Helping bring new products and ideas to the pet trade

The Brits are a nation of animal lovers: a recent study by the PDSA showed that 53% of UK adults have a pet. This includes 29% dog and 24% cat owners. Many towns and cities have become increasingly more pet-friendly, following successive lockdowns. The COVID Staycation, welcomed dogs, often for the first time to hotels, Airbnbs and campsites across the country.

Pet Trade Innovations has been at the forefront of leading pet and vet supplies since 2016. Established by Managing Director, Steve Driver, the company is focused on bringing exciting new innovations and products to market. Steve has over forty years’ individual experience working in the pet and vet sectors and has grown the business over the last seven years, as he outlines.

“We bring new quality products and innovation to the pet and vet markets. Some of these we have developed ourselves and some are from new product designers who want help and support launching their products.

“We have product and packaging designers, a marketing department, sales team and a full logistical operation, to help our customers optimise their products.

“We are a master distributor for the UK and have a sister company called MDC offering sales to the vet market.

“Finally, we offer expert coaching and mentoring for companies or designers: helping and supporting them with their sales and marketing.”

The leading pet company supplies sectors from pet, vet, charities, animal welfare, to pet-friendly hospitality, with a popular portfolio of products ranging from dog chewing toys, smart collar, dog parking facility, to cat carrier and bed. Based in Camberley, Surrey, with warehouses in Alton, Hampshire the products are supplied to businesses all over the country.

“Bamboodles have been our Number One selling brand for some time now and the range continues to grow with exciting new shapes and designs. Its unique shape means the dog can hold it between its paws, keeping them occupied and happy for hours. The super strong material is robust for all dogs that like to chew. These are the perfect distraction for anyone wanting to keep their dogs quiet, while they enjoy their food or a drink with friends or family,” explains Steve.

The T-Bone and Y-Bone Bamboodles are designed for longevity, due to its winning bamboo and nylon design properties. The super-robust material is suitable for all dog breeds and personalities, even aggressive chewers. The bamboo prevents snapping or sharding, leaving owners reassured that their dogs have a safe toy. The design has a twofold purpose: dog entertainment and improved oral hygiene. Dogs will be less inclined to chew furniture or indulge in destructive behaviour, as the T and Y-Bone Bamboodles have soothing impacts. The raised surface nubs help reduce tartar, inflammation and bad breath, improving teeth and gums.

Cat owners will also love the scientifically-approved indoor hunting feeder from Coc & Phoebe’s Cat Company. Indoor cats especially, will adore hunting, catching and playing with the feeder, fulfilling their natural hunting instincts. Owners can fill and hide two toy mice a day, leaving their cats to enjoy pseudo-hunting throughout the day, with improved physical and mental health benefits.

With excellent distribution networks in the UK market, Pet Trade Innovations has accounts with major pet and vet wholesalers/distributors, household pet retail chains such as Pets at Home, online retailers including Amazon, smaller, independent pet stores, through to garden centres.

Under Steve’s expert eye, the company has grown to offer expertise in consultancy and coaching for new companies through to international and European companies, wishing to break into the UK market. The team give bespoke consultancy packages, offering the best chance of longterm success in the pet and vet markets. From smart marketing plans, detailed logistics advice, manufacturing sourcing to branding, the dedicated team can help make your product a surefire winner. The UK has well-attended annual pet trade shows such as PATS Telford, the National Pet Show at the NEC, to the world-famous Crufts. Pet Trade Innovations will coach you through proven trade show strategies, to optimise showcasing your new product lines.

“We are always open to people bringing us new pet ideas and concepts. We are also open to helping pet companies reach their full potential in the UK market and worldwide.

“We try to make our products as innovative as possible and provide extra sales features with great quality, while ensuring they put animal welfare first, such as: Sir Woofchester: a leading pet brand in the hospitality sector. With everything from treats, drinks and dinners for pubs to welcome packs for hotels this fun range is a must-stock for any hospitality pet-friendly businesses.

“We offer a wealthy of support to anyone who wants to stock our products, including Point of Sale free of charge, images, videos which we are more than happy to brand with individual logos and websites.

“Pet Trade Innovations is growing rapidly and we plan to continue to build the group and product ranges to be the leading authority and ‘go to’ business for new innovations and also for consumers to see the new trends coming to market.

“We continue to expand our catalogue with new items and new sister companies set up for products that are so exciting they need they own business model – watch this space!”

To find out more about the products and brand or to book an initial consultation today, see the details below: T 01276 919808info@pettradeinnovations.comwww.pettradeinnovations.com