Eirka Pena - Brand Deck

ERIKA PEÑA INVESTMENT DECK 2024

ERIKA PEÑA INVESTMENT DECK — 2024

ABOUT THE DESIGNER BORN to Dominican parents and growing up in Florida before relocating to New York City at 18, Erika absorbed the influence of many cultures while studying fashion design under prestigious labels like Donna Karan and Josie Natori.

After graduating from Parsons Design School, Erika returned home to Puerto Rico to head up a design project showcasing Puerto Rican designers – a cause close to her heart. In 2006, still dreaming of launching her own fashion label and armed with ambition, an innovative spirit, and the remnants of a shell lamp, Erika designed her first piece. Those handmade earrings launched an empire and what is now known as Erika Peña Designs.

Erika’s sister, Bielka Peña-Bevillard, seeing her sister’s potential, joined the brand at its inception and has been an essential ingredient of its success ever since. With an extraordinary blend of Latin-inspired style and bold innovation, Erika Peña's couture designs have captivated the attention of renowned fashion magazines, including VOGUE, ELLE, InStyle, Glamour, USWeekly, HOLA, Harper’s Bazaar, and the New York Times.

The designs have been embraced by style icons, including Beyonce, Jessica Alba, Kim Kardashian, and Paris Hilton. With 25 collections under her belt, Erika is making waves in the world with each stunning piece she creates – from Dubai to Australia to Tokyo – turning them into highly sought-after luxury works of art.

Erika lives in Bali with her husband and daughter, working closely with her team at their design headquarters to keep delivering cutting-edge designs for the everyday goddess.

erika peña

IS A JEWELRY AND FASHION DESIGNER KNOWN WORLDWIDE FOR BRINGING HER LATIN FLARE INTO FEMALE-MINDED DESIGNS.

ERIKA PEÑA INVESTMENT DECK — 2024

BRAND VALUES

A brand with an international reputation for beautiful, multicultural fashion.

THE ERIKA PEÑA BRAND IS ALL ABOUT EMPOWERED FEMININITY AND CELEBRATING EVERY WOMAN'S UNIQUE BEAUTY. WE BELIEVE THAT ALL WOMEN HAVE THE RIGHT TO FEEL BEAUTIFUL AND CONFIDENT EVERY DAY, AND THAT'S WHY WE STRIVE TO DESIGN POWERFUL AND SOPHISTICATED DRESSES THAT WILL MAKE YOU FEEL LIKE A GODDESS.

WE know how important it is for women to surround themselves with other inspirational women in their community, which is why we are proudly devoted to being a force for female positivity. Our goal is to create a safe space full of encouragement and appreciation where every woman can embrace herself fully - discovering her own strength and finding comfort in who she truly is.

ERIKA PEÑA INVESTMENT DECK — 2024

STANDALONE SHOPS IN BALI ESTABLISHED PRODUCTION FACILITY WORLDWIDE DEMAND WIDE & GROWING DEMOGRAPHIC ESTABLISHED BRAND FOLLOWING STRONG SOCIAL MEDIA IMAGERY AND PRESENCE ESTABLISHED MULTIBRAND STORE SALES

BRAND STRENGTHS

classical beauty WITH AN ESTABLISHED FOLLOWING AND A WELLCONCEIVED AND VIBRANT BRAND, ERIKA PEÑA IS READY TO GROW INTO ITS PERFECTLY FORMED OUTFITS - AROUND THE WORLD.

DESIGN-LED GROWTH STRONG BACKSTORY HANDS ON LEADERSHIP CELEBRITY BACKING ESTABLISHED WHOLESALE PARTNERSHIPS ESTABLISHED INTERNATIONAL & ONLINE SALES ESTABLISHED ACCESSORIES RANGE A CLEAR PATH TO GROWTH

ERIKA PEÑA INVESTMENT DECK — 2024

BRAND OPPORTUNITIES

designed for growth THE ERIKA PEÑA BRAND IS WELL POSITIONED FOR GROWTH WITH A PROVEN TRACK RECORD AMONGST ONE OF THE WORLD’S FASTEST GROWING DEMOGRAPHICS. THE BUSINESS OFFERS EXPANSION OPPORTUNITIES WITH LIMITED RISK AND HIGH MARGIN RETURNS. HIGH SCALABILITY INTERNATIONAL INTEREST UNTAPPED MARKETS GROWING DEMOGRAPHIC ESTABLISHED PROCESSES

BALI & CHINA-BASED PRODUCTION HIGH PROFIT MARGIN ESTABLISHED ACCESSORIES LINE GLOBAL APPEAL EXISTING SALES OPPORTUNITES

ERIKA PEÑA INVESTMENT DECK — 2024

WHAT’S THERE

existing collections ERIKA PEÑA OFFERS A BROAD RANGE OF COLLECTIONS RANGING FROM RESORT WEAR TO BRIDAL COLLECTIONS — BUT WE DON’T WANT TO STOP HERE.

EVENING WEAR BRIDAL RESORTWEAR SWIMWEAR READY TO WEAR DESIGNER JEWELRY TRIBAL JEWELRY BELTS SANDALS CHILDRENS

ERIKA PEÑA INVESTMENT DECK — 2024

WHAT’S NEXT

future collections WE’RE NOT STOPPING NOW. DESIGNER ERIKA PEÑA AIMS TO BUILD A SIGNATURE EMPIRE OF HER OWN.

FRAGRANCE SUNGLASSES DESIGNER FOOTWEAR/HEELS MODEST FASHION LUXURY HANDBAGS COSMETICS STREETWEAR WORKWEAR

ERIKA PEÑA INVESTMENT DECK — 2024

current stores Erika Peña has stores across Bali and sells worldwide through consignment and retailers; we believe the next step is to establish outlets internationally to give Goddesses around the world the full Erika Pena experience.

ERIKA PEÑA INVESTMENT DECK — 2024

EDITORIAL

Erika Peña’s established reputation in the fashion industry has led to the brand being featured in multiple Vogue publications, online and in print.

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The Erika Peña brand has also had a longstanding relationship with Queen Bey’s styling team, with EP Jewelry being among her favorite fashion choices. And ditto for other celebs.

ERIKA PEÑA INVESTMENT DECK — 2024

future markets New markets are out there to be conquered; building on Erika Peña’s existing reputation and global wholesale network, there is an opportunity for both store and online growth in key markets.

ERIKA PEÑA INVESTMENT DECK — 2024

partnership options ERIKA PEÑA IS A PRIVATELY OWNED COMPANY DOMICILED IN BALI, INDONESIA. WE’RE LOOKING FOR PARTIES INTERESTED IN:

IN STORE COLLABORATIONS COUNTRY PARTNERSHIPS GROUP EQUITY HOLDING COUNTRY EQUITY HOLDING

Contact: MICHAEL LENIHAN MSR Global Trading Strategic Advisory & Integrated Investments +62 877 4038 7835 michael@msrgt.com www.msrgt.com

www.erikapena.com