Get Lost in the Moment

Tourism Campaign compels visitors to escape to the Northern Rivers

A major tourism campaign is underway targeting couples in Sydney, Melbourne and Newcastle to escape to the Northern Rivers and fly into the Ballina Byron Gateway Airport.

The Tourism team at Ballina Shire Council is behind the dynamic, online digital campaign to attract more visitors in the low season.

The Get Lost in The Moment marketing campaign targets couples who are actively connected to the internet, are on social media and are highly influenced by digital mediums. A digital campaign is a cost effective way to connect with these consumers with 80 per cent of them using the internet to select travel and accommodation.

To increase visitation to the Northern Rivers we’ve worked with interested local businesses to create exciting new experiences that locals can also enjoy.The choices range from private dining experiences and chefs dinners, scenic flights to private picnic locations, coffee and gin tours, cooking and art workshops, ninja warrior training through to indulgence, image and photography packages.

The campaign will appear across premium video channels, online TV, social media and The Urban List – the leading ‘goto’ guide for anything worth tasting, trying and booking!

Go On…Get Lost In The Moment! Pick up a copy of ‘Experience the Unique’ from the Ballina Visitor Information Centre and enjoy some of the exciting new things on offer.

Phone 1800 777 666 or visit discoverballina.com for further details and bookings.