Membership Toolbox 2022

TOOLBOX Support Promote Inspire

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Your trade association is here for you The British Association of Landscape Industries is here to support, promote and inspire to make your professional life smoother.

There is an array of member benefits for you to maximise helping to save you both time and money.

Image Credit Gavin Jones - The Glebe - National Landscape Awards 2021 - Principal Award Winner - Hard Landscaping Construction (Non-Domestic) - Over £500K

We have supported members through a challenging 12 months With the hurdles of COVID-19, Brexit, changes to plant passporting, a rise in demand and material and labour shortages to navigate, the past year has been difficult for our members. The team at Landscape House has continued to work hard for you to support you through these testing times.

We have provided helpful documents, templates and other resources to restart and rebuild in the face of the global pandemic. We have lobbied government and published sector specific research and continued to collaborate to improve industry standards, so that our membership network has been able to flourish.

And our careers initiative GoLandscape continues to inspire the next generation of talent into the industry.

Leading the way We are proud to have launched two new initiatives leading the way in the landscaping industry: Mental Health First Aid Training We are focusing on the often-overlooked importance of mental health support in the landscaping and horticulture sectors and have launched a series of Mental Health First Aid courses. The courses are being offered at a subsidised rate as part of our commitment to support members have a trained Mental Health First Aider in their business by 2023.

Access All Areas: Inclusion and Diversity Our Access All Areas: Inclusion and Diversity panel discussion was the first step in starting to discuss the barriers that people within the industry face and how we can overcome them together. We are committed to doing more, read further on page 10.

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Tools created for you With an extensive range of membership benefits available for you to utilise, your business could be saving £1000’s each year.

Our membership benefits are here to support you make the most out of your business and accreditation.

From savings on insurance to tailored training sessions helping develop your team’s skills, we have benefits to suit all our members.

Our handpicked membership benefits are developed for members of all levels. Find out more about each benefit in the member section of our website, and if you need any further support do not hesitate to contact Senior Membership Officer, Jo Todd at jo.todd@bali.org.uk or Membership Officer, Anna Jackman at anna.jackman@bali.org.uk.

BALI HR / H&S – saving members up to £1,000 Our HR and H&S package, provided in association with Quest, is here to take the hassle out of human resources. Keeping abreast of ever-changing employment and health and safety legislation can be timeconsuming and costly – especially for businesses without their own HR department. As a member*, you have access to an HR Service, Legal Service, H&S Service, Tax Service, a dedicated hotline and a document library with over 800 template documents.

BALI Digital – saving members up to £800 COVID-19 has made companies’ websites more important than ever before. Make sure you don’t get left behind by taking advantage of our BALI Digital offer to get your website looking vibrant. BALI Digital, in association with Adtrak, entitles you to discounted prices on a one page website, a 10 page website, or a project-specific website.

* Not applicable to Student Members and Training Providers

BALI Blueprint – saving members over £2,500 BALI Blueprint has been crafted for our designer members. We are working with Vectorworks UK to give our designer members access to an exclusive range of dedicated services, sophisticated learning and development tools and training opportunities.

This includes four complimentary training sessions, regular workshops with industry experts and a 30-day free trial of your choice of top-ofthe-line Vectorworks software packages, including its popular allin-one- CAD, BIM, sketch, draw and illustrate solution, Landmark.

BALI Insure – savings of 5-10% on insurance premiums Need help finding the best insurance premiums for your business? BALI Insure, in association with Aston Lark, can help you by providing no obligation reviews and advice, as well as risk management advice and services. Members will save an average of 5-10% when insuring through BALI Insure.

Promotional Opportunities – shout about your business Promote your business across the Association marketing channels including the quarterly Landscape News journal, weekly e-newsletter, social media and website. Contact, Marketing and Communications Manager, Olivia McCullough at olivia.mccullough@bali.org.uk

Renew early and save 2% Complete your renewal by Monday 14 of February 2022 by returning your renewal form and making payment to save 2% off your annual fee.

How to access To take advantage of any of these members benefits, or to find out what other benefits you are entitled to as a BALI member, go to bali.org.uk/login and click ‘my benefits’.

We asked members to describe the Association in three words (the larger the word, the more regularly it appeared).

Quality

Helpful

Support

Professional

Friendly

Your feedback is important to us In November 2021 members provided feedback in our annual Member Satisfaction Survey, helping us better understand how we can best meet your needs.

We were extremely happy with the results. As always, it’s fantastic to see that you truly value your membership and continue to rate the standard of customer service and your membership products highly.

Your feedback has also helped us plan the type of support you would like to see going forward, including topics for Landscape News, webinars and training.

Image Credit Landscape Associates - National Landscape Awards 2021 - Principal Award Winner - Domestic Garden Construction - Between £100K - £250K

Supportive

Committed

90

91

8.3

+

%

rated knowledge, advice and professionalism of staff as good or excellent

out of 10 were likely to recommend us

%

of members are either very satisfied or satisfied with their membership

43

the Association’s Net Promoter Score (NPS)

Relevant

Good

88

%

rated the Landscape News journal as good or excellent

+

29

%

how much higher our NPS is versus the global benchmark average bali.org.uk

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Don’t miss out on new business Our website and online directory are essential tools to get you in front of potential new customers.

The website welcomes over 100,000 unique visitors each year, with just under 500,000 page views. With an easy-to-use search function, the online directory is the perfect way for potential customers to locate Accredited members near them.

Is your company profile up to date?

Are you keeping your business profile on our website looking fresh? With hundreds of potential customers looking at your brand every year, just 1% of that traffic could result in enough work to easily cover the price of your annual membership fee.

Seven steps to creating a perfect profile 1

Upload a high-resolution logo with a minimum of 72dpi

4

5

2

Show off your finest work within the projects section – add customer testimonials to really showcase your business

Personalise it – add a contact page with who to get in touch with

6

Add a banner image that really shows off your product(s) or service(s), taking care not to clash with your company name

3

Add a description promoting your business, including your areas of operation and types of services or products

Build prestige by adding your accreditations and award wins

Promote your company to an engaged audience There are a number of ways for you to promote your business across the Association marketing channels.

The weekly e-newsletter is sent every Thursday; the quarterly Landscape News journal goes out both in print and digitally, and the Association social channels are rapidly growing an engaged audience.

Send in your news and content suggestions to Marketing and Communications Manager, Olivia McCullough olivia.mccullough@bali.org.uk

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Get social! Add social media links to provide an easy way for consumers to get to know you

Advertise with us Members get a discounted rate for advertising with us, and we can create tailored packages to suit your requirements and budget.

Contact Media Sales & Sponsorship Officer Diane McCulloch on +44(0)24 7518 5614 or diane.mcculloch@bali.org.uk

Get social!

Let us support you by sharing projects and successes by tagging the Association in your social posts:

@balilandscapeuk

@BALI_Landscape

@BALILandscapeUK

@British Association of Landscape Industries bali.org.uk

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Be our next Grand Award Winner If you’re an Accredited Member, your future National Landscape Awards entry could be the next Grand Award, our ultimate accolade bestowed on members. Join our hall of fame by entering this year or sponsor one of our categories for maximum exposure at Europe’s largest landscaping awards.

Celebrate at our spectacular London ceremony

Want to know more?

Each December our National Landscape Awards welcome members, guests and VIPs to an incredible celebration showcasing the finest landscaping schemes within the UK and internally.

Contact Events Project Manager Emily Feeney +44(0)24 7518 5613 or emily.feeney@bali.org.uk, and for sponsorship opportunities please contact Media Sales & Sponsorship Officer Diane McCulloch on +44(0)24 7518 5614 or diane.mcculloch@bali.org.uk.

Image Credit Graduate Gardeners - Private Garden, Cheltenham - National Landscape Awards 2021 - Grand Award Winner

What our members had to say “We find it such a positive process and we greatly enjoy taking part. We are genuinely delighted to have won an award; it means so much!”

Jeremy Howarth-Graham HG Landscapes

“As a first-time entrant I found the process really straightforward. There was a lot of information on the website to help you understand what the judges are looking for in applicants and being able to fully complete the application online saved a lot of time and unnecessary printing.”

Nick Leitch Bespoke Stone Walling

“It is a great motivator to push ourselves further and to make sure we stay on top of our game.”

Filip Szczechowicz Vu Garden Design & Landscaping

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Looking ahead to an exciting future

Continuing to plug the skills gap

Driving digital advancement

We will continue to address the skills shortage being experienced in the industry via the work of our careers initiative GoLandscape. Further significant initiatives will be announced in the New Year that will go a long way to attract the next generation of talent into the landscaping and horticulture sector.

We will be making strides in our digital communications with the implementation of a new Marketing and Communications Strategy to maximise the rebrand launched in April 2021. You will see more targeted campaigns, streamlined digital processes and increased online advertising promoting the importance of working with an Accredited landscape professional.

Celebrating 50 years

An industry accessible to all

Final words

We are excited to be celebrating a landmark anniversary in 2022 as the Association turns 50. Befitting of the occasion we have a year of activity planned to honour the significance of this milestone and to celebrate our members and their achievements.

We will build on the work of the Access All Areas panel discussion to drive the narrative on inclusion and diversity in the industry. We are committed to driving positive change and to actively facilitate and encourage discussion on how businesses within the industry are currently run and where opportunities exist to improve.

In what has been another unpredictable year we would like to thank you for taking out membership with the British Association of Landscape Industries.

We remain more committed than ever to deliver member benefits that support your business and provide you with excellent value for money. We look forward to working with you in 2022 and beyond.

With the industry continuing to blossom, we have big plans in place to continue to support you through this period of growth and beyond.

We can’t wait to commemorate this special year with you, our members, and to support you for the next 50 years and beyond.

Contacts Marketing

Technical

Olivia McCullough Marketing and Communications Manager

Owen Baker Technical Officer – Policy and Research

olivia.mccullough@bali.org.uk +44(0)24 7669 8656 | 07800 573351

owen.baker@bali.org.uk | +44(0)24 7518 5610

Diane McCulloch Media Sales & Sponsorship Officer diane.mcculloch@bali.org.uk | +44(0)24 7518 5614

Events Emily Feeney Events Project Manager emily.feeney@bali.org.uk | +44(0)24 7518 5613

Member services Laura Doyle Regional Support Officer laura.doyle@bali.org.uk | +44(0)24 7518 5616

GoLandscape Stephen Ensell Education Officer stephen.ensell@bali.org.uk | +44(0)24 7518 5611

Jo Todd Senior Membership Officer jo.todd@bali.org.uk | +44(0)24 7669 8658

Anna Jackman Membership Officer

LISS/ROLO Lizzie Street Senior Certification & Scheme Officer lizzie.street@bali.org.uk | +44(0)24 7669 8652

anna.jackman@bali.org.uk | +44(0)24 7669 8651

Alex Newberry Sales Officer alex.newberry@bali.org.uk | +44(0)24 7669 8650

Image Credit Garden Club London – Hamble Street – National Landscape Awards Winner 2021 – Domestic Garden Construction – Between £30K - £60K

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British Association Landscape Industries Landscape House, Stoneleigh Park Nr Kenilworth, Warwickshire CV8 2LG T: +44 (0)24 7669 0333 E: contact@bali.org.uk bali.org.uk

Cover Images Credit Carrier Landscapes – Kelham Hall, Nesfield Parterre De Broderie – National Landscape Awards 2021 – Special Award – Best Use of Technology Bespoke Stone Walling – Private Residence in Gloucestershire – National Landscape Awards 2021 – Best First Time Entrant Bluestone Landscapes – Lincoln Square – National Landscape Awards 2021 – Best Newcomer to BALI Vu Garden Design & Landscaping – Private Residence in Sittingbourne – National Landscape Awards 2021 – Principal Award Winner – Domestic Garden Construction – Under £30K