2
Ocean Drive OverDrive
Individual Project
Duo Dynamics: Designing a Hybrid Concept Store for a Unique Retail Experience
Clothing Store & Bar | Miami, FL | 4,101 sq/ft (1st floor 2486 sq/ft + 2nd floor 1615 sq/ft)
6 weeks | Mar-Apr 2024 | Model: SketchUp | Renders: TwinMotion
The goal of this project was to incorporate two different experiences into one building using intelligent space planning and a cohesive brand identity.
1st Floor: Clothing Store
2nd Floor: Bar
This was the only project chosen by Professor Eiman Elgewely to be experienced in virtual reality out of seventeen other projects.
Concept/Brand Development Stage
Products
Concept Imagery
Midjourney Concepts
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Diagrams
Diagrams
Diagrams
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The center piece (5) is inspired by the halo and driver helmet of an F1 car.
The sitting booths’ (7) shapes are inspired by the front wheel winglets.
The fitting rooms (1) and check out desk (2) feature a slide curve meant to resemble the front wing.
The floor of the store with asphalt finish, surrounding blue, and pink curbs mimics the Miami race track.
The display piece (5) and the bar stools (8) are inspired by the tires.
The bar (8) and the booth opposite to it (7) mimic the corner of the rear wing.
The tables (9) are inspired by the side pods.
The partition wall opposite to the elevator (6) features a lit up recreation of turns 3-10.
1st Floor
1st Floor Plan
1st Floor Video Custom Designed LED Ceiling Lighting
Sitting Bench
Midjourney Wallpaper
1st Floor Axon
1st Floor Section (A)
The floor features a pink “curb,” reminiscent of the curbs found on racetracks.
2nd Floor Axon
2nd Floor Section (B)
To achieve the bright neon lights, I applied the “Neon” light effect in TwinMotion.
Floor
2nd Floor Plan
2nd Floor Ceiling
2nd Floor Video
Custom Designed Tables
Vitra - Panton Chair
Midjourney Wallpaper