1 minute read
Questionnaire
by Bailea Hook
Q U E S T I O N N A I R E
What’s your most used social media? Facebook Pinterest Snapchat Instagram Other – please specify
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How often do you shop luxury? Several times a week Once a month Twice a month Once a year Never
How important is a fashion label to you? 0% - 50% - 100%
How do you find out about new fashion brands? Shopping in stores TV commercials Online advertisements Social media Searching the internet Heard from someone else Other …
What colours do you mainly wear? Black White Neon Pastel Other What do you wish fashion brands would do more of? …
Where do you shop for clothes? At an online retailer site At the official site In stores
Out of the following three, what do you spend most of your money on? Jewellery Perfume Clothing
How much would you spend on a designer jacket? -£50 £50-£100 £100-£200 £200-£300 £300+
How much would you say you spend on clothes a month? …
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In the first graph I asked my consumers what they spend most of their money on, as you can tell by the graph the majority of my consumers chose clothing. This tells me that when I create my collection, I should focus more on the clothing rather than all the accessories.
i feel this middle graph is the most important question I asked, this helped me choose what colours I want to use. I was mixed between neon and pastel colours from the colours I chose from Polly Pocket and as you can tell by the graph a lot more people would rather wear pastel colours over neon.
In the lst graph it helped me to set a price for my fashion collaboration as I now know how much my consumers are willing to spend on a designer jacket, and in genal the whole of the fashion collaboration collection
