Old Shores will begin with 21 extraordinary estate homesites, several of which are positioned along the final holes of our first course, d by Tom Doak. These sites can accommodate residences of up to ei bedrooms, offering the flexibility to create a fully custom retre from one of our thoughtfully designed plans for a turnkey exper With an unmatched setting, these homesites present the opportun be one of the first owners at Old Shores.
Become an Old Shores Founder
We are currently welcoming applications to our Founder program. Founders enjoy priority tee-time access, priority selection of homesites, exclusive events, travel opportunities, early involvement in the life of the club, and—most importantly—the opportunity to leave a lasting mark on the creation of Old Shores.
Amenities Legend
I. Major Parks –•
1. Eastern Green 2. Western Green 3. South Barrett Park 4. North Barrett Park 5. West Long Green Park 6. East Long Green Park
7. St. Augustine Park
II. Neighborhood Parks –•
1. Abaco Park
2. Phase X Park
3. New Providence Park
4. Fountain Park
5. Hedgelong Park
6. Wiggle Park
7. Atticus Park
8. Triangle Park
9. East Kingston Park 10. West Kingston Park 11. Bridgetown Park
12. Kingsbridge Park
13. Butterfly Park
III. Playgrounds –•
1. Playground Park 2. Cabana Playground
3. St. Augustine Park Splashpad
IV. Pools –• 1. Coquina Pool
Barbados Pool 3. Cabana Pool 4. Sky Pool
V. Civic Buildings –• 1. RBPOA Offices 2. Town Hall 3. Rosemary Beach, FL Post Office
VI. Amenities Managed by Cottage Rental Company –• (additional fee)
TIM SHADBURN PRESIDENT
DOLF ROELL VICE PRESIDENT
LETTYE BURGTORF SECRETARY
DAN DROSS TREASURER
STACY PARKS JOHN BUCK RALPH YARUSSO BOARD MEMBERS
LEE NETTLES TOWN MANAGER
BRET AZZARELLI TOWN ARCHITECT
ROSEMARY BEACH POA PO BOX 611010
ROSEMARY BEACH, FL 32461
CONTRIBUTING WRITERS MAGGIE JACKSON JENNY DIAMOND
ROSEMARY THYMES IS PRODUCED BY BALLINGER PUBLISHING
MALCOLM BALLINGER OWNER
KELLY ODEN EDITORIAL & CREATIVE DIRECTOR
MORGAN COLE EDITOR
DAWN GRESKO ASSISTANT EDITOR
IAN LETT ART DIRECTOR
RYAN DUGGER
From the POA Welcome to Rosemary Beach!
By
Welcome to the special beachside community of Rosemary Beach.
This summer, we invite you to sit back and relax on our beautiful sugar sand beach. Our Beach Services team is here to ensure that your stay is effortless, providing chairs, umbrellas, kayaks and more to make your beach day luxurious. Take time to bask in the breathtaking views from one of our nine walkovers or enjoy a stroll along the emerald coastline. A day on the beach is truly never wasted.
Our half-mile stretch of Gulf beachfront is one of Rosemary’s most coveted assets. The dunes cradling our beach are more than just a gorgeous home to Florida’s native plants and wildlife — they’re an important defense from flooding and storms. We work tirelessly year-round to keep our dunes healthy and beautiful so they can protect us for many years to come.
Rosemary Beach was built with community in mind, providing everything you need within a five-minute walk. Our Town Center provides a leisurely stroll through the heart of Rosemary, winding around fine dining establishments, stylish boutiques and treats for the whole family. Our Town Hall sits with our Post office at the end of the square to complete the picture of an idyllic seaside town.
The fabric of Rosemary Beach is an intricate patchwork of homes, parks and public spaces woven together by footpaths. It is a town with a rich history of adventure; even an aimless stroll is guaranteed to lead you somewhere. Each path is lined with porches and gardens, with a network of boardwalks that keep cars out of sight and out of mind. Our town is specifically designed to be walked. We encourage you to take your time to discover one of our many parks and plazas, tucked delicately in quiet corners of the neighborhood. There are countless trails to take, all shaded by our iconic oak trees.
Rosemary Beach is run like both an HOA and a small township, with The Rosemary Beach Property Owner’s Association (RBPOA) is dedicated to maintaining the town’s natural and architectural integrity so that this place remains special for years to come. Our on-site Security Team is on duty 24/7 and our experienced maintenance and administrative staff keep our community running smoothly. Whether you’re here for a short trip or for a lifetime, you have nothing to worry about.
Whether it’s your first summer with us or your fiftieth, we’re glad you’re here. Welcome to a place where memories are made and community is cherished. Welcome to Rosemary Beach.
Jordan Paramore, Rosemary Beach Property Owners Association Staff
Photo courtesy of Visit South Walton.
Meet the Team
Michelle Taormina
Rosemary Beach’s Operations Manager for Beach Services
Michelle started this role four years ago and has previously worked in the area at one of the nearby condo complexes. In her free time, Michelle loves to travel and go camping.
By Maggie Jackson
Could you tell me about your role at Rosemary Beach?
My role consists of reservations, cancellations, maintaining the bonfire calendar and making sure guests and owners have the best possible beach experience on Rosemary Beach. I try to do whatever I can to make that possible. We are a very strong team with great leadership. Everybody does their job, and they are so laid back. I am in my mid-fifties, and I have never felt stressed at work.
How long have you worked at Rosemary Beach? How has the community changed over the years?
I am going into my fourth year. I worked at one of the condo complexes down the street from Rosemary Beach for years prior. For me, most of the changes [to the town] have already been made. It is just getting busier, which is a good thing.
What is your favorite part of working at Rosemary Beach? Do you have any stories/examples you can share?
My favorite part of working at Rosemary Beach in beach services is the more relaxed atmosphere. We all make sure customer service is our number one priority and when you have satisfied guests, it makes the job that much better. After
We all make sure customer service is our number one priority, and when you have satisfied guests, it makes the job that much better.”
all, guests are here to relax, and I want the same when I am on vacation. For instance, whenever I can move a guest from second or third row to the front row, they’re extremely happy. It is so laid back and very relaxing to come to work.
The overall team, all workers in Rosemary Beach, helps with the feeling of making everything feels relaxed. From management to front desk, everyone contributes to the welcoming atmosphere.
What do you like to do in your free time?
In my free time, I like to travel. I go to Disney 2-3 times a year. I also love to go camping, just not in a tent. I have traveled overseas and would like to go to Greece one day.
inlet beach | rosemar y beach
STAY FOR THE LIFESTYLE
When it comes to real estate in Rosemary Beach®, local expertise isn’t just an advantage—it’s everything. As the only on-site brokerage in the community, Rosemary Beach Realty offers insider access, unmatched visibility, and decades-deep relationships built from living, working, and selling right here. That local advantage translates to real results: Rosemary Beach Realty was the top brokerage for Rosemary Beach sales in 2025 and is leading the way in 2026, representing over 77% of the community’s sales volume YTD and exclusively transacting the highest-priced sale of the year. Simply put, no one knows—or sells—Rosemary Beach like we do. We live here. We work here. We sell more ROSEMARY BEACH than anyone else. What makes the difference?
Proprietary kiosks in North and South Barrett Square Priority ad positioning on the back cover of the Rosemary Thymes
A database of 200,000+ engaged vacationers and prospective buyers
Exclusive golf cart property tours
Art Meets Music
Rosemary Beach Foundation Celebrates 15 Years of Music in Pictures
Annual program inspires 4,000+ Walton County students to find art in sound
On April 16, 2026, the Rosemary Beach Foundation brought together the sights and sounds of student creativity for a milestone celebration.
The 15th Annual Music in Pictures awards ceremony, held at Freeport High School, drew approximately 600 attendees — students, teachers, family members, and friends — marking the joyful culmination of a year-long arts-in-education initiative that touched every Walton County public school.
Music in Pictures is a unique and imaginative program that bridges two artistic disciplines. Students across Walton County are immersed in classical compositions and challenged to translate what they hear into original visual artwork. The result is a remarkable collection of pieces that reflect the emotions, stories, and landscapes each young artist discovers within the music.
This year’s program reached more than 4,000 students county-wide. From an impressive pool of entries, local art teachers carefully selected standout works for juried review. A panel of judges evaluated the submissions and ultimately recognized 328 exceptional pieces — with three works earning the program’s highest honor: Best in Show.
The April 16 ceremony was a heartfelt reminder of what community investment in the arts can accomplish. For fifteen consecutive years, the Rosemary Beach Foundation has ensured that every child in Walton County has the opportunity to experience the transformative power of music and artistic expression — not simply as observers, but as creators.
Get Involved
The Rosemary Beach Foundation, a 501(c)(3) nonprofit organization, was established in 2006. The Foundation operates with a vision of enhancing the values and spirit of community while supporting local nonprofit organizations through donations, sponsorships, community events, and volunteer activities.
The Rosemary Beach Foundation depends on the generosity and passion of community members who believe in the power of arts education. Whether you wish to learn more about the Music in Pictures program, make a contribution, or explore
opportunities to become more deeply involved with the Foundation, we encourage you to reach out. To financially support our efforts, volunteer, or connect with the Rosemary Beach Foundation, please contact President Bob Krall at rbfpresident@gmail.com.
Your support makes programs like Music in Pictures possible — and helps ensure that creativity and culture continue to flourish throughout Walton County for years to come. Additionally, please look out for our rebranded website launching soon.
Bob Krall, President, Rosemary Beach Foundation (L) and Russell Hughes, Superintendent, Walton County School District (R)
Designer Nicole Paloma
Building Community Through Thoughtful Design
By Jenny Diamond
While many 30A residents might name a swimsuit as their go-to wardrobe staple, the area is far from lacking in unique fashion options.
From casual beachwear, coastal lifestyle brands and upscale boutiques, 30A offers residents and visitors plenty of options to showcase their personal style. One designer who feels right at home on 30A is Nicole Paloma, whose customizable pieces are hand-sewn and hand-painted by the designer herself.
A love of art and aesthetics has always been a part of Paloma’s life. Her mother was a photographer and entrepreneur who eventually opened her own gallery, so as a child, Paloma was no stranger to museums, art galleries or exhibits.
“I grew up looking at the world through the eye of design: composition, movement, color and texture,” Paloma said. “As a kid, my mom always allowed me to explore, and I was always allowed to make messes. I kept those lessons in mind as I was getting into sewing.”
Paloma recounts her first forays into designing and sewing clothes twenty years ago when she lived in Alabama, finding inspiration out of necessity when money was tight.
“My oldest daughter was three, and all of our extra money was going to her Montessori school tuition,” Paloma said. “My grandmother sent me a check for my birthday with the express instruction that it could not be spent on gas or bills, so I bought
a sewing machine and fabric, determined to teach myself how to sew. I intended to make my daughter some pants with ruffles, though the first pair wasn’t great! Overall, I fell in love with the ‘puzzle’ of sewing.”
As her skills grew, Paloma continued creating children’s clothes, but living in a small farming town meant limited access to fabric stores. Instead, she turned to upholstery materials fabric, finding creative ways to ‘bend the rules’ of typical style and design.
Paloma primarily made children’s clothes for the first few years as a designer, and after moving from Alabama to Walton County in 2009, she credits the support of people she met to help launch her business. She recalls taking her kids to a playground in Alys Beach and meeting fellow moms who were eager to see the clothes she made, offering to make calls or set up connections on her behalf: “everybody wanted to know how they could help!”
Her children’s collections sold in several local shops, and within a few years, she started to shift the focus of her designs from children’s to women’s fashion, beginning with skirts and eventually bridal designs, with most everything in between.
“I taught myself to make women’s clothes by listening to what women have to say about their bodies and about fabrics: rather than focusing on the parts of women’s bodies that they want to hide, let’s focus on what they DOlike,” Paloma said. “How do I highlight this and make you feel gorgeous? It was back to that puzzle again that I fell in love with in the first place: how do I complete this puzzle? Clothing isn’t superficial, not
because of how we look but because of how it makes us feel: it allows us to feel a certain way, dress for a particular feeling or accomplishment, adding to how we go about our day. Clothing should be the frame.”
Her current collections include couture, bridal, and streetwear. While Paloma’s focus on women’s designs centers on how to make women feel good about themselves, that doesn’t mean that her own path has been easy, and she has been open about her own struggle with sobriety, including periods in rehab at 19 and again, in 2013. However, she was still able to prepare a runway show in 2014, a transformative experience that helped reinforce the idea that sharing her story would only lead to stronger human connections.
“My runway show in 2014 was about sobriety, and I was so grateful to be able to be open about my sobriety and journey; I had to make sobriety a part of my whole life. There was never anyone who looked at me with disdain. Struggles with addiction and mental health don’t have to be seen as failures; they’re real and they’re human. I have to have gratitude for the struggles I’ve experienced, and THAT’S what sobriety is for me.”
Gratitude has become a theme not only of Paloma’s enduring sobriety but also of her designs; hand-painted expressions of gratitude and empowerment have become a hallmark of her clothing.
“The quotes started after I got sober the second time. I thought that there has to be a human connection with these designs; I wanted to spread some goodness,” Paloma said. “I was too impatient to wait for a screen printer, so I thought I’d just paint them myself, and then people loved that.”
Some of the popular phrases on her lines include “Gratitude changes everything,” and Frida Kahlo’s noteworthy quote, “Not fragile like a flower, fragile like a bomb.”
Paloma mentions that after she got sober, she was initially worried that her drive to design and create might falter.
“The calmer and happier I get, my creativity kind of lacks,” Paloma said. “Sometimes I need chaos to breed a bit of creativity.”
Those fears have not prevented Paloma from opening her current shop in Inlet Beach in 2025 or headlining a recent fashion show at SOWAL House in early April.
“I really loved creating the pieces for this show,” Paloma said. “This process felt so much like play: it wasn’t about logistics, it just allowed me to play and be creative.”
The show allowed her an opportunity to not only show her recent designs on the runway but also to raise money for the community. In addition to the runway show, the evening featured a reception, silent auction, live music and dancing. All proceeds from the show went to the SOWAL Foundation, a non-profit dedicated to supporting artists and creatives in Walton County.
“All proceeds from the evening directly support the SOWAL Foundation’s artist grants and cultural initiatives,” SOWAL House Founder Dave King said. “This show is more than a fashion event. It is a catalyst for creative growth and cultural connection, elevating the artistic ecosystem of South Walton while offering an unforgettable evening of style.”
For Paloma, events like this one reinforce the importance of community support; she notes that in addition to the SOWAL Foundation, she’s also been involved with Food for Thought and the Point Washington Medical Clinic.
“Since I moved to the area in 2009, I’ve had one amazing connection after another,” Paloma said. “I can’t imagine that my business would have developed in the way that it has if I were in any other city or area. Everyone in this community gives what they can to help other people. I’ve always believed that this area is a blank canvas, and we get to make it what we want.”
When it comes to what’s next for Paloma, she notes that success doesn’t always look the same for everyone; she has no interest in entering into any of the cut-throat aspects of the fashion industry, even if that meant her brand exploding. Instead, she’s centering her family, her spirituality and her community.
“I get to wake up and live my life and take my kids to school and play with my clients and get to see women feel beautiful, and that’s the joy for me.”
Shop and learn more about Nicole Paloma online at nicolepaloma.com, or visit her shop located at 10343 E. County Hwy. 30A, Unit 111 in Inlet Beach.
Bringing the Gulf Coast Indoors
Artist Rachel Wimpey Paints the Beauty of Rosemary Beach
By Maggie Jackson
Artist Rachel Wimpey doesn’t just paint landscapes — she translates atmosphere, memory and emotion into immersive visual experiences. Whether working on intimate canvases or sweeping murals, her goal is consistent: to bring the beauty of creation into people’s homes.
That philosophy found a striking expression in a recent large-scale mural commission for Rosemary Beach homeowners Darin and Kelley Brummett, a project that reflects both Wimpey’s artistic journey and her deepening connection to the community.
A Creative Foundation
Wimpey’s path into art felt less like a choice and more like a natural extension of her upbringing. Raised in a deeply creative household, she was surrounded by artistic expression from an early age.
“My mom is a musician, and I come from generations of musicians,” Wimpey said. “The arts were definitely celebrated and encouraged in our home.”
That encouragement quickly turned into action. Wimpey began taking art classes at age seven, guided by teachers who recognized and nurtured her talent. One childhood moment stands out as a turning point. After completing a still life painting, she showed it to close family friends who recognized what her art was trying to convey.
“I did not have to explain that it was a teapot and fruit,” Wimpey recalled. “I was like, I can do this — and was super excited about it.”
By high school, her ambitions had been crystallized. Inspired by an influential teacher and a visiting artist, Wimpey was among the few students who confidently declared a desire to pursue art full-time.
That conviction carried her to Dallas Baptist University, where she formally studied art and further developed her voice.
Drawn to the Coast
Based in Tulsa, Wimpey said that she has found a second creative home along Florida’s scenic Highway 30A. Her connection to the area began through a college friendship with Lauren Pingree, owner of The Hidden Lantern Bookstore. Over the past several years, Pingree has invited Wimpey to visit, paint and share her work with the community.
“I have been coming [to Rosemary Beach] for three to four years, a couple of times a year when I can,” Wimpey said. “I’ll spend time painting on the beach as well. This place is magical, and it draws me back again and again. I want to be there as much as possible.”
That sense of place not only inspires her smaller works — often purchased as keepsakes by visitors — but also fuels larger, more ambitious projects.
Bringing the Beach Indoors
The Brummetts’ mural began, as many meaningful collaborations do, with a casual meeting. During the 2025 Rosemary Beach Uncorked, Wimpey was painting at a booth with some of her art on display when Darin and Kelley Brummett stopped by. Drawn to her artistic style, they inquired about purchasing a piece she was actively working on.
“When we attended Uncorked, we liked to look at the galleries and the artists who were there,” Kelley said. “We walked down to the Eastern Green by The Pearl, and I saw this cute little framed watercolor of Rosemary Beach umbrellas and beach chairs. I told my husband I needed it, and that is where we struck up a conversation with Rachel.”
That initial conversation quickly evolved as they explored more of her portfolio. The Brummetts shared an idea for a mural they were envisioning for one of the bathrooms in their home that was recently renovated.
Wimpey was intrigued, and the Brummetts invited her over to see the space. While she had completed large-scale commissions before, including a museum project in Dallas, much of her work had been smaller and portable. This project offered an opportunity to fully immerse herself in the space.
After visiting the home and documenting the wall, Wimpey returned to her studio to develop concepts. Within weeks, she presented two design options, digitally rendered onto photographs of the blank wall, for the Brummetts to review. This step allowed for thoughtful collaboration and ensured clarity before any paint touched the surface.
“They loved one of the designs exactly how it was,” Kelley said. “It was a dream come true project.”
With the design finalized, the logistics fell into place. The timing was carefully chosen during Rosemary Beach’s quieter season to avoid disrupting the home’s rental schedule. Wimpey spent approximately 12 days on-site, transforming an 8-by-9-foot wall into a luminous work of art. The Brummetts also allowed her to stay at their home so she could get an understanding of the other design elements throughout.
The process was physically demanding, but also creatively fulfilling. Large-scale painting requires not only artistic skill but also endurance, precision and constant adaptation, especially when working with shifting natural light.
To help manage the workload, Wimpey enlisted her sister, another talented artist and designer in her own right. For five days, the two worked side by side, mixing paints, refining details and maintaining the rhythm needed to complete the mural efficiently.
“Eight feet by nine feet entails a lot of paint mixing,” Wimpey noted. “She was incredible — from handing me brushes to helping execute the vision.”
Staying in the Brummetts’ home during much of the process proved invaluable. It allowed Wimpey to observe how the mural interacted with the space at different times of day, ensuring the final piece aligned with the atmosphere the homeowners envisioned.
After completion, the mural required several days before it could be varnished — a final step that sealed and preserved the work.
Art That Transforms Space
For Wimpey, large-scale work offers something uniquely powerful.
“It communicates with the viewer in ways a small piece might not,” Wimpey said. “A mural doesn’t just hang in a room — it shapes the experience of it.”
The Brummetts completed mural exemplifies that vision. The final product brings the natural beauty of Rosemary Beach indoors for guests to experience.
“You stand in the shower, and you are looking at that scene, it feels like you are taking a shower at the beach,” Kelley said.
The Brummetts recently had dinner with Wimpey, and they asked her what she wanted to do with her art moving forward.
“We recently had dinner with her, and she is so sweet,” Kelley said. “One of my questions to her was what she wants to do with her art. She said she wanted to impact people with her art and connect them to faith. I thought that was cool and how she is trying to tell stories and make it feel like you are there in the artwork.”
That philosophy is evident in the Brummetts’ mural, which captures the essence of the coast and brings it indoors. It reflects Wimpey’s broader mission: Translating the beauty of the natural world into environments where people live their daily lives.
A Growing Presence
While her work in the area continues to expand, Wimpey maintains a diverse portfolio. In Dallas, she completed a seven-painting series for the Institute of Creation, depicting the biblical seven days of creation — a project that required both conceptual depth and technical precision. Prints of her work have reached collectors across multiple states and even internationally.
She also continues to create smaller pieces inspired by 30A, allowing visitors to take home a tangible memory of the area. Looking ahead, a new collaboration with The Hidden Lantern may result in a book celebrating the unique characters of each 30A community.
Despite her growing reach, Wimpey remains grounded in her Tulsa studio, traveling frequently for commissions while staying connected to the communities that support her work.
A Sense of Belonging
Perhaps the most meaningful aspect of the Brummett project wasn’t just the finished mural, but the relationships formed along the way.
“Getting to know the Brummetts and other people in the area has been so special,” Wimpey said. “I’ve been welcomed into the community.”
That sense of belonging, combined with the region’s natural beauty, ensures that Rosemary Beach will remain a recurring chapter in her artistic story.
To learn more about Wimpey and to view more of her work, visit rachelwimpey.com.
Amavida Coffee Sustainably Caffeinates and Anchors Community in Rosemary Beach
By Maggie Jackson
I f you’ve spent any time in Rosemary Beach, you know that a great morning often begins with a locally brewed cup of coffee or tea.
Located on North Barrett Square, Amavida Coffee Roasters has become more than a simple stop for your daily pick-me-up. Since opening in the late 2000s, the café and roastery have grown alongside the community, bringing together coffee culture with environmental stewardship and a commitment to global outreach.
“We started in Rosemary Beach in 2008 or 2009,” Amavida Co-Founder Dan Bailey said. “We like Rosemary a lot and we love the community. At the time, it was newer, and the
economy was tough, but we decided to take a risk.”
That risk came during a period of economic uncertainty, when much of the Florida Panhandle was still recovering from the recession. Bailey described the early years as both exciting and challenging. “It was a lot of fun, but it was tough,” he said.
By 2010 through 2012, however, both the business and the area began to stabilize. Rosemary Beach attracted a wave of entrepreneurs, many of whom built lasting relationships that helped define the town’s collaborative spirit.
“There were a bunch of other entrepreneurs starting businesses in the area at the time,” Bailey said. “It really formed camaraderie and our families became close.”
Amavida quickly became part of that cultural fabric, not only as a coffee shop but as a gathering space. Before the Hidden Lantern Bookstore opened next door, Bailey and his team used the open space to host art installations reflecting global events, including the devastating earthquake that affected Haiti.
The company has also partnered with the Ohana School to teach social entrepreneurship, connecting students with coffee-growing regions abroad. Bailey and his team took those lessons a step further by bringing a group of students to a coffee farm in Mexico.
Today, the Rosemary Beach café continues to function as a hub for both residents and visitors.
“Rosemary Beach’s location is a space for the community. It is a stage, it is a place where you can hang out with friends or somewhere where you can buy clean products,” Bailey said. “It is also a place where we display art, which is a huge component. We work with our community in terms of other art activations. It is their space, not ours. We first look at it as a stage in our community. You can count on us trying to do our best.”
Local Roots and Global Ties
Founded in 2004 in nearby Santa Rosa Beach as a roaster and importer, Amavida sources coffee from roughly 15 countries across Central and South America, Africa and Asia. The company was built with a focus on international development, particularly supporting farmers in underserved regions.
“We built Amavida to support growers in impoverished regions,” Bailey explained. “That is our focus.”
Environmental sustainability has also been central to the company’s mission. Amavida became certified organic in 2008 and now sources about 95% of its coffee that way, while also supporting farms as they transition to organic practices, a process that can take several years.
“We do carbon education with our growers, so they have more resiliency on their land,” Bailey said. “Most of our growers grow coffee for income. They produce the food they need, but coffee is money for them to live on.”
Amavida’s sustainability efforts were recognized in 2014 when the company became a Certified B Corporation, aligning its operations with standards for environmental and social responsibility.
As a Certified B Corporation, the company meets rigorous standards for social and environmental impact, transparency and accountability. Bailey said this accomplishment
has helped them navigate their sustainability initiatives, and they continue to use it as their compass to continue these efforts.
The efforts extend beyond sourcing. Amavida has implemented initiatives to reduce plastic use, installed solar panels and introduced electric delivery vehicles. It also collaborates with coffee growers on carbon education, aiming to improve resilience and sustainability at the farm level.
Craft and Community
Meanwhile, coffee culture along 30A has continued to evolve. While several more cafés have opened in recent years, the area remains dominated by independent businesses rather than large chains.
“There is still very much a strong small and independent presence,” Bailey said. “They are following that model of community and craft.”
That emphasis on craft has driven increased interest in specialty coffee, including single-origin beans and limited “farmer lots” for progressive coffees. Bailey compared the trend to the wine industry, where consumers are becoming more interested in sourcing and production details.
“[Progressive coffee] is more of a style, and it is something that the specialty coffee stores focus on. It is like how wine evolves, so does this,” Bailey explained. “We look at availability and there might be less than 1,000 pounds in the world coming from a single farm. Even though it has been around for a while, the amount of people engaging with progressive coffees is growing, especially in the millennial and Gen Z crowds. They look at where the coffee comes from, if it is clean and if it is responsibly sourced.”
Amavida has expanded its reach through both retail and wholesale
operations, supplying coffee to partners across the country while also offering direct-to-consumer sales online. The company’s growth reflects broader shifts in consumer preferences toward sustainability and transparency.
Recognition has followed. In 2018, Amavida received a top microroaster award, a distinction often compared to a Michelin Star in the coffee industry. Bailey said this honor marked a step toward broader national and international recognition. Despite its expansion, the company continues to focus on customer experience, particularly in a region driven by tourism. Bailey referenced the “51-1” concept, which recognizes that many visitors spend only one week per year in the area.
“We want to create good products and want guests to have a great experience,” he said. “I want them to
feel like they are getting a product that they like, and it connects them to broader connections throughout the world.”
Looking ahead, Bailey said he hopes to eventually transition ownership of the company to longtime employees, many of whom started as baristas.
Guided by standards from the Specialty Coffee Association, Amavida Coffee continues to balance local impact with global ambition. In Rosemary Beach, that balance is evident daily, as residents and visitors gather over coffee that carries a story far beyond the Gulf Coast.
Amavida Coffee Roasters is located at 104 North Barrett Square, and is open Tuesday through Sunday from 6:30 am to 7 pm.
For more information and to view the current menu, visit amavida.com and follow @AmavidaCoffee on social media.
Calendar of Events
FAITH
Chapel at the Beach
Sundays at 8:30 and 10 AM | Town Hall
Chapel at the Beach is holding worship services in Town Hall at 8:30 and 10 am every Sunday. Nursery and Children’s Church offered during the service. For more information, please visit their website at chapelatthebeach.org.
MERCHANT EVENTS
MAY 25 - AUGUST 7, 2026
MONDAY
Huck & Lilly
5:30 to 6:30 PM | North Barrett Square
Huck & Lilly are a beloved children’s music duo known for joyful, high-energy songs that connect kids and parents alike. Their shows are pure fun for the whole family. Kids are instantly pulled in with singing, dancing, and laughing from start to finish while parents enjoy smart, upbeat music that holds everyone’s attention.
TUESDAY
Twisted Treats & Cotton Candy Sweets!
5 to 7 PM | South Barrett Square
Join us in South Barrett Square for complimentary cotton candy from our friends at Hello Sugar, while one of our talented artists makes you a unique balloon creation!
Saltwater Secrets: Magical Variety Show
7 PM | St. Augustine Green
Slip away with International Award-Winning entertainers, Julian and Melody Pittman, to their spectacular world of coastal magic! For 2026, Pittman Productions trades flip-flops for the big stage where mystical illusions,worldclass variety acts, dazzling fire routines, and stunning choreography are themed to the ‘barefoot luxury’ vibes only found at RosemaryBeach! Grab your beach chairs, and dive into a show where paradise is just a trick away.
WEDNESDAY
Here Comes The
Sun - Summer Concert Series!
7 to 8:30 PM | St. Augustine Green
Bring your blankets and chairs and enjoy a night of musical entertainment!
June 3 — Sons of Saints
June 10 - Boukou Groove
June 17 - Rock Mob
June 24 - Gage Cowart
July 2 - The Will Thompson Band (Thursday)
July 8 - Davis and The Love
July 15 - Scratch 2020
July 22 - Killer Robot Army
July 29 - Run Katie Run
August 5 - Will Thompson Band: Tribute to Tom Petty & Journey
THURSDAY
Moonlight & Movies + Face Painting
Face painting at 5 pm, Movie at 7:30 pm | Western Green
Bring the family for a wholesome and fun movie night under the stars! Blankets and Lawn Chairs are Welcome! Come early and get your face painted by one of our talented artists! Enjoy popcorn and the best hot dogs on the beach from Dog Man Du!
May 28 — The Wild Robot
June 4 — Zootopia 2
June 11 - Lilo & Stitch
June 18 - The Little Mermaid
June 25 - The Wild Robot
FRIDAY
Belt Bag Bar
July 9 - The Lion King
July 16 - Zootopia 2
July 23 - Cars
July 30 - Despicable Me 4
August 6 - Inside Out
9 to 11 AM | North Barrett Square
Join us for some crafty fun on the green! Create your very own custom belt bag to commemorate your trip to the beach! This event is for children and teens only. Bags are limited to 150 each week.
Where’s Waldo? Scavenger Hunt
July 1 - July 30
Visit The Hidden Lantern Bookstore or the front desk at Rosemary Beach Cottage Rental Company to pick up your scavenger map; then wander around the Town Center to participating merchants to find Waldo at each location. Weekly winners are announced every Thursday at 7:45 pm before the start of Movie Night. NOTE: If movie night is cancelled, winners will be announced Friday morning at 8:45 AM in North Barrett Square before the start of our Belt Bag decorating activity.
SUNDAY
30A Farmers Market
Sundays year-round, 9 AM to 1 PM | 28 North Barrett Square
Walk through the beautiful park-like setting with shade trees, a pretty fountain, cobblestone walkways and visit with our friendly farmers, makers and bakers. Incredible farmers’ market with the highest quality products and professional vendors bringing produce, local grass-fed beef, bone broth, fresh chicken, pork, free range eggs, dairy, & honey in addition to all the other great artisan and specialty products.
SPECIAL EVENTS
Memorial Day Concert
Face 2 Face : Elton John & Billy Joel Tribute Show
Monday, May 25 at 7 PM
Taking turns at an onstage piano, the dual tribute artists conjure the beloved songsters in both sound and image. The artists aim to channel the spirit of the originals that audiences will forget they’re part of a tribute! Backed by his band
The Stranger, NewYork nativeMike Santoro’s fingers flash up and down the keys before he jumps up to grab the mic to belt out such high-energy Billy Joel classics as “Uptown Girl” and “Only the Good Die Young.” Ronnie Smith dons the iconic sunglasses and bedazzled suits of Elton John as he charts his style from the 70s to the present. Bittersweet anthems such as “RocketMan (I Think It’s Going to Be a Long, Long Time)” mix with more whimsical material such as “Crocodile Rock” and the fictional rock-group narrative “Bennie and the Jets.”
Labor Day Weekend Concert
Dancing Dream: The Tribute To Abba
Sunday, September 6 at 7 PM
Get ready to sing and dance the night away! The New York City based Dancing Dream pays tribute to the iconic Swedish group, ABBA, ranked as one of the world’s greatest pop groups. Every show electrifies audiences of all ages with the best-selling hits “MammaMia”, “Dancing Queen,” “Take a Chance,” “Fernando,” and many more. Founded by two European singers in 2009, the touring act transports everyone back to the happy and groovy times of the 70s.
Star-Spangled Spectacular Thursday
July 2
7:30 AM: Bike Decorating Contest & Breakfast in North Barrett Square
8:30 - 10:30 AM: Bike Parade & Block Party at Western Green. Bike Decorating Contest Winners Announced, Sweet Treats from Kona Ice, Face Painting, Airbrush Tattoos, Balloon Art, Cotton Candy and more!
7 - 9 PM: Concert on Western Green featuring the Will Thompson Band 9 PM: Fireworks Extravaganza! at the Western Green
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Charlotte (3) came all the way from St. Joe, Florida for a staycation. She had the best time and was so excited to find a magical Princess Anna dress as well as her favorite toy, WikkiSticks. She also played on the beach and found a lot of tiny shells.
Leo (6) and Mia (8) recently moved from the Dallas area to their mom’s home state, Washington. They have made so many new friends and are VERY happy to be living so close to their Gigi and Pops. It’s been so fun for their friends from Texas to come visit them as well. They recently went tent camping for the very first time in Washington and adopted a new puppy, Lil. Leo is excited to watch the Mariners play baseball this summer. Mia is excited to play volleyball.
Everly’s (8) soccer team clinched a spot in the playoffs for their age group and ended up the champions of the whole tournament. What an end to the season.
Teddy recently started selling his handmade crocheted Lucky Frogs. Demand has exceeded his supply. He was recently
in a school production of The Little Mermaid as well as Emerald Coast Theater Company’s production of Newsies Jr.
Gabriele and Maximus took a fun spring break trip to McMinnville, Oregon. They went to Wings & Waves Waterpark and then a Space Museum where the Spruce Goose was located. It was super fun.
Rowland loves to fish. He recently caught dinner all by himself. From baiting his hook to reeling it in, it was all him. He caught a huge redfish as well as a speckled trout. He’s definitely caught the fishing bug.
Hank, not to be outdone by his big brother Rowland, caught his very own redfish over the weekend. He was very excited to be fishing and doing the catching.
Huck, Edie and Oakes have welcomed some puppies into their crew. Their dog Abby recently had 10 puppies. 8 of them are purebred Great Pyrenees like their mama and dad but then two puppies look suspiciously like a neighbor dog’s black mouth curr and their own
toy border collie. Having baby puppies has been so fun and they’re starting to wean and eat puppy food.
Maeve and her mom have befriended a possum that comes to eat their outdoor cat’s food. They’ve named her Porcini and recently, Porcini had babies. One of the babies fell out of the pouch and was unable to crawl back in. They called a local rehabber and kept the baby warm until it could be taken care of by the rescue.
Gigi’s very own Sydney and Maddy are graduating this year! Sydney will graduate from NWFSC with her AA degree as well as Seacoast High School. She is planning on attending the University of Florida in the fall. Maddy will graduate from NWFSC with her AA and Freeport High School. She is attending University of West Florida in the fall. So proud!
Holden and his family recently adopted a new kitten. He’s obsessed with him and while his dad is showing some signs of a cat allergy, he helpfully suggested finding a new home for his dad…
Emilia and her team from 30A Lacrosse 14U won their division championship game. They met the only team to have defeated them the entire season in the championship game. Their victory was well earned and Emilia scored 3 of the 6 goals in the game. The team brought home a big trophy as well as championship t-shirts. Let’s go girls!
And now onto the lost teeth…
Abigail (6 ½) from Pensacola came to visit her grandparents for the weekend. She lost her first tooth on Friday night and then another one first thing Saturday morning. The tooth fairy clocked some serious frequent flier miles with the repeated visits. She was excited to come spend her time at the beach and spent some of her tooth fairy money at Gigi’s.
Quinn (6) has lost SIX teeth. She lost two in just the past seven days. She spent her tooth fairy money on a mermaid bucket.
Sky (5) lost her first tooth at a pizza lunch. Her class had won the AR challenge for their grade (Kindergarten) and won a pizza party as a prize. She took one bite of the pizza and her tooth was stuck in the crust. She said she momentarily freaked out thinking someone else’s tooth was in her pizza but quickly realized it was hers. The tooth fairy came and she was excited about the pink treasure box her teacher gave her to keep it safe.
Kendall (6 but turning 7 soon) lost her front tooth. She had been wiggling that tooth for at least 6 months and then finally one day it just fell out. She put it in a ziploc baggie and stuffed it under her pillow to wait for the tooth fairy.
Riley (5) has the mostest wiggliest tooth. He hasn’t lost any teeth yet but he assures me it’s the wiggliest and it will be falling out soon.
News the way kids like to tell it... all good, mostly true and, of course, totally earth shattering.
CHRISTIA PALIZZI
Rowland with one of his fish
Maddy senior photo
Emilia with her team’s trophy
Hank & his fish
Sydney senior photo
Summer Time Fun!
F O O D & D R I N K
1 Amavida Coffee & Tea
850.231.1077 | amavida.com
2 Charlie’s C afé
850.588.3050 | charliescaferosemary.square.site
3 C K’s Fe ed & Supply
850.588.0908 | cowgirlkitchen.com/feed
4 Cork & B arrel
850.399.4919 | 30acorkandbarrel.com
5 Cowgirl Kitchen
850.213.0058 | cowgirlkitchen.com
6 Edward’s Fine Food & Wine
850.231.0550 | edwards30a.com
7 Havana B each Bar & G rill
850.588.2882 | thepearlrb.com
8 Havana Beach Rooftop Lounge
850.588.2882 | thepearlrb.com
9 Kilwin’s
850.399.4000 / kilwins.com/rosemarybeach
10 La Crema Tapas & Chocolate
850.534.3004 | lacrematapas.com
11 Pescado Seafood G rill & Rooftop B ar
850.213.4600 | rooftop30a.com
12 Playa Bo wls
850.399.4042 | playabowls.com
13 Re staurant Paradis
850.534.0400 | restaurantparadis.com
14 Summer Kitc hen Café
850.213.0521 | theskcafe.com
15 The Courtyard at Pescado
850.213 4600 | rooftop30a com/the-courtyard
16 The Sugar Sh ak
850.231.3655 | thesugarshak.com
17 Gallion’s
850.399.4909 | gallions30A.com 3rd Cup Coffee
224.567.2900 | facebook.com/3rdCupOfCoffee
Bombora Sun & Surf 850.278.2092 | bomborasunandsurf.com
Curate
850.231.1808 | curate30a.com 29
Huck & Ha rlowe 850.848.9808 | huckandharlowe.com 30
Luminary 850.588.1558 | luminarylifestyle.com 3 1
Pish Po sh Pat chouli’s 850.231.2005 | patchoulis.com 32
Rosemary Be ach® Trading Company 850.231.2410 | rbtradingcompany.com 33 34
Spa Pea rl 850.460.9041 | thepearlrb.com 35
The Hidden Lantern Bo okstore 850.231.0091 | thehiddenlantern.com 36
The Hidden Lantern Bo okstore 850.231.0091 | thehiddenlantern.com
