motorway and sits around 40 minutes from South-East Queensland’s major airports, those being Coolangatta and Brisbane Airport.
It allows the company to significantly expand its offering to clients and has the capability for clients to use the space as the hub for meetings, with a number of state level meetings already booked for the extensive Boardroom.
“The unveiling of the new building is the start of a new chapter for the BAM Group,” said Chief Executive Officer, Brett Murray.
BAM Vision’s service offering will be able to expand significantly, which is in line with the exponential growth of companies developing their own branded content.
Staff of the BAM Group present and past came together on the Gold Coast to launch the new office space
MOTORSPORT REPORT MOST COMPREHENSIVE EVER The Motorsport Report was conducted as a recent activity through Speedcafe and has generated the most comprehensive insight into how motorsport is consumed in Australia. The 10 week survey generated over 6,000 responses, positioning the response rate on par with other major sporting surveys. Given our broad readership base amongst motorsport enthusiasts, Speedcafe is able to gather specific, reliable and unmanipulated data. The report is currenlty the most targeted motorpsort specific report readily available to the market place. The report covers key metrics such as, demographics, consumer behaviour, sponsorhsip awareness levels, sports related spend, social media preferences and motorsport involvement. Aside from V8 Supercars, the report looks at other forms of motor racing including Formula 1, IndyCar, rally, Speedway, drag racing, karting and more.
BAM GROUP LAUNCHES FIRST APP The BAM Group has launched it’s first smartphone optimised application with the launch of the Speedcafe Trivia App, Driven by PROTON. It is a significant development for the BAM Group’s digital department and embarks on a brand new sphere for the Group to service and offer product to it’s clients. The app holds over 1000 questions at three experience levels. It rewards accuracy and consistency - the more correct answers you get, the more time you get. It is perfect for a competition to generate pub discussion or killing time waiting for a meeting or on a plane. It is available on both iOS and Android platforms now and is free.
It covers geographic and demographic information of the motorsport fans and is a “must have” resource for anyone with a touchpoint in the motorsport industry competitors, categories and promoters alike. For sponsors - both existing and potential - it gives a snapshot of where the mindset of the most important people they are positioning their brand in front of currently is. A 12 month encrypted version of The Motorsport Report is available from the BAM Group for a once off $2,750 (plus GST) fee. To buy the Motorsport Report contact Brad Harris at The BAM Group on 07 5580 3985, 0448 080 731 or brad. email@example.com
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strictly limited! Contact Brad at The BAM Group Phone: 07 5580 3985 l Mobile: 0448 080 731 Email: firstname.lastname@example.org
NETBALLCAFE TO ENTER THE MARKET A long time project for the BAM Group, Netballcafe.com will heat up in the coming months ahead of the 2014 ANZ Championship. The site will provide a much needed service to the Netball industry which is one of the highest participation sports in Australia and also targets key family brand decision makers women. The Netballcafe model will be similar to that which has proven such a success for Speedcafe. Based on the focus groups conducted by the BAM Group already, the industry is ready for Netballcafe and tacit support has already been received from several big names in the sport. Sales for Platinum Partnerships of Netballcafe will begin shortly - as always if you do know someone that is involved with a brand that could benefit from a large and loyal audience, any leads are appreciated. Here is a snapshot of Netball: *1.2 million participants in Australia *More than 20 million people play Netball globally in more than 70 countries (Source: International Federation of Netball Associations) *Online digestation - 32.9% connect through Facebook, 32.3% watch clips online, 30% read blogs and 27% watch games when streamed live *335,000 registered members in Australia *550 affiliated associations in Australia *690 Net-Set-Go Centres *27,000 Net-Set-Go participants *More than 18% of all girls aged 5-14 have played Netball outside of School in the last 12 months
BAM APPOINTS SALES EXEC The BAM Group has taken another step forward with the appointment of Brad Harris as its Sales Executive. Brad comes to the BAM Group after a long history in the automotive and motorsport space. After working for many years in new car sales for both Holden and Ford, he was introduced to motorsport with the AP Eagers Group as a sponsor of the Triple 8 Racing team. This then led to an opportunity to work with Dick Johnson Racing from 2011 as a sponsorship manager. Brad will be responsible for selling a number of products right across the BAM Group suite, principally beginning with The Motorsport Report survey results. The entire BAM Group team is pleased to welcome Brad on board.
*54.7% of senior Netball players hold a secondary School Certifiate or better - the highest of any other sport *A Bachelor degree is held by 18.1% of participants (national average: 13.4%)
Contact Brad at The BAM Group Phone: 07 5580 3985 Mobile: 0448 080 731 Email: email@example.com
SPEEDCAFE EXPERIENCES PHENOMENAL GROWTH The BAM Group’s Speedcafe motor racing website has shown a dramatic increase in unique browsers of nearly 50% for the financial year ending June 30, 2013, however the most impressive statistic from it’s 2013 figures is the exponential growth in access from mobile devices.
Comparing overall unique browsers (also known as unique visitors) from the year ended June 30, 2012 to that ending June 30, 2013, an increase of 47.58% in visitor numbers to 842,296 individuals visiting Speedcafe is being shown with site visits attracting a 50.73% increase on the previous year.
An extraordinary 1.3 million additional page visits have been recorded from mobile devices in the 12 month period ending June 30, 2013 - a 232.48% increase over the same period ending in 2012.
Page impressions have shown an 84.27% increase to almost 12 million, up from 6.3 million in 2012.
This figure exceeds the Australian sport average for web access through tablets and smartphone technology - year on year growth rated at 37% in 2013 in a recent study by Perform Progressive Sports Media. In total, over 40% of traffic to Speedcafe comes from mobile devices - up from 18% in the 12 months prior.
In addition to the growth in numbers, Speedcafe has welcomed new Platinum Partners to it’s list of those using the site as a solid marketing platform. International tyre manufacturer Dunlop, Australian finance organisation Finance EZI and Malaysian car manufacturer PROTON have joined the fleet of long term partners that also includes Pirtek, Armor All, Castrol EDGE, Coates Hire, Crimsafe, IRWIN Tools, JobStop and OzSpeedShop.
OZSPEEDSHOP’S HOSPITALITY OPTIONS The BAM Group’s online store, OzSpeedShop has joined forces with AS1 Marketing to form a unique corporate hospitality option at many of the V8 Supercar events throughout the latter part of the year. The suites are an interactive experience with many driver visits and surprises throughout the weekend with a world class motorsport memorabilia display. The OzSpeedShop Suite is the brainchild of AS1 Marketing’s Managing Director and a good friend of the BAM Group, Stewart Smith. Stewart was the marketing and sponsorship head of Orrcon Steel during the 11 years the company held naming rights sponsorship of Ford Performance Racing’s
Falcons, operating arguably the best corporate hospitality programs in V8 Supercars. Already, the OzSpeedShop Suites have become the hospitality option of choice for a number of V8 Supercars teams, sponsors and support categories, including Wilson Security, Jeld-Wen, Waverley Forklifts, Finance EZI, the V8 Utes, iSEEK and Touring Car Masters among others. The suite provides business-to-business opportunities between the organisations there in a fun and relaxed environment. To discuss places within the OzSpeedShop Suites at upcoming events or bespoke hospitality options at any type of event, please call Stewart on 0417 737 943 or email firstname.lastname@example.org.
RE-BRAND FOR THE GRAND One of Australia’s leading private Member’s Golf Clubs, The Grand is undergoing a brand refresh in conjunction with the BAM Group. Nestled in the foothills of the Gold Coast Hinterland, The Grand Golf Club was Greg Norman’s first ever golf course design project and holds among it’s Members many high profile sports and entertainment personalities from Australia. It isn’t limited to Australian Members with many in Asia, some as far away as the UK. A brand new website has been developed by the BAM Group’s digital department, along with new sales documents and overhaul of their entire communications program.
THE BAM GROUP HAS MOVED! NEW PHONE NUMBER: 07 5580 3985 NEW POSTAL ADDRESS: PO Box 3325, Helensvale, Qld 4212 LOCATION: 1/24 Kingston Drive, Helensvale, Qld 4212 email@example.com www.bammedia.com.au
Published on Aug 8, 2013
The BAM Group's official magazine - updating on happenings within the Group. BAM has moved offices, welcomed new clients and created new bra...