BALI Awards Sponsors PR Toolkit

BALI National Landscape Awards 2019 9

Sponsors PR Toolkit

BALI National Landscape Awards Friday 6 December 2019

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Contacts

Contents For all entry, submission, ticket and general enquiries please contact:

Leah Brookes

Events Project Manager T: +44 (0)24 7518 5613 M: +44 (0) 7931 810210 E: leah.brookes@bali.org.uk

For all sponsorship enquiries please contact;

Diane McCulloch

Media Sales and Sponsorship Officer T: +44 (0)24 7669 0333 M: +44 (0) 7455 110975 E: diane.mcculloch@bali.org.uk

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Contacts About the BALI National Landscape Awards What is a PR toolkit?

Benefits of a PR toolkit Contents of this BALI Awards Sponsors PR Toolkit Promotion in the media Advertise your sponsorship Promote across your social media Utilising your BALI membership to promote your company and brand BALI publications deadline dates What should your PR toolkit contain?

Follow the BALI National Landscape Awards for up-to-date news and events

For all marketing enquiries please contact;

Darren Taylor

@BALI_Awards

Marketing and Communications Manager T: +44 (0)24 7669 8656 M: +44 (0) 7800 573351 E: darren.taylor@bali.org.uk

@baliawards

Use #BALIAwards2019 to join the conversation online

Cover Photo: Domestic Garden Construction Over ÂŁ250k - Landscape Associates - 2018 Award Winner

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What is a PR toolkit?

About the BALI National Landscape Awards Photo: BALI National Landscape Awards 2018 JW Marriott Grosvenor House The Great Room

Sponsoring the BALI National Landscape Awards promises to change the way you and your business are perceived, such is the kudos and respect these industry Awards command.

Photo: Hard Landscaping Construction Over £1.5m Maylim 2017 Grand Award Winner One Tower Bridge, London

Gaining press and social media coverage is so much more influential than through paid advertising because it provides endorsement of your company and brand and is considered more trustworthy.

Here are the benefits of sponsoring the largest industry Awards in Europe: • • •

• • • •

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It is crucial that businesses are ready to embrace any PR opportunities that come your way. Having a PR toolkit ready to use can help you action opportunities and plan ahead for announcements and events that could be newsworthy in the industry.

Acknowledging and rewarding professional excellence Allows your company to build brand awareness Company promotion across BALI publications, other industry publications and social media Industry recognised award Generate new business Position your company as an integral part of our industry Reinforce client confidence and expand your reach

BALI National Landscape Awards Friday 6 December 2019

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The BALI National Landscape Awards Sponsors PR Toolkit provides you with tips, ideas and resources to help promote your company within the industry and increase your brand awareness.

BALI have developed this PR toolkit to help our members market their own companies, their services and association with the prestigious BALI National Landscape Awards.

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Benefits of a PR toolkit

Contents of of this BALIa Awards Sponsor PR Toolkit Benefits using PR toolkit...

Photo: Domestic Garden Construction Between £100k - £250k Northumbrian Landscaping 2018 Award Winner For Your Eyes Only

This toolkit contains; Gain timely press and social media coverage

• BALI Registered logo - including all formats for print and web • Official BALI National Landscape Awards sponsor logo • BALI Awards sponsors press release template • Link to download high-resolution images from the most current Awards ceremony

Your company will be considered more trustworthy

BALI National Landscape Awards official photos Boost the awareness of your company within the industry

Follow the steps below to access downloadable images.

Download photos

Action opportunites and plan ahead for news and events

• Enter your email address and the following password to view images: KJiNnsQR9M • Enter your email and the following four digit code to download images: 8311

Increase your brand awareness

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Advertise your sponsorship Photo: Grounds Maintenance Limited Public Access Nurture Landscapes Principal Award Winner 2017 Chiswick Park

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As we get closer to the BALI National Landscape Awards, this is the perfect opportunity for your business to promote itself as a sponsor across a wide variety of marketing channels.

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Promote yourself as sponsors of the largest industry Awards ceremony in Europe using our example press release included in this Sponsors PR toolkit

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Promote your sponsorship through advertising...

Your BALI Awards sponsor logo can be used on all your marketing and advertising materials. The logo can be found as part of this Sponsors PR Toolkit.

The BALI Registered logo is also available in this toolkit to promote yourself as BALI members on your marketing materials.

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Promote your sponsorship through social media...

The BALI National Landscape Awards is the largest landscaping Awards ceremony in the European industry calendar, so it is vital to use social media platforms in the most efficient way to market your company as an Awards sponsor.

Social strategy Research shows that having a social strategy will greatly improve your engagement, reach and click-through rate for your posts. Social media gurus recommend posting 1-2 times a day and spending 10-15 minutes engaging with your target audience.

Timely posting Post when your news happens... not days later.

Use insights and analytics To find out when your customers are online and engaging with your posts, use this guide to find out where each social media platform’s analytics can be found.

Use correct # and tag the correct social media accounts If you want to shout about the BALI Awards then you can do so by tagging the correct social handle @BALI_Awards (Twitter) or @baliawards (Instagram) in your social posts. Use this year’s hashtag #BALIAwards2019 to join the conversation online.

Struggling with character length on Twitter?

Use link shorteners to save on characters. Websites such as Bitly help to free up characters to allow you to share important updates about your company.

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Utilising your BALI membership to promote your company and brand Member’s area within bali.org.uk • Keep your online profile updated with the correct text and images • Keep the contact details updated within your profile • Remember to update your member directory profile with new projects and testimonials

Send us your news and you could feature in BALI’s publications • BALI’s quarterly publication Landscape News focusses on designer, contractor and affiliate news, technical and training articles and a quarterly update from BALI Landscape House • BALI’s weekly e-newsletter, sent to over 1,500 members, includes latest news and technical articles

Publish your content on BALI’s website • Advertise your event on the online BALI events calendar and within Landscape News • Promote your training days, technical news, awards and accolades or product launches Page 14

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BALI’s publication deadlines

Feeling inspired? Produce your own PR toolkit

Landscape News 2019

Every PR toolkit should contain high quality images. Make sure you have the following images readily available:

The copy deadline dates for this year’s Landscape News are as follows: • Autumn - • Winter -

• Images of the business owners • Business logo • Images of your key products / examples of your company’s work

8 August 2019 15 November 2019

Press release and bio on your business – ensure that your press release includes a quote from your business owner and that it really sells your business. Your press release should:

BALI Landscape House weekly e-newsletter Requirements for news and events content published every Thursday • Content deadline Tuesday afternoon the week of publishing • High resolution image (no logos accepted) • All news items are reviewed and edited by our Marketing and Communications Manager. We cannot guarantee insertion To submit content for the BALI Newsletter, Landscape News or our events calendar or to receive publications from BALI please contact the Marketing and Communications Officer Trushali Chudasama and we will add you to our mailing lists.

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• Have an attention-grabbing title • Embellish the title in the opening sentence • Contain key information about your business (e.g. when and where business established, quote from business owner, description of the business and its unique selling points) • Description of the news you want to highlight • Include – logo, website address, social media handles and the relevant contact person at your company Page 17

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