BALI Toolbox 2021

T O O L B O X | Unlock your membership Support • Promote • Inspire

B A L I T O O L B O X | Unlock your membership

Let your trade association work for you BALI exists because of you – to safeguard our industry and make your professional life easier. We want to make sure you are getting the most out of everything we have to offer.

We’ve helped members get through the last 12 months Our small team at Landscape House has spent the last year working hard for you. We have lobbied government, published sector specific guidance and provided technical assistance, to name just a few things.

Our industry still has challenges ahead, with COVID-19, Brexit, changes to plant passporting and import/export regulations, labour shortages and the public perception of the cost of using a landscape professional. Together, we can rise to them. We are proud of what we have achieved so far and of our growing membership network during a time of austerity. We look forward to building on this positive momentum into the 2021/22 membership year with some exciting plans ahead.

2. S ave your business £££s by engaging with or switching to our benefit services 3. Renew early and save £££ In the last year we…

We continue to strengthen our extensive benefit portfolio with exclusive services and savings. We explore these opportunities in more detail over the page – take the time to see how you can benefit.

Held over 50 free webinars

We know some of our members will be struggling after a difficult year, so we have frozen membership rates for 2021/22. Complete your renewal before Friday 26 February 2021 by returning your renewal form and making payment to save 2% off your annual fee.

Landform Consultants – Cottonmill Spa - BALI National Landscape Awards 2020 – Principal Award Winner – Hard Landscaping Construction (non-domestic) – Under £500k

1. B e part of the UK’s most diverse community of landscape professionals

A membership that can save you thousands

Frozen fees and a 2% saving to help the bottom line

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How can this all help me?

Need support? Contact Senior Membership Officer Jo Todd +44(0)24 7669 8658 jo.todd@bali.org.uk or Membership Officer Anna Jackman +44(0)24 7669 8651 anna.jackman@bali.org.uk.

Published over 25 pieces of COVID-19 guidance Supported 21 members with client disputes Awarded 70 National Landscape Awards Issued over 1,200 ROLO certificates

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B A L I T O O L B O X | Unlock your membership

Tools created for you How many of our membership benefits are you currently using?

You could be saving £1,000s in everyday business expenses simply by utilising your member benefits.

BALI membership is more than an accreditation. We negotiate and handcraft benefits specifically geared at helping members of all levels – from every-day costs to developing your team’s skills, our membership benefits are here to help you make the most out of your business.

You can find out more about each of these benefits in the member section of our website, but here are some highlights. We are always looking to find new ways of supporting our members, so if you have a benefit you would like to see, get in touch with Jo Todd in our membership team at jo.todd@bali.org.uk

BALI HR / H&S – saving members £1,000

BALI Blueprint – saving members over £2,500

Our HR and H&S package, provided in association with Quest, is here to take the hassle out of human resources.

Keeping abreast of ever-changing employment and health and safety legislation can be time-consuming and costly – especially for businesses without their own HR department. As a member of BALI, you have access to a HR Service, Legal Service, H&S Service, Tax Service, a dedicated hotline and a document library with over 800 template documents.

BALI Blueprint is our brand-new benefit crafted for our designer members. We are working with Vectorworks UK to give our designer members access to an exclusive range of dedicated services, sophisticated learning and development tools and training opportunities.

BALI Digital – saving members £800 COVID-19 has made companies’ websites more important than ever before. Make sure you don’t get left behind by taking advantage of our BALI Digital offer to get your website looking vibrant. BALI Digital, in association with Adtrak, entitles you to discounted prices on a one page website, a 10 page website, or a projectspecific website.

This includes four complimentary training sessions, regular workshops with industry experts and a 30-day free trial of your choice of top-of-theline Vectorworks software packages, including its popular all-in-one- CAD, BIM, sketch, draw and illustrate solution, Landmark.

BALI Insure – savings of 5-10% on insurance premiums Need help finding the best insurance premiums for your business? BALI Insure, in association with Aston Lark, can help you by providing no obligation reviews and advice, as well as risk management advice and services. Members will save an average of 5-10% when insuring through BALI Insure.

BALI Jobs – saving members £100 off job listings Save £100 on job listings on horticulturecareers.co.uk and Pro Landscaper magazine. BALI members are entitled to special rates with both.

“We’ve recently launched our new website, which was designed and built by Adtrak. We would definitely recommend them to other BALI members for their professional, friendly and knowledgeable service.”

Emma Cox SAiGE Longlife Decking

You told us what you think, and we listened Last October over 100 of you provided feedback in our annual Member Satisfaction Survey, helping us better understand how we can improve how we help you.

We were extremely pleased with the results. As always, it’s great to see that you value the communications from BALI staff and that we maintain a high standard of customer service.

It’s also encouraging to see you value products like Landscape News, Who’s Who Landscape Directory, weekly e-newsletters, in-house technical support and the BALI Awards.

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How to access To take advantage of any of these members benefits, or to find out what other benefits you are entitled to as a BALI member, go to bali.org.uk/login and click ‘my benefits’.

Adam White MBALI and Gerald Davies - BALI National Landscape Awards 2020 - Award Winners Registered Designer and Registered Contractor Joint Submission

77%

of members said our service was good or excellent

78%

of members said our product range was good or excellent

83%

rated our membership forums good or excellent

83%

said the BALI website was good or excellent

80%

thought the Who’s Who Landscape Directory was good or excellent

85%

said the BALI forums were good or excellent

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B A L I T O O L B O X | Unlock your membership

Don’t miss out on new business

Seven steps to creating a perfect profile 1

Our website welcomes over 100,000 unique visitors every year, generating over 500 website click referrals and over 300 profile views, on average, annually, for every member listed in our directory.

Is your company profile up to date?

Are you keeping your company profile on our website looking fresh? With hundreds of potential customers looking at your brand every year, just 1% of that traffic could result in enough work to easily cover the price of your annual membership fee.

Upload a high-resolution logo with a minimum of 72dpi

4

5

2

Show off your finest work within the projects section – add customer testimonials to really showcase your business

Personalise it – add a contact page with who to get in touch with

6

Add a banner image that really shows off your product(s) or service(s), taking care not to clash with your company name

3

Add a description promoting your business, including your areas of operation and types of services or products

Build prestige by adding your accreditations and award wins

7

Get social! Add social media links to provide an easy way for consumers to get to know you

Promote your company to a captive audience

Advertise with us online

Our BALI Newsletter is the official association e-newsletter sent to over 1,500 active members every Thursday. Send in your news story, event or technical article and our team will review its suitability and schedule it in. With an average click to open rate of 20%, it’s a great way to ensure additional exposure for your brand.

Members get a discounted rate for advertising with us on our website and within the BALI Newsletter, with prices starting from £450 per month ex VAT to promote your company on one of our high traffic webpages, or just £80 per week ex VAT for our newsletter.

Need support with the website or newsletter? Contact Marketing and Communications Officer Emily Magdij +44(0)24 7669 8653 emily.magdij@bali.org.uk.

Contact Media Sales & Sponsorship Officer Diane McCulloch on +44(0)24 7669 0333/07455 110975 or diane.mcculloch@bali.org.uk.

How can this all help me?

1. B ALI will increase its online advertising in 2021/22 membership year, directing more customers to the website, so taking the time now to update your company profile will help bring more enquiries to your business 2. O ur digital promotions are the fastest way to show your content to our network, whether free or paid for 3. L ogin to your member’s area to access all your benefits and resources which are now listed together in one convenient location

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B A L I T O O L B O X | Unlock your membership

Be our next Grand Award Winner If you’re a Registered member, your future National Landscape Awards entry could be the next Grand Award, our ultimate accolade bestowed on members. Join our hall of fame by entering this year or sponsor one of our categories for maximum exposure at Europe’s largest landscaping awards.

Celebrate with over 1,000 guests at our spectacular ceremony Each December our BALI National Landscape Awards welcomes over 1,000 VIPs, members and industry guests for a stunning end of year showcase of the finest landscaping schemes within the UK and internationally.

Contact Events Project Manager Emily Feeney +44(0)24 7518 5613 or emily.feeney@bali.org.uk for more information. For sponsorship opportunities contact Media Sales & Sponsorship Officer Diane McCulloch on +44(0)24 7669 0333/07455 110975 or diane.mcculloch@bali.org.uk.

BALI on the road From Landscape Show to FutureScape, RHS flower shows to SALTEX, every year the team at Landscape House travel up and down the UK to attend and exhibit at several major trade and public landscape and horticulture shows. While COVID-19 changed most of our 2020 plans, we hope 2021/22 will see the return to a normal event circuit. In fact, we’re already confirmed to be exhibiting at all of the aforementioned shows.

Visit bali.org.uk/events to check out our latest event listings, including where there are opportunities to get involved with us by stand-sharing or exhibiting using exclusive BALI rates.

Interested in getting involved?

Contact Marketing and Communications Officer Emily Magdij +44(0)24 7669 8653 emily.magdij@bali.org.uk.

Image Credit PWP Landscape Design, Private Residence in Yorkshire, BALI National Landscape Awards 2020, Grand Award Winner, Domestic Garden Construction – Between £100k - £250k

Addressing the skills shortage with GoLandscape GoLandscape is our careers initiative to safeguard the future of the landscape industry by developing the skills it needs. We work with colleges, secondary schools, teachers, careers advisors and pupils to challenge myths and promote landscaping as a first-choice career option, as well as carrying out qualification reviews and operating an enrichment program in conjunction with the BALI Chalk Fund. We also help support those looking to change career, including ex-military personnel, by making introductions to BALI members.

Interested in getting involved?

Contact Education Officer Stephen Ensell +44(0)24 7518 5611 stephen.ensell@bali.org.uk.

How can this all help me?

1. E nter or sponsor the biggest landscaping awards in Europe to showcase your brand 2. P artner with us at a future show or event, or make a saving by booking a stand using our exclusive BALI stand rates 3. H elp find the next generation of landscape professionals by becoming a GoLandscape Ambassador

“The BALI National Landscape Awards are an excellent way of displaying and celebrating the skills and professionalism of all aspects of the landscape industry.”

Steve Bradley Gardening Correspondent The SUN Newspaper

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B A L I T O O L B O X | Unlock your membership

On 1 April 2021 your association will launch its new identity following a three-year branding review resulting in a fresh new approach and look for BALI. We’ve listened to feedback from member focus groups and made refinements to what currently works while improving on the brand elsewhere.

We will be producing additional guidance throughout February and March 2021, including several freeto-attend webinars, which will help explain the changes in more detail and what you, as members, will need to do.

The future looks bright and we want to share it with you

We’re making a few changes to our membership

BALI Contacts Marketing

If you’re currently a Registered Member, from 1 April 2021 you will be referred to as a BALI Accredited Member which will replace the term Registered. Similarly, Associate Affiliate and Registered Affiliate will be known as Associate Supplier and Accredited Supplier.

Darren Taylor Marketing and Communications Manager darren.taylor@bali.org.uk | +44(0) 24 7669 8656

More public campaigns

Events

You told us in October 2020’s membership survey that you wanted us to increase the amount of advertising we do to the general public while simultaneously raising the value of landscaping, so the public appreciate the services you deliver. In the 2021/22 membership year we will be doing just that, with more targeted Google and social media advertising campaigns.

Emily Feeney Events Project Manager emily.feeney@bali.org.uk | +44(0)24 7518 5613

Even more membership benefits We’re working hard for you in developing even more benefits for you to enjoy. These services will complement the current portfolio and will begin rolling out from Spring 2021 onward, so look out for more details at bali.org.uk/news.

Final words Following a difficult year, we are all too aware of the financial implications a rebrand will have on members. That’s why we will be extending the period of time members have in updating their assets to 31 December 2022, to ensure you have ample opportunity to work with us to make the changes.

We can’t wait to share even more with you in the coming weeks and months and we hope you continue your BALI membership with us to experience it all first-hand.

Emily Magdij Marketing and Communications Officer emily.magdij@bali.org.uk | +44(0)24 7669 8653

GoLandscape Stephen Ensell Education Officer stephen.ensell@bali.org.uk | +44(0)24 7518 5611

Technical Owen Baker Technical Officer – Policy and Research owen.baker@bali.org.uk | +44(0)24 7518 5610

Diane McCulloch Media Sales & Sponsorship Officer diane.mcculloch@bali.org.uk | +44(0)24 7669 0333 | 07455 110975

Member services Richard Gardiner Technical Officer – Quality Assurance richard.gardiner@bali.org.uk | +44(0)24 7669 0333

Laura Doyle Regional Support Officer laura.doyle@bali.org.uk | +44(0)24 7518 5616

Anna Jackman Membership Officer anna.jackman@bali.org.uk | +44(0)24 7669 8651

Alex Newberry Sales Officer alex.newberry@bali.org.uk | +44(0)24 7669 8650

Carol Evans Certification and Scheme Officer carol.evans@bali.org.uk | +44(0)24 7518 5615

Meghana Badami Certification and Scheme Officer meghana.badami@bali.org.uk | +44(0)24 7669 8659

Member services Jo Todd Senior Membership Officer jo.todd@bali.org.uk | +44(0)24 7669 8658

LISS/CSCS/ROLO Ali Inskip Senior Certification and Scheme Officer ali.inskip@bali.org.uk | +44(0)24 7669 8652

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“I have worked with loads of companies and organisations over the years - BALI surpasses all.”

Tessa Johnstone Johnstone Landscapes

“Brilliant webinars and resources. I encourage all our apprentices to join as it is essential for their CPD to keep updated in our industry.”

Victoria Fiander Wiltshire College and University Centre

“BALI was our go-to place during the initial lockdown for COVID for advice, RAMS and more.”

Kathryn Watkinson Acer Landscapes Design & Construction

BALI Landscape House, Stoneleigh Park Nr Kenilworth, Warwickshire CV8 2LG T: +44 (0)24 7669 0333 E: contact@bali.org.uk bali.org.uk

Cover images:

BlueFish Landscaping Contractors – BALI National Landscape Awards 2020 – Principal Award Winner – Domestic Garden Construction - Between £30k - £60k Blakedown Landscapes (SE) – BALI National Landscape Awards 2020 – Award Winner - Hard Landscaping Construction (non-domestic) - Over £500k Lynne Marcus MBALI - BALI National Landscape Awards 2020 - Principal Award Winner - Design Excellence Award - Overall Scheme Over £100k DDON Planning and Design Inc – BALI National Landscape Awards 2020 – Award Winner - International