Social Media Best Practice Guide

SOCIAL MEDIA GUIDE Increase followers and boost your brand

WHY DOES SOCIAL MEDIA MATTER? Social media is a powerful tool for businesses to showcase their work, connect with potential clients, and establish credibility.

Platforms like Instagram, Facebook, X and LinkedIn allow you to share stunning project photos, customer testimonials, and expert tips, helping to attract and engage your audience.

Consistent social media presence not only increases brand awareness but also builds trust and positions your company as a goto expert in the field.

By leveraging social media effectively, you can grow your customer base and stay ahead of the competition.

WHICH PLATFORM IS BEST FOR YOU? INSTAGRAM

X (TWITTER)

A visual platform ideal for showcasing landscaping projects through photos, videos, and reels. Instagram helps engage potential clients with before-and-after transformations, behindthe-scenes content, and interactive stories.

Great for quick updates, industry conversations, and engaging with local audiences. X is useful for sharing tips, answering questions, and boosting visibility through trending topics and hashtags.

FACEBOOK

LINKEDIN

Perfect for connecting with your local community, sharing updates, and gathering customer reviews. Facebook’s business pages and ads help attract homeowners and businesses looking for landscaping services.

Great for networking, it helps landscaping businesses connect with commercial clients, property managers, and industry professionals.

It is perfect for sharing expertise, project case studies and company updates to build credibility.

SET UP YOUR LINKEDIN PROFILE SIGN IN OR SIGN UP Log in to your personal LinkedIn account.

If you don’t have one, create a free account - LinkedIn.com

ADD A COMPELLING DESCRIPTION Write a clear, engaging company overview that highlights your services, expertise, and values.

CREATE A COMPANY PAGE Click on the “For Business” icon (top right), then select “Create a Company Page” at the bottom. Choose either ‘Company’, ‘Showcase Page’ or ‘Educational institution’.

CUSTOMISE YOUR PAGE Upload a high-quality cover image (1584px by 396px) and add key details like location and contact info. Think about what your cover image says about your brand.

ENTER BUSINESS DETAILS Fill in your company name, LinkedIn public URL, website, industry, company size, and logo. Ensure accuracy and as much information as possible.

INVITE CONNECTIONS Use your network to invite relevant contacts and encourage employees to follow and engage with the page.

SET UP YOUR INSTAGRAM PROFILE DOWNLOAD THE INSTAGRAM APP Install the Instagram app from the App Store (iOS) or Google Play (Android), then sign up or log in.

ENTER BUSINESS DETAILS Add your business name, username, website, and contact information (email, phone, and location).

CREATE A BUSINESS PROFILE If using a personal account, go to Settings > Account > Switch to Professional Account and select Business.

CHOOSE A CATEGORY Select a category that best represents your business.

SET UP YOUR INSTAGRAM PROFILE UPLOAD A PROFILE PICTURE Use a high-quality company logo or a recognisable brand image.

CONNECT TO FACEBOOK (Optional) – Link your Instagram to a Facebook business page for better ad management and cross-posting.

OPTIMISE YOUR BIO Write a short, engaging bio that explains what your business does and how clients can contact you, using a link to your website in this section would be very useful.

START POSTING Share high-quality photos and videos of your projects, client testimonials, behind-the-scenes work, and industry tips.

SET UP YOUR FACEBOOK PROFILE LOG INTO FACEBOOK Go to Facebook.com and log into your personal account. If you don’t have one, create a free account.

ENTER BUSINESS DETAILS Add your business name, category (e.g., Landscaping Company), and a brief description of your services.

CREATE A BUSINESS PAGE Click on Menu (top right) > Create > Page, then choose Business or Brand.

UPLOAD YOUR BRANDING Add a profile picture (company logo) and a cover photo that represents your business, such as a completed landscaping project.

SET UP YOUR FACEBOOK PROFILE FILL OUT KEY INFORMATION Add your website, contact details, location, business hours, and any other relevant info.

INVITE PEOPLE TO LIKE YOUR PAGE Share your business page with friends, family, and existing customers to build your audience.

CUSTOMISE YOUR PAGE Set up a call-to-action button (e.g., “Call Now” or “Get a Quote”) to make it easy for potential clients to contact you.

START POSTING CONTENT Share high-quality photos, videos, project updates, client testimonials, and industry tips to engage followers.

SET UP YOUR X ( TWITTER) PROFILE GO TO X (TWITTER) Visit twitter.com or download the X app and click Sign Up.

WRITE A STRONG BIO Briefly describe your services, location, and how customers can contact you.

Consider adding a website link.

ENTER BUSINESS DETAILS Use your business name as the display name, choose a relevant username (@yourbusinessname), and provide an email or phone number.

CUSTOMISE YOUR SETTINGS Adjust privacy and notification settings to match your business needs.

SET UP YOUR PROFILE Upload a profile picture (company logo) and a header image (A project photo or branded graphic).

FOLLOW RELEVANT ACCOUNTS AND START POSTING Connect with industry leaders, local businesses, suppliers, and potential customers. Start posting by sharing an intro about your business, what you do and why people should follow you.

UNDERSTAND YOUR AUDIENCE Understanding your target audience on social media starts with knowing why your business is using these platforms. Are you looking to attract new clients, showcase your work, educate potential customers, or build brand trust?

Once your goal is clear, identify who your ideal clients are and analyse their needs and preferences.

Use platform insights to track follower demographics, engagement trends, and content performance. Pay attention to comments, messages, and reviews to understand common questions and challenges.

By aligning your content with both your business objectives and your audience’s interests, you can create posts that truly connect and drive results.

CREATING CONTENT CHOOSING THE CORRECT IMAGES

CONTENT CALENDARS

High-quality visuals are essential for grabbing attention and showcasing your landscaping work. Use clear, well-lit images that highlight your best projects, ensuring they reflect your brand’s professionalism.

A content calendar helps you stay organised and post consistently, ensuring a steady flow of engaging content. Planning ahead allows you to balance project showcases, tips, promotions, and seasonal posts while avoiding last-minute stress. It also helps maintain a consistent brand voice and message.

HASHTAGS

BRANDING

Using the right hashtags increases your reach and helps potential clients discover your content. Mix popular industry hashtags with local or niche tags to attract the right audience.

Avoid overloading posts, stick to relevant, targeted hashtags for the best results.

Consistent branding across social media builds recognition and trust. Us the same logo, colour scheme, and tone of voice in your posts to create a cohesive look. Whether it’s your profile visuals, captions, or messaging, a strong and uniform brand presence makes your business memorable.

WHY USE A CONTENT CALENDAR? KEEPING CONTENT ORGANISED

This is an example, created by SEMrush, of their content calendar.

It offers a comprehensive overview of the key components to include, such as topics, deadlines, and content types, while also demonstrating how the calendar can be effectively utilised to streamline content planning, ensure timely publication, and maintain consistency across campaigns.

AUDIENCE ENGAGEMENT GROW A FOLLOWING

DEFINE OBJECTIVES

CONSISTENCY

ANALYTICS

Building a strong social media following boosts brand visibility, credibility, and customer engagement. For landscaping businesses, this attracts the right audience interested in your services.

Growth comes from posting valuable content, engaging with followers, using relevant hashtags, and collaborating locally. An engaged following means more potential leads and advocates spreading the word about your business.

Clearly defining your goals on social media is essential for success. Whether you want to generate leads, increase brand awareness, showcase your work, or educate potential clients, having clear objectives helps shape your content strategy. Setting measurable goals—like increasing engagement, website clicks, or inquiries ensures your efforts are focused and effective.

Posting consistently keeps your audience engaged and helps establish your business as a reliable presence in the industry. A well-planned content schedule ensures your brand stays top-of-mind with potential clients. Whether it's sharing completed projects, seasonal landscaping tips, or customer testimonials, regular posting builds trust and keeps your audience coming back for more.

Social media analytics provide valuable insights into what’s working and what’s not. By tracking metrics like engagement, reach, and follower demographics, you can fine-tune your strategy to create content that resonates with your audience. For landscaping businesses, analytics help identify popular post types allowing you to make data-driven decisions for better results.