Exhibitors prepare for new Cereals location

CEREALS WILL HOST nearly 400 exhibitors and sponsors, ranging from companies that have attended for years to those exhibiting for the first time or returning after a few years’ break.

The exhibition’s core focus on combinable crops is what attracted Warren Rivers-Scott, UK and ROI managing director at Bednar, to the event for the first time. On display at the Bednar stand will be an Efecta CE12000, a SwifterDisc XE12400 Profi and a Swifter SE12000. For root and vegetable growers, there will also be the Terraland TN Profi. B&B Tractors, which supplies host farm Thoresby Farming, will also be exhibiting at the event for the first time. Group marketing manager Sara Paoloni says: “While we are new to Cereals, we have over 30 years of experience within the farming industry, and we are proud to have four depots across the East Midlands which sell both new and used machinery.”

Eyre Trailers is back at Cereals after a four-year break and plans to exhibit a new trailer for draper headers. “We have come to Cereals to re-establish ourselves in this market,” says managing director Bob Eyre.

Chafer, a loyal supporter of Cereals, will take part in the Syngenta Sprays & Sprayers demos. “It offers farmers who are thinking of changing machines the first opportunity to see them in action,” says Joe Allen, sales and marketing manager. “We expect to be showing the Interceptor self-propelled model, and the trailed Guardian and Sentry models.”

Weaving is returning to Cereals after a four-year break, and director Simon Weaving is hopeful that the new location of the event, near Newark in Nottinghamshire, will be a boon for visitors.

“It is nearly bang in the middle of the country and means people in Scotland and the North can come straight down, and people from the South can come up easily, too.”

A highlight at Weaving’s stand will be a new mounted GD 4m drill. “We’ve put on a plastic hopper which will make it easier to use,” says director Simon Weaving. “It is aimed at medium-sized farms.” www.cerealsevent.co.uk.

The two-day event is being held at a new site this year – Thoresby Estate in Nottinghamshire – on June 13-14.