REALTOR® Magazine August September 2016

®

AUGUST/SEPTEMBER 2016

BOYS & GIRLS CLUB INSIDE Jim Antt Honored with Polly Hamm Award

Launching Youth for Success Shannon Grove

Businesses Being Crushed

Joe Newton Agent’s Duty

Need Inventory

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CONTENTS BAKERSFIELD REALTOR ® MAGAZINE

HICS CODEDE OFOFETHETICS

® Code of Ethics training…

G throughout the year. complete to R ® be required N I Nclass ® A I REALTOR Tan, is facilitating the L T O R AREALTORS NAR mandates R Ethatce, Joe Newton, Ombudsm for your convenien

CODE OF ETHICS Training Schedule at the Association Mark your Calendar!

2016 NAR Quadrennial Code of Ethics with Joe Newton Classes will be held the 3rd Wednesday of each month. Additional classes to be scheduled as needed beginning in October. Afternoon sessions will be as needed.

September 21 9:00 – 12:00 October 19 9:00 – 12:00 November 16 9:00 – 12:00 December 14 9:00 – 12:00

This is a member benefit no charge to our members

8 CONGRATULATIONS 11 KIM SCHAEFER, GAD

18 BOYS & GIRLS CLUB

12 THE HEART OF GIVING

23 ERSKINE WILDFIRE

2017 Officers and Directors. speaks of Martha Johnson’s commitment to service, not only at the Bakersfield Association of REALTORS®, but also in the community.

We’re gearing up for 2017 and our committees are beginning to form.

Make a commitment today and join a committee.

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UNITED WE SING

Snapshots from the official Guinness WORLD RECORDS® attempt.

17 OMBUDSMAN

Agent’s Duty is to help his client obtain the best “deal” possible.

Snapshots from an afternoon of guest speakers revealing the keys to launching a successful career in the workforce and life.

Local disaster relief orchestrated

by REALTOR®, Elizabeth Jimenez.

24 CONTINUOUS LEARNING

The secret to dominating the real estate industry.

32 TECHNOLOGY

Developing technology and a marketing plan for your company.

Cost for non-local members: $25

For more information call 661635.2315

ON THE COVER

The Bakersfield Association of REALTORS®’ hosted an afternoon with members of the Boys & Girls Club who participated in PG&E’s Career Launch.

Executive Editor - Linda Jay, CEO Managing Editor - Carol Duran Graphic Designer - Carol Duran Bakersfield Association of REALTORS® 2300 Bahamas Drive, Bakersfield, CA 93309 P. 661-635-2300 F. 661-635-2317 www.bakersfieldrealtor.org www.bakersfieldrealtor.com facebook.com/bakersfieldrealtors twitter.com/bakorealtors

LETTER FROM THE PRESIDENT

Giving Back to Our Community

T

his issue of REALTOR® Magazine is focused on community service. What is community service? Community service is a non-paying activity performed for the benefit of the public or community.

Bakersfield is blessed to have many non-profit organizations in our community who invite volunteers to be a part of the tremendous work they do for the benefit of our community. Many of our members share the passion of these organizations and have chosen to give generously of their time and resources, to be a part of their worthy endeavors.

Community service has a positive impact on the lives of individuals by helping them develop skills, making contacts, and allowing them to improve the quality of their lives.

This, in turn, benefits the entire community.

Last August I attended a NAR Leadership Summit in Chicago hosted by the incoming 2016 President, Tom Salomone. Tom gave a directive to all REALTOR® associations across the nation. That directive was for each association to form a relationship with their local Boys & Girls Clubs of America. I thought, what an amazing idea. So when I got back to Bakersfield I immediately made contact with our local club to see how we could serve.

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BAKERSFIELD REALTOR® MAGAZINE

It just so happens that this year was the 50th anniversary of the Boys & Girls Club.

I wanted our Association to be part of the celebration, but didn’t know exactly how we could help. After meeting with the Clubs’ leadership team, we were informed about a program they had in place called the PG&E Career Launch Program. This program teaches kids the skills needed in order to successfully apply for a job; e.g. like what to say, what to wear, and how to properly fill out an application. This is a 10-week program; the first 6 weeks which are in a classroom setting.

The last 4 weeks provides the students to serve in an internship position with local business.

When I say business, I don’t mean Taco Bell, or McDonald’s. I’m talking about doctors, real estate, executive offices.

So I enlisted two of the Association’s committees, Diversity & Fair Housing, to get involved. The Chair and Vice Chair for Diversity is William Chicas and Misty Jefferies; and for Fair Housing, the Chair and Vice Chair is Martha Johnson and Jenny McClean. The two committees took the bull by the horns and ran with it. It is their passion and leadership that was the spark that set us on a path that has become an exciting and

meaningful journey. Our local Boys & Girls club has about 14,000 kids, and they serve about 3,000 meals a month. They had 325 kids that signed up for the PG&E Career Launch Program. From that group, 55 kids were selected for an internship with some of our local businesses. The kids that were selected went through an interview process and were placed based upon desire and ability.

I am very proud of what we have been able to accomplish this year… and it is just the beginning. If it weren’t for our NAR president, Tom Salamone’s directive to get involved with your local Boys & Girls Club, we would not have been able to see the difference we can make in the lives of our local boys and girls. I’ve talked to our members who have participated in the program, and they can’t wait to do it again. I would like to see our Association commit to a long and rewarding relationship with the Boys & Girls Club of America. It’s very rewarding to see that you actually make a difference in the lives of our youth and prepare them for the real world.

We are giving them a chance to succeed in the life.

LETTER FROM THE CEO

Becoming a Person of Influence Launching Youth for Success I love to be surprised! But the simple truth is, the more mature I become… okay… the older I get . . . the tougher it is to do so!

One thing I can say with confidence is, after being a part of our industry for over 27 years, I have been continually and pleasantly surprised at the many remarkable opportunities we are afforded to positively impact the lives we touch every day!

Last August, when associations across the county were charged to become involved with our local Boys & Girls Club, I have to admit I was a little apprehensive about the idea of starting a new collaboration, especially when I had no idea of how we might fit into their curriculum. I knew for certain that it was going to replace a program we had in place for over 50 years, and as we all know, change can be difficult!

While our partnership with the Boys & Girls Club is still in its infancy stage, once again I have been truly surprised and inspired by what we have already been able to accomplish in such a few short months.

For instance, late in June I was asked to consider providing an intern from the Boys & Girls Club, a hands-on experience of what it is like to work in a professional setting; something with which they will surely be faced upon graduating from high school next spring. Over 300 students applied for this valuable mentorship program sponsored by PG&E, of which only 55 were selected. We were privileged to have one of their students at the Association for the past 6 weeks. At

a Person of Influence” were gleaned from authors, speakers and coaches, John C. Maxwell and Jim Dornan, and shared with our guests:

Levels of Influence n Modeling

Empower people to become the persons they were created to become the conclusion of the program, we hosted a half-day session for the 55 students, which included a session on the importance of fair housing laws and how your credit score can impact your ability to purchase a home.

Sheri Anthes, 2015 Association President, also presented a powerful message on being a person of influence… who are we influenced by, and how can we positively impact the lives of others.

The following nuggets on “Becoming

2016 OFFICERS President Bill Redmond Watson Realty ERA President-Elect Midge Jimerson Boydstun Realty Co. Inc. Vice President Derek Sprague Sprague Real Estate Group

–leading by example – demonstrate integrity to everyone you meet. n Motivating – building up people’s confidence – nurture people through encouragement and support. Have faith in people to enable them to believe in themselves. Listen to people and build relationships with them. Understand people and help them achieve their dreams. n Mentoring – give more of yourself in order to help others reach their potential. Enlarge people to increase their potential. Navigate with them through life’s difficulties so they can become independent. Connect with people and move them to a higher level.

Empower people to become the persons they were created to become. n Multiplying – Commit yourself to developing leaders, not followers.

Reproduce influential leaders and let your influence continue to grow through others.

Pass on what you learn – help them become a positive influence as well.

We are very grateful for the opportunity we were given to mentor these remarkable students and commit to working with the Boys & Girls Club to continue developing leaders for tomorrow!

2016 DIRECTORS Secretary/Treasurer Athena Collup Miramar International — Mill Rock Immediate Past President Sheri Anthes Coldwell Banker, Preferred — Ming

Chief Executive Officer Linda Jay

Pam Epps Miramar International – Truxtun Brian Tuttle Coldwell Banker Preferred – Coffee Kevin Palla Broker

Wayland Louie RE/MAX Golden Empire Scott Knoeb Frontier Real Estate Group, Inc.

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Jim Antt receives Distinguished Honor T

Polly Hamm Award for Lifetime Achievement

he Polly Hamm Award for Lifetime Achievement is a distinction that has only been given to a few REALTORS®, and this year the Association would like to honor Jim Antt. The Polly Hamm Award is bestowed upon individuals who have made a significant and lasting contribution to the Bakersfield real estate industry and the community at large.

Originally called the Lifetime Achievement Award, the recognition was renamed in 2005 to honor Polly Hamm, beloved Association Executive Officer who retired after 50 years with the organization.

It is with great pleasure that we honor Jim Antt, who has exemplified professionalism and integrity throughout his career as a REALTOR®. Please join us in saluting Jim Antt and thanking him for his many years of service.

Born in Brooklyn, New York, raised in Ventura, California, where he attended the Holy Cross School at the old mission in Ventura, he then moved to Bakersfield and attended Beardsley Jr. High. Jim is a graduate of North High School where he was vice president of the Freshmen class, and played baseball and football.

In 1959, Jim served in the US Army and was stationed in Fairbanks, Alaska, with a Guided Missile company and was discharged in 1961.

After military service, he attended Bakersfield College, where he played baseball and was named to the all-conference team both years. He was also named most inspirational player.

In 1963, he worked for Title Insurance and Trust Company as a title searcher. He was employed for 5 years by T.J. Bettes Co. (now Lomas & Nettleton), a large mortgage banking firm. In 1968, Jim began working in the loan department for Watson Realty, then he transferred to sales and worked with Watson Realty through 1971. Jim then opened his own firm, America West, in partnership with Mickey Garone, and was one of the founders of the Real Estate 7 organization. In 1976, he became an independent operator, dividing his time between residential, commercial-industrial sales and property management.

Jim joined the Association and became a member in 1968. He served on the Board of Directors from 1973-1978. He was named REALTOR® of the Year in 1978 in recognition of his excellent professional reputation, as well as his service to both the real estate industry and the community at large.

Antt was also very involved in leadership roles, serving as president of the Bakersfield Association of REALTORS® in 1976, along with many committees, such as Real Estate Finance, Building Project, Orientation, Professional Standards, Nominating and Grievance, to name a few.

Jim was active in the community, serving as a past officer and president of the Greater Bakersfield Chamber of Commerce in 1978, and was active in the North-of-the-River Recreation Programs, both as an advisor and as a manager.

In 1990, he served as president of the then 140,000-member California Association of REALTORS® (C.A.R.). He is only the second person from Bakersfield to head the state association; the first was Robert Karpe in 1958.

He had many roles and served on various committees for C.A.R., and in 1988 he became Honorary Director-for-Life, Chairman of the Federal Housing Issues Committee, Legislative Committee and C.A.R. media spokesman. Besides serving as president for the California Association of REALTORS®, Jim also served in many other

capacities, including Regional Vice President, member of the Executive Committee (where he was a director in the state-wide association since 1973), Trustee for the Political Action Committee, the Issues Mobilization Political Action Committee, and on the Housing and Community Development Committee.

Jim also served on the national level. In 1988, he was the Vice Chairman, State and Municipal Legislation – Government Spending and Taxation Sub-Committee, as well as the Federal District Coordinator.

In 1991, Antt (still a real estate broker and property manager), was appointed to serve as one of 19 members of the Federal National Mortgage Association (FNMA) Advisory Council. The FNMA, best known as Fannie Mae, is the congressionally chartered, share-owned company, and the nation’s largest investor in home mortgages.

In 1993, Jim was appointed to serve on the State Department of Real Estate Advisory Commission.

In 1995, he was appointed by Governor Pete Wilson to serve as Commissioner, Department of Real Estate for the State of California. The California Real Estate Commission is a body that oversees the licensing and discipline of an estimated 297,000 real estate agents in the state.

Jim is still active in the real estate business, as he runs Pacific Management and has for the last 31 years.

He loves to spend time with his wife of 52 years, Faun (Owens) Antt, who he met in 1964 in an English class at Bakersfield College. He also enjoys spending time with his two children, Stephen and Suzanne, and their 5 grandchildren (Mikinzie, Madison, Morginne, Lauren and Nathan) and 2 greatgrandchildren (Porter and Pierce). And in his spare time, when he can find some, he still loves to drive his street rods and take trips in the motor home.

Jim has been an outstanding member and leader in our community. We are pleased to honor him for his lifetime achievements and contribution to our community, a place we all call home. Congratulations Jim! BAKERSFIELD REALTOR® MAGAZINE

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Welcome, New Directors!

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Ronda Newport, William Chicas & Anna Albiar sit on board for 2017-2019

s a result of our recent election, we have three new Directors who will be serving a 3-year term on our Board of REALTORS®: Ronda Newport, William Chicas and Anna Albiar. They are all often seen giving generously of their time to support programs and services provided by the Association.

Here are a few highlights about each of them, if you haven’t met them yet:

RONDA NEWPORT

Miramar International – Mill Rock

Ronda joined our Association as a REALTOR® member in 2008 after a lengthy, successful career with the Kern County District Attorney’s office. Her volunteer involvement at the Association began in 2012 while serving as the Chair of the RSVP Committee, with a focus on community service. Since 2012, Ronda has worked side by side with her colleagues to prepare and serve hearty meals to the seniors at Sally’s Place, an outreach of the Salvation Army, and

also served on the Association’s Partnership Committee. Ronda eagerly accepted the task of leading the 2016 Team ‘Bringing Home the Cure’s Wine Event’ and ‘Relay for Life’, along with Co-Chair Debi Roberson. Ronda is also the current Chair of the Membership Development/Orientation Committee.

Community service has been and continues to be a big part of her career, serving for many years on the Women’s Council of REALTORS®, including serving as President.

She has been active with Habitat for Humanity, Kern County Wounded Heroes Fund, and helped establish the Real Estate Professionals Family Relief Fund in 2014, serving as a founding Director.

The passion she has for her profession drives her to be an involved and informed member of our Association. Every day she strives to be an ethical, fair and wellrespected member of the Association and her community. Her commitment is to provide a high standard of ethical and professional

leadership to her colleagues, the industry and the community that we serve.

WILLIAM CHICAS Watson Realty ERA

An 8-year REALTOR® member of our Association, William has been a great support to the Association by serving on numerous committees, including the Harvest Can Tree Committee, YPN Advisory Committee, an active YPN Network Member, as well as the Harvest Committee which hosted Casino Night. His passion for serving others is also exemplified by his service to the Salvation Army’s Sally’s Place, which prepares and serves hearty meals to seniors each month. He is now currently serving as Chair for the Diversity Committee, and is very proud and excited about our Association’s collaboration with the Boys & Girls Clubs of Bakersfield in presenting their PG&E summer school program for about 200 students. William is also a Member of Bakersfield North Rotary Club.

While attending Legislative Day in

Congratulations to our 2017 Officers and ASHLEY WEAVER 2016 - 2018 Director

MIDGE JIMERSON 2017 President

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KEVIN PALLAREALTOR® MAGAZINE BAKERSFIELD

2015 - 2017 Director

DAREK SPRAGUE

ATHENA COLLUP 2017 Vice President

2017 Secretary / Treasurer

SCOTT KNOEB

ASHLEY WEAVER

DARLENE TOBIAS

2017 President Elect

2016 - 2018 Director

2016 - 2018 Director

RONDA NEWPORT

2016 - 2018 Director

BILL REDMOND

BR

Immediate Past President

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ANNA ALBIAR

WIL

2017 - 2019 Director

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Sacramento this year, William experienced first-hand what it truly takes to protect our industry, our professional career, and the rights of private property owners. This experience has inspired him to take his involvement with our Association to the next level. He is prepared to accept the responsibilities and duties of service as a Director of our Association. It is his love for real estate, combined with his passion for helping people, that give him the ambition and excitement to serve. He is committed to continue helping to build a stronger community for our members and the community we serve.

ANNA ALBIAR

Coldwell Banker Preferred

Anna was born in Bakersfield and has lived in Kern County her entire life. She married her husband Carlos in 1990 and they have four wonderful children together. Her oldest son is serving in the Marines, currently stationed in Japan. Her two daughters are attending college: one at Sacramento State and the other at Bakersfield College. Her youngest is a lifeguard this summer at North of the River Parks and Recreation, and is going into his senior year at Centennial High School this fall. She and her family love to camp, travel

d Directors

RIAN TUTTLE

15 - 2017 Director

LLIAM CHICAS

17 - 2019 Director

WAYLAND LOUIE 2015 - 2017 Director

LINDA JAY

Chief Executive Officer

and spend lots of time grilling outdoors with friends and family. Anna is a very proud mother and wife who loves helping other families and individuals find their dream homes.

Anna has been a REALTOR® for 10 years, 8 of those with Coldwell Banker. She has been the recipient of many production awards including: Diamond Society, 2013; President’s Circle, 2014; and Sterling Society, 2015. Anna states: “Did I mention I love my profession?!” In 2015, she had the privilege of attending the REALTOR® Legislative Days in Sacramento, which inspired her to become more active in our local Association.

Anna is very proud to be part of the REALTOR® organization, and feels that “it is important to contribute a portion of our time to the betterment of our industry by being involved with the Association. It’s an honor and privilege to serve as a Director”.

Local Leadership serves at C.A.R. and NAR

Our leaders don’t stop serving at the local level, they continue to lead and support our industry at the California Association of REALTORS® and National Association of REALTORS®.

Each July, Region 12 holds their annual business meeting which includes conducting their 2017 election. Region 12 includes nine associations including Bakersfield, Fresno, Kern River-Lake Isabella, Kings County, Madera, Orange Belt (Porterville), Tehachapi, Tulare County and Yosemite Gateway. The region, led by 2016 Chair Mark Avedian, had received two endorsements for 2017 Assistant Regional Chair, those being David Knoeb from our Association and Theresa Wilson, from Yosemite Gateway Association. After the written ballots were submitted, David Knoeb was elected to be the 2017 Assistant Regional Chair.

Congratulations, David Knoeb!

Here are just a few highlights about David, if you haven’t already met him: David Knoeb has been Broker Owner of Frontier Real Estate Services, Inc., since June 2007. He specializes in HOA Management, Property Management, Investment Housing (Rent to Own & Flipping), and helping Buyers and Sellers. Knoeb was recognized as REALTOR® of the Year in 2014, and served as Past President of the Bakersfield Association of

REALTORS® in 2013.

His current positions with the Bakersfield Association of REALTORS® includes Director, GE/MLS; Director, Bakersfield Association of REALTORS® Charitable Foundation; Ethics Instructor: REALTOR® Orientation; and, Chair of the Golf Committee.

He also serves as a C.A.R. Director; C.A.R.appointed Member of the Education Advisory Committee. Region 12 Director-in-Training for NAR; and Region 12 Liaison for the Investment Housing Committee.

David will serve as 2017 Vice-Chair of Region 12 and in 2018, as Chair of Region 12. He will also serve as a CREPAC trustee alternate for 2017-2019.

David spends all of his spare time with his wife, Joanna, who he has been married to for over 32 years, and their 3 children, 8 grandchildren, 2 dogs and a lot of birds.

Other appointed positions received by our C.A.R Directors and Staff include: Home Ownership Housing: Ronda Newport, Miramar International, Mill Rock; Land Use and Environment & Strategic Planning & Finance: Derek Sprague, Sprague Real Estate Group; MLS Policy: Bill Redmond, Watson, Realty ERA; Strategic Planning & Finance: Jeanne Radsick, Century 21 Tobias Real Estate; Professional Standards: Athena Collup, Miramar International, Mill Rock; Housing Affordability: Theresa Olson, Soper Homes Realty Inc.; C.A.R. Expo: Scott Knoeb, Vice Chair, Frontier Real Estate Services, Inc.; Strategic Planning & Finance: Linda Jay, CEO, Bakersfield Association of REALTORS®

C.A.R. DIRECTORS FOR LIFE

Jim Antt, Pacific Management John Boydstun, Boydstun Realty Co. Inc. John Garone, Coldwell Banker Preferred, Coffee BAKERSFIELD REALTOR® MAGAZINE

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Kern County businesses are being crushed by

“California’s legal way of extortion” happens in most cases, the attorney can then file the lawsuit with the state court.

contribution by

SHANNON GROVE Assemblywoman 34th District

W

hen Bakersfield business owner Larry Jenkins decided to give his employees a bonus for working safely, he never imagined it would get him hit with a $14.5 million lawsuit and force his company into bankruptcy. But that’s what happened. Why? Because lawyers found a way to use a little known state law called the Private Attorney General Act (PAGA) to extort million dollar settlements from companies over minor state labor code violations. Jenkins’ offense was not including the hourly bonus in the regular pay rate used to calculate his employees’ overtime rate – a labor code requirement he didn’t know about.

It’s outrageous that the penalty for incorrectly calculating a bonus Jenkins’ employees appreciated can be used to bankrupt a business, but his story is being repeated with alarming frequently around the state.

During the past 6 years, over 34,000 PAGA lawsuits have been filed against California businesses, with over 100 filed right here in Kern County, causing layoffs, benefit and wage reductions, and bankruptcies. As one of Kern County’s representatives in the State Assembly, I have been fighting for a legislative solution for the past 2 years. Finally, the Governor and legislative leaders are acknowledging the problem and have made minor reforms; but,

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BAKERSFIELD REALTOR® MAGAZINE

Typically, attorneys accuse companies of wage statement errors or not giving proper meal breaks. But these accusations are only used as a pretense to get a judge to give an attorney permission to troll through a company’s books looking for labor code violations, no matter how insignificant.

there is still so much more to do.

For those unfamiliar with PAGA, the Act was signed into law in 2004 to enable employees to directly sue their employers for labor code violations. I agree that employees deserve protection from bosses who abuse them or cheat them out of their agreed-upon wages.

But, enterprising and unscrupulous lawyers have perverted this poorly-written law into a money-making machine to benefit themselves.

Here is how it works: An attorney finds an employee or former employee within a particular company and files a labor complaint with the Labor & Workforce Development Agency, not only on behalf of that employee but on behalf of the company’s entire workforce. If the agency doesn’t launch an investigation within 33 days, which

This is what happened in Jenkins’ case.

And, when the lawyers found his incorrect safety bonus calculation, they used PAGA to assess penalties between $100 and $200 for every incorrect pay stub for every employee, going back a year. That’s how PAGA penalties skyrocketed to $14.5 million.

Jenkins remembers meeting with the arbitrator, a former judge, and being told he should settle. Then in a moment of candor, the arbitrator told Jenkins, “This is California’s legal way of extortion.” Our government is supposed to protect us from extortion and theft, not encourage or enable it.

Last month, Governor Jerry Brown signed a budget which included more state oversight over the thousands of PAGA lawsuits being filed. Both Senate Pro Tem Kevin de Leon and Assembly Speaker Anthony Rendon also indicated they would be helpful to my reform efforts.

California has been notoriously labeled the country’s top judicial “hell hole” for years, but it doesn’t have to be this way. This abuse of power needs to stop.

G AD H IGHLIGHT S T WO R EALTORS ® WH O S ERVE WITH PAS SIO N

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e are so fortunate at the Bakersfield Association of REALTORS® to have many dependable, reliable and committed volunteers. I have recently had the pleasure of working with one volunteer that I would like to the take the opportunity to highlight.

This year, I have worked with Martha Johnson as she has served as Co-Chair of Realtor®.gov and as a member of the Diversity Committee.

I have been greatly impressed

by Martha’s commitment and dedication to service, not only at the Bakersfield Association of REALTORS®, but also in the community. I have been equally impressed by her innovative and thoughtful ideas, as well as her ability to problem solve.

Martha has been happily married for over 32 years and has a wonderful family – (husband) Craig, (son) Logan, (daughter) Amanda, (daughter-in-law) Chelsea; and, as of May of this year, (grandson) Calloway. Martha grew up in Barstow, California, and experienced many opportunities to serve both in and out of church, as well as on her School Site Council. She was

a member of the marching band all 4 years of high school, and was head letter carrier. She also served as Miss Barstow 1980, which included opportunities for many ribbon cuttings and community events. During college she served as Associated Student Body Secretary. Martha has also served as a leader on church boards and AWANA for more than 17 years.

After moving to Bakersfield and homeschooling her children for over 7 years, her children moved to Centennial High School where she joined CHAPS (Centennial High Association of Parents & Staff). Martha also coordinated the Booster Café.

In 2004, Martha went to a Real Estate class with my friend, and the rest, as they say, is history. Martha is no stranger to volunteering her time with the Bakersfield Association of REALTORS®. Martha began volunteering in 2009. Since then, Martha has graciously served

on numerous committees – too numerous to count. Her service includes: Attendance & Reception, Bringing Home the Cure, Strategic Planning and Finance, Realtor®.gov, Diversity, and Equal Opportunity Committees. She has helped with inaugurals, wine and cheese events, attendance at various events, and most recently the Boys & Girls Clubs. Martha intends to get more involved with politics as she understands that the future of Real Estate is tied very much to political process.

Martha Johnson is certainly a leader in our community, and I look forward to seeing what comes next for her. We are very privileged to work with exceptional people such as Martha. The Bakersfield Association of REALTORS® is grateful to have so many volunteers that always go above and beyond the call of duty to make a difference in our community and our Association.

A few ways you can do your part: One of the easiest ways to positively impact your community is to simply participate by exercising your right to vote. There is a presidential election right around the corner and it is easier than ever to cast your vote.

Advocate by quickly completing Calls for Action by C.A.R. and NAR. If you are interested in seeking an appointment to serve on a local or state board, commission, and/or committee, please contact Kim Schaefer for additional information. Kim can be reached at 661.635.2306.

REALTOR Action Fund Protects the Real Estate Industry ®

Thank you to the members who recently participated in the NAR Call for Action. Once again, the voices of REALTORS® were heard loud and clear on Capitol Hill.

Thanks to you and more than 139,000 REALTORS® across the nation, the Housing Opportunity through Modernization Act of 2016 passed the U.S. Senate by unanimous consent.

This legislation includes reforms to

current Federal Housing Administration restrictions on condominium financing, among other provisions, and is long supported by the National Association of REALTORS®.

Our local Association members did a great job in completing the Call For Action asking the Senate to act on this critical legislation. Each and every member should always complete Calls For Action in order to protect the real estate industry

and their business.

This victory was made possible by the collective efforts of the National Associtiation of REALTORS®, and our state and local association partners. When REALTORS® speak in a single, unified voice, Congress listens.

Contribute to REALTOR® Action Fund today at http://goo.gl/RIsvXn BAKERSFIELD REALTOR® MAGAZINE

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2017 COMMITTEES

T A I YMS ET O T COA N MG I VX T H E R E A R E M A NAY W The

Heart of Giving

REALTORS Take Time to Care You can make a difference in the lives of others, join a committee today! ®

We’re gearing up for 2017 and our committees are beginning to form. Make a commitment today and join any one of the Committees listed below. After all, it’s the heart of a REALTOR® that changes our community.

EDUCATE

EDUCATION Serves members by providing, promoting and developing timely, high-quality educational opportunities for members.

Provides courses that will assist members in maximizing their ability to successfully conduct their individual businesses.

Chair: Doreen Lane, Watson Realty ERA Vice-Chair: Debi Roberson, Miramar International, Mill Rock COMMERCIAL INVESTMENT Plans and organizes monthly Commercial Investment meetings, including pitch sessions and educational speakers geared towards commercial and industrial real estate.

Chair: Kevin Palla, Broker Vice-Chair: Pete Peralta, Watson Realty ERA MEMBERSHIP DEVELOPMENT/ ORIENTATION Promotes membership in the Association by presenting benefits of membership, encouraging participation, and seeking ways to enhance the value of membership.

Plans and conducts orientation sessions for new members of the Association.

Chair: Clint Bear, RE/MAX Golden Empire Vice-Chair: Jacob Marquez, Miramar International, Haggin Oaks TECHNOLOGY Increases the comfort and skill level of our members with technology. Advocates best use practices which will enhance member

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Above: R.Gov and YPN’ers in Sacramento. (l-r) Mark Shutzner, Spring Bunting, Vanessa Baldwin-Hartwig, Peter Peralta, Sheri Anthes, Nick Megazzi, Bill Redmond, Ashley Weaver, Midge Jimerson, Jesse Price, Theresa Olson, Scott Knoeb & Elizabeth Jimenez. Front row: Nik Boone

professionalism and efficiency.

Chair: Nik Boone, Ascend Real Estate Vice-Chair: Carlos Padilla, Watson Realty ERA

ENGAGE

AFFILIATES Affiliate support and participation has always been a vital part of our Association’s membership experience.

Chair: Michele Cooper, San Joaquin Valley Mortgage Vice-Chair: Jeff Aguilera, Cornerstone Mortgage ATTENDANCE & RECEPTION Promotes attendance at Association events.

Encourages membership participation in programs and activities that enhance cooperation and harmony among all members. Assists in planning and arranging for special events.

Chair: Tina Price, Keller Williams Realty Vice-Chair: Elizabeth Jimenez, Miramar International BROKERS ADVISORY GROUP (Invitation Only). Drawing on the experience, knowledge and strategic wisdom of our Broker community, this forum is a vehicle for the

sharing of ideas and perspectives in order to identify opportunities to enhance services for our Broker partners.

Chair: Scott Tobias, Century 21 Tobias Real Estate Vice-Chair: Glenn Porter, RE/MAX Golden Empire BROKERS FORUM Provides a forum for dissemination of information to brokers and sales managers.

Fosters communication between designated REALTORS® by setting regular, informal meetings for the purpose of sharing ideas. Provides input to the Board of Directors on industry policies and practices. Brokers and Designated Managers only.

Chair: Saul Bernal, Miramar International, Panama Vice-Chair: Linda Banales, Keller Williams Realty COMMUNICATIONS & PUBLIC RELATIONS (CPR) The CPR committee is to keep a strong pulse on our membership and our community through effective

D TO M O I U N RG CL OEM MWU IN TI THY –C JOO ILNL TEO AD AGY U VXE BAANC K ! E S communication and feedback.

Chair: Derek Sprague, Sprague Real Estate Group Vice-Chair: Ashley Weaver, Karpe Real Estate Center MLS OPEN FORUM Forum engages our MLS participants and subscribers for educational purposes, sharing of information and obtaining feedback regarding ways to improve MLS services.

Chair: Sheri Anthes, Coldwell Banker Preferred – Ming Vice-Chair: John Houchin, Coldwell Banker Preferred, Ming YOUNG PROFESSIONALS NETWORK (YPN) Focused on building tomorrow’s leaders by being inclusive and proactively engaging our younger REALTOR® members. Helps members excel in their careers through leadership opportunities, gaining industry knowledge, networking with their peers, and participating in community activities.

Chair: Scott Knoeb, Frontier Real Estate Services, Inc. Vice-Chair: Aileen Saucedo, Performance REALTORS®, Inc.

LEAD

GRIEVANCE Analyzes complaints involving alleged violations of the Code of Ethics, membership duties or bylaws, and makes recommendations regarding disposition of said complaints.

Chair: Glenn Porter, RE/MAX Golden Empire Vice-Chair: Frank Abbot, Broker LEADERSHIP ACADEMY (Presidential Appointment). Team of seasoned Association leaders whose objective is developing effective leaders, who create value within our Association.

Chair: Sheri Anthes, Coldwell Banker Preferred – Ming Vice-Chair: To be determined PROFESSIONAL STANDARDS Promotes and enforces the Code of Ethics of the National Association of REALTORS® and conducts ethics and arbitration hearings. *Note: Consists of REALTORS® with sufficient background to make informed and objective determinations.

Chair: Raul Rodriguez, Mary Cruz Realty, Inc. Vice-Chair: Bill Mell, Miramar International STRATEGIC PLANNING AND FINANCE The committee coordinates the planning and budgetary activities of

the Association. It is responsible for setting the long-term direction for the Association by identifying critical issues.

Chair: Ronda Newport, Miramar International –Mill Rock Vice-Chair: Wayland Louie, RE/MAX Golden Empire NOMINATING COMMITTEE (Presidential Appointment). A committee of REALTOR® members specially appointed for the purpose of reviewing, vetting and interviewing Officer and Director Candidate applicants.

Chair: Bill Redmond, Watson Realty ERA Vice-Chair: To be determined YPN ADVISORY A team of successful young REALTOR® professionals, plans and promotes YPN educational programs and provides insights to Association leadership when requested, and offers overall directions for YPN activities.

Chair: Scott Knoeb, Frontier Real Estate Services, Inc. Vice-Chair: Aileen Saucedo, Performance REALTORS®, Inc.

ADVOCATE

LCRC Our local political action committee, funded by voluntary contributions from REALTORS® to support candidates for public office who understand the importance of REALTOR® issues and who will take positions on those issues that help promote the cause of housing and private property rights.

Chair: To be determined REALTOR.GOV Creates a forum for members to engage in local, regional and national issues that affect our industry. Members meet to review local government policies, ordinances and programs that impact real estate transactions. They serve as advisors to the Board of Directors regarding the Association’s position on issues.

Chair: Martha Johnson, Keller Williams Realty Vice-Chair: Scott Knoeb, Frontier Real Estate Services, Inc.

SERVE

REALTORS® CARE

DIVERSITY & EQUAL OPPORTUNITY Diversity – Promotes the benefits of diversity and inclusiveness within our organization and community. Plans and promotes outreach activities and initiatives which address our multicultural community and real estate market. Provides education and best practices for members on how they can effectively work with our diverse populations.

Chair: William Chicas, Watson Realty ERA

Vice-Chair: AJ Bhuee, Watson Realty ERA Equal Opportunity – Sensitizes the membership to the importance and necessity of equal opportunity in housing.

Forms partnerships with other organizations to promote fair housing opportunities.

SALLY’S PLACE A seniors hot lunch program.

It’s a partnership with the Salvation Army where volunteers serve to feed a hot meal to the elderly in our community.

Chair: Cheri Romero, Miramar International – Marketplace Vice-Chair: Misty Jeffries, Chicago Title GOLF TOURNAMENT Plans, promotes and coordinates the annual REALTOR® Golf Tournament. Brings together members in a relaxed setting and environment that promotes goodwill and fellowship. Proceeds benefit local organizations.

Chair: Michele Cooper, San Joaquin Valley Mortgage Vice-Chair: Tim Roberts, Watson Realty ERA BRINGING HOME THE CURE n Relay for Life n Campout Against Cancer n Wine Tasting Event Each year our members come together to raise funds and awareness to save lives from cancer through the Relay For Life movement and the Campout Against Cancer Event.

Co-chair: Ronda Newport, Miramar International, Mill Rock Co-chair: Debi Roberson, Miramar International, Mill Rock Vice-Chair: Michele Cooper, San Joaquin Valley Mortgage BAKERSFIELD REALTOR® MAGAZINE

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OFFICIAL GUINNESS WORLD RECORDS ATTEMPT ®

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SNAPSHOTS CAPTURING M

MOMENTS FROM THE UNITED WE SING EVENT

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“It’s the People, and a Whole Lot More”

Publication Celebrating Life and Enterprise in Bakersfield, Commissioned by Harvey L. Hall Bakersfield Association of REALTORS® celebrates its history in new publication The Association was recently sent a letter of invitation to be a part of a new coffee-table book focusing on living and working in our unique community. The book entitled, BAKERSFIELD: It’s the People, and a Whole Lot More, will showcase the lifestyle, the economy and the amenities that have set Bakersfield apart as a place to live and do business.

The book was specifically commissioned by the Office of Bakersfield Mayor, Harvey L. Hall.

Retiring from his mayoral duties soon, Mayor Hall led the charge in this spectacular publication, which will soon be available for purchase.

The publication will feature the stunning color photography of long-time local photographer Greg Iger. A vibrant narrative will also be provided by local writer, Mark Corum, of Bakersfield Magazine.

The book is significant to our community and to our Association as it will be a big part of Bakersfield’s history. A heavilyillustrated publication focusing on the dynamic economy, the unique culture of Bakersfield and its rich heritage.

BAKERSFIELD: It’s the People, and a Whole Lot More will present a contemporary portrait of Bakersfield’s economic vitality, exceptional quality of life, and unique culture. Topics will include the rich history, deep heritage and modern innovation, with images of Bakersfield yesterday and today –

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BAKERSFIELD REALTOR® MAGAZINE

H. G. Parsons, Founding President of the Bakersfield Realty Board, 1905

how we got here and where we are.

A dynamic economy in action and reflections of a community, points of interest, attractions, activities, events, entertainment, regional customs, cuisine, music and more.

The publication will tell the contemporary story of Bakersfield and all it has to offer through honoring businesses and institutions that have played a major role in the development and vitality of Bakersfield. We have played a dramatic role in that development, which is why it was vital for us to be a part of this spectacular publication. It will include our history, the beginning of our heritage as the Bakersfield Realty Board in 1905, to present day Bakersfield Association of REALTORS®.

Here’s an excerpt from the book: “Bakersfield was a booming town of 12,000 residents in 1905…

Despite the town’s raw reputation, a group of local businessmen envisioned Bakersfield as a family community, built on the agricultural opportunities... These families, of course, would require housing, and this anticipation led to the formation of what is now the Bakersfield Association of REALTORS®” This spectacular book will be

Father and Son photo taken in 1955 Last row (l-r): Claude R. Blodget, Frank Simon, Charles R. Ross, M. B. Carrington, Charles Boydstun, Elmer Shelton, Marjorie Bates Sutton, Robert Watson. Second row (l-r): Kirby Blodget, Gordon Simon, Charles A. Ross, John Boydstun, Kenneth Shelton, Harry E. Hake, Louis J. Brandt, Robert W. Karpe. Third row (l-r): Harry W. Hake, Charles Webster Jr., Charles Webster Sr., Robert Nispel, Stanley Nispel, Elmer F. Karpe, H. J. Brandt, Warde D. Watson

distributed to regional, national and international business leaders, government officials and dignitaries.

The book will soon be found

at the City of Bakersfield and on the shelves of local book stores, including Amazon.com.

It will also be published as an e-book – worldwide distribution.

Agent’s Duty is to Help His Client Obtain the

Best “Deal” Possible contribution by

JOE NEWTON

A frequent call to the Association is the question regarding the presentation of purchase offers from prospective buyers to sellers by listing agents. Agents have a legal and ethical obligation to present all written purchase offers to the sellers.

There is no particular order of presentation.

Since all offers have to be presented (unless otherwise directed by the sellers), an agent has the duty to help his client obtain the best “deal” possible. Article l of the REALTORS®’ Code of Ethics tells us that the agent’s duty is to promote his client’s interest; this includes the requirement to convey to his client any and all information which may be material to the client in making a decision to accept an offer to purchase.

Sometimes sellers instruct their agent to not show them any offers that are under a certain amount or under specific terms. Even then it is best to let the seller know of any such offers and the seller can let the agent know he/she is not interested or may consider countering the offer.

Federal Law: TITLE VIII of the Civil Rights Act of 1969 interjects the thought: “All written offers to purchase must be presented to property owners without regard to race, color, religion, sex, handicap, familial status, or national origin.”

The REALTORS®’ Code of Ethics, ARTICLE 1, Standard of Practice 1-6 states: “REALTORS® shall submit offers and counteroffers objectively and as quickly as possible. Standard of Practice 1-7 states: “When acting as listing brokers, REALTORS® shall continue to submit to the seller/ landlord all offers and counteroffers until closing or execution of a lease, unless the Joe Newton seller/landlord has waived this obligation in writing.”

ARTICLE 9.2 in the MLS rules and regulations, states: “The listing broker must make arrangements to present the offer as soon as possible, or give the cooperating broker a satisfactory reason for not doing so.” It further states in 9.3 of the MLS rules that the “listing broker shall submit to the seller/landlord all offers until closing unless precluded by law, governmental rule or expressly instructed by the seller/ landlord otherwise.”

While there can be different opinions on what “quickly as possible” means, the listing agent does not have the right to decide unilaterally when an offer is presented.

Going back to ARTICLE 1, it states: “When representing a buyer, seller, landlord, tenant, or other client as an agent, REALTORS® pledge themselves to protect and promote the interests of their clients. This obligation to the client is primary, but it does not relieve REALTORS® of their obligation to treat all parties honestly.”

“Quickly as possible” most nearly means that the listing agent will notify the seller immediately of an offer so as communication may begin between them about when and

where and how to present it and other offers.

The listing agent and seller may agree that they will wait for other offers to be presented.

The seller, however, takes the risk that a delay may result in an offer being withdrawn. As a courtesy to a buyer, such notice to the buyer that the seller is waiting to decide may be a good idea. Good communication is critical.

Finally, in any multiple-offer situation, it is the seller, not the listing agent, who determines what procedure to follow. The listing agent’s duty again is stated in Article 1 of the Code: “to protect and promote the interests of their client and to treat all parties honestly. Discuss with the seller about whether they want the existence of multiple offers disclosed. If the seller approves such disclosure and a buyer or cooperating broker asks if there are multiple offers, then the listing agent is required to disclose that fact.

It is noteworthy to mention that the Code of Ethics does not establish an ethical obligation to “confirm receipt” of an offer.

Confirming receipt falls into the etiquette of real estate practice. Best practices and common courtesy call for listing agents and buyers’ agents to maintain consistent and timely communication about the status of offers received, status of those offers and counteroffers during this period. This action highlights the “Golden Rule” quoted in the Preamble to the Code.

2016 OMBUDSMAN REPORT MAY - JUNE

n

173 calls were received by our Ombudsman

53 calls were grievance/ethics complaints against agents that were resolved n

2 arbitration packet mailed out to complaining parties regarding a case that could not be resloved n

66 calls requesting information on real estate procedures n

n

29 calls requesting information on deposits

n

1 anonymous calls

n

13 cases referred to Association mediation

n

9 Tehachapi calls

n

571 Year-to-date total

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B O Y S

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G I R L S

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P G & E

S U M M E R

J

O B S

C A R E E R

L A U N C H

P R O G R A M

THANK YOU! Timothy Carrizales

was our summer Intern from the PG&E Summer Jobs Program, a partnership with the Boys & Girls Clubs

T

hank you Timothy Carrizales, our summer intern from the PG&E Summer Jobs Program, a partnership with the Boys & Girls Clubs of Kern County. It was a great opportunity for our Association to mentor a young person for six weeks this summer. The PG&E Summer Jobs Program provides intensive pre-employment training to over 300 youth in Kern’s urban core. Timothy will assist with daily tasks, learn the basics of an entry-level job and gain work experience.

Here’s a little information about Timothy Carrizales:

Objective n Gain experience through the Boys & Girls Clubs, alongside summer internship n Gain experience for future job opportunities n Good attitude, ability to work with others n Accurate job skills, punctual

Work Experience Bakersfield Association of REALTORS® 2016 – Internship n Greet members with a positive attitude as they enter the door n Answer phone calls and transfer calls to proper departments at the workplace

n Attend

meetings and learn more about the workplace as a whole n Store Inventory and workplace supplies

Volunteer Activities Valley Bible Fellowship VIP Team n Work with a team to relay scheduling information to others about dates, times, etc. n Relay important information to others n Work at church events, which may include: child day care, event set-up and clean-up, greeting attendees, planning, etc.

Wind Wolves Preserve Seed Planter n Pick out seeds from different species n Plant seeds from collected species Suburu Elementary School Event volunteer n Work with other event volunteers n Help run situations/activities n Clean-up activities

Education Independence High School

Activities and Awards: n Honor

Roll – 3.9 GPA Dance Club President n AP/Honor Student n PG&E Career Launch Program n Ballroom

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For Sale

Need INVENTORY? Try This!

Three Strategies to help you generate more listings LARRY KENDALL CHAIRMAN, THE GROUP, INC. & AUTHOR OF NINJA SELLING

M

ost areas of the country are experiencing a shortage of listings, more buyers than sellers and multiple offers. In some markets, the pushing and shoving are so intense it’s being called a “Mosh Pit Market.” The companies with the listings are controlling the market. How do you help your team generate more listings?

In surveying top listing Ninjas, we find that many of them are listing more properties than ever. How do they do it? Here are three of their top strategies:

1

Bring your A Game

In a hot seller’s market, the temptation is to cheap out. Why invest any money in professional photography, brochures, staging or pre-inspections? This house will sell in 72 hours with multiple offers. This is a shortsighted approach.

Top listing real estate professionals have a mindset that “my next listing is embedded in this listing.” They know that 65 percent of the buyers coming through that house will have a house to sell. They know that curious neighbors will also come through.

When the buyers (sellers) and curious neighbors (sellers) see a beautifully staged home, professional color brochures, a wonderful counter display with all the information on the home, and a contract

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writing kit, what do they think? Wow! This home is a cream puff and this listing sale professional is a pro. I like how they market.

When I sell, I want to list with them. Because the real estate professional brought her A Game, she generated her next listing(s) from this listing.

2

Dog Days

The opposite of a cream puff is a dog.

This is a property that has always been hard to sell. Maybe it’s on a busy street, has an obsolete floor plan, is in poor condition – or all three. In a normal market, this property has been nearly impossible to sell. However, anything will sell in the “Mosh Pit Market!”

Top listing real estate professionals are calling these sellers and letting them know, “If you have ever wanted to unload that dog, your time is now!”

3

Buyers are sellers

Sixty-five percent of buyers have a house to sell. When they buy, they generate a listing. What if they are afraid to put their house on the market because they are worried it will sell quickly, and they won’t be able to buy another home?

Legitimate concern.

Ask this question, “With perhaps the lowest interest rates in your lifetime, are you living in the home of your dreams?” Follow up with, “If you could wave a magic wand and live in your dream home, describe it to me.” Rehearse

these questions at a sales meeting and see how it feels when you are the buyer/seller. Discuss how, with the low interest rates; they could be living in that home today. How do they do it?

In most markets, prices have risen dramatically in the past three years. In our market, the average home price has gone up over $100,000. In our market, sellers who put 20 percent down three years ago have seen their equities double or even triple. Most have equity again — big equity in many cases.

What about refinancing, pulling money out of their current house, and using that money as a down payment on their dream home?

This strategy isn’t for everyone. They run the risk of owning two homes for a while.

However, if they’re in a hot seller’s market, the risks are minimized, especially if they are moving up. In most markets, the hottest segments are the lower and mid-price points.

The higher price points tend to be slower markets. If that is the case, they can buy in a slower market segment and sell in a hotter one. Again, this is not for everyone, but top real estate professionals are presenting the idea to their clients and letting their clients decide.

Real estate is like a game of monopoly.

Control the board, and you control the game.

The way we control the board in real estate is with listings. It’s also how we thrive in the Mosh Pit. This article reprinted with the permission of RealTrends Inc. Copyright 2016

Entitlement Mentality or Their Brilliance…

Enough About Millenials

PATRICK LENCIONI THE TABLE GROUP

A

m I the only person in the world who’s tired of hearing people talk about Millennials? Whether it’s a complaint about their entitlement mentality or a declaration of their brilliance, it all strikes me as shallow and simplistic.

Now, I do not deny that every generation has a few things that make it unique.

Today’s young people get their information differently than I did. I get that. And they communicate with one another using different devices than I did. No doubt. And I agree that they have different expectations around employment than I did. But isn’t that true of every generation? Why is it that we seem to be fascinated with this new collection of human beings, as though they come from another planet?

My fascination with all this is related to my most recent book, “The Ideal Team Player,” because it has ramifications on how we go about bringing Millennials into a workforce that is increasingly team focused.

There seems to be a fear on the part of recruiters and hiring managers that they’ll be forced to deal with hordes of self-focused, isolated and lazy geniuses who are incapable of working well with others.

As it turns out, there is a better way to

think about hiring good people than focusing on a person’s generational stereotype. It comes down to looking for three simple, timeless and observable virtues that are reliable predictors of whether someone of any age will be a good team player. Thankfully, while generations change, the nature of teamwork does not.

The first and most important of the three virtues is humility. And yes, plenty of Millennials are humble. Humility is a timeless virtue, one that society will always yearn for, even when its celebrities and cultural icons seem to renounce it. Plenty of Millennials are just as tired of self-indulgence and narcissism as the rest of us. They’re capable of caring for others more than themselves and have the ability to enjoy team success more than individual achievement.

Another critical virtue is hunger, the desire and willingness to work hard, to go above and beyond what is required for something worthwhile. While paper routes and lawn-mowing businesses for teenagers may seem like a thing of the past, hard work and sacrifice is alive and well among young people. The question is whether or not they’ve ever been made to work hard.

I’m convinced that a large percentage of people in any demographic group, including Millennials, are capable of hard work, and a certain percentage are destined to be slackers.

The key is finding the right ones to hire, and

weeding out the others.

The third virtue that indicates that a potential new hire will be a good team player is what I call smarts, which is having common sense about people, and knowing how one’s words and actions impact others.

While it may be true that Millennials have spent a disproportionate amount of their time using abbreviations and Emojis to communicate, it doesn’t take long for them to adjust when they realize that the guy or gal sitting next to them in a meeting needs a little eye-contact and emotional connection.

All human beings, yes, even teenagers, yearn for interpersonal connection and are capable of embracing it.

And so, let’s take a breath and realize that our society, and our economy, will survive the onslaught of Millennials. Companies that place a high priority on teamwork, on finding people who are humble, hungry and smart, will have no problem with them, or with any other generation for that matter.

In the spirit of this current generation, I’ll close with a tweetable summary: Teamwork is not limited to any one generation.

Millennials aren’t so special. In fact, they’ll be just fine.

Patrick Lencioni is founder of The Table Group and author of several books including, “The Ideal Team Player,” and “The Five Dysfunctions of a Team.”

This article reprinted with the permission of RealTrends Inc. Copyright 2016

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SUCCESS

Welcome, New Members!

Your journey as a REALTOR® has just begun. You will make a positive impact in the lives of families and our community

CONGRATULATIONS TO OUR NEW REALTORS®

JUNE: Valerie Baeza, Bella Real

Estate; Mirna Acevedo, Golden Valley Real Estate Group; Fernando Bocanegra, Miramar InternationalDowntown; Joseph Bradford, Brian Hicks Real Estate Group; Lisa Cavazos, Miramar International; Hye Chung, Coldwell Banker Preferred-Ming; Marissa Cruz, Mary Cruz Realty, Inc.; Brenda Dela Cruz, Golden Triumph Realty Corp; Aleen Diaz, Watson Realty ERA; Gursharan Grewal, Real Estate Professionals; Corina Gutierrez, Watson Realty ERA; Steven Hefner, Trahan Properties; Michelle Hefner, Trahan Properties; Crystal Heyart, Miramar International - Haggin Oaks; Kasie Jenkins, Stratton Davis Realty; Shirley King, Keller Williams Realty; John Klawikowski, Miramar International; Crystal Maltone, Keller Williams Realty; Priscilla Marron, Miramar International-Truxtun; Dante Mastrocinque, Miramar International; Robin McGarrah, Miramar International; Marissa Medina, Keller Williams Realty; Jonathan Mejia, Miramar International Downtown; Janet Monroe, Tobias Real Estate; Thomas Smith, Keller Williams Realty; Jullian Tang, RE/MAX Golden Empire

JULY: Wayne Atkinson, Magic Real realtors ®

JUNE

realtors ®

JULY

Estate; Jayna Brady, Mary Cruz Realty, Inc.; Gabrielle Breeding, Miramar International; Ramona Coronel, New Homes America; Margie Ellis, RE/ MAX Golden Empire; Francisco Gomez Rodriguez, Magic Real Estate; Rolando Gonzales, Carlos Sanchez/ Broker; Richard Gonzales, Miramar International; Mary Lehman, Chaddick Williams Realty; Alejandra Machuca Reynoso, Magic Real Estate; Cynthia Massey, Trahan Properties Samantha Mayo, Changing Places Real Estate, Inc.; Elliott McCracken, Performance REALTORS®; Ashley McIrvin, Clemmer and Company; Marco Antonio Morales Ramirez, Liberty One Real Estate Group; Rosie Marie Moreland, Coldwell Banker Preferred, Ming; Brian Myrick, Miramar International; Gregory Oja, Century 21 Tobias Real Estate; Alejandro Omega, Tri-Unity Realty; Steven Simpson, TRI-CAL Realty; Scott Thatcher, Keller Williams Realty; Krystina Thomas, 661 Realty; Chyanne Wilemon, Keller Williams Realty; Micala Yanez, Tri-Unity Realty; Michael Young, Changing Places Real Estate, Inc.; Jose Zepeda, Watson Realty ERA; Georgia McCaffrey, Coldwell Banker Preferred-CO

Erskine Wildfire Devastates Families Local disaster relief effort orchestrated by REALTOR® Elizabeth Jimenez

contribution by

ELIZABETH JIMENEZ

T

he Erskine fire brought a new perspective to: “There’s no place like home.”

Growing up in a small town, everyone knows everyone – the good, the bad. We don’t always get along or agree on everything, but I know that when times get rough, we have each other’s backs, much like family.

That’s how I consider my home town…one big family. That is why I feel so obligated to do all I can to help. When tragedy like this hits us, it affects all of us very hard. Though I lost nothing physically, I feel like I lost it all knowing that so many folks from home are left with nothing. My heart ached and I cried with pain for these families. This weighed so heavily on my heart when it happened. I just prayed, “God please help me, help my home, my people.” As I thought to myself, “How can I help all of these families? I’m just one person.”

The damage is so substantial. There are so many broken hearts; so many families who have nowhere to call home or to lay their heads at night. I am on a mission and feel it is my obligation to help my town. My prayers were answered immediately. God started working in so many ways. I had cars full of food, clothing, games, blankets, money, toiletries, and so much more. It was incredible!

I cried for joy countless times. I’m so blessed to have so many caring, loving, compassionate people around me. I could never show my gratitude enough to all the folks who took the time out of their day to help our town. My heart still aches wanting to do more, and I am

Thank you to EVERYONE for your support in this local disaster relief effort!

Elizabeth Jimenez snaps a photo with Angel Gonzalez from Bullshed

Randy Keys and Dennis Bankson of CREIA/ASHI donate a $1,500 check to Elizabeth Jimenez for those affected by the Erskine Fire. (l-r) Randy Keys, Linda Jay, Elizabeth Jimenez and Dennis Bankson.

still working towards doing all I can. But when you lose everything, anything is appreciated and is helpful. It’s incredible what a little faith, hope and a lot of prayers will get you.

Life is funny. The way God works is funny.

Although this catastrophe has ruined so many homes, broken so many hearts, and tested so many souls, it has also restored my faith in humanity. You always hear folks say, “Cali folks are rude, selfish, no good people.” I used to agree. I am now honored to defend us and know first­hand just how many good hearts and souls we have in our community. The love, the giving, the compassion that this nightmare has made so apparent is enough to bring anyone to tears. Special thanks to Linda Jay, the Bakersfield Association of REALTORS®, Mackenzie West, Jeanne Radsick, Angel and Manny at Bullshed, and Dennis and Randy from CREIA for going above and beyond and helping me make this possible! We all joined in as a community, as a family, as AMERICANS, to make sure our people were taken care of; that is a beautiful thing! I am honored to say I am from Kern Valley. We fall together, we RISE together. We will rebuild Southlake.

God will heal our hearts.

The Erskine wildfire was a natural disaster of epic proportions for many of the families who lost everything, so if you’d still like to make a monetary donation of any size, you can still drop it off at the Association, 2300 Bahamas Drive, Monday - Friday between 8am - 5pm. You can also contact Elizabeth Jiminez at 760-223-1278 or elizabethdjimenezrealtor@gmail.com

Snapshots of the immeasurable donations made to help those affected by the Erskine wildfire. Thank you for your generosity!

BAKERSFIELD REALTOR® MAGAZINE

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CONTINUOUS LEARNING

[

Take advantage of the many learning opportunities offered at the Association… take a class or join a committee

A knowledgeable and ethical REALTOR®

PROFESSIONAL DEVELOPMENT

Volunteer for any one of our “REALTORS® CARE” committees to better serve our community

TECHNOLOGY

Our Technology committee increases the skill level of our members for increased efficiency.

Hands-on training offered through our TUG classes

Building a strong community

Library books and videos available for member check-out

Strategic Planning & Finance committee

Our Board of Directors develops the strategic direction of the Association

ADVOCACY

Realtor.gov – engagement on political issues regarding our industry

INNOVATION

MLS Open Forum engages participants to share information regarding ways to improve our MLS services

The CPR committee helps develop a marketing strategy for the Association

The Secret

Share your ideas, whether it be improvements on the MLS or classes you’d like to attend

to Dominating the Real Estate Industry 24

It all begins with REALTOR® Orientation.

From there, we offer many opportunities of continuous learning to help you grow and succeed as a REALTOR® BAKERSFIELD REALTOR® MAGAZINE

KRISTEN MACDONALD

Y

LONE WOLF REAL ESTATE TECHNOLOGIES

ou spent the majority of the first 20 years of your life in some form of a classroom, trying to cram as much knowledge as possible to get prepared for the real world. And then suddenly, as if to signal the end of your potential, it stops.

You’ve learned all you can learn. Now, go try to make something of yourself.

When you stop to think about it, the concept seems a little bizarre.

The world is constantly evolving; things are changing each day, and there is always some discovery or trend emerging. What you learned in the classroom 15, 10 or even five years ago, won’t necessarily apply today.

The solution? Keep learning!

As a real estate professional, you are part of a highly competitive industry. Brokers and sales associates aren’t in short supply. And that agent down the street? He completed that same entrance exam and sat through The Fundamentals of Running Your Real Estate Business with you last Saturday morning.

Yes, the fundamentals are important; they are what help to build the foundation of your business. The lessons you learn in those classes provide you with the knowledge needed to build trust with your clients. But how do you start those conversations? How do you overcome their objections? How do you stand out among the competition? Keep learning and go beyond what is expected.

Take Tom Brady, for example. The NFL quarterback has earned six trips to the Super Bowl (more than any other quarterback) and won four. The keyword here is earned; an accomplishment like this isn’t achieved by just doing what is expected. Brady has gone above and beyond to perform better and reach his full potential. In a recent article by NESN, Brady even goes as far as attempting to get into stadiums in the middle of the night to get in some extra practice or watching game tape at 3 a.m. to analyze what he could do to be better.

Sure, you’re not a football player but the principles still apply. Becoming great at anything requires putting in lots of effort; putting in more effort than those around you is what allows you to win. Remember, all of your competition has completed the same entrance exam and the additional hours of education that your licensing body requires

every few years. It is up to you to ensure you stand out from your competition.

Leveraging new education opportunities is a great way to expand your knowledge and learn new skills that go beyond the basics of what was required to become a real estate professional. And pursuing continued education doesn’t have to mean getting back into a physical classroom. There are plenty of options; here are three to get you started:

START READING Instead of starting off your morning catching up on emails, dedicate time to some light reading — the Internet is filled with a ton of great tips, tricks and stories on the latest trends. I suggest picking a few favorite blogs or publications to read regularly and setting up Google Alerts for topics you don’t want to miss. The key here is being aware. Reading may not necessarily make you an expert on a particular subject but it will set you in the right direction.

FIND A VIRTUAL CLASSROOM Webinars! Webinars are great for a number of reasons but No. 1 on my list is convenience. By attending a webinar, you can gain great value without the high cost of travel or even leaving your desk. Stepping into a virtual classroom also provides the opportunity to re-watch the session and become a master of the skill that was discussed. There are plenty of companies that offer webinars covering a variety of topics, all you have to do is pick which one to attend.

BRING THE CLASSROOM TO YOU This is where you will get the most value and ROI. Bringing an industry expert into your brokerage or attending a speaking session allows you to feed off the energy of the room and engage at a level that can’t be matched by other education opportunities.

And since, in my opinion, this is the most important channel, I have a couple of extra

tips when it comes to selecting an expert to come to your brokerage or when choosing a speaking session to attend.

First, ensure your experts are truly experts.

Anyone can Google, 10 Up and Coming Real Estate Trends and relay the information.

The value comes in the lessons learned from professionals who have experienced client objections first-hand and learned from their personal wins and losses. Don’t be afraid to look outside of the real estate industry. A professional with a background in tech or marketing will still have great lessons to share and if they are truly an expert, they will be able to relate their learnings to the real estate industry.

Second, and more important than the first, is to ensure that your speakers not only tell you what to do but how to do it. We all know you need to get leads and market yourself, the question is: how do you do it? Even better than giving you the how look for professionals who can suggest tools and technology that will allow you to execute on all of your new knowledge.

Technology has changed dramatically over the last 10 years, and so has its role in business. Today, a brokerage cannot reach its full potential without the proper tools and technology in place. An expert with a solid understanding of what works and what doesn’t will ensure your new education comes full circle and that you can streamline processes and easily implement what you have learned.

These are just three ways that you can continue to educate yourself and grow your business; the truth is, there are many more. How you choose to continue to develop professionally and learn continuously, is up to you.

What is most important, is that you do it. In the real estate industry, what you know is what will set you apart. Take a step back into the classroom and towards a more successful real estate career.

Kristen MacDonald is the content specialist at Lone Wolf Real Estate Technologies.

This article reprinted with the permission of RealTrends Inc. Copyright 2016 BAKERSFIELD REALTOR® MAGAZINE

25

A NIGHT UNDER THE LIGHTS

B A K E R S F I E L D

DOWNTOWN BUSINESS ASSOCIATION

Thursday, October 20, 2016 6:00 pm – cocktail reception 7:00 pm – dinner & silent auction

$ $

7 DBA Members 10 Non-members

When: Tuesday, Oct. 6th Time: 5pm Where: THE BAKERSFIELD ASSOCIATION OF REALTORS

riverlakes ranch golf course

(2300 Bahamas Drive)

5201 riverlakes dr.

Call Elissa at 635-2300

RSVP: Cindy at 635-2315 or cindy@bakersfieldrealtor.org

TICKETS: $75 ea or $1,000 A TABLE

Hit Your Target Market!

You can’t miss by advertising with the Bakersfield Association of REALTORS®

Start marketing and promoting your company today with the Bakersfield Association of REALTORS®.

The Association has over 1,600 REALTOR® and Affiliate members.

We offer many ways for you to actively communicate your company’s brand and marketing message directly to our members. Every week we host a variety of activities, classes, and events. Reach your target market in effective and affordable ways. Consider one of our many opportunities.

SPONSORSHIP OPPORTUNITIES: PRICES RANGE PER ACTIVITY n Newsletter n Educational

Classes

n Networking

Activities

n Community

Outreach

n Special

Events

FOR ADVERTISING INFORMATION OR AD SIZES, PLEASE CONTACT: Carol Duran at 635-2307.

Communications Design and Development.

Call now at 661-635-2307

26

BAKERSFIELD REALTOR® MAGAZINE

MEMBER RATES PUBLIC WEBSITE Member Advertising Rates Feature Ad (2 week period)

$200

Home Page (2 week period)

$150

REALTOR ® WEBSITE Member Advertising Rates Home Page Ad

$125/mo

Entire Site Ad

$85/mo

CONNECTIONS NEWSLETTER Eblast: Member Newsletter

1 time run

$60/blast

4x consec. run

$200/mo

WOOL GROWERS AFFILIATE LUNCHEON

BAKERSFIELD REALTOR® MAGAZINE

27

SN APSHOTS C APT U R ING FU N , L O T S O F F O O D A N D G RE A T MOM E NTS

Smartphone Apps for REALTORS

®

C.A.R. and NAR offer business tools to help streamline your business C.A.R. apps

NAR apps

and unlimited networking opportunities.

Member Guide

NAR Legislative

Take your texts and photos to a new level with the new CARmojis app from C.A.R. Both the emojis and stickers offer fun new ways n Custom C.A.R. keyboard with real estate emojis and stickers n Stickers allow you to take photos and customize to create a little excitement with icons that read “Who’s Your REALTOR®?”, “Champions of Home™”, and the C.A.R. logo.

This free app is now available for download in the App Store for your iPhone/iPad or on Google Play for your Android device. Log-in to the app to review your benefits; read the latest information from your local, state and national associations; customize and display your membership card, and more.

NAR Legislative The REALTORS® Legislative Meetings & Trade Expo is where REALTORS® and association leaders come together to speak in unison on issues that pertain to real estate.

C.A.R. Emojis & Stickers

C.A.R. Legal Hotline app C.A.R. members now can access C.A.R. Legal information using a new smartphone app. Through the free app, the following is available: n Recent laws n Legal Q&As - sorted alphabetically or by category n The standard forms list. n Legal Live and Everyday Ethics webinars n Access to zipForm® Mobile n Detailed click-to-call contact list featuring essential C.A.R. phone numbers and contact information.

Connect Right Where You are with zipForm® Mobile! zipForm® Mobile with TouchSign is a FREE member benefit from the CALIFORNIA ASSOCIATION OF REALTORS®. Immediately connect to important information contained within your zipForm® Plus account. The builtin TouchSign feature allows users to sign transactions directly on a touchscreen tablet with a finger or capacitive stylus. Managing transactions “on the go” has never been faster or easier.

Download the apps at www.car.org/tools/ mobileapps

28

BAKERSFIELD REALTO

NAR Action Center App Great for AEs. Access top political stories from the REALTOR® Action Center, Washington Report and online dynamic reports to track your state and local REALTOR® Party engagement and Call for Action participation.

REALTOR® Magazine REALTOR® Magazine is NAR’s official magazine, serving more than 1 million professionals in residential and commercial real estate with practical, how-to information geared toward business success.

Conference & Expo REALTORS® Conference & Expo Annual four-day event for real estate professionals includes 100 education sessions, nearly 400 industry exhibitors,

eBooks from NAR’s Virtual Library Download EPUB eBooks and MP3 audiobooks directly to your device with the OverDrive Media Console.

MID Calculator App Great for homeowners. Estimate the tax savings value of the Mortgage Interest Rate Deduction.

realtor.com realtor.com® Real Estate App Search smarter with real estate’s most accurate home listings and never miss a thing with 15-minute updates.

Realtor.com Rentals realtor.com® Rentals App Lots of listings. Timesaving tools. A smarter way to search on the go.

realtor.com Mortgage realtor.com Mortgage & Finance Understand exactly what you can afford, and see your monthly payment with easy-touse financial tools.

RPR Icon RPR Mobile™ combines the power of your smartphone or tablet, with the data and reporting from RPR®.

Place Tags App A geo-tagging app.

IREM Comps App Enter data for three comparable properties and the app will calculate the adjusted effective rent for your subject property.

Download the apps at www.realtor.org/stayconnected/apps The above information was reprinted from the C.A.R. and NAR Websites

M

embers of The A Team!

Collectively, these individuals form a group of loyal, hardworking Affiliate members who serve the Association in a variety of ways.

Over a long period of time, they consistently: n Attend activities and events such as MLS Open Forum, Commercial Investment and more. n Volunteer their time and energy to support the Association’s programs and activities. n Promote Association activities to other members. n Contribute raffle items and door prizes, as well as sponsor various programs and special events.

For all their efforts, A Team Members earn these opportunities: n Featured in all issues of Bakersfield REALTOR® Magazine. n Complimentary advertising through The A Team contact list on the Association website. n Complimentary recognition on the Association Reception TV. n First opportunity to sponsor key events with sponsor banner.

If you’re interested in becoming a member of The A Team contact Barbara Wells, our Affiliate Chair!

THEATEAM SHERYL GALLION Ticor Title 661.342.7802

sgallion@ticortitle.com

SUZI BEATY

Fidelity National Home Warranty 661.477.3906

suzi.beaty@fnf.com

MICHELE COOPER

San Joaquin Valley Mortgage bwells@sjvalleymortgage.com 661.703.2227

Affiliate Vice Chair San Joaquin Valley Mortgage 661.900.2358 sjvalleymortgage.com mcooper@sjvalleymortgage.com

MIKE GEORGE

Agape Mortgage 661.324.2427

mikegeorge@agapemtgco.com www.agapemtgco.com

JANETTE RAMSEY

Janette Ramsey Insurance 661.328.9250

Over the years we have developed a special partnership with our Affiliates in Action who have given so much to our members!

LISA HOOK-ESTES

The Mortgage House 661.832.4100

lhook-estes@themortgagehouse.com www.themortgagehouse.com

CHEREYL NUNN

Wells Fargo Home Mortgage 661.664.5300

janette@jramseyinsurance.com www.jramseyinsurance.com

chereyl.a.nunn@wellsfargo.com www.wfhm.com/loans/chereyl-nunn

JEFF AGUILERA

CANDICE CRISWELL

cornerstonemortgage.com jeff@csmbakersfield.com

candice.criswell@homestreet.com

Cornerstone Mortgage 661.578.9259

HomeStreet Bank 661.489.6272

You can be a part of The A Team too!

Call Barbara Wells at 661.703.2227 for more information

BAKERSFIELD REALTOR® MAGAZINE

29

Our Local

Housing

Market OVERVIEW OF PROPERTIES Area

30

Dollar Value

# Sold

Average Sold Price*

% of List Price*

DOM*

2016

2015

2016

2015

2016

2015

2016

2015

2016

2015

10

146

133

$24,045,449

$23,679,194

$173,060

$183,596

39

46

97.10

97.51

21

85

87

$8,170,198

$7,964,276

$99,222

$93,426

60

54

97.42

97.00

22

113

115

$17,850,505

$18,085,700

$157,969

$159,037

32

41

98.37

98.41

23

15

10

$4,489,750

$3,112,650

$337,442

$320,850

95

36

95.99

95.44

31

130

163

$19,417,640

$22,009,391

$149,517

$135,027

46

40

97.50

98.99

32

290

260

$52,135,915

$44,987,450

$183,211

$178,402

49

40

97.64

98.56

33

92

121

$20,995,473

$26,604,006

$236,701

$226,139

44

50

99.43

98.41

34

50

37

$15,886,570

$10,687,020

$317,731

$300,201

65

75

97.63

97.26

41

62

93

$7,400,850

$10,967,690

$119,369

$117,932

36

43

97.12

97.99

42

59

62

$9,672,641

$9,561,572

$166,459

$156,550

46

33

96.72

98.22

43

7

2

$1,240,000

$225,000

$177,143

$112,500

24

14

98.97

88.58

51

316

295

$47,651,258

$40,413,759

$156,181

$146,844

39

32

98.72

98.31

52

760

755

$154,220,570

$152,174,377

$214,784

$212,633

40

40

98.54

98.54

53

463

399

$151,978,510

$125,660,701

$331,691

$318,045

47

39

97.61

97.85

54

4

15

$2,484,990

$4,942,586

$621,248

$329,506

35

29

99.52

99.13

61

120

112

$31,080,409

$29,344,589

$260,172

$262,005

45

46

98.60

97.74

62

597

548

$179,528,828

$158,479,079

$300,778

$289,675

46

46

98.34

98.36

63

253

247

$89,826,350

$85,196,606

$355,045

$351,160

52

51

97.89

98.37

64

8

10

$2,920,900

$3,924,929

$394,700

$392,493

59

36

95.39

97.25

80

71

59

$16,808,355

$15,516,792

$247,252

$270,847

52

68

98.01

97.35

81

5

2

$1,567,000

$510,000

$313,400

$255,000

252

41

82.91

93.07

82

8

19

$627,900

$1,720,920

$92,150

$87,113

138

61

95.71

96.31

83

27

22

$4,077,635

$3,241,714

$161,189

$147,351

56

70

95.83

95.60

84

3

0

$1,549,900

$0

$695,000

$0

88

0

93.67

0.00

85

5

6

$1,528,000

$1,686,500

$342,000

$309,500

92

78

95.40

95.29

91

32

32

$4,616,590

$3,981,000

$139,893

$124,406

42

23

94.71

96.54

92

4

5

$1,496,000

$1,880,000

$374,000

$376,000

104

142

97.59

93.17

93

1

7

$72,000

$778,300

$72,000

$111,186

64

83

96.64

95.66

94

9

17

$1,620,000

$2,958,001

$193,167

$185,714

64

34

97.11

92.66

95

119

124

$22,278,482

$22,215,338

$187,214

$180,409

51

40

97.70

99.08

96

99

84

$11,329,529

$10,045,470

$114,423

$121,423

67

65

96.77

96.48

98

84

107

$15,251,745

$17,889,022

$181,568

$168,165

51

45

97.35

98.15

99

69

69

$20,159,177

$17,071,927

$236,049

$258,874

46

48

97.93

98.08

BAKERSFIELD REALTOR® MAGAZINE

* Figures from single family homes only. Statistics were run on July 22, 2016.

The numbers tell the story

2016 Compared to 2015 by MLS Area Active, Pending and Sold - All Areas

May

May

2016

2016

% Year % Year over Yearover Year 2015 Change Change

2015

MAY 2016– ALL AREAS

5.8% 1,837 1,837 1,737 1,737 % Year over Year % Year5.8% over Year 2016 2016 2015 2015 Change 307 307 0.0% 307 307 0.0% Change 1,837 1,737 1,238 1,737 5.8% 5.8% 1,303 1,238 5.3% 1,303 1,837 5.3% Contingent Contingent 307 307 307 307 0.0% -0.7% 0.0% Sold 683 688 Sold 683 688 -0.7% Pending Pending 1,303 1,303 1,238 1,238 5.3% -2.4% 5.3% TotalClosed Volume Closed $155,956,204 $159,759,940 Total Volume $155,956,204 $159,759,940 -2.4% Sold Sold 683 $218,000 683 $220,000 688 $220,000 688 -0.7% Median Sales -0.9% Median Sales Price * Price * $218,000 -0.9% -0.7% Active May May Contingent Contingent Active Active Pending Pending Active

Total Volume Total Volume -2.4% Average * $155,956,204 45$159,759,940 44 Average DOMClosed * DOMClosed 45$155,956,204 44 $159,759,940 2.3% Median Sales Median Price Sales * Price *$218,000 $218,000 $220,000 $220,000 -0.9% Average Average DOM * DOM *

45

45

44

44

Bakersfield May

May

2016

2016

-2.4% 2.3% -0.9%

2.3%

2.3%

June

2016

2016

2015

% Year % Year over Yearover Year 2015 Change Change

1,984 1,984 1,896 1,896 % Year4.6% over Year % Year over Year 4.6% 2016 2016 2015 2015 Change Change 319 315 319 315 1.3% 1.3% 1,984 1,896 1,896 4.6% 4.6% 1,237 1,229 1,229 1,237 1,984 0.7% 0.7% Contingent Contingent 319 319 315 315 1.3% 1.3% Sold 749 729 Sold 749 729 2.7% 2.7% Pending Pending 1,237 1,237 1,229 1,229 0.7% 0.7% TotalClosed Volume Closed $180,822,050 $160,299,048 Total Volume $180,822,050 $160,299,048 12.8% 12.8% Sold Sold 749 $230,000 749 $210,000 729 $210,000 729 2.7% 2.7% Median Sales Median Sales Price * Price * $230,000 9.5% 9.5% Total Volume Total Volume 12.8% 12.8% Average * $180,822,050 44$160,299,048 37 Average DOMClosed * DOMClosed 44 $180,822,050 37$160,299,048 18.9% 18.9% Median Sales Median Price Sales * Price *$230,000 $230,000 $210,000 $210,000 9.5% 9.5% Average Average DOM * DOM * 44 44 37 37 18.9% 18.9% Active June June Contingent Contingent Active Active Pending Pending Active

Bakersfield

% Year % Year over Yearover Year 2015 Change Change

2015

June

JUNE 2016 – ALL AREAS

June

June

2016

2016

2015

% Year % Year over Yearover Year 2015 Change Change

Sold 592 604% Year -2.0% 592 604 -2.0% over % Year Year over Year May May 2016 2016 2015 2015 Change TotalClosed Volume Closed $140,477,315 $142,939,409 -1.7% Total Volume $140,477,315 $142,939,409 -1.7% Change Sold Sold 592 $225,000 592 $229,000 604 $229,000 604 -2.0% -2.0% Median Sales -1.7% Median Sales Price * Price * $225,000 -1.7% Total Volume Total Volume -1.7% Average * $140,477,315 43$142,939,409 42 2.4% Average DOMClosed * DOMClosed 43 $140,477,315 42 $142,939,409 2.4% -1.7%

Sold

Median Sales Median Price Sales * Price *$225,000 $225,000 $229,000 $229,000 -1.7%

-1.7%

Median Sales Median Price Sales * Price *$238,000 $238,000 $220,000 $220,000 8.2%

2.4%

Average Average DOM * DOM *

Sold

Average Average DOM * DOM * * Single Family Only * Single Family Only

QUARTERLY

* Single Family * SingleOnly Family Only New Listings Contingent Pending Sold Total Volume Closed Median Sales Price * Average DOM * Average Sale Price/SqFt *

43

43

1st Qtr 2016 3,017

42

42

1st Qtr 2015 2,861

2.4% 2nd Qtr 2016 3,245

Sold 645 636% Year1.4% 1.4% 645 636 over % Year Year over Year June June 2016 2016 2015 2015 Change TotalClosed Volume Closed $160,499,265 $143,680,692 11.7% Total Volume $160,499,265 $143,680,692 11.7% Change Sold Sold 645 $238,000 645 $220,000 636 $220,000 636 1.4% 1.4% Median Sales 8.2% Median Sales Price * Price * $238,000 8.2% Total Volume Total Volume 11.7% 11.7% Average * $160,499,265 43$143,680,692 35 22.9% Average DOMClosed * DOMClosed 43 $160,499,265 35$143,680,692 22.9%

2nd Qtr 2015

43

43

35

35

8.2%

22.9% 22.9%

3rd Qtr 2016

3,394

631

655

892

736

1,985

1,854

2,161

2,170

1,652

1,510

2,066

2,041

$366,284,612

$310,182,683

$477,219,660

$457,405,989

$213,250

$199,000

$220,000

$215,000

50

50

44

41

132.52

127.40

133.83

131.25

* Figures from single family homes only. Statistics were run on July 22, 2016.

BAKERSFIELD REALTOR® MAGAZINE

31

Developing a Technology & Marketing Plan for your Company TRAVIS SAXTON

VICE PRESIDENT OF TECHNOLOGIES

D

id you know that most U.S. brokers don’t have a plan when it comes to their technology and marketing?

Sure, they have technology and marketing, but there is no shared vision between the two.

Some organizations run flat, with many people meeting and controlling everything, only bringing to the table what they find interesting.

This type of brokerage is susceptible to the shiny penny syndrome. Other brokerages run in linear silos with people in charge of respective areas but not coordinating or communicating with each other.

Here is a simple exercise that we recommend each brokerage complete to get a handle on what they are spending, where, what the return on investment is, how you use these efforts for recruiting, what lead sources and rules you have and, ultimately, your plan.

First, organize anything technology and marketing into four areas: 1. Technology Initiatives 2. Marketing Initiatives 3. Leads Initiatives 4. Recruiting Initiatives You may be asking yourself, “Why is recruiting on the list?” Recruiting today is largely a byproduct of the three areas that precede it on my list. Without clarity in the first three areas, your recruiting managers have a hard time telling your story. Without clarity, your efforts in those areas blend with every other firm in your market. This is one reason why E-edge from Keller Williams made such big waves. They were one of the first firms to add clarity and message around

32

BAKERSFIELD REALTOR® MAGAZINE

what they were doing in the first three areas on the list above. So, yes recruiting belongs here. More specifically, the person in charge of recruiting needs to communicate clearly with the other three areas to develop a concise value proposition and use those other areas to drive home your value proposition to potential recruits. The problem with most organizations is that recruiting is done in a silo, and they don’t get the help from the other areas.

BUILD THE FOUNDATION Let’s talk about leads. In the next three areas, we have a great exercise every firm should do and repeat every six months. Build yourself a lead matrix. Use a google doc/sheet or an Excel file and make it simple. Track every lead source in your organization. If you get a name, email address or phone number, then it goes in as a lead source. Lead sources include your website, listing portals, MLS, mobile, sign riders, customer service desk, relocation, etc.

Any name or opportunity is placed in this spreadsheet.

Then, add a field for estimated monthly volume, cost, comments/feedbacks, and what do you currently do with the leads. If you have closing information, place it here as well.

This will act as the foundation for your leads strategy. Whoever is in charge of this area will update this doc every six months. They will then set three attainable goals every six months to work towards. For their area. This evolving message is then relayed to Recruiting for use.

MARKETING LEADS You may think marketing and leads are the same. In some organizations they are, but they should be separated. In the marketing

section, repeat the above exercise and build a marketing matrix. This is a spreadsheet where you track marketing sources, number of visits, impressions, clicks, followers and other pertinent information. Start with your website, social media, digital marketing campaigns, listing syndication and more.

Anything that has eyeballs on your brand or listing goes into this spreadsheet. The more detailed you are, the better. Think of this as more outbound and leads as inbound.

Tackle three goals every six months with clear, measurable success KPIs. This is then relayed to leads and recruiting.

TECHNOLOGY INITIATIVES Finally, you have the technology initiatives.

Create a technology matrix that lists every technology penny you spend. The slight overlap is with marketing where the website and agent websites should be in here. This is small; however, and the goal is to see the landscape of your technology. But, in this matrix, you want fields such as cost or cost per month, agent adoption of tools, training initiatives, last training held, perception and more. Your goal is to see which technology is being used. This offers you coaching and training ammunition and sets the foundation for the brokerage to add or subtract technology.

In the end, you have the four pillars for getting your technology and marketing under control and ultimately the foundation for a great recruiting and retention strategy. Clarity and shared vision across your organization are important, and this exercise will help you achieve that.

This article reprinted with the permission of RealTrends Inc. Copyright 2016

May Housing Sales Show

Strong Upward Trend from April Prices are up slightly. Unit sales up 11.9% while prices up 1.1%

HOUSING MARKET REPORT

The REAL Trends Housing Market Report for May 2016 shows that housing sales increased a robust 11.9 percent from the same month a year ago. The year-over-year gain was slightly higher than April 2016 results and nearly back to the record increases recorded in January and February. The Northeast once again led the way with a huge 19.5 percent increase over May a year ago.

“The May Housing Market Report shows that an acceleration in year-over-year growth in housing sales is not a one-time occurrence.

April and May 2016 were two of the strongest months so far this year,” said Steve Murray, editor of the REAL Trends Housing Market Report. “In fact, except for the March results, the first five months of 2016 have all been among the strongest year-over-year results in the past five years. Additionally, price increases continue to soften as the year progresses” said Murray.

The annualized rate of new and existing home sales was 6.434 million which was up from the rate of 5.749 million recorded in May 2015. The results indicate that the housing market continues to show very strong growth.

Housing price increases continue to show moderate change with May 2016 showing a 1.1 percent increase in the average prices of homes sold a year ago.

“The Northeast region had the strongest showing with unit sales up an incredible 19.5 “We now expect that housing unit sales increases will continue to be higher in 2016 than thought earlier percent. Each region saw unit sales increases this past year. Most forecasts say that housing unit sales will increase 3-5 percent for all of 2016 and that average prices will increase 3-4 percent,” said Murray. with the Midwest showing an increase of 15.1 percent, the South at 10.7 percent increase

Midwest region was up 3.8 percent the best performance in the nation. The South region increased by 2.5 percent; the West saw average prices increase 2 percent, while the Northeast region saw prices decline by 2.4 percent.

REAL TRE N DS HOUSI NG MARKET RE PORT M A Y

&

A P R I L

2 0 1 6

MAY 2016

APRIL 2016

CLOSED SALES 20%

E D I T I O N

CLOSED SALES 20%

19.5%

18%

18%

16%

16%

15.6%

15.1%

14% 12%

14% 11.9%

12%

11.6% 10.7%

10%

10% 8.1%

8%

6.4%

8%

6.4%

6%

6%

4%

4%

2% 0%

2% NO

NA TIO

SO

UTH

RTH

NA

EA

W

M

ID W

ES

ST

L

ES

T

T

NO

NA TIO

NA

ID W

UTH

EA

ES

ST

L

0%

W

M

SO

RTH

ES

T

and the West coming in with an increase of 6.4 percent. The housing market appears to be in good shape despite continued evidence of lower-than-normal inventory levels and has shrugged off other negative news such as the decline in equity markets, low inventories and the slower rate of foreign purchases of homes.”

The average price of homes sold in May 2016 in the Midwest region was up 3.8 percent the best performance in the nation.

The South region increased by 2.5 percent; the West saw average prices increase 2 percent, while the Northeast region saw prices decline by 2.4 percent.

“We now expect that housing unit sales increases will continue to be higher in 2016 than thought earlier this past year. Most forecasts say that housing unit sales will increase 3-5 percent for all of 2016 and that average prices will increase 3-4 percent,” said Murray.

This article reprinted with the permission of RealTrends Inc. Copyright 2016

T

-5.3%

AVG PRICE

AVG PRICE

6% 2%

6%

4.7% 3.8%

4%

4%

2.5%

2.0%

1.9%

1.5%

1.1%

2%

-.07%

0% NO

NA TIO

SO

UTH

NA

RTH

L

EA

-2.4%

ST

W

M

ID W

ES

ES

T

T

0% NO

NA TIO

SO

UTH

RTH

NA

EA

ST

L

W

M

ID W

ES

ES

T

T

-4.6%

12

BAKERSFIELD REALTOR® MAGAZINE

33

2016 AWARD

NOMINATIONS

It’s a time-honored tradition of recognizing members of our Association for their exemplary service to our Association, profession and community.

Please take a moment to nominate one of your colleagues for this honor.

Go to: www.goo.gl/zGduuN

COLLEGE SCHOLARSHIPS ARE A VITAL PART OF OUR GIVING

We want to be able to help as many of our college-bound students as possible, so help us build our coffers and contribute to our College Scholarship Trust Fund today!!

Glenn Porter RE/MAX Golden Empire REALTOR® OF THE YEAR

Athena Collup

Miramar International – Mill Rock SALESPERSON OF THE YEAR

Barbara Wells San Joaquin Valley Mortgage AFFILIATE OF THE YEAR

OUR ASSOCIATION CHAMPIONS THE PURSUIT OF HIGHER EDUCATION, because education impacts every part of our community. The Scholarship Trust Fund offers qualified students from a Kern County high school, community college or university an opportunity to apply for scholarship funds.

Priority consideration is given to those who are pursuing a course of study in real estate

or a related field at the college or graduate level; however, all students who meet the qualifications are invited to apply.

We distribute the Scholarship Trust Funds once a year, but you can contribute as often as you’d like or even just a one-time donation. It’s all appreciated!

For more information, contact Claudia Buagrin at 661.635.2311 or claudia@ bakersfieldrealtor.org.

Article Submissions John Houchin

Coldwell Banker Preferred, Ming

Phi Markendorf Watson Realty ERA

Danielle Windes Vintage Real Estate

Download the 2016 Nomination Forms and submit them to claudia@bakersfieldrealtor.org

Return the forms by September 16th 34

BAKERSFIELD REALTOR® MAGAZINE

Our members are at the heart of giving in many ways, which is why we want to hear from you! There are so many great heartwarming stories about giving, sharing, people you’ve touched in some way, and we’d like to share them. If you have a story, please contact Carol Duran, Communications Design & Development, at the Association. She can be reached at 661.635.2307 or carol@bakersfieldrealtor.org

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