DIGITAL MARKETING AND CONTENT DEVELOPMENT

Why choose this course?

• The focus of this course is to equip you with the practical marketing and creative media skills to work in the expanding digital marketing and content production sector in Ireland.

• Whether you are a complete beginner, or a graduate looking to gain a solid grounding in digital skills, this course will provide you with an introduction to key digital specialisms, including social media marketing, Search Engine Optimization (SEO) and content development skills.

• This is a practical course where you will work on case studies and projects. As part of the learning experience, you will participate in an array of relevant workshops facilitated by guest speakers from industry.

• Work placement is an integral part of this course, and you will have an opportunity to complete your work placement in large commercial media and podcasting companies. If you are interested you can complete an Erasmus+ funded work placement in Media companies in Malta, Spain and Finland which are arranged by BCFE.

What will you study?

• Digital Marketing (5N1364)

• Public Relations (5N1405)

• Graphic Design Skills (5N1978)

• Advertising (5N0748)

Course Facilities:

• 3 fully Digital touchscreen broadcast studios using Myriad.

• State-of-the-art podcast and TV studios.

• Full access to the Adobe Suite of Digital Media Packages.

What do you need to apply?

Please refer to the ‘Entry Requirements’ outlined on page 4.

Career Opportunities

• There are a growing number of employment opportunities for those with the skills that this course offers in both large and small organisations. Graduates may pursue further studies or work in areas such as digital marketing, social media management, advertising, marketing and advertising, internal communications and more.

Course Code DMC

NFQ Level 5

Duration 1 Year

Award QQI Level 5

Certificate in Creative Media

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• Writing Skills for Journalism (5N2435)

• Multimedia Authoring (5N1299)

• Work Experience (5N1356)

• Media Analysis (5N1298)

• Communications (5N0690)

Progression Opportunities

• Graduates with a Merit profile may apply for entry to related BTEC Higher National Diploma courses in BCFE such as:

• Web Design – Advanced App and Web UI/UX, Level 6 (DMH)

• Journalism and Content Creation, Level 6 (MJH)

• Radio Programme Production, Level 6 (MRH)

• Graduates of this course may also apply through the CAO and/ or the Higher Education Links Scheme for entry to higher and advanced certificate and degree programmes at national Institutes of Technology, Technological Universities and Universities (applicants should confirm linked awards and eligibility requirements with the relevant Higher Education Institution).

BCFE Digital Marketing and Content Development Progression Pathway

Universities and Colleges

NFQ Levels 7 & 8 Awards

Digital Marketing and Content Development Level 5 (DMC)

BCFE NFQ Level 6 Award

Web Design –Advanced App and Web UI/UX (DMH) Journalism and Content Creation (MJH)

Radio Programming and Production (MRH)

BCFE NFQ

Level 8 Awards

BA (Hons) in Media Production Management (MPM)

Institutes of Technology and Technological Universities NFQ Levels 6, 7 & 8 Awards